Entertainment & Media Essay Examples and Topics

Toscani Company’s Product Advertising

It is necessary to note that Toscani showed the products first and people learnt about the company and its clothing. However, soon the Advertising man focused on the idea rather than products. There were no products in the advertisement. However, it was still easy to recognize the brand as Toscani always used the company’s name […]

Overcoming Anger to Improve Communication

Communication is an interaction between people, and it is an inseparable part of our everyday life. Sometimes we take interaction with other people for granted and do not understand what great role communication plays in our everyday activities. Interaction with people makes us parts of society. Moreover, successful communication makes a valuable contribution to our […]

Apple and Samsung Companies Virtual Public Relations

Virtual public relation is gaining popularity among large multinational corporations as they seek to improve their communication strategies at reduced costs. Most of these multinational corporations are under pressure to improve on their public relations to manage their customers adequately. However, hiring employees in the public relations department can be very costly, especially if it […]

Violence in Video Games

There is a common opinion that violent video games and aggressive behavior are connected. However, some researchers and public authorities challenge this opinion and argue that there is no relationship between violence and cruel video games (Przybylski and Netta 16). The dispute exists as there is evidence that violent video games may cause severe outcomes […]

How Do Online Travel Sites Affect the Behavior of the Traveler?

Introduction Traditionally, the buying and selling of products and services have always occurred either through a face to face transaction, a letter of intent or even a simple phone call where a person places an order and pays upon delivery (Bennett, 2008). Due advances in technology where the scale and scope of the retail industry […]

Blatter’s Remarks on Ronaldo and Its Impact for Real Madrid

FIFA president Sepp Blatter’s “light-hearted” comments on Real Madrid’s forward Christiano Ronaldo could not have come at a worse time. Although the Swiss have since personally apologized to the Real Madrid player for his “unacceptable hair expenses” comment when he was asked to compare Ronaldo against Lionel Messi during his address to the Oxford Union […]

Advertising Effectiveness in the Business Environment

Introduction The business environment has become increasingly competitive as a result of the increased number of organizations venturing into business, as well as the advancement of technology that has been so rapid for the last couple of decades. As a result, organizations have been finding ways they can increase their performance. One such way would […]

Tourism in the United Arab Emirates

The United Arab Emirates is a Federation of seven Emirates. The most well known ones are Abu Dhabi and Dubai. Abu Dhabi is also the county’s capital. In the past several decades the United Arab Emirates have improved a lot in the sphere of travelling and tourism. The most magnificent cities of the UAE simply […]

Use of Smartphones

One cannot stop wondering how life would be in the past, especially with the advent of modern technologies that have emerged in the world just recently. These rampant technologies are thought to be the mother of modern technological era where life seems to be easier and exciting than ever. Modern generations, especially those who were […]

Advertising for Consuming Kids

Introduction The number of children aged below twelve years in Canada is high and keeps on rising. Over the past few years, child-targeted advertising has become a lucrative industry that is estimated to generate 250 billion dollars annually (Desmond, 2007). It is estimated that young children spend 700 million dollars each year on items such […]

Digital TV and Its Consequences: A Changing Media Industry

Literature review The main idea that is being promoted throughout the article by Gripsrud is that the very paradigm of TV-broadcasting, in the traditional sense of this word, is somewhat inconsistent with the discursive implications of the process of digital television replacing the analog one. As the author noted, “The present technological shift from analog […]

Measuring the Impact of Social Media: Challenges, Practices and Methods

Abstract As a consequence of social media coupled with the direct and indirect persuade of social media promoters, in the present day clients are expected to make purchases on what they read and see in forums referred to as ‘social’. However, this can only happen if the information is brought forth by an individual or […]

Readers and Online News Websites

Abstract This paper will be a case study of News.com.au. The objective will be to use this site to explore some of the factors mentioned above. It will show that the success of online broadcasts relies on more than just the readers. The paper will also take into account the thoughts of the readers on […]

Fast Food, Fat Profits

The documentary film Fast Food, Fat Profits is aimed at exploring various issues such as the underlying causes of obesity in the United States, the eating habits of American people, and the factors that shape their dietary choices. This movie can be discussed with the help of frame analysis developed by Erving Goffman. This approach […]

Sexual Content in Broadcast Media: United States Case

United States Case Study The television was invented around 1925 but became popular in 1950s, and in America, there were more than 50million television sets in use during that period. Nearly every living room in America had a TV. Questions were then raised about the content, whether to regulate it or not, and how to […]

Twitter API Analytics

Abstract Twitter is currently one of the most imperative and powerful social media platforms. Besides, Twitter has become one of the significant new channels for public communications. The studies on the uses of Twitter have emphasized on the isolated and critical events including political and crisis communications, popular culture and events such as sports. The […]

Instagram as Tool for Social Science Research

In the recent decades, advancements in technologies have dramatically changed the research process across all disciplines. Some of these innovations have revolutionized research with titanic and far-reaching implications. The internet, for instance, has made it easy to access information and communicate across long distances. Some of these innovations are slightly less revolutionary but with tremendous […]

Documentary Review: Kony 2012

The film Kony 2012 dwells upon the struggle of young people against a man who committed horrible crimes in Uganda. This is also a story about the power of technology and communication that can help people unite and solve really difficult issues. Jason Russell tells a story about their struggle against Kony, a leader of […]

Ad Comparison: Domino Pizza in India and in the USA

In the modern globalized world, companies are selling products in different countries and in different parts of the world. It is but natural that each region has certain peculiarities and companies have to take them into account. Advertising is the sphere where cultural peculiarities can be evident as within a short time only particular features […]

Advertising Concept and Campaign

Advertising agencies are varied from small organizations to large and well established firms that employ hundreds of workers. Hence, it is important to note that the structure of such agencies also range from simple to complex systems depending on the size and activities of the business enterprise. Advertising agencies have six key departments namely production, […]

Should Media be Censored by Government for Protecting the Society in Australia

The Australian Communications and Media Authority (2012) has the right to control Australian mass media. Speaking about mass media, the Internet, mobile phone content, TV, and radio are considered. Australia, like many other countries in the world, has faced the problem of the information spread and the problem of the need of the information filtering. […]

Advertisement «Refresh on the Coca-Cola side of life»

Nowadays, it became a commonplace practice among advertisers to go about increasing the commercial appeal of the advertised products by the mean of emphasizing the pathos and ethos related subtleties of these products’ discursive positioning. The reason for this is simple – by taking advantage of this specific advertisement-strategy, advertisers are able to ensure that […]

Media Industry Structural Changes

Introduction The subject of media is quite broad and interesting. Therefore, it is critical to picture the main topics that were covered to provide a solid foundation for the other topics in the subject. Therefore, the goal of this paper is to explore three of the main topics that were covered in the subject. These […]

The Swanston Street Wall Collapse

The collapse of the Swanston Street Wall, which resulted in death of three young civilians, has attracted public’s attention as to the possible causes of the tragedy. According to the Victorian Bureau of Metrology, westerly winds had a speed of over 100km/h, at around 3.00pm, minutes before the wall collapsed (Gough & Millar 2013). In-depth […]

The days of broadcasting are behind us

Introduction Media is important to the society given that it is one of the main sources of information. Unfortunately, in the course of playing its roles, media faces some critical challenges. Broadcasting via radio and television has been a part of the society for a long time, but it seems to have run its course. […]

Media Violence Study

Introduction Modern popular culture has embraced violent movies as a key component of entertainment. This is evident in the article, which was written by Grisham, where he explains that Sarah and Ben went to Memphis to watch the Grateful Dead Movie (Grisham, 1996). It is, further, noticeable that they had watched Natural Born Killers. This […]

Influence of Media on political advertising

Introduction Present American campaigns and elections depend highly on political advertising through the media. In the recent past, there have not been campaigns and elections without political ads on television. Political ads are now a main tool and vehicle in elections. This does not however mean that all political campaigns have to use media. This […]

Propaganda in the Democratic Society

Propaganda in the Democratic Society is an article written by Aldous Huxley. The article focuses on the effects of propaganda on the democracy (Huxley 133). Huxley classifies propaganda into two categories. The categories are rational and non-rational propaganda. Rational propaganda concurs with the perceptions of those who generate it and their addressees. With respect to […]

Advertisement and Networking Sites

Ways of advertising a new business venture in an e-commerce economy Current business ventures have embraced advertising on the internet since it is the cost-effective way of attracting clients globally (Baron & Shane, 2008). As a result, different ways are used in reaching out to clients online. Use of blogs A business can circulate its […]

Social Media – Facebook

Facebook is among the most popular social media networking sites in today’s times. Facebook is highly popular due to its multiple applications and ease of communication it offers to the user. It allows users to share pictures, events and statuses in a single platform. Facebook has a number of benefits such as the ability to […]

Print Media Is Dead

Introduction Print media has been the most powerful pathway for the transmission of fashion, fashion designs and other elements of the fashion industry. In fact, fashion magazines have been the key to the fashion industry (Stone, 2004). For several centuries, the fashion industry has increasingly taken the modern advantage of technological advancements in printing. In […]

Effects of media messages about gender roles

The media is always known to be pervasive since agents of socialization such as the peer, the family, the polity, and the school largely influence it. In the modern society, children are vulnerable to the media messages since they tend to believe what they see in various television programs. Many individuals do not have the […]

Old Media and New Media

Introduction Lots of people are now talking about new media as opposed to old or traditional media. However, there is still some uncertainty as regards the distinction between new and old media. Flew (2008) notes that the idea of ‘newness’ is rather subjective and relative as television and the Internet have become accessible almost simultaneously […]

Propaganda Movement in Mass Media

Introduction Through the perspective of Chomsky and Herman, it can be seen that the propaganda model helps to create an explanation behind the power of mass media within the current capitalist economy of the United States. The propaganda model presents the notion that the content produced by mass media outlets is invariably aligned with the […]

Broadcasting and proper use of media

Introduction Media is important to society as it is one of the main sources of information. In the course of playing its role, media faces some challenges. Broadcasting has been a part of the society for a long time, but seems to have run its course. The main challenges faced by the media relate to […]

Value of Twitter and other forms of Social Networking tools

The value added by social networking sites when used by the employees of a company to pursue the goals and objectives set by the company cannot be underrated or simply swept below the carpet. In this generation, social networking sites such as Twitter and Facebook are currently being used by other businesses as a medium […]

Media in the society

Introduction Media is a communication network through which news, theatre, education and messages are dispersed. It comprises of distribution mediums such as, magazines, television, posters, cell phone, facsimile, and the internet (Fox & Ramos 2011, p.125). Media events are developed from the media and are considered to be motions that are created for publicity purposes. […]

The Global Media is All about Money and Profit Making

Introduction The global media is all about money and profit making. Media companies implement diverse strategies in order to expand their operations and the ability to obtain additional profits. Furthermore, the global media strategies for generating profits almost surpass the film industry. The different media such as radio, television, newspapers, and online news sources are […]

7Up Advertisement Campaign

Introduction For this analysis, I have chosen an advertisement campaign for the 7Up soft drink. The company released a series of advertisements meant to present the product in positive light effectively making the viewers interested enough to try it out. The particular advertisement in review presents the image of a child, drinking from a 7Up […]

Coca Cola Company’s Communication Message

Introduction The Coca Cola Company is one of the multinational firms that have learnt the art of passing communications to their clients in the form of advertisement (Gerber 2008, p. 78). One of the most interesting advertisements that this firm has used is the one targeting the African market. In this advert, this firm has […]

Data Capture & New Media

As it would be observed, modern technology has brought certain advantages to the current human generation in all aspects of life. Communication sector is indeed one of the major beneficiaries of this outstanding transition. One really can’t be wrong to imagine the immense wonders which the modern technology has brought into our lives as something […]

“Human Wrongs Animal Rights: Introduction to Moral Philosophy” Article

Introduction Animals live in a moral world hence are morally upright towards other animals. It is the human beings who constantly try to infringe morals on animals. Human beings more often than not abuse the rights of animals, whether domestic or the wild animals, the rights are being abused in several ways. They use animals […]

The Comparison Between the Two Different International Editions of Vogue Magazine

Due to the ongoing process of Globalization, the contents of the most popular media-products are now becoming increasingly uniformed. This simply could not be otherwise, because the earlier mentioned process presupposes standardization. In its turn, the latter allows companies to substantially increase the extent of their commercial effectiveness. As Vrontis, Thrassou and Lamprianou pointed out: […]

Woodstock Music Festival

Abstract Woodstock Music Festival was a three day event that took place in 1969. It involved a “throng of sex, drugs, and rock n’ roll–plus a lot of mud.” Woodstock has turned out to be a 1960’s hippie counter-culture symbol during one of the most unstable years in contemporary history. In this paper, theories regarding […]

The Mass Media: Positive Attributes

The media plays a very instrumental role in our society. The media is everywhere around us. From the comedy shows we watch on TV, the music we listen to on our iPods, to the books, magazines, and the newspapers we read each day. In her book titled The Skeptic’s Dictionary: A Collection of Strange Beliefs, […]

“Sicko” Documentary

Introduction Federal government has the most expensive health care system. However, it still struggles to offer the best health coverage. In fact, countries like France and Canada offer better health care benefits than the United States. Issues of great concern include high cost of premium, among others. Health care reforms began in 1965 when Lyndon […]

Media Censorship. Wikileaks

Introduction Wikileaks has faced a dilemma whether it should be censored or not since the very first day of the website appearance. Scholars, authorities and simple people offer their visions of the situation, provide their arguments, and try to prove that their facts are the most relevant and convincing. Since the first day of official […]

The Role of the Media in Spreading Violence, Horror, and Pornography

Introduction There is a wide range of media resources in the modern society, including television, radio, and advertisements, which are probably the major media manifestations present in a rich diversity. The most popular and consumed type of media is the television due to its easy access. Moreover, television does not require additional knowledge or skills […]

Advertising Strategy for Cartier Bridal

Introduction Cartier is one of the largest companies that engage in the manufacture of jewellery. Wedding and engagement rings are the major products of the company. However, stiff competition in the industry necessitates the company to engage in extensive advertising campaigns. Tiffany is one of the major competitors of the company. Cartier uses multichannel advertising […]

Instagram Analysis

Introduction Instagram is a service that is quintessential to all companies and individuals in the globe. It offers its users online photo-sharing and social networking services, such that they can take photographs and apply digital filters to them.Thereafter, they can share these pictures with their friends and colleagues in other social media sites like Twitter […]

Sidra Digital and Social Media Strategy

Additional comments These are additional comments whai are based on the digital and social media strategy presented to Sidra Company. Generally, this strategy is developed to assist Sidra in enhancing efficiency in its operations by increasing contact with customers and employees through social media interaction. This is an important strategy due to the increase in […]

Advertisements Analysis and Comparison

When it comes to ensuring the commercial/aesthetic appeal of an advertised product, it is crucially important to remain thoroughly aware of what accounts for the specifics of the targeted audience’s consumer-behavior. In their turn, these specifics are best discussed within the context of how the targeted consumers’ cultural affiliation affects their cognitive leanings/existential attitudes, in […]

Strategic Plan – Social Media in Women and Child Hospital

Introduction Instagram is a service that is quintessential to all companies and individuals in the globe. It offers its users online photo-sharing and social networking services, such that they can take photographs and apply digital filters to them (Tutaj & Reijmersdal 7-15). Thereafter, they can share these pictures with their friends and colleagues in other […]

Internet Communities and Social Networks

Introduction The global technological advancement has led to many changes in the ways of interaction among people. The advancement in information technology, which led to the development of social networking websites, clearly evidences this fact. There has been a gradual yet significant development of social networking sites. The development of these sites started with ‘Friendster’ […]

Impact of Free News on Print Media and Readers’ Preferences

Executive Summary The print news industry has been the mainstream news provide among elite communities mostly in developed countries until the emergence of free news media which seems to have taken center stage among the young people and slowly finding its way to the older generation. Generation Y is fulfilling their surveillance needs in the […]

Advertising and Promotion

Executive summary Advertisement plays a key role in business operations. The market position of a given product company will highly be influenced by the company’s ability to expose their products to their customers and how they prove their products to be well above the others in the market. The medium that is used in the […]

Advertising for a New Dance School

Introduction Launching a new product or service is a process. Its success entirely depends on the reception it gets on the market. It is important to know that the new dance school will be entirely a service-based industry and the advertisement campaign will be based on different elements as will be discussed in this paper. […]

The Effects of Television on the Way People Understand Themselves

Ever since the activity of watching TV became an integral part of people’s lives, it started to become increasingly clear to sociologists and psychologists that individuals’ exposure to TV programs has a strong effect on their cognitive predispositions and on their behavioral patterns. In its turn, this prompted some researchers to suggest that this particular […]

Race in Media

Introduction White privilege is the importance attached to the being white. It is about the concrete benefits of access to resources and social rewards and the power to shape the norms and values of society that whites receive, unconsciously or consciously, by virtue of their skin color in a racist society (Adams, Bell & Griffin […]

Co-operative Advertising

Co-operative advertising is one of the advertising tools that have received much recognition from many industries in the contemporary society. It involves the sharing of the advertisement costs among different parties. There are two main types of cooperative advertising (Trehan, and Trehan 15): Vertical cooperative advertising: just as the name suggests, different channel members share […]

“Obsession” Documentary Film

Introduction Obsession is a 2005 documentary film exposing the radical views of extreme jihad activists against the western world. It uses several television extracts from Middle Eastern televisions (which are normally not broadcasted to the western world) to expose the views of the radical Muslims (Clarion Fund, 2011). The movie has caused a stir in […]

Ideologies in Newspaper Writing

Literature Review Ideology is a rationality of thoughts that presents a foundation for structured political action. Ideology determines the ability of achieving projected conservation, transformation or toppling the available system of power. According to Mannheim (1996), people’s ideas, are fashioned by their material and social statuses. Ideologies have a belief system that serves to preserve […]

Impact of Free News on Print Media and Readers’ Preferences

Abstract This paper answers the questions about implication of free news on print media with an effort of considering readers’ preferences, which are also a cause for emergence of free newspapers. The Effect of electronic media and availability of online news on print media and to what extent that will be a cause for the […]

The New York Times Major Challenges

Arthur Sulzberger faces a major challenge in an attempt to revive his failing newspaper. The newspaper’s performance is decreasing. The company has lost many subscribers in New York. The country’s financial situation should be a major opportunity for Sulzberger. The first approach is to promote the best working culture at the company. Every manager, editor, […]

Media Arts: “L.A. Noire” Videogame

When Nintendo first burst onto the scene with their Nintendo Wii motion gaming console, video gamers heralded the coming of a new age of game playing. One wherein the player is not merely tapping away on the control pad, but actually participating in the action sequences of the game. It was role playing taking to […]

Media for Social Change

The responsibility of the media to act as an avenue for social change has been ignored for several years when various TV shows have presented various programs to serve capitalism. In this way, information is conveyed to the audience without engaging the audience in the production of those shows and hence these shows normally serve […]

Digital Media Privacy

Analysis of the Readings The readings focus on digital media and its impact on the issue of privacy. The article by Mills (2015) focuses on the old conflicts that are witnessed in the new media. Just like in the past, the top celebrities and politicians try to hide their personal lives from the public. However, […]

Promotional and Advertising Strategies – Automotive Industry

Introduction This paper compares and contrasts the marketing and advertising strategies of Audi and BMW. Both companies are German-based and sell their products in the luxury car market. The two companies have a history of marketing and advertising rivalries that have manifested through public advertising wars (Kumar 9). The same rivalry has manifested through the […]

Societies’ Concern about Sensationalism, Media Ethics, and Practices

Abstract In the contemporary world, people handle things differently because of their desire to earn massive profits. The media executives aspire to generate huge profits, and therefore, they have taken a different approach in handling the junior journalists. Journalists, who ought to exercise an authoritative role in giving reliable information, are acting under the influence […]

Advertising to Elderly Consumers

Advertising to older people has always been a challenge to many organizations. The challenge is due to the fact that those advertising do not like taking the aged as target group by itself (Zhang & Harwood, 2006). The size, diversity and complexity provided by the elderly people make business people believe that it is hard […]

Bloggers Influence on Customers

Literature Review Bloggers can influence clients’ intentions to acquire commodities depending on the prevalence of use of the internet by different groups of people. According to research by Lenhart et al. (2010), as from 2006, the prevalence of blogging shifted from teen to older adults. Considering that older adults (18-29 years) are more likely to […]

Bloggers’ Influence on Customers’ Intention to Purchase

Introduction The previous research sought to explore the influence of bloggers’ reviews on consumers’ decision to purchase a particular commodity or service. The literature review revealed the existing knowledge concerning whether bloggers had any influence on consumers’ purchasing decision or not. Thus, the three hypotheses of the research sought to address the existing gaps to […]

Framing and its Role in Social and Political Marketing Campaigns

Introduction There are numerous definitions of the term ‘framing’ in social sciences. The many definitions arise from the fact that the term is used in various aspects of life. Framing is not only commonly used in social sciences, but it is also used in communication, marketing, business, and advertising. Hurlstone et al. (2014) explain that […]

Terms and Conditions May Apply Documentary

The paper dwells on the specification of terms and privacy regulations through the analysis of Terms and Conditions May Apply documentary. The motion picture starts with a cartoon element that regards the issue of terms agreements. Through the traditional representation of the problem, the director manages to reach a desirable effect: he links the procedure […]

Beavis and Butt-head

Introduction The role of television is crucial for many reasons: people get access to a new source of information and decide to follow or argue the practices showed. Pfefferman (2013) admit that there are no new lessons or facts, just new faces that make people treat the same things in a different way. Some ethical […]

Social Media and Older Australians

Abstract This paper investigates the subject of social media consumption among the older Australians. However, the phrase ‘older Australians’ will be confined to people who have attained 65 years and above. Social media is a recent development that is most popular with younger people, yet recent trends show that older people are joining these platforms […]

Samsung Advertising its Brand Using Pancakes During the Pancake Day

Situation Analysis February 17, 2015 was the World Pancake Day, and thus a number of organizations took the day to advertise their brands. However, Samsung carried the day. The campaign aimed at familiarizing its customers with different brands because hostility on any product could be converted into sympathy. The self-doubters would accept the company and […]

The Movie “Color of Fear”

The three words that come to mind after watching the “Color of Fear” documentary are color, racism, and America. Color comes to mind because the film is aptly titled “The Color of Fear”. Consequently, color is an important part of the producer’s main message. As soon as the film starts, the presence of people from […]

Social Media and Social Relations

Introduction This paper is aimed at discussing the ways in which social media are contributing to changing social relations. This issue can be illustrated by examining profound transformations that were brought by new technologies, especially Web 2.0. For instance, it is necessary to mention that currently people representing different social classes, religious groups, or cultures […]

Using Facebook for Multinational Cosmetics Companies

An Audience Study on the Effectiveness of Using Facebook for Multinational Cosmetics Companies to Target Local Emirati Females Living in Dubai. Introduction Research question and sub-questions Social media influence many aspects of the people’s life, including the persons’ purchasing behavior. In this context, it is important to conduct a research on the role of Facebook […]

Advertisement Theory

According to Weilbacher (2003, p. 231), “many advertisers have ignored the theories and ideas supported by different cognitive psychologists”. Scholars and analysts believe that adverts should widen the people’s ideas about every existing product. The article is appreciable because it explains why advertising should create bearable representations. This practice is appropriate because it produces the […]

MySpace Overview

Introduction The social media has experienced a massive growth in the recent past. According to Ryan (2011, p. 78), when it started out through social sites like MySpace, many people dismissed it as a platform for gossips that had no serious future in the world of communication. However, this is no longer the case. The […]

Media Regulations in the GCC Countries

The issues of freedom of speech as well as the freedom of expression in journalism are actively discussed in the context of media regulations that are used in different countries to control the media sphere. In his article “Arab Media Regulations: Identifying Restraints on Freedom of the Press in the Laws of Six Arabian Peninsula […]

Carolina Pad and Bloggers

Abstract April Whitlock received emails from bloggers requesting cash payments for product reviews. She was not sure about the bloggers’ quality and professionalism but found the deal to be very cheap compared to professional journalists and advertisement companies. Whereas she did not find a reason to pay for reviews, she recognized a longstanding relationship with […]

Mass Media and Activist Groups

Introduction The mass media is a powerful component for social movements. Getting good media coverage strongly affects the way different social events are identified in the public eye. The comprehensive media coverage also makes messages stronger. The media devotes attention to, for example, a social movement because they think the event will make interesting news. […]

Forbidden and Dangerous Information Technology

Introduction Due to the dynamic pace with which technology keeps popping up in the information and communication sector, developing codes of conduct for regulating ethics in the industry continues to face a difficult task. Markedly, the moral codes of conduct help in regulating the culture of information dissemination and sharing. The moral codes play a […]

The 7Up Advertisement

One of the categories that Erving Goffman used to describe gender roles in advertising is the family. According to Goffman, proper positioning of the different members of a nuclear family can be used as a symbolization of the family’s social structure. As far as the presentation of family in commercials is concerned, Goffman concluded that […]

Ethics in Reporting Political Issues and Elections

Summary The first decade of democracy in South Africa saw drastic changes in the media in relation to the normative frameworks, the ownership of the media companies, and a broadening audience. These changes propagated more friction between the government and the media because of content coverage, and the need for the politicians in power to […]

Turkey, Media and Human Rights

Introduction The study focuses on the freedom of the press in Turkey. Turkey is supposed to be one of the more liberal Muslim countries but events of the past few months on media crackdown do not reflect that. Some of the issues this study explores relate to how the government recently shut down social media […]

Advertizing Campaign: Mountain Dew Wants Some Street Creed

Targeting a specific audience has never been easy for any company; involving not only a thorough analysis of what the target audience can be hooked with, but also working on the development of the brand awareness and creating a positive legend which people can relate the product in question to. Considering the recent promotional campaign […]

Print Media versus Digital

Introduction The rapidly growing business world that technology seems to renovate each subsequent day is experiencing changes in business trends, especially in the marketing where consumer preferences have transformed accordingly (Jones, Pentecost, & Requena 2005). Among others, the global graphic industry seems to experience unprecedented changes since the emergence of modern computer and phone technologies […]

Social Media Platforms Effects on Social identity

Social media platforms over the internet have potentially profound effects on the creation of social identity of modern generation. Identity refers to a socially constructed attribute of self-concept as it is represented to the outside world. The formation or construction of identity is a unique practice in everybody’s life, since it is one of the […]

The Role of Social Media

Introduction Social media is becoming a major force in the world of business. Human beings have created social networks to exchange ideas, views, concepts, and information (Bradley & McDonald 2013). Social media increases the level of interaction among individuals in many societies. Social media platforms ensure communities, organisations, and individuals create and share user-generated ideas […]

Social Media Strategy – eTourism

The notions and principles of eTourism and e-commerce become closely connected while referring to the use of social media platforms for different marketing projects. The effectively developed social media strategy provides the framework for completing the project’s goals with the help of social media platforms. The social media strategy report on virtual tourism includes the […]

Advertising Campaign for Mountain Dew

Market Segments for Mountain Dew Mountain Dew is a unique drink produced and marketed by Pepsi Company. The advertising campaign for Mountain Dew targets consumers in the right market segment. Pepsi is also using the best campaigns in order to attract more customers. The “current strategy seeks to attract more customers in Nebraska and Dakota” […]

China’s Media Regulations and Its Political Right to Enforce: Conflict with Foreign Correspondents

Abstract In China, foreign journalists are never given sufficient freedom to cover issues related to the state and government. Foreign journalists have always demanded for freedom but the government of China has been reluctant to grant them the right to freedom of the press. In China, the government has the right to enforce laws barring […]

Television in Emirati Culture

Introduction Among the GCC countries, the UAE is the pioneer to safeguard the national interest with forward looking strategy to preserving natural resources for the future generation; their ancestors dealt with great wisdom and invested their early efforts and resources for reorganizing the nation in order to make benefited the Emirati citizens to sharing the […]

Advertisement Techniques

Introduction Advertisement is techniques and practices used to bring products, services, opinions, or causes to public notice. It is meant to persuade the public to buy a product or a service. It persuades the public to respond to a marketing offer for a product or service (Gibson, 2004, pg. 14). People respond to advertisement in […]

The Marlboro Ads as a Propaganda Advertising

Propaganda advertising refers to the process of advertising, which is aimed at influencing consumers towards the consumption of products through the presentation of one side of an argument. Advertisers cautiously select information to present to the public by omitting counterproductive information. As such, the target of information presented is to alter the attitudes of consumers […]