Introduction Essentially, the two step theory suggests that dissemination of information takes place in two stages. In this light, the theory contends that the social structure comprises of the opinion leaders and the general public. According to the theory, the opinion leaders are the people who get first hand information about the eventualities that take […]
Introduction Online advertising has been one of the leading marketing strategies for most organizations in the recent past. It is proper to mention that organizations have had a great time engaging their customers online especially through social media like Twitter blogging, Facebook pages, Google pages and online television services. The moment a new product is […]
Client Brief The need to communicate and connect with other people through viable media has been indisputable in the current world. Contextually, the emergence of social networking sites is revolutionizing the world. This sites help in knowing new products in the market, enhancing relationships, passing vital information to masses, and instant chat provisions. Facebook is […]
Analysis of Facebook Facebook remains an amazing success as a social network, but the company has not always been the main social network in the world. Even as it enjoys the reputation, Facebook has to change frequently to protect its business interest from the competition. More than 700 million people use the Facebook platform for […]
The use of social media in learning environment is growing and becoming more popular, as students reach for new methods to maintain their social status quo and exchange information. This usage has also increased with the accessibility of mobile phones and other gadgets like tablets among others. Moreover, the use of social media is also […]
Introduction Social movements have characterized most social, political, religious, and cultural struggles in the world history. It is already ten years into the 21st century but it is clear that technology, as a cultural tool, is at the epicenter of an emerging sociocultural struggle in which Facebook is a major player. Facebook tries to persuade […]
Facebook decision of going public impacts on users Users of Facebook should expect a renewed Facebook with many new applications, and services that will ensure they maximize use of Facebook. The company will create seamless applications using mobile platform for convenience of its users. Facebook will have a challenge of raising money for its shareholders. […]
Facebook is a social network that allows people to communicate to one another irrespective of their location. It lets its users to sign up; create their personal profiles, search and invite friends to be part of their contact list. With the friend list one will effectively communicate to the other through a chat, messaging or […]
Social networking has become a whirlwind phenomenon that the 21st century population cannot ignore or suspend (Powell, 2009). Among all demographic categories of people, social networking seems to have no barriers, and today, many people around the worlds have become fast receptors of social networking services (Rutledge, 2008). Social networking has been enabled largely by […]
The Internet has made the world to become a small place because it provides a platform for people to interact and do business. There are so many websites that have been developed for purposes of interconnecting people using Web 2.0 technology, and they include Facebook, Twitter, and MySpace, among several others. Facebook is the most […]
Executive summary Strategic management practice has emerged as important framework that influences companies’ profitability and overall success (Abu Bakar et al., 2011, p.140). Latest research has shown that if best implemented, strategic management can lead to positive influence. Torun (2011) named Facebook as one of those large global companies where strategic management practice has been […]
Facts of the case As the need for brand visibility increases in the Arab World, Facebook and Nielsen Company have established a working partnership to assist marketers on the best approaches of online product development and sales. For instance, the Nielsen’ ‘BrandLift’ product allows marketers to make use of streaming Facebook polls on product reception […]
The text is Click, and Facebook revises privacy by Tim Dick. The article discusses the issue of privacy on the Internet taking Facebook as a bright example of how your interests and activity can be revealed to other users of this global social network. According to Veer (2010), privacy concerns exist among all people that […]
Critically evaluate the business strategy of Facebook in relation to its changing external and competitive environments Facebook has grown tremendously in the last few years. Facebook started as a small website for students to share photos. However, the company is now one of the largest social media network with over one billion users. This growth […]
Introduction Facebook is a social network site with several online users globally. Since its inception in 2004, it has enhanced social networking provisions between friends, families, and communities. Evidently, facebook has grown tremendously over the years. It was founded by Mark Zuckerberg (a Harvard University scholar) who, before creating facebook, had intended to create an […]
Despite the success and public appraisal, Facebook is still reluctant to become public. The IPO opportunities and advantages for the public, however, will still be enormous because can also share this success with the company. However, the profit of distributing share among individuals can be beneficial for those who buy shares, but for a short […]
Introduction Admittedly, social networks have become an indispensible part of human life. On one hand, such networks as Facebook provide many great opportunities to communicate and share opinions. On the other hand, Facebook may lead to many negative outcomes. Almost unlimited access to information often becomes a great problem for personal and social life. Thus, […]
Introduction Facebook is one of the most important current forms of Information Technology. Facebook is a social network that was invented in 2004 by a Harvard student called Mark Zuckerberg. The membership expanded to other colleges such as Boston, Ivy League, Stanford University, and many others before extending to the rest of people across the […]
Introduction One of the most grandeur and influential technologies of the XX and XXI century, Internet has changed people’s lies completely, broadening the horizon of their communication opportunities. Creating the world of their own where they act as semi-gods, people influence the communication patterns and are influenced by the latter; the process if mutual and […]
Introduction For the last five years or so, social networking sites have escalated both in numbers and popularity as millions register at these sites for various reasons. Consequently, several sites have materialized such as MySpace, Twitter, and Facebook, each with its own slant and users’ appeal. However, Facebook has received most attention from over 500 […]
There seems to have been a sudden explosion of social networking sites that are all designed to keep people in touch with other at the touch of a keypad. Two of the most notable founders of this new internet media outlet are Facebook and Twitter, both are now billions of dollars worth as a company […]
As the demand for instant communication increases, technological developments have made it possible for people and organizations to satisfy their communication and interactive needs using social media. In the recent past, major social websites have emerged (Funk, 2012). Large corporations such as Facebook, Twitter, Youtube, Google and LinkedIn are some of the major organizations that […]
Introduction Communication is extremely vital in information dissemination and thus many companies rely heavily on it for clientele outreach (Fielding, 2006). The quest for efficiency, therefore, becomes a major concern for many businesses when choosing the right forms of communication in order to maximize effectiveness and wider market reach. This dictates the need for market […]
Introduction In the current rapid development of social networks, is the Internet safe? Well, Narcissism is a culture that is spreading so speedily especially in the US. It mainly depicts those individuals who only care about themselves; as a result, they experience a constant need for approbation and mostly relate to their peers. This attribute […]
Introduction Information Technology (IT) is becoming a fundamental requirement for people with desires to align with the modern world. It has been established in a multidimensional perspective that incorporates a variety of fields. These advances in IT are facilitated by mass media, cloud and mobile computing, business analytic, and social media among others (Voss, 2011). […]
Introduction Many people still think that Facebook as well as other social networks is something highly negative. These people mention security hazards, creating a digital world and escaping from reality. However, now it is clear that Facebook is a positive phenomenon that helps many people in their (professional, academic and private) lives. It is possible […]
Introduction to Change/innovation of Facebook Facebook should devise new strategies to meet the changing demands among the clients. Innovation is a fundamental process because it enhances profitability within online corporations. Over the years, the company has been relying solely on revenues from basic advertisements and campaigns that promote different organizational processes. This signifies that the […]
There was a thought once that Internet would eradicate social divisions and inequalities among the Americans but the emergency of Facebook after MySpace showed that this was far from reaching. The movement of teens from MySpace to Facebook brought about this reality. The introduction of Internet did not make people colorblind. In essence, the internet […]
Introduction Over the course of the last 10 years, social networking sites (SNSs) have gained enormous popularity throughout the world. Of all the SNSs available, Facebook stands out as the most popular one boasting of millions of users from all over the world. People are increasingly making use of Facebook to keep in touch. This […]
Gossip is unethical behavior based on the various approaches in evaluating what is ethical and what is not ethical. According to the rights approach in evaluating ethical cases, ethical actions should respect and protect moral rights of other people. This view stresses that people have dignity based on their nature or their ability to decide […]
Introduction Social networking is the most important tool in modern day communication and advertising. One such great social media is Facebook that has numerous subscribers worldwide. However, the question that needs to be answered concerning the social networking is the required subscription age. This essay is mainly going to reflect on the negative effect of […]
It is imperative to avow that Facebook is amongst the most visited social group sites. Initiate by Mark Zuckerberg in 2003, this site has expanded exponentially in the last few years. Created with the help of fellow students, Facebook was initially used in Harvard University only and later in other colleges. Realizing that the primary […]
Introduction Online technology tools including the social media have extensive influence on people’s opinions and choices. It creates new forms of social pressure, which is extensive in scope compared to face-to-face interactions. Social pressure is the peer group influence that encourages an individual to change his/her behavior, values, and attitudes in conformity with those of […]
Abstract Employers are increasingly using Facebook as a profiling tool to assist in the hiring process. This report analyzes the effects of using Facebook for background checks on job candidates. This paper establishes that there are dangers in Facebook profiling for both the employer and the potential hire. These dangers include: inaccurate information, mistrust by […]
Effects of different personalities From the results of the survey conducted to determine why several people who are strangers to Joy choose to add her as a friend, various things stands out that motivate different people of differing personalities when it comes to choosing the people they want to link with or communicate directly with […]
There are so many online communicators people may use every day in order to meet personal needs and achieve positive results within the professional sphere of life, for example. There are so many things people can do online and even do not leave the room; numerous innovations within the Internet technologies provide users all over […]
Introduction The development of technology has led to such phenomenon as the development of social networks. Facebook is one of the most famous social networks nowadays. The main idea of such kind of networks is to share files and make friends online. However, this seemingly positive and harmless idea resulted in a social network which […]
Introduction Interactive or online marketing is quickly gaining focus of most contemporary marketing strategies. Online marketing involve websites and other electronic commerce transactions potentials. The amount of sales is often the unit for measuring performance, thus the amount of transactions generated through online advertising determines the capability and effectiveness of this interactive form of medium […]