Influence of activating implicit gender stereotypes in females

Abstract Gender stereotypes exist across all cultures and all societies. If an individual abides by stereotype threat, they are likely to perform poorly in any subsequently associated challenge. Various studies have been conducted mainly focusing on examining effects of stereotypes activation on performance. Past studies have revealed that performance can be depressed when individuals feel […]

Towards Evaluating the Relationship between Gender Stereotypes & Culture

Modernization and science has freed people’s perception and consciousness from many retrogressive traditions, having exposed them to be socially illusionary, economically unproductive, and politically partisan. For example, no one in the 21st century would now challenge the fact that no race, creed, or nationality is superior to another. However, several stereotypes to date remain untouched. […]

How contemporary toys enforce gender stereotypes in the UK

Research proposal Research questions The research topic is “How contemporary toys enforce gender stereotypes in the UK.” The key research question is: Do toys reflect old stereotypes in gender?. The minor research questions include: How do toys represent their subjects in terms of gender?, In what ways are these representations symptomatic of real life?, Do […]

How contemporary toys enforce gender and stereotypes in the UK?

How contemporary toys enforce gender and stereotypes in the UK?: A study on perceptions of school-going children (age 4 to 9) on gender appropriate toys and the impact of parental beliefs about “genderized” behaviors on children Introduction Background Young children create their understanding of gender during their school and pre-school years (Freeman 201). Studies have […]

Gender Stereotypes on Television

Television advertisement perpetuates gender stereotypes through their advertising. This is through reinforcing the traditional gender roles assigned by the society. The traditional stereotypes about being a man is being business minded, tough, independent while being a woman means being passive, sensitive, and submissive, having beauty, elegance a good homemaker. Television commercials are most likely to […]