Fashion Essay, Research Paper Examples

History of Fashion Merchandising

Introduction An apparent gap exists between skills and job demands in the United States. Community colleges that offer Career and Technical Education (CTE) have emerged as important institutions that attempt to bridge the gap owing to their positioning in the society. This is in lieu of the fact that the demand for technical skills will […]

Instagram: purchase intentions in Thailand fashion industry

Overview of Relevant Theories Consumer behavior is a complex field. The complexity arises from the difficulties associated with predicting human behavior. People exposed to the same conditions do not always respond in the same way. This makes the study of consumer behavior important to help determine the potential range of consumer responses that arise from […]

Supply Chain Management in the Fashion Industry

Introduction A supply chain is a network that demands from all parties that are involved to satisfy the customer’s request. As a rule, every single stakeholder, starting from suppliers and product developers up to warehouses, investors and customers, is taken into account when developing a supply chain network for a particular company. Traditionally, a supply […]

Influence of the Fashion Attributes on the Social Status and Personal Identity

Introduction The fashion industry is always under high attention and the vehement discussion due to its changing and unpredictable nature and sometimes-scandalous outfits. Moreover, fashion has a high influence on the various aspects of everyday life such as the cities’ development (Pandolfi 2015). Furthermore, fashion is often associated with luxury, underlines one’s social status, and […]

Abaya Fashion: Six Major Forces in the Broad Environment

When entering the abaya fashion business in Saudi Arabia, the following external forces need to be taken into account Demographic Currently, the population of Saudi Arabia equals 27,752,316 people with the growth rate of 1.5%; the number of female citizens above the age of 15 years amounts to 8,985,547 (“Saudi Arabia” par. 3). Given the […]

Brand Extension in High End Fashion Industry

At the beginning, it is essential to admit, that currently the fashion industry is being completely committed to fierce and long-standing rivalry. Making one’s business successful and profitable, managing this market competition requires implying new programs, developing projects, that enable to acquire desirable receipts by gathering a considerable amount of target customers around one’s product. […]

How Companies Can Successfully Enter The French Fashion Industry

Introduction Background to the study Over the past few decades, firms in different economic sectors have experienced an increment in the intensity of competition. One of the reasons for the increment in competition is the high rate of globalization. As a result of globalization, management teams of large and small enterprises are considering implementing strategies […]

Zara apparel fashion Store

Introduction Various business agents in any economy engage in scores of activities that result in creation of commodities for the satisfaction of human wants. These set of activities are a component of Operations Management (OM) which can be defined as; a well coordinated set of activities that crate value by transforming inputs to outputs. Operations […]

‘Generational buying motivations for fashion’ by Laura Portolese Dias

Summary of the article As it was stated in the introduction part of the article under analysis, a study was conducted to test one hypothesis whether buying motivations of representatives of generation X and generation Y are identical when they reach a particular age. Providing clear definitions of the two generations, the article discusses the […]

Internal and External Influences on Program-Level Curriculum Development in Higher Education Fashion Merchandising Programs

Article Research Problem to be Solved This study aims to identify the internal and external factors that influence the inclusion of STEM education in curriculums for higher education fashion merchandizing courses. Article Research Goals Fashion merchandizing requires both style and business strategy. It requires one to handle a wide variety of customers while staying within […]

Fashion and cinema: “Breakfast at Tiffany’s”

Introduction Fashion especially in Hollywood films has become one of the most significant elements that have been used to draw more appealing features in cinema. One such example of fashion and its expression of character and practice have been clearly depicted in the movie Breakfast at Tiffany. Fashion signals an individual’s status in a social […]

The Role of the Fashion Buyer Considering Buying for Different Organisations and Categories

Introduction Dwelling upon the role of the fashion buyer considering buying for different organisations and categories, the role of buyer in the modern life should be understood. Modern economics is based on the marketing relations. All the products and services are bought and sold. The customer is placed on the first place as the competence […]

Representation of the Parisienne in Advertising and marketing for French perfumes and fashion

Introduction Fashion in the world today has become a term highly associated with innovations and creativity. Since early 19th century, there has been a high demand for new inventions and discoveries in the industry with European countries competing with each other. Science, technological and agricultural innovations were also picking up in Europe.1 Fashion though not […]

“How the fashion industry is embracing social media” by Hitha Prabhakar

Fashion and women clothing commands respect worldwide. Women fashion contributes to the world economy. Market analysis reveals the rise in the production of women fabrics. The flow of information influences the production index of women clothing. In time past, fashion events were open to few designers. The parade of trending fabrics was secretly uploaded to […]

“The end of fashion: How marketing changed the clothing business forever” by Teri Agins

The history of fashion dates to the 17th century. French designers described fashion using beauty models. By the 19th century, few designers lead the fashion world. Quality and expensive garments were displayed by high income earners. The latest designs were exposed at civic events and weddings. The elites controlled the operations of fashion designers. By […]

“Fashion retailing, marketing, and merchandising” by John Major

Women’s clothing industry generates huge revenue worldwide. Starting from procurement to production, women’s clothing industry has creative designers. Garment designers stay in business because of sales. The goal of every designer is to make profit while maintaining brand reputation. The sale of a firm’s fabric requires fashion marketing strategy. The author defined fashion marketing as […]

The Fashion Channel

The Fashion Channel is a TV network which features mainly fashion related content in its programs. It has a large subscriber base who are attracted by its content. Most of its viewers are women aged 35 to 54. The firm has operated without any customer segmentation, brand awareness or overall market strategies for a long […]

ZARA: Chic and Fast Fashion

External environment Consumer tastes and preferences is one of the macro environment factors that influence performance of Zara in the target market. This means that the organization cannot control consumer tastes and preferences. In many cases, this leads to losses where organizations are left with stocks that cannot sell in a given market after changes […]

Fashion Brand

Introduction /Event Background To begin with, a brand is a commodity, service or a company characteristic that distinguishes it from other commodities or companies; it is the name or a symbol that identifies one product or services from the others in the market. Big brand names have been developed over the years to create the […]

ZARA: Fast Fashion

Inditex (Industria de Diseño Textil) Inditex, a global retail specialty, manufactured and sold accessories, footwear and apparel for men, women and children. These products were distributed and sold through Zara and other five chains linked to it in other parts of the world. Inditex was located in Spain and was the owner of Zara and […]

Fashion as the Avatar of an Avant-garde

Introduction Art and fashion share many significant characteristics in the way they function in society. Both have also changed with increasingly dramatic speed over the centuries. In art, the movement known as the Avant-garde set out to continually redefine itself; in fact, to redefine art. However, this continual discarding of what was done already has […]

Zara: Fast fashion from Savvy Systems

Introduction Strategic management is defined as the set of managerial decisions and actions that determine the performance of the organization in the long run (Robert, 2002, p. 76). It includes scanning the internal and external environment, strategy formulation, and strategy implementation. It is carried out through evaluation of the firm’s internal environment and the external […]

Fashion Defense Force Company

Fashion Defense Force Company target to venture in San Francisco, the reason for selecting this region was arrived at after conducting an appropriate market research to establish relevant demographic details of the niche. The region has a population of approximately 744,041 with 51% being men and 49% women. The region has robust economic activities such […]

Fashion Controversies about Hip Hop Garments

Introduction Fashion refers to an ongoing upheld attitude or behavior in a society. It covers ranges of customs as well as styles that are adopted by people in a society such as dresses worn by people. Controversy on the other hand refers to the existence of a varied opinion between two groups with opposing views. […]

“Escaping to Reality: Fashion Photography in the 1990s” by Elliot Smedley

Written by Elliot Smedley, “Escaping to Reality: Fashion Photography in the 1990s” explores how contemporary fashion photography is adopting realistic styles by using realistic activities contrary to ideal styles that had dominated art and photography for decades. A shift from idealism to realism has kept in tandem with current socio-economic conditions that reflect consumerism. Realistic […]

How has the internet transformed design (fashion)

Introduction It is no doubt that the advent of computers brought with it the issue of internet. These two important factors have influenced all phases of human life; from studying, eating, communication to fashion and design (Colussy, 2005). With regards to fashion design, the internet has been seen as an indispensable tool due to it […]

Women’s fashion in the Chinese culture since 1978

Mainland China has transformed culturally due to changes emerging from the traditions continuity. From ancient times, Chinese included clothing as a necessity of life, while the Chinese tradition garments were mainly of bright colors. In 1978, Chinese fashion reformed by having an open door policy on fashion, hence adopting the western culture. Hence, the Chinese, […]

Fashion and Leather Goods Group

Abstract Fashion and Leather Goods Group is a subsidiary of the LVMH group of companies. The core business of the firm involves the distribution and retailing of fashion and luxurious goods. The company has operations in all continents of the world. The company has been able to achieve rapid growth especially in the UK market. […]

Fashion and gender: Globalization, Nation and Ethnicity

Introduction Fashion may be generally taken to represent the trends in style particularly in dressing, accessories as well as in beauty enhancement. In this context, fashion is taken to be the mode of clothing in relation, glamour, style and splendor considering personal appearance, identity as well as the cultural and social significance. Today, fashion is […]

Fashion and Appearance

Fashion is transitional rather than static, it is this dynamism in its nature that makes it difficult to comprehend and study as a concept in isolation. This is mainly because fashion is interwoven into culture, music, personalities, the economy and a number of other social barometers. Fashion in itself is the custom style and form […]

Marketing Report of a Fashion Brand

Introduction Yota fashion an organization that deals with textiles and clothing of individuals of all ages. Owing to increased competition, marketers are struggling to expand market share and boost sales of Yota fashion. According to Kotler (2001), marketers should be creative and persuasive so that they do not only increase consumer awareness, but also increase […]

Fashion Styles in 19-20th Centuries

Fashion and clothing styles have changed over the ages. However, not all fashion has become obsolete and redundant. Many of the vintage trends in clothing have been revived and are followed even until the present day. This essay is an exploration goes the styles of the nineteenth century and how they are still influencing modern […]

Benefits of the Old Fashioned Business Models in the light of Global financial Crisis

Introduction There are many factors which are requisite for success in business. Those factors range from proper and professional management of business resources to adoption of up to date business models in order to ensure continued existence amid ever stiffening competition. The main conventional goal of any business organization is to maximize profits and to […]

Fashion designers: Coco Chanel

This paper is aimed at examining the main elements involved in the artistic process. In particular, it is necessary to focus on the work of fashion designers. The main difficulty is that there is no universal pattern that can accurately describe their activities. This is one of the main peculiarities that can be identified. On […]

Fashion and Personality

It is important to note that the way you dress or the fashion you choose says a lot about the kind of a person you are. The fashion you decide to go with should reveal your desires, interests, ambition, and background. Everyone is unique in terms personality and interest, and therefore, it is important for […]

French Fashion in the Eighteenth Century

The eighteenth century is a distinct period in the history of the French fashion because during that time, France became the main arbiter of style in Europe. The clothing created in this country enjoyed enormous popularity in England, Germany, Russia, the United States and so forth (Okonkwo 23). Furthermore, the eighteenth century was the period […]

Prada Fashion Sense and Christian Dior Fashion Sense

Fashion is a general term that that refers to the style in clothes, shoes, jewelry, and handbags among others. Essentially, fashion is a tool of communication because it tells others about us, and thus we are addressed according to our dressing. Prada and Christian fashion are two distinctive fashion houses. This paper focuses on their […]

Teen Fashion Advertisement

Introduction From magazines, to the television, to the internet, to the billboards; there is almost no limit to the ways in which teenagers are exposed to fashion advertisements. They see it from the celebrities, who they adore so much, and soon they also want to have the same type of lifestyle portrayed by the celebrities, […]

Concept of the Fashion Merchandising in Modern Business

Food industries are major determinants of human health because of the direct impact they have on the environment. Retailers in these industries deal with either the production practices or trade. Unfair trade has devastating effects on lives and clients way of living. Pollution through poor waste disposal mechanisms, pollution of the soil and toxic pesticides […]

Strategic Fashion Marketing Paper: SuperGroup plc

Summary of the main findings Such company as SuperGroup specializes in retailing of youth fashion clothes; at the moment it comprises the following brands: SurfCo California, 77Breed, and Superdry (SuperGroup, unpaged). The management of this firm strives to achieve the following strategic objectives: To increase the number of standalone stores in the United Kingdom; To […]

Fashion Makeup: Blumarine Fall 2010 Collection

I would like to make this fall the most remarkable in my life. I want everyone around looks at me with an admiration. In order to get highly extraordinary look I have chosen Blumarine Fall 2010 collection. This collection absolutely satisfied me with the perfect match of collection and make up look. This image can […]

Fashion History’s Understanding

Introduction Fashion is a term that is used to describe the current trends in dressing especially in clothes, accessories, hair styles and footwear. Culture and customs affects the fashion of a particular society. Has fashion really affected the culture? Fashion is usually imitated across cultures and this leads to lack of order in a culture. […]

Fashion Goes Round in Circles

Mostly used in accessories, footwear, and clothing, fashion is a term used to refer to a current popular trend or style. Fashion is the current trend of a person and it mostly concentrates on the outside appearance of people. Most people express their personality through fashion while others use it to hide a fact concerning […]

Making a high fashion brand and use pop-up stores

Introduction The fashion industry is becoming more competitive and as a result high-end fashion brand houses have been forced to come up with new techniques that will enable them successfully market their products (Blaszczyk 2008). The advancement of technology has led to the use of pop-ups stores and internet marketing, which has become a very […]

From Fashion Producer to Fashion Retailer

For both the retailers and manufacturers, the goal of fashion merchandising and marketing is to ensure that the merchandise is sold at a profit (Steele 295). To achieve this, one needs careful coordination and execution of the business strategies. The success of the fashion business hinges on fashion merchandising and fashion marketing. Owing to the […]

Fashion Sociology

Introduction Fashion and clothing styles define identity of a person in a society characterized by diversity. Fashions are very diverse and unique in that they can satisfy virtually all human needs in the world in terms of social, religious, and cultural demands of identity. Compared with ancient society, modern society is experiencing tremendous change in […]

Fashion and Identity

Introduction The relationship between man, fashion and identity has always been intriguing. Man is in a constant search of identify, something that will make him unique and identifiable. A unique tool to enhance a person’s identity is fashion. Fashion industry is driven by creativity and as such results in many designs. The debate in this […]

Fashion and individual identity

Introduction Fashion came about due to the desire by some people to be unique. In their quest to be unique, they wore clothes and used things that appealed other people, who then went ahead to get their own. However, fashion grew to become a frivolously motivated and constantly changing trend. Contemporary fashion has dealt with […]

Men’s Fashion and Shopping Habits

Brand Identity Brand identity in men’s fashion simply implies the message a company is expecting to portray to its target market. When critically analyzed, a brand is probably the most important asset a company can have because it essentially denotes the image of the company. Taylor (2011) explains that brand identity refers to what the […]

Luxury Fashion Label for Men

Introduction The fashion industry is characterized by intense competition and buyers who are more concerned with quality and value for their money. This means that firms in the fashion industry need to fully understand the shopping behavior of their existing customers in order to retain them. The also need to understand the shopping behavior of […]

The 18th Century Children’s Clothing in England

Introduction Eighteenth century is very significant in England history as it marked the evolution of various issues. Particularly, it marked the evolution of children clothing. Initially, children were not taken as such but as inferior beings compared to grown up men and women. People maintained that they acted without reasoning and since they also lacked […]