Instagram: purchase intentions in Thailand fashion industry

Overview of Relevant Theories Consumer behavior is a complex field. The complexity arises from the difficulties associated with predicting human behavior. People exposed to the same conditions do not always respond in the same way. This makes the study of consumer behavior important to help determine the potential range of consumer responses that arise from […]

Supply Chain Management in the Fashion Industry

Introduction A supply chain is a network that demands from all parties that are involved to satisfy the customer’s request. As a rule, every single stakeholder, starting from suppliers and product developers up to warehouses, investors and customers, is taken into account when developing a supply chain network for a particular company. Traditionally, a supply […]

Influence of the Fashion Attributes on the Social Status and Personal Identity

Introduction The fashion industry is always under high attention and the vehement discussion due to its changing and unpredictable nature and sometimes-scandalous outfits. Moreover, fashion has a high influence on the various aspects of everyday life such as the cities’ development (Pandolfi 2015). Furthermore, fashion is often associated with luxury, underlines one’s social status, and […]

Brand Extension in High End Fashion Industry

At the beginning, it is essential to admit, that currently the fashion industry is being completely committed to fierce and long-standing rivalry. Making one’s business successful and profitable, managing this market competition requires implying new programs, developing projects, that enable to acquire desirable receipts by gathering a considerable amount of target customers around one’s product. […]

How Companies Can Successfully Enter The French Fashion Industry

Introduction Background to the study Over the past few decades, firms in different economic sectors have experienced an increment in the intensity of competition. One of the reasons for the increment in competition is the high rate of globalization. As a result of globalization, management teams of large and small enterprises are considering implementing strategies […]

‘Generational buying motivations for fashion’ by Laura Portolese Dias

Summary of the article As it was stated in the introduction part of the article under analysis, a study was conducted to test one hypothesis whether buying motivations of representatives of generation X and generation Y are identical when they reach a particular age. Providing clear definitions of the two generations, the article discusses the […]

Internal and External Influences on Program-Level Curriculum Development in Higher Education Fashion Merchandising Programs

Article Research Problem to be Solved This study aims to identify the internal and external factors that influence the inclusion of STEM education in curriculums for higher education fashion merchandizing courses. Article Research Goals Fashion merchandizing requires both style and business strategy. It requires one to handle a wide variety of customers while staying within […]

The Role of the Fashion Buyer Considering Buying for Different Organisations and Categories

Introduction Dwelling upon the role of the fashion buyer considering buying for different organisations and categories, the role of buyer in the modern life should be understood. Modern economics is based on the marketing relations. All the products and services are bought and sold. The customer is placed on the first place as the competence […]

Representation of the Parisienne in Advertising and marketing for French perfumes and fashion

Introduction Fashion in the world today has become a term highly associated with innovations and creativity. Since early 19th century, there has been a high demand for new inventions and discoveries in the industry with European countries competing with each other. Science, technological and agricultural innovations were also picking up in Europe.1 Fashion though not […]

“How the fashion industry is embracing social media” by Hitha Prabhakar

Fashion and women clothing commands respect worldwide. Women fashion contributes to the world economy. Market analysis reveals the rise in the production of women fabrics. The flow of information influences the production index of women clothing. In time past, fashion events were open to few designers. The parade of trending fabrics was secretly uploaded to […]

“The end of fashion: How marketing changed the clothing business forever” by Teri Agins

The history of fashion dates to the 17th century. French designers described fashion using beauty models. By the 19th century, few designers lead the fashion world. Quality and expensive garments were displayed by high income earners. The latest designs were exposed at civic events and weddings. The elites controlled the operations of fashion designers. By […]

The successful implementation of social networks for fashion marketing

Abstract Fashion marketing is a dynamic process that requires dynamic creation of the available opportunities in order for any fashion to stay afloat. The use of social networking sites has become the in thing in the realm of advertising. People and companies are taking advantage of the rate at which the social networking sites are […]

“Fashion retailing, marketing, and merchandising” by John Major

Women’s clothing industry generates huge revenue worldwide. Starting from procurement to production, women’s clothing industry has creative designers. Garment designers stay in business because of sales. The goal of every designer is to make profit while maintaining brand reputation. The sale of a firm’s fabric requires fashion marketing strategy. The author defined fashion marketing as […]

The Fashion Channel

The Fashion Channel is a TV network which features mainly fashion related content in its programs. It has a large subscriber base who are attracted by its content. Most of its viewers are women aged 35 to 54. The firm has operated without any customer segmentation, brand awareness or overall market strategies for a long […]

Fashion Brand

Introduction /Event Background To begin with, a brand is a commodity, service or a company characteristic that distinguishes it from other commodities or companies; it is the name or a symbol that identifies one product or services from the others in the market. Big brand names have been developed over the years to create the […]

ZARA: Fast Fashion

Inditex (Industria de Diseño Textil) Inditex, a global retail specialty, manufactured and sold accessories, footwear and apparel for men, women and children. These products were distributed and sold through Zara and other five chains linked to it in other parts of the world. Inditex was located in Spain and was the owner of Zara and […]

Zara: Fast fashion from Savvy Systems

Introduction Strategic management is defined as the set of managerial decisions and actions that determine the performance of the organization in the long run (Robert, 2002, p. 76). It includes scanning the internal and external environment, strategy formulation, and strategy implementation. It is carried out through evaluation of the firm’s internal environment and the external […]

Fashion Controversies

Introduction Fashion refers to an ongoing upheld attitude or behavior in a society. It covers ranges of customs as well as styles that are adopted by people in a society such as dresses worn by people. Controversy on the other hand refers to the existence of a varied opinion between two groups with opposing views. […]

“Escaping to Reality: Fashion Photography in the 1990s” by Elliot Smedley

Written by Elliot Smedley, “Escaping to Reality: Fashion Photography in the 1990s” explores how contemporary fashion photography is adopting realistic styles by using realistic activities contrary to ideal styles that had dominated art and photography for decades. A shift from idealism to realism has kept in tandem with current socio-economic conditions that reflect consumerism. Realistic […]

Women’s fashion in the Chinese culture since 1978

Mainland China has transformed culturally due to changes emerging from the traditions continuity. From ancient times, Chinese included clothing as a necessity of life, while the Chinese tradition garments were mainly of bright colors. In 1978, Chinese fashion reformed by having an open door policy on fashion, hence adopting the western culture. Hence, the Chinese, […]

Fashion and gender: Globalization, Nation and Ethnicity

Introduction Fashion may be generally taken to represent the trends in style particularly in dressing, accessories as well as in beauty enhancement. In this context, fashion is taken to be the mode of clothing in relation, glamour, style and splendor considering personal appearance, identity as well as the cultural and social significance. Today, fashion is […]

Fashion and Appearance

Fashion is transitional rather than static, it is this dynamism in its nature that makes it difficult to comprehend and study as a concept in isolation. This is mainly because fashion is interwoven into culture, music, personalities, the economy and a number of other social barometers. Fashion in itself is the custom style and form […]

Benefits of the Old Fashioned Business Models in the light of Global financial Crisis

Introduction There are many factors which are requisite for success in business. Those factors range from proper and professional management of business resources to adoption of up to date business models in order to ensure continued existence amid ever stiffening competition. The main conventional goal of any business organization is to maximize profits and to […]

Fashion designers

This paper is aimed at examining the main elements involved in the artistic process. In particular, it is necessary to focus on the work of fashion designers. The main difficulty is that there is no universal pattern that can accurately describe their activities. This is one of the main peculiarities that can be identified. On […]

Fashion and Personality

It is important to note that the way you dress or the fashion you choose says a lot about the kind of a person you are. The fashion you decide to go with should reveal your desires, interests, ambition, and background. Everyone is unique in terms personality and interest, and therefore, it is important for […]

Fashion Merchandising

Food industries are major determinants of human health because of the direct impact they have on the environment. Retailers in these industries deal with either the production practices or trade. Unfair trade has devastating effects on lives and clients way of living. Pollution through poor waste disposal mechanisms, pollution of the soil and toxic pesticides […]

Strategic Fashion Marketing Paper: SuperGroup plc

Summary of the main findings Such company as SuperGroup specializes in retailing of youth fashion clothes; at the moment it comprises the following brands: SurfCo California, 77Breed, and Superdry (SuperGroup, unpaged). The management of this firm strives to achieve the following strategic objectives: To increase the number of standalone stores in the United Kingdom; To […]