The fashion industry is rapidly changing, meeting increasing demands, and setting new standards for normalcy and beauty. In this evolutionary process, marketing and retail practices play an important role. In the modern age, traditional advertising is becoming obsolete, and distributors are forced to find new ways to connect with their audience. Online promotions have rapidly become commonplace as more and more people started regularly using the internet. The use of online advertising is the most powerful tool for retailers, especially on social media. Applications like Facebook, Twitter, and great places to find potential clients. Retailers gradually shift their efforts towards targeting the younger generation in their promotions, engaging with newer platforms as well. In this regard, Instagram and Tik-Tok are the best spaces for advertising. Populated primarily by teenagers and young people, their quick-content modes are perfect for promoting new fashion.
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In regards to fashion trends themselves, some patterns can be observed as well. Clothing is produced at unprecedented rates, with a large variety of styles for any customer. From personal experience, major trendsetters in the industry seem to lean towards oversized, baggy clothes. The wearer’s comfort is regarded as the top priority, and the designs usually suit all body types. Intersex fashion is also on the rise, with pieces that are not hyper-masculine or feminine. In both men’s and women’s clothing, the colors are primarily calm and muted, with many shades of beige, black, blue, and gray. Contrasts are used to bring attention to important elements, and striking prints are used as decoration. Flowery motifs and geometrical shapes are often used as well. Both natural and synthetic materials are prevalent, offering a wide selection for different types of customers.