The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.
What can you write in an essay on advertisement?
In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.
To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.
Advertising Essay Structure
When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.
Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis. Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.
The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:
Select a topic. Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
Carry out research. Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.
Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.
13 Advertising Essay Topics
As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.
Try one of the following advertising topics:
Should alcohol advertisements be banned entirely?
Nike feminist commercials and their significance to women.
How Coca-Cola commercials became a symbol of Christmas.
The advantages and disadvantages of Internet ads.
What is wrong with shampoo ads?
Advertising strategies on social media.
The adverse effects of violence in the media.
How does advertising affect children?
The ethical side of the advertising industry.
Marketing strategies in the political advertisement.
How does advertising affect the economy?
What are the main media and advertisement techniques of Netflix?
Unethical aspects of using women objectification in ads.
Hybrid marketing model as a way of reducing costs for a company.
Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.
In advertising, the rhetorical triangle has particular importance because each of the mentioned components is necessary for invoking different types of appeal between the target audience and the presenter of a message.
Regarding the fact that images are one of the most frequently used tools to popularize different films and interest the audience, the given paper delves into the investigation of the poster devoted to the movie [...]
The purpose of the advertisement is to increase the popularity of the brand's anti-cavity toothpaste. Throughout the text, Crest Cool Mint Gel is referred to as the product recommended by the majority of professional dentists, [...]
It will be effective because it will involve the visitors to express their opinions on the Kakao brand and its products. The biggest part of the budget will be spent in the pre-opening months, and [...]
One of the core aspects that should not be overlooked is that the number of competitors is going to increase significantly, and it is entirely possible that the company will suffer because of such policies.
Careful investigation of the latest ratings of the segment for the commercial time slot in different categories of population will help to identify the strengths and drawbacks of the segment, determine how they can affect [...]
Over the years, the Coca-Cola Company has remodeled its slogans and ad campaigns to be in tune with the advancing multicultural society. In a thumbnail, multicultural advertising entails the globalization of markets and thus necessitates [...]
The shorter video mainly features the executive director of the "Morningside Recovery" company, who might be described as an attractive person, which creates additional appeal in the viewers of the video; the director briefly outlines [...]
His major contribution in the field of advertising was the belief that effective advertising was based on the ability of the advertiser to have enough information about the nature and type of the consumer.
Secondly, one should not overlook the fact that many gamers, as well as viewers of reality shows, can dislike such practices; moreover, some of them can even display an aversion to the brand, if the [...]
The first seeks to publicize a product and convince the audience that the product is better than those of competitors. The second type of advertisement focuses on the image of the company and its reputation.
The analysis concentrates on characteristics including the colors, portrayed message, ad relevance to the target audience, ad set, characters in the ad, and the way the ad provokes the emotions of the audience and drives [...]
To market the site to various advertisers, the company can come up with banner programs that will entice more visitors. The site has 35,000 readers and this offers them a very large base to their [...]
In the paper, the author discussed how the whole process of advertising and feminism is depicted in print advertisements. The common characteristic is the advertisements' illustration of feminism in the media.
At the top left of the advert, Ticky writes, 'Ferrari-Faster, than the Tsunami.' At the bottom of the text, there is an additional expansion of the statement in terms of the vehicle's speed and its [...]
In reality, the Internet is a field of endless opportunities for the creative advertisement campaigns because it facilitates the marketers' connections with all types of consumers and the opportunities for the research in the consumer [...]
The move was utter ridicule of the urgency of the existing issues and diminished the severity and magnitude of why people go on streets to demand respect for the lives of minorities in the United [...]
For instance, McDonald's company is one of the companies that have traditionally used the approach to attract more customers. This approach is quite effective in creating a positive appeal on various products because most people [...]
The guidelines of the International Advertising Association ) and the World Congresses highlight the importance of effective and regulated advertising and the need for organizations to undertake self-regulation.
As it was mentioned earlier, while analyzing the motifs contained in Korean and Swiss posters, I realized that unlike what it is being the case with Swiss designers of these posters, Korean ones tended to [...]
In order to facilitate a complete success of a promotion campaign, one will have to incorporate both types of media into the advertising program, though; thus, the product will receive the attention of the greatest [...]
It is proved that targeted marketing and location-based marketing, in particular, helps to meet the needs of consumers and pay more attention to their personal information in order to choose the most appropriate services, discounts, [...]
This paper examines the influence of the Camel cigarettes on customers and different aspects of the print advertisement of one of the oldest and the most prestigious brands of the tobacco in the world - [...]
To understand the reasons why the Huffy advertisement published in the magazine for women is effective to evoke the consumers' interest, it is necessary to analyze the magazine's ideal reader; such features of the advertisement [...]
Thesis topic: The Canadian communication policy and the importance and implications of the convergence of telecommunications and broadcasting fields. Statement of the problem: Over the years, telecommunications and broadcasting fields are swiftly budding and assembling [...]
To start with, the crown on Katy Perry's head can be interpreted as an indicator of social status, with the scepter enhancing the given impression and, thus, sending the audience the message concerning the nobility [...]
This essay looks at advertising in fashion and some of the ways used to make advertising in fashion successful. It suffices to mention that scholars have created a link between advertising in fashion and the [...]
The producers and distributors of goods and services often compete for the loyalty of the existing buyers. The advances in technology have aided the development of advertising business to a new dimension in the recent [...]
It is quite doubtful that the advertisement will make one buy the given product the entire show is more likely an amusement than a call to action. Speaking of the advertisement that could be changed [...]
Because the objective of the research study is to investigate the nature, number and variations of the English-American words introduced to Russian consumers when it comes to advertisements of Coca-Cola and Macdonald products the most [...]
Bright House Network monetizes and personalizes the products and services concurrently to the advantage of the customers. From the discussions, it is evident that Bright House Networks is such a great company that offers indispensable [...]
The communicative power of the advertisement media has essentially replaced much of the traditional tools particularly in the world of traditional communication such as word of mouth during the 20th century.
In particular, it is necessary to show how the designers persuade the audience to purchase cigarettes, namely Chesterfield. In this case, one should speak about the credibility of the actor who promotes Chesterfield cigarettes.
The tactics that will be employed for each objective will be done on the backdrop of many considerations based the nature of the intended change, the target public, the outcome to be achieved, the amount [...]
In this case, the ad uses the need for prominence and the need to achieve. The ad uses the needs for prominence and achievement, the social equality phenomenon and the "men's men" ideology in communicating [...]
The advertisement provides both the visual and written messages to attract the audience to the product and evoke the desired associations which can be effective to stimulate the customer in choosing this product instead of [...]
As a consequence of social media coupled with the direct and indirect persuade of social media promoters, in the present day clients are expected to make purchases on what they read and see in forums [...]