The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.
What can you write in an essay on advertisement?
In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.
To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.
Advertising Essay Structure
When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.
Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis. Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.
The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:
Select a topic. Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
Carry out research. Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.
Don’t hurry.
Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.
13 Advertising Essay Topics
As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.
Try one of the following advertising topics:
Should alcohol advertisements be banned entirely?
Nike feminist commercials and their significance to women.
How Coca-Cola commercials became a symbol of Christmas.
The advantages and disadvantages of Internet ads.
What is wrong with shampoo ads?
Advertising strategies on social media.
The adverse effects of violence in the media.
How does advertising affect children?
The ethical side of the advertising industry.
Marketing strategies in the political advertisement.
How does advertising affect the economy?
What are the main media and advertisement techniques of Netflix?
Unethical aspects of using women objectification in ads.
Hybrid marketing model as a way of reducing costs for a company.
Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.
The fair criticism of the recipients of advertising appeals causes an outright lousy taste in the choice of the form and means of transmission of the advertising idea.
In advertising, the rhetorical triangle has particular importance because each of the mentioned components is necessary for invoking different types of appeal between the target audience and the presenter of a message.
To popularize drinking green tea: the company made use of the opportunity to spread the idea of their healthy and cleansing product organic green tea. To spread the power of tea on the global level.
Regarding the fact that images are one of the most frequently used tools to popularize different films and interest the audience, the given paper delves into the investigation of the poster devoted to the movie [...]
At the same time, the influence of the attitude extends to the sphere of behavior and the development of a positive attitude towards the completed transaction.
The purpose of the advertisement is to increase the popularity of the brand's anti-cavity toothpaste. Throughout the text, Crest Cool Mint Gel is referred to as the product recommended by the majority of professional dentists, [...]
The phrase "Break Free" at the end of the video is the only words in the clip, and the commercial uses the slogan to capture the attention of the audience and draw a parallel between [...]
It attempted to display Clinton as professionally incompetent and personally or physically unfit to take upon the Office of the President of the United States.
It will be effective because it will involve the visitors to express their opinions on the Kakao brand and its products. The biggest part of the budget will be spent in the pre-opening months, and [...]
It is done with the primary aim to attract viewers attention to the body copy which goes directly after the headline and explains the nature of the product and its peculiarities.
One of the core aspects that should not be overlooked is that the number of competitors is going to increase significantly, and it is entirely possible that the company will suffer because of such policies.
In addition, it makes it simpler for viewers to understand the message in the advert more easily This advertisement picture can attract viewer's sight easily due to its bright yellow color.
Pemberton, the founder of the Coca-Cola Company and creator of the original formula of the world's most famous soft drink, designed the logo himself using the Spencerian script.
Careful investigation of the latest ratings of the segment for the commercial time slot in different categories of population will help to identify the strengths and drawbacks of the segment, determine how they can affect [...]
In line with the product, advertisement is aimed at ensuring that the target audience is well informed of what the product or service is, what it can do, how efficient as well as what it [...]
Over the years, the Coca-Cola Company has remodeled its slogans and ad campaigns to be in tune with the advancing multicultural society. In a thumbnail, multicultural advertising entails the globalization of markets and thus necessitates [...]
They have shot the commercial in the spirit of political campaigns that is just right for the time when the United States of America are in the face of the presidential election.
The shorter video mainly features the executive director of the "Morningside Recovery" company, who might be described as an attractive person, which creates additional appeal in the viewers of the video; the director briefly outlines [...]
His major contribution in the field of advertising was the belief that effective advertising was based on the ability of the advertiser to have enough information about the nature and type of the consumer.
Secondly, one should not overlook the fact that many gamers, as well as viewers of reality shows, can dislike such practices; moreover, some of them can even display an aversion to the brand, if the [...]
There is no doubt that the advertisements under the discussion bear the unique features of the Optus Company, with its peculiar shades of colors and the idea behind the colorful scenes.
Communication entails the transfer of information from the sender to the receiver. The receiver incorporates the body language of the message sender in trying to extract the original message.
The first seeks to publicize a product and convince the audience that the product is better than those of competitors. The second type of advertisement focuses on the image of the company and its reputation.
This was well captured in the DAX Hair Care advertisement which portrayed the symbol of perfection in the image of the beautiful user of the air product.
The analysis concentrates on characteristics including the colors, portrayed message, ad relevance to the target audience, ad set, characters in the ad, and the way the ad provokes the emotions of the audience and drives [...]
Due to this, marketers should print ads that are largely targeting the elderly; the use of radio and television ads reduces the pace of information dissemination to the seniors.
To market the site to various advertisers, the company can come up with banner programs that will entice more visitors. The site has 35,000 readers and this offers them a very large base to their [...]
One push to break from the poverty and the challenges of the past. The runner capitalized on the lack of a better way to travel to and from school to make a successful career in [...]
The centrality of the word, as well as the uniformity of the blue background, forces the viewer to notice it and probably remember it for a long time, given the jolt of transition.
A girl is preparing for a party and she is frustrated as she cannot find the appropriate outfit, she looks at her wardrobe and then turns to her laptop where she sees "JCPenny: Look Good [...]
In the paper, the author discussed how the whole process of advertising and feminism is depicted in print advertisements. The common characteristic is the advertisements' illustration of feminism in the media.
Personalization will enable advertisements to contain the essential elements of the market. The skills of the creator of adverts are supposed to be incorporated with a reasonable business appeal.
At the top left of the advert, Ticky writes, 'Ferrari-Faster, than the Tsunami.' At the bottom of the text, there is an additional expansion of the statement in terms of the vehicle's speed and its [...]
In reality, the Internet is a field of endless opportunities for the creative advertisement campaigns because it facilitates the marketers' connections with all types of consumers and the opportunities for the research in the consumer [...]
The ethical approach to business decision making should not be disregarded because it directly influences the image of the business in the eyes of the public and the media.
The move was utter ridicule of the urgency of the existing issues and diminished the severity and magnitude of why people go on streets to demand respect for the lives of minorities in the United [...]
For instance, McDonald's company is one of the companies that have traditionally used the approach to attract more customers. This approach is quite effective in creating a positive appeal on various products because most people [...]
The advert is trying to persuade both the male and female of the tender age that it is fashionable to smoke cigarettes.'If one can smoke Salem and look handsome and cool why not me?' that [...]
The guidelines of the International Advertising Association ) and the World Congresses highlight the importance of effective and regulated advertising and the need for organizations to undertake self-regulation.
The ad is to give audiences a general understanding of what the Society is, what it does, why someone could be interested in joining it, and how to contact it for membership. Written on the [...]
In modern society, many girls and women could want to achieve a body shape that is of a model, who is usually thin, and their shape is similar to that of the woman in the [...]
Instead of giving the drink much attention, most of the South Korean posters focused on the human figure which is supposed to be part of the background.
As it was mentioned earlier, while analyzing the motifs contained in Korean and Swiss posters, I realized that unlike what it is being the case with Swiss designers of these posters, Korean ones tended to [...]
It is quite unclear whether people of different culture would perceive in the same way the facial expressions of the human figures depicted on the posters.
From an analysis of the posters, I soon found out that Westerners wanted to see the reality while people from the Eastern region of the world wanted to be the reality.
Juice Pack Powerstation Duo is made for the individuals who use Apple devices at work or/and in everyday life regardless of their age, gender, and status.
Seeing that the representation of beauty as an ambiguous concept that can be interpreted in a variety of ways depending on the environment that it is placed in is the key message to be conveyed, [...]
In order to facilitate a complete success of a promotion campaign, one will have to incorporate both types of media into the advertising program, though; thus, the product will receive the attention of the greatest [...]
When carrying out the campaign, it is important to know what the situation on the ground is to be able to address the root cause of the problem facing the population.
The advertisement is a mediator in explaining to the viewers that mostly women forget their physical and emotional self, and become overly critical of themselves.
It is proved that targeted marketing and location-based marketing, in particular, helps to meet the needs of consumers and pay more attention to their personal information in order to choose the most appropriate services, discounts, [...]
This paper examines the influence of the Camel cigarettes on customers and different aspects of the print advertisement of one of the oldest and the most prestigious brands of the tobacco in the world - [...]
The man tells the woman "nice car" the woman is motivated to showcase the capability of the car. The need for dominance is of utmost importance in any commercial and should be addressed appropriately.
To understand the reasons why the Huffy advertisement published in the magazine for women is effective to evoke the consumers' interest, it is necessary to analyze the magazine's ideal reader; such features of the advertisement [...]
Thesis topic: The Canadian communication policy and the importance and implications of the convergence of telecommunications and broadcasting fields. Statement of the problem: Over the years, telecommunications and broadcasting fields are swiftly budding and assembling [...]
The discussion will feature five adverts that will show trend transition from the 1920s to the current situation, in relevance to the tobacco industry.
To start with, the crown on Katy Perry's head can be interpreted as an indicator of social status, with the scepter enhancing the given impression and, thus, sending the audience the message concerning the nobility [...]
The demand for a product is influenced by the information released on the product. The adverts sponsored by tobacco companies mislead the consumer on the benefits of their brand.
This essay looks at advertising in fashion and some of the ways used to make advertising in fashion successful. It suffices to mention that scholars have created a link between advertising in fashion and the [...]
The most brilliant idea, however, concerns not the form of the "hand" itself, but the fonts that the designer used to put the title of the fragrance and the name of the company on the [...]
For the case of the advertising campaign regarding the redeveloped perfume by Calvin Klein, Eternity, the perfumed was first presented as a female perfume.
The findings of this study discovered that the best strategy to evaluate the efficiency of advertisement is to look at the volume of sales as well as the number of customers attracted by the advert.
The hotel encourages its guests and travelers to share their emotions, experiences, and stories about how it is to be in a relationship with a person of the same sex.
The first step in creating a firm's budget involves the creation of a sales budget which predicts the total expected income sales and projected sales of the firm for the next fiscal year.
The producers and distributors of goods and services often compete for the loyalty of the existing buyers. The advances in technology have aided the development of advertising business to a new dimension in the recent [...]
It is quite doubtful that the advertisement will make one buy the given product the entire show is more likely an amusement than a call to action. Speaking of the advertisement that could be changed [...]
Because the objective of the research study is to investigate the nature, number and variations of the English-American words introduced to Russian consumers when it comes to advertisements of Coca-Cola and Macdonald products the most [...]
The purpose of this analysis is to highlight the fear and ageism, particularly in women under the age of 30, which advertisers manipulate to market and sell products.
The Marlboro brand introduced one of the most famous slogans in the middle of the 1960s and invited everyone to join them: "Come to where the flavor is.
Apart from creating a bond between the traders and the customers, the loyalty cards creates a platform for the traders to analyze and understand the shopping trends within a given area.
Bright House Network monetizes and personalizes the products and services concurrently to the advantage of the customers. From the discussions, it is evident that Bright House Networks is such a great company that offers indispensable [...]
The communicative power of the advertisement media has essentially replaced much of the traditional tools particularly in the world of traditional communication such as word of mouth during the 20th century.
In particular, it is necessary to show how the designers persuade the audience to purchase cigarettes, namely Chesterfield. In this case, one should speak about the credibility of the actor who promotes Chesterfield cigarettes.
Each type of electronic media contributes to influencing communities and societies around the world, a thing that has led to the alteration in popular culture to this day.
The tactics that will be employed for each objective will be done on the backdrop of many considerations based the nature of the intended change, the target public, the outcome to be achieved, the amount [...]
In this case, the ad uses the need for prominence and the need to achieve. The ad uses the needs for prominence and achievement, the social equality phenomenon and the "men's men" ideology in communicating [...]
Perhaps, it might be crucial to consider one of the worst impacts of advertising in society when it comes to wouldirect-to-consumer' advertisements on sensitive products such as drugs.
On the other hand, denotation is the real or basic meaning of a word as contrasted to the ideas it proposes. The image of the coke beverages in the advertisement is a direct representation.
The depicted bottle of beer is meant to emphasize both: the promoted beverage's coldness/tastefulness and the fact that it is specifically Budweiser that areigns' over the rest of the beer brands.
It is also necessary to add that the commercial also has a valuable message. In conclusion, it is possible to note that the commercial of Kellogg's Froot Loops can have two implications.
This method aims to keep the image of a certain product in the minds of customers. Advertisers create the assumption that if customers fail to buy a certain product, then they will be left out [...]
The advertisement provides both the visual and written messages to attract the audience to the product and evoke the desired associations which can be effective to stimulate the customer in choosing this product instead of [...]
Young people shared their opinions and the interest to the products and the company grew. People were talking about him and, of course, about the brand.
As a consequence of social media coupled with the direct and indirect persuade of social media promoters, in the present day clients are expected to make purchases on what they read and see in forums [...]
