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Free Advertising Essay Examples & Topics

Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertising Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

  • Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
  • Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis. Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
  • Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
  • Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

  1. Select a topic. Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
  2. Carry out research. Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
  3. Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

  1. Should alcohol advertisements be banned entirely?
  2. Nike feminist commercials and their significance to women.
  3. How Coca-Cola commercials became a symbol of Christmas.
  4. The advantages and disadvantages of Internet ads.
  5. What is wrong with shampoo ads?
  6. Advertising strategies on social media.
  7. The adverse effects of violence in the media.
  8. How does advertising affect children?
  9. The ethical side of the advertising industry.
  10. Marketing strategies in the political advertisement.
  11. How does advertising affect the economy?
  12. What are the main media and advertisement techniques of Netflix?
  13. Unethical aspects of using women objectification in ads.
  14. Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

290 Best Essay Examples on Advertising

Maryland Medical Center: Print Advertisement Analysis

The message contained in the above advertisement by Maryland Medical Center {Women's Health} targets a very common, worrisome, frustrating, and in some cases even desperate, medical problem that faces an increasing number of women [...]
  • Pages: 2
  • Words: 607

The BMW Advertisement Analysis

The first impression is that of a young and beautiful couple sharing intimate moments, and along with the pictorial depiction of this aspect is the picture of the BMW car staring him right in the [...]
  • Pages: 5
  • Words: 1739

Print Advertising and Design Analysis

The answer is plain to create the atmosphere of the holiday, they organized both within the ad. And the text is not just an arrangement of words, but rather a transitional and smooth bringing, which [...]
  • Pages: 5
  • Words: 1177

Music and Marketing Relations Analysis

Advertising entails the use of marketing campaign awareness so as to promote the brand and product; it passes some information, reminds and persuades the target market.
  • Pages: 29
  • Words: 7879

Advertisements Analyses. BMW, Absolut, Avon.

Brand of the product is the value proposition between the user and the unique experience offered by the product. In the same manner, the designs of ads are relevant to the culture and experience of [...]
  • Pages: 3
  • Words: 667

Marlboro: Communication in Advertising

The analysis of the advertisement will be based on meaning transfer."Meaning transfer" is based on unique issues and perceptions of the ad. In the case of the Marlboro ad, the meaning transfer is associated with [...]
  • Pages: 6
  • Words: 1811

The Success of AXE Cologne Commercial

They communicate what is important to or influences our culture, the good and the bad, because within any culture it is natural for the many different aspects of that culture to be portrayed on the [...]
  • Pages: 10
  • Words: 3633

The Advertising Industry Development

It is closely related to the growth of the business sector since it provides promotion of products and services to the masses. Mergers and acquisitions are therefore a norm in the global landscape of the [...]
  • Pages: 7
  • Words: 1837

Role of Ethics in Advertising

When proper ethics are applied in advertising, there is a certainty that public morality and the progress socially will not be gravely endangered in any way through the misuse of the media services.
  • Pages: 4
  • Words: 1108

Ralph Lauren’s Printed Advertising: Semiotic Analysis

In the modern world where every decision of the human being is influenced by the powerful media of advertisement, it is necessary to consider and undertake a semiotic analysis of the advertisements which would enlighten [...]
  • Pages: 2
  • Words: 599

International Advertising and Its Aspects

In the advertising literature, international advertising is defined as the dissemination of a message made for some target audience for business purposes, and the target audience is spread over a number of countries.
  • Pages: 25
  • Words: 5448

Advertising and Media Industries and Political Economy

While the political establishment in a number of countries require the media to propagate their ideologies amongst the masses, the media too is on the lookout for wider acceptability amongst more number of people and [...]
  • Pages: 8
  • Words: 2720

AXE Canada: Cosmetics Advertisement Product Website

This original line is translated ax fashion as: "Does that mean you have to go to work dressed like a slob?" Another interesting one for females is the line "It's fun watching Monday night football [...]
  • Pages: 3
  • Words: 1286

Huckleberry Finn by Mark Twain

The book of Mark Twain is a classic, and has proven its worth over a century, which until now provides significance to its readers, hoping against hope that convention is thrown out the window once [...]
  • Pages: 8
  • Words: 2192

Gender Factor in Advertising Persuasion

It is found from empirical studies that the attitudes between men and women in advertising persuasions are different in terms of approach and acceptance.
  • Pages: 20
  • Words: 7865

Advertising Influences and Critique

The fair criticism of the recipients of advertising appeals causes an outright lousy taste in the choice of the form and means of transmission of the advertising idea.
  • Pages: 1
  • Words: 319

Masafi Alkalife pH9 Water Advertisement

The advertisement for Masafi Alkalife pH9 water utilizes several strategies to capture the attention of the viewer and market the product effectively.
  • Pages: 3
  • Words: 877

Rhetorical Triangle of Infinity Q50 Advertisement

In advertising, the rhetorical triangle has particular importance because each of the mentioned components is necessary for invoking different types of appeal between the target audience and the presenter of a message.
  • Pages: 2
  • Words: 601

Tea for Trump Public Relation Campaign: ROPE Theory

To popularize drinking green tea: the company made use of the opportunity to spread the idea of their healthy and cleansing product organic green tea. To spread the power of tea on the global level.
  • Pages: 2
  • Words: 579

“The Heart” Movie’s Poster Analysis

Regarding the fact that images are one of the most frequently used tools to popularize different films and interest the audience, the given paper delves into the investigation of the poster devoted to the movie [...]
  • Pages: 6
  • Words: 1664

Crest Toothpaste Advertisement’s Rhetorical Analysis

The purpose of the advertisement is to increase the popularity of the brand's anti-cavity toothpaste. Throughout the text, Crest Cool Mint Gel is referred to as the product recommended by the majority of professional dentists, [...]
  • Pages: 4
  • Words: 1201

Kakao Brand Advertising

It will be effective because it will involve the visitors to express their opinions on the Kakao brand and its products. The biggest part of the budget will be spent in the pre-opening months, and [...]
  • Pages: 2
  • Words: 630

Ethical Advertising: Dilemmas and Resolutions

One of the core aspects that should not be overlooked is that the number of competitors is going to increase significantly, and it is entirely possible that the company will suffer because of such policies.
  • Pages: 5
  • Words: 1388

Kraft Foods Company’s Advertisement Analysis

In addition, it makes it simpler for viewers to understand the message in the advert more easily This advertisement picture can attract viewer's sight easily due to its bright yellow color.
  • Pages: 3
  • Words: 837

Typography in Coca-Cola’s Advertisements

Pemberton, the founder of the Coca-Cola Company and creator of the original formula of the world's most famous soft drink, designed the logo himself using the Spencerian script.
  • Pages: 7
  • Words: 1819

New Spring Radio Commercial

Careful investigation of the latest ratings of the segment for the commercial time slot in different categories of population will help to identify the strengths and drawbacks of the segment, determine how they can affect [...]
  • Pages: 3
  • Words: 705

Advertising, Marketing and Brand Management

In line with the product, advertisement is aimed at ensuring that the target audience is well informed of what the product or service is, what it can do, how efficient as well as what it [...]
  • Pages: 10
  • Words: 3361

Coca-Cola Company: Multicultural Advertising

Over the years, the Coca-Cola Company has remodeled its slogans and ad campaigns to be in tune with the advancing multicultural society. In a thumbnail, multicultural advertising entails the globalization of markets and thus necessitates [...]
  • Pages: 2
  • Words: 644

Super Bowl 2016 Commercials: Bud Light Beer

They have shot the commercial in the spirit of political campaigns that is just right for the time when the United States of America are in the face of the presidential election.
  • Pages: 2
  • Words: 614

Advertising: Rhetoric or Propaganda?

The shorter video mainly features the executive director of the "Morningside Recovery" company, who might be described as an attractive person, which creates additional appeal in the viewers of the video; the director briefly outlines [...]
  • Pages: 2
  • Words: 675

Legendary Advertisers

His major contribution in the field of advertising was the belief that effective advertising was based on the ability of the advertiser to have enough information about the nature and type of the consumer.
  • Pages: 21
  • Words: 4451

Uniqueness and Identity of Optus Advertising

There is no doubt that the advertisements under the discussion bear the unique features of the Optus Company, with its peculiar shades of colors and the idea behind the colorful scenes.
  • Pages: 2
  • Words: 667

Correspondence and Advertisements Crafting

Communication entails the transfer of information from the sender to the receiver. The receiver incorporates the body language of the message sender in trying to extract the original message.
  • Pages: 6
  • Words: 1868

BMW Company’s Advertising Strategies

The first seeks to publicize a product and convince the audience that the product is better than those of competitors. The second type of advertisement focuses on the image of the company and its reputation.
  • Pages: 4
  • Words: 1183

Commercial Advertisements in Television

This was well captured in the DAX Hair Care advertisement which portrayed the symbol of perfection in the image of the beautiful user of the air product.
  • Pages: 6
  • Words: 1712

“Moms Demand Action” Print Advertisement

The analysis concentrates on characteristics including the colors, portrayed message, ad relevance to the target audience, ad set, characters in the ad, and the way the ad provokes the emotions of the audience and drives [...]
  • Pages: 6
  • Words: 793

Advertising and Consumer Behavior Challenges

Due to this, marketers should print ads that are largely targeting the elderly; the use of radio and television ads reduces the pace of information dissemination to the seniors.
  • Pages: 3
  • Words: 956

Aquabumps Company’s Website and Advertising

To market the site to various advertisers, the company can come up with banner programs that will entice more visitors. The site has 35,000 readers and this offers them a very large base to their [...]
  • Pages: 1
  • Words: 300

Emotional Appeal in the Insurance Advertising

The centrality of the word, as well as the uniformity of the blue background, forces the viewer to notice it and probably remember it for a long time, given the jolt of transition.
  • Pages: 4
  • Words: 1211

Feminism in Advertisements of the 1950s and Today

In the paper, the author discussed how the whole process of advertising and feminism is depicted in print advertisements. The common characteristic is the advertisements' illustration of feminism in the media.
  • Pages: 9
  • Words: 2432

Advertising Campaign Questions

However, the interpretation of messages discussed is not inclusive of the interface between the audience, the message, and the existing culture.
  • Pages: 3
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Advertisement for Ferrari 458 Italia

At the top left of the advert, Ticky writes, 'Ferrari-Faster, than the Tsunami.' At the bottom of the text, there is an additional expansion of the statement in terms of the vehicle's speed and its [...]
  • Pages: 2
  • Words: 658

Advertising Analysis: Real Beauty Sketches by Dove

In reality, the Internet is a field of endless opportunities for the creative advertisement campaigns because it facilitates the marketers' connections with all types of consumers and the opportunities for the research in the consumer [...]
  • Pages: 5
  • Words: 1424

Ethics of Advertising

The ethical approach to business decision making should not be disregarded because it directly influences the image of the business in the eyes of the public and the media.
  • Pages: 3
  • Words: 852

PepsiCo Inc.’s Kendall Jenner Advertisement

The move was utter ridicule of the urgency of the existing issues and diminished the severity and magnitude of why people go on streets to demand respect for the lives of minorities in the United [...]
  • Pages: 8
  • Words: 2212

McDonald’s Company: Bandwagon Technique

For instance, McDonald's company is one of the companies that have traditionally used the approach to attract more customers. This approach is quite effective in creating a positive appeal on various products because most people [...]
  • Pages: 1
  • Words: 135

Salem Cigarettes Ads and Rhetorical Appeals

The advert is trying to persuade both the male and female of the tender age that it is fashionable to smoke cigarettes.'If one can smoke Salem and look handsome and cool why not me?' that [...]
  • Pages: 3
  • Words: 867

Advertising Regulation Rules, Laws, and Standards

The guidelines of the International Advertising Association ) and the World Congresses highlight the importance of effective and regulated advertising and the need for organizations to undertake self-regulation.
  • Pages: 3
  • Words: 844

Ads by National Society of Leadership and Success

The ad is to give audiences a general understanding of what the Society is, what it does, why someone could be interested in joining it, and how to contact it for membership. Written on the [...]
  • Pages: 8
  • Words: 2241

“Skinny Boost” Energy Drink Advertisement

In modern society, many girls and women could want to achieve a body shape that is of a model, who is usually thin, and their shape is similar to that of the woman in the [...]
  • Pages: 3
  • Words: 832

Business Communication in Beauty Industry

Seeing that the representation of beauty as an ambiguous concept that can be interpreted in a variety of ways depending on the environment that it is placed in is the key message to be conveyed, [...]
  • Pages: 5
  • Words: 1372

Advertising Media for a New Product Launch

In order to facilitate a complete success of a promotion campaign, one will have to incorporate both types of media into the advertising program, though; thus, the product will receive the attention of the greatest [...]
  • Pages: 2
  • Words: 593

Stereotypes in Advertisment

At the end of the dream, the two dreams collide with the girl falling for the man with the KIA, much to the dismay of the man on the horse.
  • Pages: 2
  • Words: 581

Dove Ad Campaign for Real Beauty

The advertisement is a mediator in explaining to the viewers that mostly women forget their physical and emotional self, and become overly critical of themselves.
  • Pages: 6
  • Words: 1673

Location-Based Marketing and Advertising

It is proved that targeted marketing and location-based marketing, in particular, helps to meet the needs of consumers and pay more attention to their personal information in order to choose the most appropriate services, discounts, [...]
  • Pages: 6
  • Words: 1910

The Camel Brand: Tobacco Advertising

This paper examines the influence of the Camel cigarettes on customers and different aspects of the print advertisement of one of the oldest and the most prestigious brands of the tobacco in the world - [...]
  • Pages: 4
  • Words: 1178

Advertising Essential Tools

The man tells the woman "nice car" the woman is motivated to showcase the capability of the car. The need for dominance is of utmost importance in any commercial and should be addressed appropriately.
  • Pages: 4
  • Words: 1116

Huffy Corporation’s Advertising

To understand the reasons why the Huffy advertisement published in the magazine for women is effective to evoke the consumers' interest, it is necessary to analyze the magazine's ideal reader; such features of the advertisement [...]
  • Pages: 7
  • Words: 1678

Canada’s Communications Policy

Thesis topic: The Canadian communication policy and the importance and implications of the convergence of telecommunications and broadcasting fields. Statement of the problem: Over the years, telecommunications and broadcasting fields are swiftly budding and assembling [...]
  • Pages: 2
  • Words: 528

Business Ethics in Advertising

The demand for a product is influenced by the information released on the product. The adverts sponsored by tobacco companies mislead the consumer on the benefits of their brand.
  • Pages: 3
  • Words: 843

Challenges and Solutions

This essay looks at advertising in fashion and some of the ways used to make advertising in fashion successful. It suffices to mention that scholars have created a link between advertising in fashion and the [...]
  • Pages: 16
  • Words: 4469

The 2012 Diesel Perfume Advertising

The most brilliant idea, however, concerns not the form of the "hand" itself, but the fonts that the designer used to put the title of the fragrance and the name of the company on the [...]
  • Pages: 3
  • Words: 832

Calvin Klein Advertising Strategy

For the case of the advertising campaign regarding the redeveloped perfume by Calvin Klein, Eternity, the perfumed was first presented as a female perfume.
  • Pages: 7
  • Words: 2270

Coca Cola Company Advertising Campaign

The findings of this study discovered that the best strategy to evaluate the efficiency of advertisement is to look at the volume of sales as well as the number of customers attracted by the advert.
  • Pages: 3
  • Words: 889

Marriott’s Advertising Campaign

The hotel encourages its guests and travelers to share their emotions, experiences, and stories about how it is to be in a relationship with a person of the same sex.
  • Pages: 2
  • Words: 582

Advertising Comparative Analysis

The advert is printable, eye-catching, and it is obvious that the person who prepared the advert took superfluous time to put the pieces together.
  • Pages: 3
  • Words: 973

Wincomp Technologies Company Advertisement Plan

The first step in creating a firm's budget involves the creation of a sales budget which predicts the total expected income sales and projected sales of the firm for the next fiscal year.
  • Pages: 3
  • Words: 1051

Strategic and Consistent Advertising

The producers and distributors of goods and services often compete for the loyalty of the existing buyers. The advances in technology have aided the development of advertising business to a new dimension in the recent [...]
  • Pages: 2
  • Words: 565

Myth or Reality of an Ideal Commercial?

It is quite doubtful that the advertisement will make one buy the given product the entire show is more likely an amusement than a call to action. Speaking of the advertisement that could be changed [...]
  • Pages: 2
  • Words: 587

Advertisement of Clinique Night Cream

The purpose of this analysis is to highlight the fear and ageism, particularly in women under the age of 30, which advertisers manipulate to market and sell products.
  • Pages: 3
  • Words: 928

Advertisements Usage in Consumer Manipulations

Apart from creating a bond between the traders and the customers, the loyalty cards creates a platform for the traders to analyze and understand the shopping trends within a given area.
  • Pages: 7
  • Words: 2036

Bright House Networks Company Advertising

Bright House Network monetizes and personalizes the products and services concurrently to the advantage of the customers. From the discussions, it is evident that Bright House Networks is such a great company that offers indispensable [...]
  • Pages: 3
  • Words: 856

Advertising Effectiveness in the Twentieth Century

The communicative power of the advertisement media has essentially replaced much of the traditional tools particularly in the world of traditional communication such as word of mouth during the 20th century.
  • Pages: 5
  • Words: 1429