Home > Free Essays > Entertainment & Media > Advertising > Nivea: Analyzing and Evaluating an Advertisement

Nivea: Analyzing and Evaluating an Advertisement Presentation

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Aug 19th, 2022

Background of The advertisement

  • The product is Nivea body lotion with Hydra IQ.
  • The advertisement clip is 31 seconds long.
  • The setting takes place in a bedroom. The second setting is at an outdoor event.
  • The advert targets young women and girls.
  • It targets women of all race.

The product advertised is Nivea body lotion used mainly by ladies. It is a unique product with hydra IQ used to enhance a smooth touch of the skin. The advertisement targets young ladies between 18 and 30 years old. There are two main setting in the clip. The first one takes place inside a dressing room. The second setting takes place at an outdoor event. It is a romantic setting.

Background of The advertisement
The Advertisement
The Advertisement.

Persuasion

  • The advert uses the following persuasion tactics:
    • It appeals to emotions;
    • It uses catchy music;
    • It has a powerful language.
  • The advert also uses visual effects to appeal to the target audience.

The advertisement uses several tactics of persuasion. It has an emotional appeal through its visual effects. One can easily connect with the concept of ‘smooth touch of skin’ just by viewing the images. The sound effects are catchy and resonate with the message.

Persuasion

Effectiveness

  • It uses a strong message to connect and resonate with the targeted audience.
  • The message is delivered in different platform. This implies that the selected motion images, pictures, and words help to deliver the message.
  • Smell and touch are deeply rooted senses that trigger emotional reaction.
  • A bit of humor can be used to improve the ad.

I think the advert is effective. It uses the power of a message that connects and resonates with the targeted audience. The message is delivered in every platform. This implies that the selected motion images, pictures, and words help to deliver the message. However, the advertisement can be improved by adding a sense of humor. Funny commercials have a higher chance of making a lasting impression.

Effectiveness

Summary

  • The Nivea TV Ad touches consumers. It is specifically designed to stimulate a relationship with consumers.
  • The Ad is short and precise with a strong message that persuades its target audience.
  • It connects with the audience through the sense of sight, touch, and smell.
  • It is an effective ad.

In conclusion, advertisement information must have a lasting effect. The message has to stimulate a relationship with the audience. An advertisement needs to be short and precise. It needs to connect with the audience through all the five senses.

Summary
This presentation on Nivea: Analyzing and Evaluating an Advertisement was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Presentation sample written from scratch by
professional specifically for you?

801 certified writers online

Cite This paper
Select a referencing style:

Reference

IvyPanda. (2022, August 19). Nivea: Analyzing and Evaluating an Advertisement. https://ivypanda.com/essays/nivea-analyzing-and-evaluating-an-advertisement/

Reference

IvyPanda. (2022, August 19). Nivea: Analyzing and Evaluating an Advertisement. Retrieved from https://ivypanda.com/essays/nivea-analyzing-and-evaluating-an-advertisement/

Work Cited

"Nivea: Analyzing and Evaluating an Advertisement." IvyPanda, 19 Aug. 2022, ivypanda.com/essays/nivea-analyzing-and-evaluating-an-advertisement/.

1. IvyPanda. "Nivea: Analyzing and Evaluating an Advertisement." August 19, 2022. https://ivypanda.com/essays/nivea-analyzing-and-evaluating-an-advertisement/.


Bibliography


IvyPanda. "Nivea: Analyzing and Evaluating an Advertisement." August 19, 2022. https://ivypanda.com/essays/nivea-analyzing-and-evaluating-an-advertisement/.

References

IvyPanda. 2022. "Nivea: Analyzing and Evaluating an Advertisement." August 19, 2022. https://ivypanda.com/essays/nivea-analyzing-and-evaluating-an-advertisement/.

References

IvyPanda. (2022) 'Nivea: Analyzing and Evaluating an Advertisement'. 19 August.

Powered by CiteTotal, free citation maker
More related papers