This advertisement has a complex presentation, and it directly appeals to women across the globe. Perception of the mind is often ignited through a series of propaganda initiatives aimed at the awakening involuntary desire to posses or associate with a product or service. The advertisement is meant for the western market since the picture in it is that of the famous American singer Rihana. The imagethe of the famous singer Rihana is clear in this Nivea skin care product advert.
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The advertisement appeals to beauty and youthfulness as part of the feminine subjectivity. The commercial is strategically sound since it is designed for the women audience. The poster is driven by the object of perfection designed to convey information to women about the attractiveness of their skin. The commercial has employed an emotive language to reveal the benefits of the Nivea skin product which has been in the market for a century.
The product is publicized because it is available to all women. Thus, the benefits and values of the Nivea product must be communicated through the famous singer to the target market. The advertisement is focused to persuade women about the relevance of the product since everybody wants healthy and glowing skin. Bad skin is depicted in this commercial as the worst enemy to the freedom of women. The target market wants to always remain sexy, young and beautiful as the image displayed in this advertisement.
The image shows a slim and youthful lady associated with the modern model lifestyle. Reflectively, the excessive focus on body appearance has contributed to high usage of this cosmetic product. The advertisement has utilized the youthful image of the famous singer to build cultural and social values that associate the product with smooth skin.
The product emphasizes the culture of freedom and happiness as visualized in the image of the famous singer. I am persuaded to purchase this product frequently to enjoy the freshness and freedom as displayed in the advertisement image. I want to have smooth and fresh skin to feel the freedom promised in the advertisement image.
This advertisement suggests that the target group is easily swayed by what they see and follow recommendations from famous persons associated with perfection. The use of glittering generalities on this product aims at influencing the involuntary urge in the mind to identify with attractiveness as painted in colorful Nivea advertisement. Often, an average mind in the target culture would easily be influenced by the brightness and attractive presentation. The members of this society want to imitate what they perceive as perfect or famous.