The Kentucky Fried Chicken website, displays the company’s very popular chicken products. The ad shows the chicken product is sold at only $9.99. The product is composed of six cooked pieces. The menu also includes three biscuit pieces. Lastly, advertisement shows mashed potatoes. Further, the ad viewers are given another menu alternative. The ad shows an delicious hot shot bites menu. The menu has hot chili ingredients, creating the hot taste.
The ad displays fill the customers’ food needs. The ad shows the quenching benefits of the accompanying beverage. The cash-strapped customers can pick the cheaper menu, at only $3.99. In terms of the Claim, the Kentucky Fried Chicken website advertisement increases the demand for the company’s products and services (Jain 55).
Data 1
The realistic picture of the chicken products offers the benefits of acquiring the product. The advertisement displays a well cooked chicken. The ad viewers see a delectable chicken. The ad displays realistic images of the actual food menu. Just like seeing the real chicken menu, the realistic ad picture entices the ad viewers to buy the chicken. The same picture creates a strong craving for the chicken products. In terms of warranty, the realistic picture of the chicken product increases the demand for the Kentucky Fried Chicken products (Richards 35).
Data 2
The advertised product prices encourage the ad viewers to buy the products. For the rich and famous, the $9.99 is very affordable. The ad effectively uses the persuasive effect of the $0.01 discount strategy. The customers do not see the product as a $10.00 product. Likewise, most customers do not bother to retrieve the $0.01 change. For the budget-conscious customer, the person can pick the lower priced hot chicken menu. Similar to the customer who can afford to pay more, the budget-conscious customer can experience the same fast food restaurant experience. Both the budget customer and the rich customer can savor the delectable taste of the company’s products. In terms of warranty, the price shown in the advertisement profitably attracts the price-conscious customers (Richards 35).
Data 3
The ad’s indication of the number of pieces contained in each chicken order entices the customers. The ad contains the magical six piece information. The information creates a heavy meal image. Consequently, the ad’s display of six chicken pieces impresses on the customers that the money paid equates to eating more delicious stomach-filling chicken pieces. In terms of warranty, the number of chicken pieces creates a picture that the customer gets one’s money’s worth of chicken products (Richards 35).
Summarizing the above discussion, the visual Kentucky Fried Chicken ad information paints hundreds of persuasive words. The true to life image of the chicken product boosts the demand for the products. The advertised menu prices increase the current and future customers’ purchasing activities. The menu’s discounted price magnetizes price-conscious clients. The quantity of chicken shown in the advertisement imprints a value for money image. Overwhelming, the Claim stating the Kentucky Fried Chicken website advertisement augments the current preference for the company’s food products is correct.