Introduction
In the world that we are living in today, full of great technology and lots of innovation in all areas of livelihood, it is almost impossible to miss the face of an advertisement. Statistics show that a regular city dweller is going to be exposed to more than 6,000 different advertisements a day. With all these different kinds of advertisement, while putting up an advert, there are a few critical and must-do steps that have to be considered to attain a quality advert. These will ensure that it will reach your targeted market and still pass the right and intended message. With all these streams of advertisements, we are bound to see the telecommunication industry advertising their services as well. According to Adair (2006), this method of commercial promotion has effectively shown a great increase in sales, through the number of people that use a certain mobile phone service. With whichever method one chooses to use, it should serve the purpose of informing the users and the potential recipients of the availability of the service, effectively increasing the sales margins of the target company.
Mobile service providers
Mainly when it comes to mobile services, their aim is not only the promotion of the parent company’s name but also a major source of education about their offers to their intended clientele. This goes a long way in convincing potential buyers to subscribe to the services offered, attracting and retaining customers who are already loyal to the network service. Advertising being a powerful media method of marketing has the capability of reaching out to so many people from the urban dwellers to the rural people, giving them all a chance to hear and see the products that are currently available in the market. It equips the user with the new information released in the market, reminding them of the existing offers and also clarifying any uncertain details that they might be unsure of. In any mobile service provider, say for instant Vodafone or Virgin, there is a great reason for having strong and conspicuous brands that speak for its self (Robbins 2004, p.37).
Cluster and commercial advertisements
The main purpose of an eye-catching brand is that create a powerful and long-lasting emotional connection with the clients and any other viewers. An advertisement is thus the marketing of a brand as a set of elements and assets all in a bowl combined to help fashion an influential image that will not leave the minds of the audience. This unique and memorable trade name is what will distinguish its identity from others, which could be offering the same services. In this regard, the creators of any advertisement have to ensure that they compel visually voiced and written materials that are unmistakable and instantly distinct, so that the defined business plan and the intentions of the marketing plan of the organization will be met (Robbins 2004, p.47). Branding thus acts as the influence and the image that symbolizes the business to the outsiders; sending the message that they want the world to hear. Whatever it is the business wishes to offer, it should all be captured in the brand strategy and should remain consistent in any other related products and assets, especially so in everyday marketing activities.
Certain guidelines will help provide a framework for advertising and come up with a catching advert that will sell your service within a glance. Neville (2007) explains that the major objective in the creation of an advert from web design, banner forms, or posters is to reduce and simplify the amount of work, while at the same time driving the message home to the intended clientele. In this kind of marketing, the advert should convey its information boldly without the specifications of demographics or sex since all can be of benefit to increase of sales, as they are potential buyers. Print advertisements must stand on their own accord, yet still, send a message without any other support. Communication of the advertisers should go a long way, through the design and size, then the outcome will be more effectual no matter where they are sited (Robbins 2004, p.67). While selecting the locating of an advertisement is also of crucial importance, it is, however, not as significant as the decision on the factors that will affect the design and all other combinations which are the backbone of its effectiveness.
Guidelines for cluster and commercial advertisements
In cases of running black and white advertisements, there is a need to advance the adverts’ effectiveness, by trying to add color to the picture as it will go a long way to making the pictures as well as the writings more conspicuous. Any four-color portfolio advertisement will have a 48% elevated efficiency ranking than a black and white folio and a four-color spread has a 63% elevated efficiency rating than a black and white spread. If adding a four-color page could sound way too high than the planned budget, adding only a second color to the existing current black and white advert would boost visibility. The reaction of any advertising adjusted with color even if it’s only a second one that could mean doubling the visibility and consequently double the sales.
McCarthy and Hatcher (1996) argue that, if the design of the advert is already in color but still feels that you want it to sprout out and make it have more influence with more effectiveness, trying a bleed attachment might just do the trick. In this regard, bleed adverts have an explicit advantage over the just colored ones (Bessant & Webber 2001, p.45). By using bleed advantage, an added advantage of about 15% of effectiveness is gained, while just a simple, plain black and white adverts’ efficiency is raised to about 12%. Once you have rightfully set your promotion advert, you have gained the prospect’s attention using your lead images and bold writings, the next step is to translate their interest into confidence with copies that will make them keep reading. Allow your prices and tariffs to speak on your behalf.
According to Hawkins (1998), despite the greatly designed advertisements with the head-turning picture, the only thing that will keep your clients and potential customers reading is the simplicity of your language in money form. Since contestants from the other service provider are still embarking on the same marketing strategy, competitive prices and promotions are the strength of character that will make your brand their preferred choice.
Conclusion
After following instructions and creating a great advertisement that sells your services, you will be sure that you will reap good proceeds. This could go far and wide into increasing the usage of your services thus consequently increasing your returns. Maintaining your already excising clients and assuring them that you can still deliver quality services is another part of the market that you will not lose. Most of all, increasing the brand recognition thus creating awareness of the service you offer is the surest way of specifying and guaranteeing that your product is not only known but also respected within a ‘dog-eat-dog’ economy.
List of References
Adair, J. (2006), Effective marketing management: How to save time and market wisely, London: Pan Books.
Bessant, J. & Webber, R. (2001), ‘Mobile Phone Computing: Advertising, marketing and increasing on’, Youth Studies Australia, vol. 20, no. 1, pp. 43-47.
Hawkins, R. (1998), Sustainable Advertisements: A Marketing Perspective, Oxford: Butterworth-Heinemann.
McCarthy, P. & Hatcher, C. (1996), Speaking persuasively: Making the most of your market advertisements, Sydney: Allen and Unwin.
Neville, C. (2007), The Complete Guide to marketing and increasing organizational sales, Maidenhead: Open University Press.
Robbins, SP (2004), Marketing and advertising behavior, 11th edn, Pearson Prentice Hall, Upper Saddle River, NJ.