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Theories of Advertising Essay Examples and Topics

Corrective Advertising and Its Effectiveness

Corrective advertising is developed by the companies for the purpose of competitive advantage achievements and sales increase. There is a number of marketing strategies and promotional concept, being the part of the corrective advertising process.
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Advertisement Rhetoric Analysis

Occasionally, the effect a particular advertisement might have on the public is the primary focus of the ad with the product a perceived secondary reference.
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Advertising Principles from Consumer Perspective

The first principle that they find to be important is the truthfulness of the information they receive through advertising. The most common problem of this sphere is cooperating with online bloggers by ordering them not [...]
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Advertising Ethics: Principles and Practices

According to the fourth principle, advertisers are required to provide the customers with all the information concerning their collaboration with the manufacturers to ensure transparency.
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Non-Traditional Advertising in the Modern World

The increased importance and efficiency of the given tool could be evidenced by the fact that the majority of companies that use non-traditional advertising to attract customers note a significant increase in customers interest and [...]
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Media Advertising

This section uses the social learning theory, in-group bias theory, and the cultivation theory as three prominent schools of thought, which describe the process of how stereotypes create imagery among people and groups.
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Advertising Technology’ Changes in the 1980s

The current forms of advertising such as the use of print and electronic media have helped define the practice of advertising. In the 18th century, advertising was mainly in the form of announcements of the [...]
  • Pages: 14
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Legal Manipulation in Advertising

Therefore, the aim of this research is to discuss the history of advertising, types of advertisements, and the purpose of advertisements in order to conclude the source of advertisements' negative effects on the public.
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Advertising Technology: Machine Learning Advancements

This paper focus on the description of advertising technology, the insights gained in its development, and the interpretation of machine learning coupled with how tech ads contributed to the development of machine learning and other [...]
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Advertising and Promotion

The convergence enables some kind of flexibility in the products and services that these companies can deliver to the market and will greatly contribute to their high position in the global market.
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Advertisement Theory

Marketers should use the ideas presented in this article in order to create the best images for their brands. The article is meaningful because it encourages advertisers to embrace the best methods that can support [...]
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Advertisement Techniques

They make decision to buy a product based on the way they understand the message communicated by the advertisement. They get attracted to the women and in the process they buy the product.
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Advertising, Publicity, and Public Relations

Publicity is the act of drawing the attention of the media in order to improve the visibility of a brand, product or a company in the public. Second, publicity is cost-effective and provides a lot [...]
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  • Words: 1349

A Public Relations Campaign Plan

In the USA, for example, there have been complaints regarding increased healthcare costs, a lack of stringent rules to guide people, especially the young, on proper usage of prescribed drugs, inability to take care of [...]
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Stereotypes in the media

Media has continued to group people by their tribes and the effects of the tribal stereotype is mostly felt in the less developed world.
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How advertising works

The role of advertisement is communication with the consumers, persuasion of the consumers and it also contributes to the economic growth of the country.
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Effects of Music in Advertising

Therefore, consumers view the content of the commercial message through the lens of the overall mood of the advertisement that depends upon the tempo and volume of the background music.
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Public Relations

However, it is important to understand that balancing the company's need and those of the customer is a crucial step, and any strategy used by the company in the marketing process must be guided by [...]
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Theories of how Advertising Works

It should not make unrealistic promises This is the final step as it involves the consumer making the purchase for the product or the service which was the goal of the advertising.
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Visual Communication

Visual communication tools such as images, colour pictures and topography are used to add more meaning to a message as they aid the comprehension of information.
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The Role of Media in the Iraq War

It reflects how the media of both countries positioned the war objectives and shaped the views of people about the caused, aims and outcomes of the war actions.
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Tabloid versus Broadsheet

With regard to broadsheet newspaper, the power of the elite highly determines the kind of news and stories which feature in these papers.
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Advertising Techniques Classification

The decision to classify this show as a 'Test Romance', which is a completely new classification, is because of the nature of romance experienced.
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The Power of Advertisements

Although advertisement is largely used in a product market as being the best mode of selling in a competitive market, it has been adopted in the world of politics as the surest way of selling [...]
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The Cultivation Effects on the Watching Television

In most television programs, each program has an age bracket to its recommended viewers because of the fear of cultivation effects of immoral programming that the programs might carry. Continuous exposure to such scenes would [...]
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Censorship in Advertising

One of the most notorious examples is the marketing of drugs; pharmaceutical companies have successfully convinced a significant number of people that drugs are the only violable solution to their health problems.
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Advertising and Mass Awareness

This is mainly because of the change in technology whereby the consumer is believed to be using the internet frequently, as opposed to listening or watching the radio and the TV respectively.
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New Media and Advertisement

It will as look at the interactive effect of the new media advert, limitation and the future possibilities in New Media advertisement.
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  • Words: 2661

Music in Corporate America

Contrary to Hirshberg's argument that people are interested in the way music are channeled to the people, and that, when people identify their expertise, they will always go out looking for the band and its [...]
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  • Words: 1233