107 Marketing Research Essay Topic Ideas & Examples

🏆 Best Marketing Research Topic Ideas & Essay Examples

1. Tesla Globalization: A Strategic Marketing Plan + Expansion Strategy
   First, it is worth mentioning that, according to the company’s website, the mission of the business is to manufacture and promote a product that would allow for a more sustainable use of the natural environment.
2. Roots Canada Marketing Strategy Analysis: Research Paper
   Michael Budman- Co-Founder and President. Don Green- Co-Founder.
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3. New Energy Drink Marketing Strategy
   The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers’ needs while at the same time enhancing the individual […]
4. Nike vs. Adidas Marketing Strategy: Research Proposal
   At the end of a product cycle, a company needs to get the products to the target customer. The company can negotiate to be given a chance to supply the club with sporting attire during […]
5. Unilever’s Dove Marketing Research
   In addition, the promotion strategy was to enhance the sales of various Dove beauty products by laying bare the stereotyped characterization of beauty by the society.
6. Marketing Research: Nokia
   Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital.
7. Williams-Sonoma: Researching of Marketing Strategy
   These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.
8. Aramco Company: Marketing Research
   Saudi Aramco is the national petroleum and gas company of the Kingdom of Saudi Arabia and the largest company in the world in oil production and oil reserves.
9. New Zealand’s Energy Drinks Industry Marketing Research
   As a result of increased acceptance of energy drinks, New Zealand has been ranked amongst countries with the highest rate of energy drink consumption.
10. Marketing Research: BP Oil Company
    The problem is identifying the challenges the company is facing in the United States after the oil spillage and the impact of this event by applying ethical perspectives.
11. Nike Company’s Management Decisions and Marketing Research
    The management decision facing Nike is whether the company should continue promoting its sportswear using product-based advertisements that it used to undertake or whether it should stick to the new mode of advertisement that is […]
12. Marketing Research and Perceptual Maps
    The study also integrated the concept of perceptual mapping so as to understand the consumer’s perception regarding the various brands of wrist watches. The opinions of the respondents in the 2nd survey were used to […]
13. Nikon Company Limited Marketing Research
    This has seen many companies compete to outdo each other in terms of complexity in technology leading to the introduction of the digital cameras.
14. International Marketing Research
    The factors to consider when examining the consumer behavior and response include the product itself, price of the product, the location of the customer as well as the promotion method of the product.
15. Linear Programming for Marketing Research
    Decision making based on the needs and requirements of the target market can be beneficial to the organization if the management optimizes the linear programming model.
16. Greyson Corporation Marketing Research
    The case study focuses on the effect of the decline in the demand for the company’s products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.
17. Allstar Pet Hotel’s Analysis and Marketing Research
    The services that the Allstar Pet Hotel will offer consists of the following: Pick and delivery – a delivery van can go to a client’s address so that they will not have to go to […]
18. Marketing Research on Biotech Industry
    It highlights methodology to be used, methods of data collection to be applied in the research study, objectives of the proposed research, expected findings and research limitations.
19. Marketing Research: Customer Loyalty at Al-Marai Company
    This is given the fact that customer loyalty is one of the features that defines this company in the market. The following are some of the assumptions made in the study together with the scope […]
20. Luxury Home Furniture: Marketing Research Proposal
    To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
21. The XYZ Company: Marketing Research
    The objectives of this research are; To examine the attitude of the society towards the project. The sales and marketing team will also be a part of this meeting.
22. Marketing Research and Dynamics: StubHub, Inc.
    Many operational decisions are framed in conformity with the objectives of the business, and with the functional objectives of the various departments of the organization.
23. Six Steps of Marketing Research Process
    The first one entails the identification, definition, and description of the identified problem and the intended research objectives. The second step of the research process is the development of the intended plan.
24. Researching of Inclusive Marketing
    The company was ahead of the whole world in its tolerance and inclusiveness to the audience since, back in the 1970s, it began shooting commercials with representatives of different nations, countries, and races.
25. Business Organization. Marketing Research Innovation
    Provided the conditions and the size of the business, a sole proprietorship is the most suitable business organization option for Carla.
26. Facebook as an Effective Channel for Conducting Marketing Research
    To engage different age groups and attract more customers, global companies target their advertisements among both TV streams and users’ Facebook feeds news to increase the reach of their ads among adults as well as […]
27. Marketing Research: Qualitative vs. Quantitative Interviewer
    A good qualitative research has capability of shaping the questions keeping in view the aptitude of the respondents; on the other hand, a good quantitative researcher bounds the respondents to stay with him until the […]

👍 Good Essay Topics on Marketing Research

1. The Good Samaritan Hospital: Marketing Research
   Customer relationship is the trust and commitment the people have in the hospital. The poor customer relationship is a result of poor service delivery by the staff which has led to a decline in the […]
2. Good Foods Company’s Marketing Research
   The general views on the products being offered determine the way the company would introduce them to the market and promote them.
3. Definition of Marketing Research
   This is one of the distinctions that should be considered. These are some of the pitfalls that should be avoided.
4. Multiple Insurance Contracts and Customer Behavior Research
   Goal: This study will help to understand the dominant pattern in the insurance companies and comprehend why some of the companies have established multiple insurance services.
5. Statistics in Marketing Research: Does Statistical Precision Validate Results?
   The method of confidence interval calculation is more “effective” when there is no selection bias, that is, sampling is random, and no members of the population are more likely to be selected than some other […]
6. “Insights From Marketing Research” by Bradley Winn
   According to the new study, service-dominant logic should be used to improve the chances of successful implementation of the strategy. It is possible to say that the newest research by the authors of the reviewed […]
7. Marketing Research: Test Marketing
   From the response of the buyers involved in test marketing, managers make decision on whether to launch the product or abandon it. The assumption of these scales is that people respond to issues depending on […]
8. Methods of the Marketing Research
   The expected overheads to be incurred in the carrying out of this assignment and the staff that is to be involved in the marketing research have been outlined with their structure of coordination.
9. JavaJoy: Marketing Research Process
   So it can be said that a significant part of research process would be impossible without our help to the researcher.
10. Fast-Food Market: Marketing Research
    The factors that have been emulated in this research include the cleanliness of the fast-food restaurant that the consumers consume.the other factor that has been considered in this case is the type of services offered […]
11. Marketing Research Ethics, Values and Norms
    To ensure that the marketers do not hurt the customer they should be well trained and experienced so as to add worth to their organizations and clients.
12. Attitude Scales and Marketing Research
    The weaving and sifting of categories of variables to formulate the relationships among them allow for, at least, a claim of subjectivity on the part of the researcher and, at most, a gross misinterpretation of […]
13. Customer-Preferred Services at Sapphire Hotel: Marketing Research
    The information we were able to get was also accurate and reliable because a lot of it was from the government and research from reputable organizations.
14. Marketing Research for New Coffee Business
    The scope of the study can be narrowed down to the food and drinks segment, in which case the availability of the information would be highly unlikely.
15. Marketing Research Skills and Secondary Data Issue
    This research paper explores a number of themes in the role of secondary data in marketing research. The emphasis is on offering the specific organisation with past and cotemporary data about the consumer, industry, and […]
16. Social Marketing Research Guideline
    The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.
17. Customer Retention Program and Marketing Research
    The main reason for the sustainability of the customers is to increase the profitability of the firm as well as to generate a future growing stream of revenue.
18. Market Study and Market Intelligence for Saudi Aramco
    The largest oil fields in the world have been discovered in Saudi Arabia and these are now operated and controlled by Saudi Aramco, now fully-owned by the government of the Kingdom of Saudi Arabia.
19. Primary and Secondary Data Collection in Marketing Research
    They are differentiated by the methods of collection and also by the kind of information collected. This is inclusive of both the primary and secondary data.
20. Marketing Research: Methods and Techniques
    The test-retest reliability is used to test whether the research results are similar if the same research is carried out under similar conditions. Content validation is used to check how the research contents relate to […]
21. Marketing Research with Respect to Modern Office Suppliers
    In this paper, the SWOT analysis of Staples and Amazon will be carried out as Modern Office Suppliers is planning to operate in the manner that these two companies operate.
22. Snack Food Company’s Product Marketing Research
    The two snacks can be put side by side and their nominal futures put on a scale of 1-5 for consumers to rate.
23. Marketing Research Question and Customer Groups
    It helps to cover the issues that are to be answered in the research. Secondly, writing an effective research question helps to define the objective of the research.
24. Delta Air Lines and Crimson Hexagon’s Marketing
    The advantage of this technology is in rapid processing of big data sets and the ability to categorize information both statistically and thematically.
25. The Fashion Channel Company’s Marketing Research
    The company’s current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an […]
26. Marketing Research and Customer Psychology
    The role of marketing strategies – specifically, the choice of advertisement – on the consumer’s decision-making is thoroughly explained in Kumar and Raju’s article “The Role of Advertising in Consumer Decision Making”.
27. Marketing Research: Animal Shelters in the USA
    The target market for this application is people who are looking for a pet and all the existing in the United States animal shelters.

⭐ Simple & Easy Marketing Research Essay Titles

1. Fast-Moving Consumer Goods in Marketing Research
   The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.
2. Statistical Package in the Marketing Research
   The experts define the following main steps of the marketing research that should be executed: to ascertain the need for the marketing research, to identify the problem, to define the research objectives, to conduct the […]
3. Consumer Needs and Marketing Research
   In order to survive the pressure of the competition and stay in good demand, the companies need to be able to please their customers, fulfil their needs, follow the change of the preferences carefully.
4. Statistical Analysis in Marketing Research
   This article is a presentation on factors that usually influence a researcher’s choice of statistical analysis method to apply in analyzing a set of data.
5. HP Company in the U.A.E: Business Marketing Research
   Besides doing this, the company encourages both businesses and consumers to utilize the products from HP and other companies. Second, the investments of research and development are less compared to the company’s expenditure.
6. Building a Website: Marketing Research Analysis
   The team directed all its efforts in ensuring that the objectives and the overall goal of the project are attainable for the success of the project.
7. Marketing Research Ethics
   The approaches used in the research should not harm the relationship that exists between researcher and client, researcher and research subject, and the researcher and the marketing research industry.
8. Marketing Research Method – Data Analysis With SPSS Software
   159** 0 1 Sig.0 0.2 0. 856 0 0 0 0 0.
9. Apple Inc. Contemporary Marketing and Branding
   In the contemporary market, Apple Inc.has managed to address the unique demands of its customers with various products including the iPhone 4, iPod, iPad, and other technological tablets demanded in the market.
10. Similarities between Marketing Research and Design Approaches
    The art of design refers to the freedom of thought, and the evaluation of possibilities in relation to a specific design process.
11. Methods of Conducting Exploratory Marketing Research
    This therefore necessitates that there is critical decision making in the determination of the method of marketing research to be utilized in a certain circumstance to allow for attainment of the best results possible.
12. Marketing Research and How Marketing Information system is Organized in Middlesex Insurance Company
    Middlesex Insurance Company’s research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used.
13. Research Marketing Strategy of Beeline Vietnam
    Price refers to the amount of money that the consumers will be willing to pay for the Beeline and telecommunication services in the market.
14. SunSmart iPhone App’s Marketing Research
    The sampling method that is being proposed to ensure that the data collection method for the questionnaire is a link to the survey via the home screen of the SunSmart iPhone application is random sampling.
15. Marketing Research Design and Data Collection Methods
    According to the Onion method if research design, the fifth layer gives an account of the research methods adopted, in the case of Andy Barker, Clive Nancarrow, and Jason Vir the methods adopted were both […]
16. Assessment-Research Approaches and Design Critique: Marketing Concept
    The conceptual framework of the research implies a quantitative approach and indicates that the research was to simply follow the order of research questions.
17. Marketing research: Process and Progress
    Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and […]
18. Arabian Dreams Marketing research
    Since the interviews will not be conducted continuously in one day, then this will increase the chances of representing the views of the entire population.
19. Essentials of marketing research
    Boasting of a twenty year experience in online education and various convenient academic programs which include evening classes, flexible scheduling, continuous enrolments and a university wide academic social networking just to mention a few, the […]
20. How Data Analysis Can Benefit Marketing and Marketing Research Process in Apple Corporation
    Marketing is the process through which organizations determine the products or services which may be of interest to the consumer hence verifies the strategy to be used in the sale of the product, communication to […]
21. Marketing Research Methods
    Surveying method also allows the surveyor to collect information on a lot of aspects concerning the market at large as the surveyor has control over the content of the questionnaire.
22. Marketing Research Project of Hot Oven Restaurant
    The restaurant needs to introduce new services which add value to its status in the market to help it grow its revenues.
23. A Marketing Research on Mobile Banking
    The realization that the technology plays a critical role in the development of banking have adverse effects on the performance of the banking institutions and has led to reorganizations of the operation process and as […]
24. Marketing Research – Kudler Fine Foods Virtual Organization
    By conducting marketing research, Kudler would make wise decisions because the organization will refer to the findings of the research. Without marketing research, an organization would think that it is able to satisfy the needs […]
25. The Role of Marketing Research at Nike, Inc.
    In essence the working condition may comprise of the remuneration to its respective employees and the conditions that the company dictates to its subcontractors.
26. The Hamilton Health Inc Marketing Research
    The objective of the process is to identify and analyze how variation of the factors of marketing mix can influence the behavior of customers.
27. Marketing Research for Decision Making Process
    This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as […]
28. The Role of Marketing and Research in Managing Customers and Markets
    The paper starts by introduction followed by the analysis of qualitative research and how it could be utilized for the benefit of the business; the focus is on the use of focus groups as well […]

❓ Marketing Research Questions

1. What Is a Meant by Marketing Research?
2. What Are the Principles of Marketing Research?
3. Why Is Marketing Research So Important?
4. How Do You Identify Marketing Research Problems?
5. What Is the Most Important Thing in Marketing Research?
6. What Is the Marketing Research Plan?
7. How Can Marketing Research Be Successful?
8. What Are the Keys to Success in Marketing Research?
9. What Are Issues in Marketing Research?
10. Which Marketing Research Plan Is Best?
11. Is Marketing Research Good for Future?
12. What Are the Ways to Improve Marketing Research?
13. What Is the First Objective in Marketing Research?
14. What Kind of Marketing Research Is Most Successful?
15. What Is the Strongest Marketing Research Tool?
16. What Are Modern Methods of Marketing Research?
17. What Are the Characteristics of Marketing Research?
18. What Is the Introduction of Marketing Research?
19. How Do You Focus On Marketing Research?
20. What Is the Fastest Growing Marketing Research?
21. What Are Strong Marketing Research Skills?
22. Which Digital Marketing Research Is Best?
23. What Is the Biggest Marketing Research Challenge?
24. Which Tools Are Used for Market Research?
25. What Are the Limitations of Marketing Research?