State-of-the-art technologies surround the person living in the modern world. We wake up with the help of an alarm clock set on our smartphones and go to bed, watching movies on our tablet computers. Our everyday routine activities, including cooking, communicating with friends, or cleaning the house, depending on the devices making life easier and more bright.
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However, though most parts of our lives are flooded with electronic gadgets, the fashion industry remains rather reluctant to keep step with the development of technologies (Ruiz and Goransson 6). While most of the designers use technologies for the purpose that are not related to fashion, CuteCircuit fashion house earns more and more fans of wearable technology. The company is gradually achieving its main goal – transforming a user into a wearer.
The creation of CuteCircuit dates back to 2004 when an Italian fashion designer and an American design engineer united their efforts to give the ground-breaking ideas to the world of fashion (“About. Learn More about CuteCircuit” par.1). Francesca Rosella and Ryan Genz strived for creating wearable technologies that look gorgeous and do not cause any inconvenience to the wearer since the foundation of the company(McCann and Brynson 30).
CuteCircuit creations are free of wires, massive batteries, or hard plastic pieces. The microelectronic systems used in the fabrics are not visible or tangible to the person wearing a piece of the garment created by CuteCircuit.
The path of CuteCircuit to the wide popularity has started with the emphasis on exclusiveness and extravagance of its creations. Such pop divas as Nicole Scherzinger and Katy Perry proudly demonstrated the beauty of the garments created by CuteCircuit. However, the wearable technologies remained considered more the things of entertainment than the full-fledged fashion items.
The change in the public perception of CuteCircuit’s wearable technologies occurred on February 12, 2014, at New York’s Hudson Hotel (Liu par.1). That was the first time when wearable technology was featured on a runway at a major international fashion week (New York Fashion Week), and that event gave the beginning to the new stage of development of CuteCircuit.
Since then, CuteCircuit creations have been no longer considered the garments suitable for freaks or pop divas. Instead, the clothes created by the designers of the brand started to be regarded as interactive haute couture. New CuteCircuit collections combine the exquisiteness of designs with a wide variety of interactive technologies.
On the example of CuteCircuit’s Hug Shirt, the evolution of the approach to creating wearable technologies used by the brand can be revealed. The Hug Shirt created in 2004 featured round sensor areas and looked rather awkward (“The Hug Shirt” par. 6). The main aim of the creation of the shirt was to enable people to send the real feeling of being hugged to their dearest ones that are far from them (Quinn 449).
However, the brand’s evolution has been reflected in the newest versions of Hug Shirt. The latest versions look cute and similar to any other piece of everyday clothes we are used to seeing in the streets. Therefore, it can be said that the company has managed to find the methods of creating elegant garments that amaze both with innovative technologies been hidden in them and their attractive design.
CuteCircuit has revolutionized the way of thinking about fashion and found the key to the hearts of customers. Though it was considered a rather specific designer house is creating the garments for unique people, CuteCircuit has managed to prove that wearable technologies suit any person fond of exquisite fashion.
About. Learn More about CuteCircuit. n.d. Web.
Liu, June. Cute Circuit Debuts Wearable Technology at New York Fashion Week. 2014. Web.
McCann, Jennifer, and David Brynson. Smart Clothes and Wearable Technology, New York: Woodhead Publishing Limited, 2009. Print.
Quinn, Bradley. “Technology and Future Fashion: Body Technology for the Twenty-First Century.” The Handbook of Fashion Studies. Ed. Sandy Black, Amy de la Haye, Joanne Enwistle, and Agnes Rocamora. New York: Bloomsbury Academic, 2013. 436-456. Print.
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Ruiz, David Cuartielles, and Andreas Goransson. Professional Android Wearables, New York: John Wiley & Sons, 2015. Print
The Hug Shirt. n.d. Web.