The Role of Social Media in Modern Society Essay

The recent developments in wireless technologies have introduced new means and directions of communication. Million of people all over the world are now engaged in political, economic, cultural, and educational discourses due to the vast expansion of the World Wide Web. Indeed, social media has transformed people’s lifestyles and has introduced a new pattern of social interaction.

Just several years ago, people many people did not even suspect of the possibilities that such popular social networks as Facebook and Twitter can provide in terms of communication.

Nowadays, Facebook has become one of the largest networks in the world by means of which people can share and exchange views, images, and photos. However, apart from changes to social structures, the social networking systems have managed to go beyond and influence business, education, and politics. With this in mind, social media has a multifaceted impact on the modern society because it affects all spheres of life, including business, culture, politics, education, and economics.

Today social media cannot be regarded as a means of spending spare time because it has introduced the biggest shift since the times of the Industrial Revolution. Therefore, the spread of online communication can also be considered a revolutionary shift. Indeed, social networks have altered the traditional image of social communication and have provided new incentives and tools of information exchange.

Facebook and Twitter have become essential tools for initiating environmental activities and spreading news and services that can reach thousands of potential activists (Kutsko). As statistics shows, Facebook dominates in Google in terms of weekly traffic in the United States, which proves the fast-growing tendencies in using the social network for other purpose than communication and social interaction (Kutsko).

Social media has quickly penetrated the educational field. It has also introduced online learning, which is becoming more popular among international students all over the world. Indeed, Facebook has managed to reach more than 200 million users in less than a year (Kutsko).

Therefore, more and more students share their opinions and create online communities to advance their learning and improve performance. The possibility to discuss educational challenges is a beneficial perspective for students. In addition, the research studies conducted by the U.S. Department of Education have discovered that online students outperformed those who are engaged in a traditional learning scheme.

Finally, social media has become an integral part of business and marketing activities. Because every credible business premises on ethical and moral values dictated by society, adoption of social networking sites is essential for promoting products and services. In fact, social media allows business to gain immediate feedback about their products. Moreover, it also creates opportunities for predicting the needs and demands of consumers.

In conclusion, social media has reached every facet of human activities. It has become an integral part of communication means. Online networks, such as Facebook and Twitten, have penetrated to social and cultural realms and have provided new patterns of acting in a real environment.

Virtual space, therefore, have become one more source by means of which people can introduce their educational and business activities. Finally, online networks become powerful tools for advertising products and services, as well as for attracting new marketing targets. Overall, social media can be considered as a foundational shift in daily activities and lifestyles. It is also a step up toward a new communication environment.

Works Cited

Kutsko, Evan. “Social Media Revolution”. 7 Jan. 2011. YouTube. Web. https://www.youtube.com/watch?v=SBXOjEZUIm8

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