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The Art of Persuasion: Social Media Relations Report

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Updated: Feb 21st, 2021

Increasing Profitability by Expanding Employees’ Access to Social Media

Since the main mission of RL Solutions lies in enhancing the security and safety of our clients integrating a healthier environment, the availability of social media is vital for expanding the company’s influence inside the country and beyond. Therefore, employees should have wide access to the web to forecast consumer’s demands and advertise our products online, which is also a part of supply chain management.

Benefits of Expanding Employees’ Access to the Web:

  • RL Solutions departments have been working on software for more than 15 years1. Therefore, allowing employees to work in the sphere of public relations can solve the problem of the availability of our products. In particular, they can have a possibility of conducting surveys and researches when visiting such popular social networks as Facebook and Twitter.
  • The company should realize that online social network is a powerful source of information about consumer’s demands and preferences. Because our company seeks to meet these demands, using online space is vital for sustaining a competitive advantage over other companies.
  • Employees can also be encouraged to create online communities for consumers within the social media platforms that can allow the corporate affairs department to keep track of the consumers’ demand. For instance, apart from the official websites, online sites could be created as a part of online communication within which consumers can leave feedback concerning the quality of the company’s products.
  • Using social networks can be beneficial in terms of greater e-learning opportunities for employees2.
  • Social media is among the most popular sources of inquiry. Both managers and their subordinates can easily adjust to change in the consumer environment by evaluating fashion and the needs of online users.
  • Because our company’s value consists in making the employed environment a better place, it is also possible to survey the community demands through online questionnaires as well.

In addition to the benefits presented above, integrating social media systems can be beneficial in terms of technological development. Living in the era of globalization should encourage innovation and change.

Email to Employees against Social Media Use during the Company Time

The Department of Client Excellence, the Communication Coordinators, wants to inform you that all employees are not allowed to use social media during the working time.

Both the CEO and our communication team has made this decision because the company members should be more concerned with other important issues as information privacy. Moreover, accessing such popular social networks as Twitter and Facebook can pose a serious threat to our IT department due to the risk of viruses invading our system.

Recent research in social media values and its influence on corporate culture reveals a number of challenges that online network poses to information confidentiality, property protection, and reputational interests:

  • Accessing Facebook on company time can increase the risk of disclosing confidential information. Therefore, prohibiting employees to communicate via social networking is reasonable3.
  • Intellectual property is another concern that the company should address. Employees should have an awareness of this issue to be able to act within the imposed restrictions. Therefore, employees should “misappropriate the employer’s copyrighted and other proprietary material for the employees’ own profit”4.

Due to the above-presented threats, the company should take serious measures to alleviate information leakage and ensure information security. The employees are accountable for the violation of the established norms and will be fined.

Employees, however, are permitted to access social media during their breaks via personal assets to check messages and share their views.

Social Media as a New Source of Sustainable Development and Competition

Toronto, Ontario, November 6th, 2012. RL Solutions company uncovers and develops new perspectives of training and education of employees through social media. Facebook, Twitter, and other popular social networks can serve as viable bases for integrating efficient online courses for employees to become technologically savvy.

Educational and marketing benefits for using social media on company time:

  • More and more utilities are introduced through social networks5.
  • The marketing strategies can also be enhanced with the introduction of new online tools for research and survey6.
  • E-learning opportunities have been expanded as well7.

How to manage security issues?

Permitting access to online social networks creates a risk for the company’s computer system. However, it is one more opportunity to innovate protection and anti-virus mechanisms.

Integrating a New Organizational Culture

Employees having online space at their disposal can be motivated to attract larger consumer segments. As a result, it is one more source of sustaining the competitive development of the company. Finally, taking advantage of virtual space provides substantial grounds for the expansion of the company’s activities.

Works Cited

Brice,Roger, Samuel Fifer, and Gregory Naron. “Social Media In The Workplace: The NLRB Speaks.” Intellectual Property & Technology Law Journal 24.10 (2012): 13-17. Print.

Elefant, Carolyn. “The “Power” Of Social Media: Legal Issues & Best Practices For Utilities Engaging Social Media.” Energy Law Journal 32.1 (2011):1-56. Print.

Leino, Juha, Erika Tanhua-Piiroinen, and Johanna Sommers-Piiroinen. “Adding Social Media To E-Learning In The Workplace: Instilling Interactive Learning Culture.” International Journal Of Advanced Corporate Learning 5.3 (2012):14-18. Print.

RL Solutions. Products. 2012. Web.

Footnotes

  1. of RL Solutions. Products. 2012. Web.
  2. Leino, Juha, Erika Tanhua-Piiroinen, and Johanna Sommers-Piiroinen. “Adding Social Media To E-Learning In The Workplace: Instilling Interactive Learning Culture.” International Journal Of Advanced Corporate Learning 5.3 (2012): 18.
  3. Roger Brice, Samuel Fifer, and Gregory Naron. “Social Media In The Workplace: The NLRB Speaks.” Intellectual Property & Technology Law Journal 24.10 (2012): 14.
  4. Ibid., 16.
  5. Carolyn Elefant. “The “Power” Of Social Media: Legal Issues & Best Practices For Utilities Engaging Social Media.” Energy Law Journal 32.1 (2011):1.
  6. Ibid., 12.
  7. as Juha Leino, Erika Tanhua-Piiroinen, and Johanna Sommers-Piiroinen. “Adding Social Media To E-Learning In The Workplace: Instilling Interactive Learning Culture.” International Journal Of Advanced Corporate Learning 5.3 (2012):17.
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