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Catherine Bond’s Social Media Campaign Research Paper


Introduction

The following memorandum paper will cover our team’s process within the Catherine Bond brand’s social media campaign. This paper includes and provides information about other companies’ strategies on various social platforms and social networks that our team is currently working with, implications of the team’s works and analyses for the Catherine Bond brand’s benefit, and particular limitations that our team has faced during the research process. Besides, the anticipated date of the project’s final version is to be provided below.

The Most Efficient Social Networks for Business Promotion

There are many advantages and disadvantages to every social media platform for the fashion brand’s promotion. Nevertheless, such web-sources as Facebook, Twitter, and YouTube are more beneficial for our company than Instagram, Reddit, and LinkedIn because our competitors do not use these sources within their campaigns. There are multiple reasons why the latter resources are less productive (Tuten and Solomon, 104). The most important one is that interaction with the brand’s customers is not as convenient as it is on Facebook, Twitter, and Youtube.

Social Media Used and Considered by Our Team

Such web-sources as YouTube, Facebook, and Twitter are the most popular social networks, among many others. Moreover, Catherine Bond’s competitors have more subscribers on these platforms, which means that there are more potential clients and interested audience (Lee 186). Nevertheless, we preferred to use Twitter because its hashtags are very practical for a company to develop and for users to surf. Moreover, Twitter’s creators say that this platform is very applicable for small businesses (Bleier and Eisenbeiss, 395). Our team considered using YouTube, but it requires a lot of investment and many other resources that our company cannot afford yet.

Implications of the Team’s Discoveries

After analyzing the most popular and efficient social media resources, our team is to launch the social media campaign, which requires the following steps:

  • Creating a business profile on Twitter
  • It is attracting new followers that may become potential clients or might share our information on their profiles.
  • It is creating interesting content that would make the brand trustworthy and reliable among its clients.
  • Demonstrate the company’s products to increase the number of orders and inform the followers of our achievements in business.

Another option that might be beneficial for our company is paying popular bloggers for the brand’s production advertising, which will make our business more popular among the purposive audience.

Limitations and Barriers on the Way to a Perfect Twitter Profile

There are some limitations that our team has to overcome during the process of an attractive Twitter profile development:

  • The social media campaign requires some professional skills in this sphere (Weller et al. 34). This issue can be solved by hiring a manager or a trainer, which will explain all the difficulties that our team might face on its way.
  • The campaign requires investment for advertising our brand’s production online, which can be obtained by a crowdfunding project.

Anticipated Date of the Final Version

The team’s research is complete by circa 80 percent, although there are some more positions and theories to discuss and consider within our strategy. Twitter has many options for running a business profile, which is to be learned as well. Our team anticipates that the final version of the entire project will be accomplished within the next 1 month.

Works Cited

Bleier, Alexander, and Maik Eisenbeiss. “The Importance of Trust for Personalized Online Advertising.” Journal of Retailing, vol. 91, no. 3, 2015, pp. 390–409.

Lee, Ki-Young, et al. “Design and Implementation of Marketing Advisement System through the Concern Degree Analysis of Customers Based on Twitter.” The Journal of the Institute of Webcasting, Internet and Telecommunication, vol. 14, no. 3, 2014, pp. 185–190.

Tuten, Tracy L., and Michael R. Solomon. Social Media Marketing. Sage, 2014.

Weller, Katrin, et al., editors. Twitter and Society. Peter Lang, 2014.

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IvyPanda. (2020, November 13). Catherine Bond's Social Media Campaign. Retrieved from https://ivypanda.com/essays/catherine-bonds-social-media-campaign/

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"Catherine Bond's Social Media Campaign." IvyPanda, 13 Nov. 2020, ivypanda.com/essays/catherine-bonds-social-media-campaign/.

1. IvyPanda. "Catherine Bond's Social Media Campaign." November 13, 2020. https://ivypanda.com/essays/catherine-bonds-social-media-campaign/.


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IvyPanda. "Catherine Bond's Social Media Campaign." November 13, 2020. https://ivypanda.com/essays/catherine-bonds-social-media-campaign/.

References

IvyPanda. 2020. "Catherine Bond's Social Media Campaign." November 13, 2020. https://ivypanda.com/essays/catherine-bonds-social-media-campaign/.

References

IvyPanda. (2020) 'Catherine Bond's Social Media Campaign'. 13 November.

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