Advertisement is an essential part of our lives. The main goal is to attract new customers and to generate higher revenues (Stafford & Faber, 2005). The internet is another interesting phenomenon, which is essential for everyone (Angelidis, 2015). Moreover, a coexistence of these two significant aspects creates a new way of advertising. The internet advertisements could be found everywhere in the World Wide Web. It might seem that the presence of the advertisements is necessary. However, it is irritating when pop-up windows continuously appear on computer display. A possible solution to this problem is to ban the internet advertisements related to alcohol and cigarettes promotions. These types of products might encourage developing negative habits among children and teenagers.
According to The Telegraph, children are addicted to the internet, and “some youngsters are “consuming up to 10 hours of electronic content today” (Khan, 2010, par. 1). Nowadays children use multiple devices to get the internet access (Khan, 2010). Consequently, they spend half of their days in virtual reality.
The internet advertisements are aimed at the internet users. Since children have a tendency to use it on a regular basis, they could be considered as a target group. Moreover, internet advertisements often appear (Maybury, 2012). Children have a tendency to explore something new as they see it. Their minds are vulnerable. Consequently, seeing pornographic advertisements will negatively affect their way of thinking (O’Leary, 2012). Advertisements of tobacco and alcohol have a similar influence on children’s minds and might be a reason for the development of bad habits in future.
There are several reasons for the increased popularity of the internet advertisements among companies. Firstly, it helps companies to generate additional revenues (Maybury, 2012). Secondly, as the internet industry is growing, understanding new trends is vital to remain competitive on the market. Online marketing is a new sphere, which is starting to be used among the companies (DeMers, 2013). Finally, finding an effective way to reach a customer is critical, as customers become aware of the companies’ marketing tricks (Bordea & Stefanescu-Mihalia, 2014).
The main reason for frustration is the fact that the internet advertisements slow the speed of the internet (Maybury, 2012). Moreover, online advertisement blocking has significantly increased since 200 million people have become users of online blocking software (“Block shock”, 2015). Some people even stop using some websites, as it seems that it is not possible to enjoy the content anymore. Pop-up windows encourage some people to use rarely their favourite websites.
There are several solutions to this problem. Firstly, banning the advertisements, which promote cigarettes and alcohol. In this case, children’s minds will not be damaged in the internet space. Secondly, the software, which blocks the online advertisements, might be installed. It will help to avoid irritating advertisements and enjoy the content of the website. Finally, using parental control will be beneficial, as not only the internet advertisements will be banned, but also some other websites, which promote pornography, smoking, and alcoholism.
In conclusion, it could be said that banning online advertisements might be a possible solution to decrease levels of irritation among internet users. However, some advertisements might be necessary, as they promote various subscriptions and interesting products. Consequently, parental control and blocking software could be two possible solutions to this problem. It will keep children protected from cigarettes and alcohol promotions.
References
Angelidis, E. (2015). The internet of things is as important as the world wide web. The Guardian. Web.
Block shock. (2015). The Economist. Web.
Bordea, A., & Stefanescu-Mihalia, R. (2014). The twilight zone of consumers’ brains: The relevance of expenditure on advertising on micro and macro levels. Contemporary Readings in Law and Social Justice, 6(1), 491. Web.
DeMers, J. (2013). The top 7 online marketing trends that will dominate 2014. Web.
Khan, U. (2010). Children spend 7 hours 38 mins a day online. The Telegraph. Web.
Maybury, N. (2012). Can I block internet advertising? The Telegraph. Web.
O’Leary, A. (2012). So how do we talk about this? The New York Times. Web.
Stafford, M., & Faber, R. (2005). Advertising, promotion and new media. Armonk, NY: M.E. Sharpe, Inc. Web.