LEVE Jeans & Co: Role of Social Media in Marketing Presentation

Introduction

LEVE Jeans & Co needs fresh ideas and interesting approaches to improve its performance. It is a new brand under which cloth for girls and women are introduced.

It is not enough to succeed in strategic management. Effective marketing is the key!

LEVE Jeans & Co has to use social media as the means to introduce its brand, find customers, and make people believe in the company.

What Is Social Media?

Social media is one of the possible opportunities for companies to connect themselves with prospective customers and promote a brand in a proper way (Neti, 2011).

Social media is a means for organizations to socialize.

Companies have to know what social media is in order to use its techniques in business and achieve the goals set. This presentation begins with clear definitions and explanations of the main terms.

Types of Social Media

• Social networks:
  • make the connection between different people possible, consider similar interests and backgrounds, and promote interactions.
• Bookmarking sites:
  • make storage and organization of links possible and promote easy search in the Internet.
• Media sharing networks:
  • allow people to upload, share, and change different types of media (pictures and videos included).
• Blogs and Forums:
  • help to promote information and discussions and share personal experiences.
• Microblogging:
  • make submitting of short entries possible and introduction of links to different products and services.
• Search engines:
  • help to search and find information on people, products, services, etc. and categorize search processes in regards to personal needs.
• Social news:
  • promote posting news, links, articles, and other material and voting in regards to customers’ needs and interests.

Important Names in Marketing

• Facebook;
• Youtube;
• Instagram;
• Twitter;
• Reddit;
• StumbleUpon;
• Skype;
• Viber.

Each site has its own peculiarities and goals. People are free to choose those which are more interesting and popular in their countries. Still, this list includes the sources used by millions of people around the whole world.

Statistics of Social Media

There is the list of leading social networks used worldwide which are ranked by the number of their active users (in mln) by April 2016 (Chaffey, 2016). In general, nowadays, there are approximately 3,20 billion users, and more than 70% are active users of social networks (Smith, 2016).

Social Media Marketing Strategies

An SMM strategy is a list of steps to be taken by companies in order to achieve their goals with the help of available social media channels (Ashley & Tuten, 2015).

Social media helps companies take advantages of their opportunities and overcome challenges with the help of such strategies as (Laroche, Habibi, & Richard. 2013):

• Customer Service Importance.
• Social Media Channel as a Unique Entity.
• Research and Communication.
• Stay Active.
• Provocation and Motivation.

Many companies find it necessary to use social media as the means to share information, attract customers, and improve the level of performance. However, not many companies actually have a strategy.

Impact of Social Media on Marketing

1. Relations between brand and consumers.
2. Importance of research.
3. Introduction of companies, products, and services.
4. Communication and interactions.
5. Sharing personal and public information.
6. New partnership.

Companies are able to develop the required relations with consumers and make them believe in the reality of the services or products. Consumers get power and abilities to participate in the development of a brand. Companies analyze customers’ steps and decisions and understand customers’ demands.

Social media shows that research may have different forms and purposes. Companies use social media to clarify what customers are interested in. Customers use social media to learn new offers and ideas of different companies.

Companies invite customers to pay attention to their products and services. It does not take much time or money to give a link and convince customers to watch it.

Communication with customers is a chance to clarify what is interesting, and what is not, what could be used and bought, and what may be ignored. Attitudes of customers are crucial for companies.

Personal and public information helps companies understand what they can change in order to attract their customers and what customers want to see in new companies.

Companies are free to find new partners and suppliers with the help of social media services, explain their needs and expectations, and clarify what they can get from new partners.

LEVE Jeans & Co: Public Relations

• Learn what people know and think about the company.
• Investigate what methods of information sharing are used.
• Clarify if people are interested in goods offered by the company.
• Never wait what public press can write about the company but create news for customers independently.

LEVE Jeans & Co could use social media in marketing and improve the work of the sector called Public Relations. It is not enough to introduce a product. It is more important to make customers cooperate and develop trustful relations with the company. Forums, commentaries, and personal blogs are the best ideas to improve public relations.

LEVE Jeans & Co: Marketing

• New channels are available to the company.
• Improved knowledge base is used by the company.
• New traffics are offered to the employees of the company.
• #LEVE_Jeans_ , #JeansBest are the possible ideas for the company.

The marketing level is the possibility for the company to check its opportunities regarding current achievements. There is no need to do something that is not acceptable or non-beneficial for the company. It is necessary to focus on what really matters.

LEVE Jeans & Co: HR

• Cooperation with new people.
• Effective location of current employees.
• New employees and new ideas.

The HR sector can be improved considerably with the help of social media. Marketing depends on how successfully HR management is developed. Therefore, LEVE Jeans & Co could use social media to cooperate with new people, place job openings via Facebook or Viber to attract new employees. Managers could also monitor the activities of their employees and control the ideas and decisions made.

Finally, new ideas from new people could be available to managers in a short period of time. There is no need to wait for a meeting with a leader but to place an idea online and make sure it is noticed. Feedbacks and discussions could be used to check the quality of the ideas and its possible development.

LEVE Jeans & Co: Sales

• Inform about discounts.
• Introduce sales competitions for customers.
• Invite customers to cooperate with the company and get bonuses.

Social media is a chance for the company to make customers informed about possible discounts and other bonuses. Besides, LEVE Jeans & Co could organize competitions and invite customers to participate in order to get discounts or win additional items offered by the company. Finally, LEVE promotes using social media by customers to share its information with different users (e.g. re-post an ad of the company 100 times guarantees a bonus in $50).

Summary

• Social media helps new companies like LEVE Jeans & Co introduce its goods and services to a wide range of people.
• LEVE Company is able to use Facebook, Twitter, or YouTube to introduce its offerings to customers.
• Sales and discounts may attract people.
• Cooperation, interaction, and communication matter for the company.

Social media is a chance to begin a new business! The creation of a Twitter account is an integral step. It is high time to wait for feedbacks and opinions from people worldwide.

References

Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Chaffey, D. (2016). Global social media research summary 2016. Smart Insights. Web.

Laroche, M., Habibi, M.R., & Richard, M.O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33, 76-82.

Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-16. Web.

Smith, K. (2016). Marketing: 96 amazing social media statistics and facts for 2016. Brandwatch. Web.