Summary
Considering the current social media tendencies, users are asking for more entertaining video content. Thus, the first trend is creating new digital content for businesses in social media. Today, short videos (Reels, Stories, Tik Tok, YouTube Shorts) should be an essential part of any marketing strategy. Promotion videos should be creative and exciting for the target audience, allowing the business to stand out compared to the competitors.
The second trend is the marketers’ intentions of creating emotional contact with potential customers. People can tell stories and show their companies from an emotional perspective. This will allow them to build trust and a connection with the audience. Such an approach will make people comfortable returning to the particular organization’s publications repeatedly (Gitman, et al., 2018). All business accounts and SMMs focus on creating emotionally-attractive contact to establish contact with the audience. It ensures more reliable relationship-building with the customers.
Facebook and Instagram Marketing
According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community. It is primarily related to creating a personal connection between the audience and customers, making a more profound business development base (Mercy – CBNation). Facebook can be used to build a sense of community, an important business-development opportunity in the age of digital communications. According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community. It is primarily related to creating a personal connection between the audience and customers, making a more profound business development base. Some companies report using Facebook to educate and inform their customers (Mercy – CBNation). It increases the general awareness of the audience of particular businesses.
The example of a company that uses Facebook’s marketing campaign to build the community varies in different spheres. For example, LetMeBank uses Facebook campaigns to promote their businesses (Mercy – CBNation). The marketing instruments of the platforms allow to integrate the integration of effective advertising and even include the options of attracting the audience. An example of a company using influencers is Coca-Cola. The company does not directly allocate Facebook marketing resources (Dhillon, n.d.). It uses the platform as a backup for the business.
References
Dhillon, K. (n.d.). Coca-Cola’s social media marketing strategy to become a global brand. DigitalVidya. Web.
Gitman, L., Hyatt, J., Koffel, L., McDaniel, C., Talsma, B., & Dhah, A. (2018). Introduction to business. OpenStax. Web.
Mercy – CBNation. (n.d,). 16 entrepreneurs explain how they use Facebook for business.CBNation. Web.