Marketing Project Essay Examples and Topics

384 samples

Cotton On: Growing Retail Brands

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.
  • Pages: 8
  • Words: 2268
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Hershey’s Chocolate Company’s Market Segmentation

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.
  • Pages: 8
  • Words: 1971

The Role of Brochures in Tourism and Marketing the Product

4
Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]
  • Pages: 6
  • Words: 1679

Paper Towel Absorbency Characteristics

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.
  • Pages: 4
  • Words: 915
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Elegant Mobile Salon: Marketing Plan

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.
  • Pages: 13
  • Words: 3580

Johson & Johnson’s Marketing Strategy

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]
  • Pages: 12
  • Words: 3075

Cirque du Soleil Company’s Marketing Strategy

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]
  • Pages: 5
  • Words: 1368

Morrison Supermarkets: Marketing Planning and Promotion

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]
  • Pages: 16
  • Words: 4416
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Marketing plan for the folding table product

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]
  • Pages: 9
  • Words: 2536

Monster Energy Company’s Marketing Strategies

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.
  • Pages: 2
  • Words: 558
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Glovo’s Marketing Plan for the Polish Market

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]
  • Pages: 13
  • Words: 3552

Coffee Shop in the UAE: Business Plan

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.
  • Pages: 6
  • Words: 1654

Full of Life Nonalcoholic Beverages: Business Plan

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]
  • Pages: 11
  • Words: 5324
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Blackmores’ Marketing Situation and Operation Plan

5
The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.
  • Pages: 8
  • Words: 2191

Modern Bakery in the UAE: Marketing Plan

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]
  • Pages: 12
  • Words: 3439

Almarai Corporation Marketing Plan

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]
  • Pages: 6
  • Words: 1661

Nando Restaurant’s Expansion Marketing in Tenerife

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.
  • Pages: 9
  • Words: 2541
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Kingdom Dates Company’s Marketing Plan

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]
  • Pages: 15
  • Words: 3992

Vodafone’s Brand Health Tracking and Marketing

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]
  • Pages: 9
  • Words: 2466

Krispy Kreme Doughnuts Company Going Global

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]
  • Pages: 8
  • Words: 1954

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.
  • Pages: 10
  • Words: 8016
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Food Truck Business Presentation

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.
  • Pages: 4
  • Words: 764

Dubai Apple Store’s Marketing Mix

The first Apple Store in the Middle East stands out from the rest of Apple Stores by its Unique Design: The design was developed by Foster + Partners The store's design is dominated by green [...]
  • Pages: 9
  • Words: 951
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Marketing of Apple Products in UK

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]
  • Pages: 7
  • Words: 1947

Qatar Airways’ Electronic Marketing Plan

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.
  • Pages: 5
  • Words: 1507

Cold Stone Creamery Marketing Plan

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.
  • Pages: 5
  • Words: 1436
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ACC Wholesale: Social Media Marketing Plan

Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer [...]
  • Pages: 6
  • Words: 1711

Product Place: Lush Location Strategy

Due to the unique characteristics of the Lush Company's industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix.
  • Pages: 2
  • Words: 652
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Reggie’s Luxury Wrist Watch: Marketing Plan

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.
  • Pages: 19
  • Words: 5216

Ray-Ban Sunglasses: Product Marketing Mix

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]
  • Pages: 2
  • Words: 574

Salty Snacks Market in Australia

By the end of 2007, the salty snacks market reported total sales of US $ 16 billion and the market is expected to reach the level of US $ 21 billion in 2013, as reported [...]
  • Pages: 16
  • Words: 4338

Expansion Plan of the Retail Store

The major resources required and costs that will be incurred by the store are summarized in the table below: From the table above, the overall monthly cost of setting up the new retail store is [...]
  • Pages: 2
  • Words: 574

Sand and Sky Skincare: Markets and Positioning Strategy

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]
  • Pages: 8
  • Words: 2573
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Halo Company’s Development and Market Research

The demand for products in this special niche was growing as the leading phone manufacturers started introducing various models to meet the dynamic needs of the customers. To determine the specific needs of the customers [...]
  • Pages: 10
  • Words: 3135

Athleta Company’s Retail Marketing Plan

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]
  • Pages: 8
  • Words: 2256

L’Oreal Company’s Content Marketing Strategy

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.
  • Pages: 15
  • Words: 4156

Wagamama Brand’s International Marketing in Barcelona

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]
  • Pages: 9
  • Words: 2510
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Real Team Football Club’s Business and Marketing Plan

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]
  • Pages: 4
  • Words: 1151

Takeaway Food in Saudi Arabia: Business Plan

The Saudi government has diversified its economy to the private sector involvement especially in the food production. The main drivers of the food sector in Saudi Arabia are its huge population and the increased growth [...]
  • Pages: 14
  • Words: 3824

Qantas Company Marketing Strategies

It is also easy to reach a larger target market internationally since the internet is not limited to distance as compared to other forms of marketing that are limited to the individual customer's preferences.
  • Pages: 2
  • Words: 567

Marketing Plan for Prospects Clothing Dealers

The goals of the marketing campaign include popularizing the brand of the company, securing a considerable market for the company's brand, understanding the market dynamics and assessing the viability of the product in the market.
  • Pages: 9
  • Words: 2544
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Moonpig.com: Digital Marketing Plan

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.
  • Pages: 15
  • Words: 3006

Solar Panel With Tracking System: Project Plan

If this project is completed successfully it is likely that such sun power generators will take a leading position in the market and become quite widespread, to achieve this goal, the management must take into [...]
  • Pages: 7
  • Words: 1942

Miami Bakery’s Marketing Plan Development

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.
  • Pages: 8
  • Words: 2261

Accor Hotels’ Marketing Strategy

5
In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.
  • Pages: 6
  • Words: 1563

Promotional Strategy for Best Clothing

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]
  • Pages: 12
  • Words: 3478
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Old Navy Company’s Marketing Strategy

I also investigate the validity of the assumptions underlying the marketing strategy and provide recommendations on how to improve the company's marketing campaign.
  • Pages: 5
  • Words: 1368

Range Rover SVR Market Planning

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.
  • Pages: 10
  • Words: 2900

Dupont Pioneer Company: Digital Marketing Plan

The second SMART objective that is reviewed within the framework of this paper relates to the efforts that are made by the company in terms of expanding product awareness among all the types of customers.
  • Pages: 6
  • Words: 1860
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Emirates Airlines’ Future Marketing Strategy

Emirates is one of the largest legacy airlines in the world and dominates many of the markets in the Middle-East and Asia due to its hubs and partnerships with various international and regional carriers.
  • Pages: 5
  • Words: 1439

Emirates Airlines’ SWOT, Marketing Mix and Plan

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.
  • Pages: 6
  • Words: 1706

George’s Winery’s Marketing and Business Plan

The financial plan is detailed or described in terms of the expected returns on the business, the ownership of the enterprise which is a limited company, the sources of the funding and how that capital [...]
  • Pages: 10
  • Words: 2820

Luxury Apartments Marketing Plan in the UAE

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]
  • Pages: 8
  • Words: 2238
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Marketing Management: Project Overview

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.
  • Pages: 3
  • Words: 852
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Newark Emergency Services for Families’ Marketing Plan

The coordination among teams in the various stations fosters effectively addressing the needs of the families, mainly short-term housing and skills training fit to secure employment. To assist in the transition of families and individuals [...]
  • Pages: 9
  • Words: 2569

The Tim Hortons Company’s Marketing Plan

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.
  • Pages: 4
  • Words: 1105

The Zappos Firm’s Sales Strategy

The company aims to constantly surprise its customers and puts much effort and money into providing the best possible customer service to win the loyalty of current and potential buyers.
  • Pages: 3
  • Words: 590
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Tim Hortons Inc.’s Marketing Messaging

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]
  • Pages: 3
  • Words: 867

The #LOTRLive Firm’s Marketing and Social Media Project

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]
  • Pages: 3
  • Words: 658

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Pages: 3
  • Words: 904
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Sharesies: Market Shaping Strategy

The main purpose of the assessment is to analyze the company's market shaping strategies with an emphasis on the underlying mechanisms designed to increase the overall comprehension of the market forces.
  • Pages: 7
  • Words: 2195

Multi-Brand Retail Online Store Business Plan

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.
  • Pages: 6
  • Words: 1526

NCC Company Creating Marketing Materials

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.
  • Pages: 3
  • Words: 900

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Pages: 4
  • Words: 1104
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Marketing Plan Timeline: Press Waffles

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.
  • Pages: 2
  • Words: 560
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Luxury Home Furniture: Marketing Research Proposal

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • Pages: 10
  • Words: 2700

AeroShield Market Research

Given the types of business analytics, the best option to analyze the collected data for the window market in the US is predictive analysis.
  • Pages: 1
  • Words: 346

St. Anthony’s L&D: Marketing Plan

St. Anthony’s L&D is equipped and has medical professionals that can take care of complex delivery cases, which is a competitive advantage.
  • Pages: 10
  • Words: 2771

Amnox: Export Marketing Plan

Amnox is a private limited company which is located in Washington, US. This paper entails an export business plan in relation to the couch.
  • Pages: 15
  • Words: 1998

Choosetheprice Website’s Marketing Plan

ChooseThePrice.com also does not justify the accuracy or correctness of information. Users have the access to site all the time from any where and allowed to edit their information.
  • Pages: 6
  • Words: 1877
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Nigel Longford’s Marketing Project

Inside the node is a number that shows the sequence of a task to the critical path. The critical path is "the sequence of tasks that require the longest amount of time to complete".
  • Pages: 6
  • Words: 1709

Spear Brand Foot Wear Business Proposal

Inventory balances are projected using the monthly cost of sales, which is multiplied by 12 months, and the result is divided by inventory turnover per year The sales revenues were forecasted based on the actual [...]
  • Pages: 9
  • Words: 1175
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Gangxia River Park Area Regeneration in Shenzhen City

Gangxia River Park is located in the Southern corner of Futian District, Shennan road, south side, Fuhua third road, north side, near the crystal island, the community centre, the axis of the east-central area of [...]
  • Pages: 11
  • Words: 3556
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