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Marketing Project Essay Examples and Topics

Ray-Ban Sunglasses: Product Marketing Mix

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]

Emirates Industry for Camel Milk & Products in the UK

I examined the history of EICMP, the range of products it manufactures, the reputation of the organization, its production facilities and their power, and the positions of the company in the local market and in [...]

ASOS Fashion Company’s Market Entry into Dubai

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.

Kahawa Classic New Coffee Brand Marketing Plan

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]

BSD Apparel Company’s Marketing Plan

It is one of the biggest economies in the world. In Germany, it is necessary to emphasize the high quality of a product and underline its modern style.

Topshop Company’s Line Extension and Promotion

The new brand product promoted by the company immediately catches the eye not only because of the unique design but also because of its properties, particularly, durability and comfort the qualities that have become the [...]

Seconal Foods Company’s Market Segmentation

In the case of Seconal Foods, it is clear that by using bolt-on and sales-based segmentation approaches, the company has managed to make a clear distinction between explicit and implicit functions of its market.

Marketing Concept Development and Situation Analysis

We, as the Supreme Marketers Organization deliberated and concluded that we will market the Oishi Gourmet Restaurant: a new up-and-coming restaurant with a key sustainability benefit and the ability to overcome the existing 'problems'.

Additional Customer Value at the UAE Store

In the case of Store A, the proposed project is the establishment of a department where consumers could purchase an extended warranty on the products that they purchase from the household or electronic departments of [...]

Budget Objectives and Strategy in the Marketing Plan

In calculating the unit cost of the old and new models we will apply the Conjoint Analysis, which is a marketing research tool that is used to determine attributes of the new product and how [...]

Sample Populations in Product Marketing Surveys

In order to make a comprehensive decision in a marketing plan using a sample design, it is important to factor in the aspects of the category of employee, nature of responsibility, company goals, and action [...]

Rent-A-Car Company’s Customer Satisfaction Study

As a result, the company has a network of individuals and organizations that refer customers to them. That is why the company is conducting a consumer satisfaction survey to determine the level of satisfaction of [...]

The Best Marketing Plan Development

According to the case study, Jim's marketing plan failed to produce the best goals. The avenues used by a healthcare facility can also affect the marketing process.

Student’s Personal Mini-Marketing Plan

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]

Black-and-Decker Inc. in the UAE Market

With increased competition for the UAE market by the providers of electrical equipment that have flooded the market, the company must look for ways in which to position its products in the market to beat [...]

McDonald’s Research on Menu Preferences

At the end of the tour, the findings will be assembled and analyzed before being sent to the management. The above research will allow the company to develop a greater understanding of their qualitative results.

Sports Marketing Plan Development and Experience

While focusing on this segment of the marketing plan, I managed to apply the knowledge that I had developed in the process of this course and the knowledge that I had gathered from research to [...]

Columbia Roxx Company: Marketing Plan

Close connections between Columbia Roxx and potential customers will allow the company to analyze the needs of consumers and develop non-alcoholic beverages based on the forecasted demands.

Macosx IT Company’s Investment in Advertising

As part of the team in the finance department, I have been assigned a task in which I am supposed to evaluate the financial impacts of massive investment in an advertisement for a small company [...]

PT.Duta Wahana Perkasa Retailer’s Marketing Plan

From these setups, it would be easy to market the products to the individual compared to setting up a shop within the city center and hope that target customers will hear of the business in [...]

Modern Bakery in the UAE: Marketing Plan

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]

Agribusiness’ Global Expanding to Tanzania

Due to the need to maintain the quality of the final product high, global agribusiness organizations such as Agribusiness Global have to seek cheaper transportation and production options.

AV Packaging Company’s Marketing Objectives

AV Packaging Company Limited has been able to serve the needs of different customer segments through product diversification, market differentiation, and focus marketing.

The Fashion Channel Company’s Marketing Research

The company's current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an [...]

Almarai Corporation Marketing Plan

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]

CrazyTasty Brand in the Ice-Cream Industry

Ice cream needs to be viewed as a product that can survive in the realm of the global food industry on its own and not as an addition to a three-meal course.

Airship Tours Ltd.’s Marketing Plan

The company will be offering picnic and tour services to customers in America. The company will be out to compete on quality of their services, and this is the reason why all workers will be [...]

Halo Company’s Development and Market Research

The demand for products in this special niche was growing as the leading phone manufacturers started introducing various models to meet the dynamic needs of the customers. To determine the specific needs of the customers [...]

Red Bull Company’s Strengths and Advertising

It has to do with the fact that Red Bull's product is associated in the minds of its target audience with sports and "adventurous spirit," which is extremely important for "the young or the young [...]

CarServ Mobile Application and Its Business Plan

CarServ is one of its kind mobile applications that will bridge gaps that exist between every-drivers and owner of repair and maintenance services.the application is being released to the general public shortly, to build [...]

Kingdom Dates Company’s Marketing Plan

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]

Huawei Expansion to the United States

The company is engaged in the creation of telecommunications networks, the provision of a variety of related services, and the production of equipment in both the domestic and foreign markets.

Misfit Company’s Marketing Plan

The biggest weakness currently observed in the market is the tendency towards a decrease in the price of certain types of wearables.

Pret a Manger Sandwich Shop in Chinese Market

When a company is operating overseas, it uses a lot of resources for operation as well as the importation of raw materials from the home country to the foreign nation.

Monster Energy Company’s Marketing Strategies

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.

Omniyat Establishment Company’s Market Study

The company's major competitors in the area include Stainless UK Ltd, a company that is involved in the civil engineering and geotechnical industry, and Barrett Steel Ltd, which is the largest independent steel stockholder in [...]

Cirque du Soleil Company’s Marketing Strategy

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]

Online Dating Start-Up Business Plan

Due to this, a large number of online dating project has emerged in recent years, and the level of competition has increased as well.

Sat & Co.: Marketing Project Case

With the help of such an approach, the organization may predict the needs of its clients and market necessary products to the right people in the correct way.

Old Navy Company’s Marketing Strategy

I also investigate the validity of the assumptions underlying the marketing strategy and provide recommendations on how to improve the company's marketing campaign.

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.

Hershey’s Chocolate Company’s Market Segmentation

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.

Cake Plus Bakery’s Marketing Plan

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.

Athleta Company’s Retail Marketing Plan

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]

Magenta Skateboards Company: Video Marketing Campaign

An understanding of techniques and unique aspects of the market is crucial, and an analysis of available data should help to ensure that activities related to marketing are beneficial to the company and expenses are [...]

The Aerospace Industry’s Marketing Plan

This comprises the sectors of commercial aerospace, defense, space, and general aviation The United State of America is estimated to have spent US$253 billion in the year 2008 alone in military investments.

Range Rover SVR Market Planning

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.

Early Learning Centre: Marketing Plan

The mission of the business is to provide the most cost-effective and reliable nursery services within the targeted region and beyond.

Glo Bus Company’s Pricing Strategy and Brand Image

These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share [...]

Qatar Airways’ Electronic Marketing Plan

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.

Kitchen Fashionable Furniture Company Marketing Plan

Resting on the character of the company, it is possible to state that the admirers of fashionable brands and furniture should be considered the primary target market as they will comprise the main group of [...]

L’Oreal Company’s Content Marketing Strategy

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.

Agthia Group’s Entry into UK Market

It is important to state that geographically Agthia has expanded its production facilities not just in the UAE, but also in countries like Turkey and Egypt in order to respond to the doctrine of globalization; [...]

Dubai Healthcare City’s Marketing Plan

DHCC is a free zone dedicated to developing a healthcare and wellness destination for investors and patients from all over the world. DHCC is found in Dubai, and is considered the global largest free zone [...]

Dupont Pioneer Company: Digital Marketing Plan

The second SMART objective that is reviewed within the framework of this paper relates to the efforts that are made by the company in terms of expanding product awareness among all the types of customers.

Alta Moda Company’s Marketing Strategy

The store target women as its customers, this is part of the market that is very sensitive to the type of clothing that they buy and would not condone any dissatisfaction.

FunZone Online Tickets Seller’s Marketing Plan

1 billion by the end of the year, and IBISWorld forecasts industry revenue will continue to rebound and will increase at an average annual rate of 3. On the other hand, they are social creatures [...]

Beverly Wilshire Hotel’s Marketing Plan Elements

The hotel is aimed to sell a part of the history, elegance, and exceptional experience in its facilities while respecting its visitors individually and ensuring the efficient flow of the processes.

Wagamama Brand’s International Marketing in Barcelona

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]

Nando Restaurant’s Expansion Marketing in Tenerife

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.

Sport and Leisure Centre’s Design and Marketing

Although the challenges relate to the financial and legal issues may hinder the process of setting a sports center in the environment of the target market, a detailed analysis of the key factors may avoid [...]

Emirates Airlines’ Future Marketing Strategy

Emirates is one of the largest legacy airlines in the world and dominates many of the markets in the Middle-East and Asia due to its hubs and partnerships with various international and regional carriers.

Knitknit Company’s Marketing Plan in New Zealand

We can say that the sales results were rather productive and inspired us to expand the range of products and arrange more salespoints. The project was rather successful, and we were happy to see that [...]

Full of Life Nonalcoholic Beverages: Business Plan

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]

Oracle Siebel Software’s Marketing for the UAE

It was due to the popularity of the Siebel System CRM, the pioneer in the CRM field. Over 23 percent of 2014 CRM spending was in the communications, media, and IT service industries.

Al Nassma Company’s Marketing Strategy in Barcelona

The primary objectives of this report include analyzing the Al Nassma brand using the 4P's model and recommending appropriate marketing/sales and communication strategies for the firm's flagship store in Barcelona.

Service Blueprint Corporation’ Marketing Project

This statement literally means that any business whether a service provider or a goods vendor must endeavor to learn, understand, and appreciate the fact that the aim of its existence is to satisfy the needs [...]

The Secret Garden Company: Business Proposal

In many ways, the customers would prefer to be able to go to the store and buy organic products there rather than order them online because it is a specific sector of the market, and [...]

Kapspares Company’s Marketing Project for Miami

The project finalized that this target market will benefit from the project since it will be able to get the spares at a convenient time. This will ensure that the customer in the village is [...]

Emirates Airlines’ SWOT, Marketing Mix and Plan

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.

Real Team Football Club’s Business and Marketing Plan

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]

Polar Land Restaurant’s Marketing Goals and Plan

The following are envisaged: Polar Land is determined to increase its after tax profit by 16% at the end of the 2012 business year by committing resources towards an intensive development of and effective customer [...]

Small Canada Hotel’s Marketing Plan

The marketing strategies of this hotel will be based on such elements as the unique design of the interior, the use of online media that can reach many potential clients, and flexible pricing policies. Nevertheless, [...]

Memorable Moments Company’s Branding & Marketing Plan

The marketing strategy for Memorable Moments will be focused predominantly on capturing the attention of the online community since the company needs to reach as many people as possible, and the Internet is the most [...]

Vodafone’s Brand Health Tracking and Marketing

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]

Wild Turkey Meat in the US: Marketing Project

As such, to introduce a new line of production of wild turkeys, one would need to establish the target market in terms of consumption of this product, assess the level of competition, as well as [...]

Exoskeletons for Military and Healthcare: Marketing Plan

Furthermore, the necessity to carry a heavy load, which tends to increase as new tools are introduced into the environment of the U.S.military, is likely to trigger severe back injuries in soldiers as well as [...]
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