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Marketing Project Essay Examples and Topics

Marketing Strategy Airbnb

Airbnb is a vivid example of a company that required reconsideration of its strategic marketing in order to revitalize the brand.
  • Pages: 3
  • Words: 836

Sponsorship Proposal for the Southeastern Conference

SEC's mission: "The purpose of the Southeastern Conference is to assist its member institutions in the maintenance of programs of intercollegiate athletics which are compatible with the highest standards of education and competitive sports"..
  • Pages: 3
  • Words: 890

Paper Towel Absorbency

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.
  • Pages: 4
  • Words: 915

400-Room Downtown Hotel’s Marketing

The disadvantage is that it can only bring in a small number of clients who cannot be economically beneficial considering the high capacity of the hotel.
  • Pages: 2
  • Words: 690

Bucket-O-Mud Product: Strategic Marketing Plan

Perhaps some of the major aspects that need to be considered regarding BOM is with respect to the fact that pricing would be a major constraint- how much worth this BOM effect would have and [...]
  • Pages: 3
  • Words: 853

Wine Shop in San Francisco: Marketing Plan

Franchising is a method of marketing products and services where the franchisors grant the franchisees the privilege to carry out business in the name of the franchisor.
  • Pages: 4
  • Words: 1430

Marketing Plan: Positioning & Marketing Mix

A marketing plan refers to the segment of the market to which a given product gets marketed. It refers to the summative insight that the market developed of an exacting company, servicer, or product relative [...]
  • Pages: 2
  • Words: 782

Tourism and Hospitality Marketing Strategies

The Claritas site gives important information about the economic levels of the people of a particular area and their preferences in regards to the newspapers and magazines they read, TV channels they watch, and cars [...]
  • Pages: 3
  • Words: 920

Tenpin Bowling Company’s Marketing Plan

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.
  • Pages: 7
  • Words: 1895

Sunday’s Best Apparel Stores’ Business Plan

Sunday best is committed to aiding the programs through the use of revenue earned by the sales of the product line. Sunday best contributes in the economic strength of the society and protection of the [...]
  • Pages: 2
  • Words: 578

Riders Review Company’s New Marketing Strategy

The main principle of the process implies providing the profile of the target population of the magazine readers, the magazine's market share, and the potential advertising market corresponding to the profile of the magazine readers.
  • Pages: 2
  • Words: 603

Solar Panel With Tracking System: Project Plan

If this project is completed successfully it is likely that such sun power generators will take a leading position in the market and become quite widespread, to achieve this goal, the management must take into [...]
  • Pages: 7
  • Words: 1942

Cold Stone Creamery Marketing Plan

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.
  • Pages: 5
  • Words: 1436

Marketing Plan For Suff Limited Company

In the process of producing the soft drink, the firm will require a variety of inventories. Upon completion of the production process, the soft drink will form part of the finished goods.
  • Pages: 3
  • Words: 922

Cotton On: Growing Retail Brands

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.
  • Pages: 8
  • Words: 2268

Krispy Kreme Doughnuts Company Going Global

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]
  • Pages: 8
  • Words: 1954

XYZ Restaurant: Marketing Plan

The mission of "XYZ restaurant" is to provide the cleanest and the healthiest food to the people of New York. To position the company in a way that taste, quality and customers are the essential [...]
  • Pages: 8
  • Words: 2150

The Richards Group: Marketing Plan

The company has it headquarters in the Dallas, 750 N. Mission statements: To innovate and develop value of the brands, committing the company to be.
  • Pages: 16
  • Words: 4268

Macpac Company: Business Plan

The design affects the materials and process used while the message of value conveyed to customers has to be tailored to the value constructed.
  • Pages: 3
  • Words: 839

Business Model for Existing Dental Office

If the dental practice can predict behavior, it is starting to reduce the uncertainty in trading environment, and this will lead to a competitive advantage. A good example of the use of the Internet in [...]
  • Pages: 3
  • Words: 935

MP3 Player for Elder Adults: Marketing Plan

Segmentation for a MP3 player for aged people will be used to understand individual customers in the sports market place and to group them together to form distinct segments which are identifiable, accessible and substantial.
  • Pages: 4
  • Words: 1092

Sony Electronics: Basic Marketing Plan

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]
  • Pages: 10
  • Words: 2469

Four’N Twenty Pie Company’s Marketing Plan

The emergence of the international market has been followed by the rapid mixing and growth of countries; the local trading blocs configuration; the market economies formation; and benefits in communications technologies. Limitations of geographical market [...]
  • Pages: 8
  • Words: 2693

Internet Marketing: The Barbican

By 1982, HM the Queen presided at the opening of the core Barbican Hall, home to the London Symphony Orchestra. In short, the unique selling proposition of the Barbican is that it presents the most [...]
  • Pages: 4
  • Words: 1147

Farmways Enterprise’s Market Research

Crop and livestock farming is the primary source of food and income to the vast population of both Katsina and the nation at large. The primary aim of this pilot study is to gauge the [...]
  • Pages: 8
  • Words: 1998

SWOT Analyzing a Company’s Generally Strategy

The chief objectives of conducting SWOT analysis is to recognize the coverage to which the existing strategy of an association and its more exact strength and weaknesses are pertinent to, and capable of, dealing by [...]
  • Pages: 3
  • Words: 811

Fabritex Company Analysis and Review

Operations at Fabritex support Pearlwear's business needs by providing the type of fabric that the latter requires for manufacturing clothing items, namely, lingerie; As of now, Fabritex employes two types of knitting processes called warp [...]
  • Pages: 5
  • Words: 1430

Starbucks & Nescafé Products Consumer’s Interview

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.
  • Pages: 3
  • Words: 867

Walmart in the Indian and Brazilian Retail Markets

Thus, the organization should strive to integrate into the promising environment of the Brazilian and Indian retail markets, simultaneously adjusting its corporate philosophy and marketing approach to meet the requirements of the new setting and [...]
  • Pages: 2
  • Words: 680

Dough Pizza Company’s New Markets

At the current stage of Dough Pizza's development, there is a range of opportunities that the company can pursue to capture new markets and customer segments.
  • Pages: 4
  • Words: 1133

Reggie’s Luxury Wrist Watch: Marketing Plan

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.
  • Pages: 19
  • Words: 5216

Shavasana Hammock Cafe: Marketing Plan

Today, this industry encounters a challenge of increasing prices and high competition, which may be addressed by diversification and optimization of the quality of foods and drinks.
  • Pages: 14
  • Words: 3933

ACC Wholesale: Social Media Marketing Plan

Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer [...]
  • Pages: 6
  • Words: 1711

Miami Bakery’s Marketing Plan Development

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.
  • Pages: 8
  • Words: 2261

Starbucks: Mobile Marketing

The purpose of this paper is to discuss what other companies can emulate from Starbucks and specify what it can do better in regards to the current mobile marketing efforts.
  • Pages: 2
  • Words: 583

Make Up For Ever Company’s Marketing Plan

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.
  • Pages: 6
  • Words: 1737

Majlis Auction Promotion in Dubai

The major objective of the project is the development of a detailed and effective communication strategy for the Majlis Auction as the selected event.
  • Pages: 12
  • Words: 3291

Subaru Analyzes Customers’ Loyalty and Devotion

The present case study pursues two goals: to define the role that the marketing research plays in Subaru's operation and to identify the management-decision problem the corporation faces when assessing the consumers' needs.
  • Pages: 2
  • Words: 559

Sport Clothing: Merchandising Plan

The clothes will also fit adults; however, demographically, late teens will be the major target audience as it is important for them to be fit, have an active lifestyle, and keep pace with the popular [...]
  • Pages: 2
  • Words: 663

New Kakao Store Project

The purpose of buying Kakao brand products is to make a treat for a family. I would use a TV show, "The Chew" to advertise my new shop and the Kakao chocolate.
  • Pages: 2
  • Words: 658

Orthopedic Service Line’s Marketing Plan

Essentially, the marketing plan of the new Orthopedic Service Line aims to: Improve patient outcomes and satisfaction through the delivery of patient-centered quality services and collaborative relationships.
  • Pages: 12
  • Words: 3765

Designerapparel.com Website’s Marketing Plan

Charlotte Russe is the market leader and currently controls 10% of the online fashion retail market. This means that the proposed business will have to invest heavily to capture a share of the market.
  • Pages: 12
  • Words: 3305

Service Marketing in Residential Park and Library

The proposed project intends to offer several products and services that are tailored to meet individual and corporate customers interested in recreational activities within the park, adjacent library, and a mini shop.
  • Pages: 7
  • Words: 1773

Church’s Fried Chicken Promotion Plan in Egypt

The centrality of this objective is to eliminate the aspect of the health concern in the product of interest. The product name is Church's Fried Chicken and the advertising objectives of the product are to [...]
  • Pages: 2
  • Words: 551

Kakao Brand Marketing and Potential Partnership

Target Audience: Families who Appreciate Spending Time Together Male and female; Age 14-60; High school, college, university, graduated, working; Parents come with their children, thus different education levels; Average annual income: $200,000+ household income; Marital [...]
  • Pages: 2
  • Words: 580

Virgin Atlantic Airways’ Marketing Planning

This policy is one of the main strengths of the organization, and it ensures that the company can better plan its marketing activities and become more sustainable at a time when many people have to [...]
  • Pages: 7
  • Words: 1923

Monkey Cookies Company’s Promotion in Media

Owner: Local entrepreneurs that started the business on their own Founded in the UAE in 2008 Operations: Both sells and delivers freshly baked cookies Cookies have an assortment of styles and textures
  • Pages: 3
  • Words: 781

Hotel’s Integrated Marketing Communication Plan

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24/7 phone and online support and communication to be developed because people may ask for such relaxing services any time, and if the hotel wants to work with non-hotel guests, it has to be available.
  • Pages: 1
  • Words: 286

Transport Pass Credit Card’s Marketing Plan

This marketing plan will enable our company to utilize the resources that we have so that our transport pass credit card will successfully penetrate the targeted Australian market.
  • Pages: 2
  • Words: 555

Museum Improvement as an Internship Goal

The following goal will be important in the improvement project: To set up audiovisual and lighting requirements for the first three months of screening within the budgeted cost of AED 48,000 In the budget estimates, [...]
  • Pages: 10
  • Words: 2759

Gogoyoko Music Selling Company’s Marketing Plan

The creators of the projects designed their website with the purpose to promote the artists and musicians of Iceland. Therefore, the development of the social network platform within a music selling website is an opportunity [...]
  • Pages: 8
  • Words: 2202

Ray-Ban Sunglasses: Product Marketing Mix

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]
  • Pages: 2
  • Words: 574

Emirates Industry for Camel Milk & Products in the UK

I examined the history of EICMP, the range of products it manufactures, the reputation of the organization, its production facilities and their power, and the positions of the company in the local market and in [...]
  • Pages: 6
  • Words: 1554

ASOS Fashion Company’s Market Entry into Dubai

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.
  • Pages: 5
  • Words: 1520

Kahawa Classic New Coffee Brand Marketing Plan

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]
  • Pages: 13
  • Words: 3981

BSD Apparel Company’s Marketing Plan

It is one of the biggest economies in the world. In Germany, it is necessary to emphasize the high quality of a product and underline its modern style.
  • Pages: 5
  • Words: 2851

Topshop Company’s Line Extension and Promotion

The new brand product promoted by the company immediately catches the eye not only because of the unique design but also because of its properties, particularly, durability and comfort the qualities that have become the [...]
  • Pages: 3
  • Words: 887

Seconal Foods Company’s Market Segmentation

In the case of Seconal Foods, it is clear that by using bolt-on and sales-based segmentation approaches, the company has managed to make a clear distinction between explicit and implicit functions of its market.
  • Pages: 2
  • Words: 583

Marketing Concept Development and Situation Analysis

We, as the Supreme Marketers Organization deliberated and concluded that we will market the Oishi Gourmet Restaurant: a new up-and-coming restaurant with a key sustainability benefit and the ability to overcome the existing 'problems'.
  • Pages: 11
  • Words: 3131

Additional Customer Value at the UAE Store

In the case of Store A, the proposed project is the establishment of a department where consumers could purchase an extended warranty on the products that they purchase from the household or electronic departments of [...]
  • Pages: 14
  • Words: 3867

Sample Populations in Product Marketing Surveys

In order to make a comprehensive decision in a marketing plan using a sample design, it is important to factor in the aspects of the category of employee, nature of responsibility, company goals, and action [...]
  • Pages: 2
  • Words: 566

Rent-A-Car Company’s Customer Satisfaction Study

As a result, the company has a network of individuals and organizations that refer customers to them. That is why the company is conducting a consumer satisfaction survey to determine the level of satisfaction of [...]
  • Pages: 2
  • Words: 597

The Best Marketing Plan Development

According to the case study, Jim's marketing plan failed to produce the best goals. The avenues used by a healthcare facility can also affect the marketing process.
  • Pages: 2
  • Words: 557

Student’s Personal Mini-Marketing Plan

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]
  • Pages: 6
  • Words: 1647

Black-and-Decker Inc. in the UAE Market

With increased competition for the UAE market by the providers of electrical equipment that have flooded the market, the company must look for ways in which to position its products in the market to beat [...]
  • Pages: 4
  • Words: 654

McDonald’s Research on Menu Preferences

At the end of the tour, the findings will be assembled and analyzed before being sent to the management. The above research will allow the company to develop a greater understanding of their qualitative results.
  • Pages: 2
  • Words: 545

Sports Marketing Plan Development and Experience

While focusing on this segment of the marketing plan, I managed to apply the knowledge that I had developed in the process of this course and the knowledge that I had gathered from research to [...]
  • Pages: 2
  • Words: 321

Columbia Roxx Company: Marketing Plan

Close connections between Columbia Roxx and potential customers will allow the company to analyze the needs of consumers and develop non-alcoholic beverages based on the forecasted demands.
  • Pages: 4
  • Words: 827

Macosx IT Company’s Investment in Advertising

As part of the team in the finance department, I have been assigned a task in which I am supposed to evaluate the financial impacts of massive investment in an advertisement for a small company [...]
  • Pages: 5
  • Words: 1088

PT.Duta Wahana Perkasa Retailer’s Marketing Plan

From these setups, it would be easy to market the products to the individual compared to setting up a shop within the city center and hope that target customers will hear of the business in [...]
  • Pages: 1
  • Words: 541

Modern Bakery in the UAE: Marketing Plan

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]
  • Pages: 12
  • Words: 3439

Agribusiness’ Global Expanding to Tanzania

Due to the need to maintain the quality of the final product high, global agribusiness organizations such as Agribusiness Global have to seek cheaper transportation and production options.
  • Pages: 7
  • Words: 2029