Marketing Project Essay Examples and Topics

Project Background A major dream in every business venture is to expand its jurisdiction and customer base. This is no exception for Professional Hair Care (PHC), a leading business enterprise in Victoria, which markets and sells various hair care products. For a long time, the company has operated without a website, which is essentially a […]

Porters five forces tool is a recommended tool used to analyze and comprehend areas considered crucial in every business. It helps business to analyze its competitive position, and strength the future business wants to progress. When a business identifies where the power is, it can take the fair advantage of a situation of strength and […]

Introduction Marketing is a critical component in any company since it is through marketing that the products of a company are popularized to the customers hence creating market for them . However, it is not an activity that is undertaken spontaneously but one that requires prior planning. Unless marketing is planned, no results can be […]

By definition, the core product of a good/service represents the intangible part of that product. In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary. With respect to Etihad Airways, this attribute is derived from the benefits that come with air […]

Due to the unique characteristics of the Lush Company’s industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix (Eldring, 2009). Therefore, it is important to establish means and ways of reaching the potential market consisting of sensitive clients through the following strategies. […]

Introduction A strategic marketing plan is essential before actualizing the projections of a marketing blueprint for a product. In order to achieve desired margins in sales and total revenues generated, a proper marketing plan should integrate marketing expansion strategy, comparative advantage, and market segmentation since in most cases, there is always a strong competitor or […]

The popularity of tourism increases with references to the emergence of different ways to spend holidays effectively. The opportunities of tourism become more available for the public because of the increased competition within the industry. Today, a customer has an opportunity to choose the ways to spend holidays according to their interests and possibilities, and […]

Introduction The aim of this report is to investigate and provide the Best Clothing Company with the most effective promotional strategy for introducing female leather jackets/coats, which is a new product, into the market. Best Clothing is a small business located in Nottingham, United Kingdom, which mainly manufactures and sells women clothes. Best Clothing currently […]

The product lines that the business deals with are fruit and fruit products. The fruits include mangoes, pineapples, papayas, bananas, oranges, water melons and passion fruits. The fruit products include fruit juices of the different fruit flavors and desiccated dried fruits. Product Description The quality of the products is the one that creates its uniqueness […]

Introduction It is always difficult to enter an international market as another country has absolutely different values and principles of running business. The company managers usually get used to particular economical situations, norms and rules of behavior in business sphere, still, it is important to remember that another country has other norms and it is […]

Introduction The necessity of expanding market share of a business drives innovations. In this light, innovations ensure that a company develops new products that maintain their customer’s preference to the company. In addition, innovations enable the company to produce unique goods that please their clients. Therefore, the company becomes competitive than their competitors. Moreover, companies […]

Introduction The world is getting very competitive. Firms are struggling to manage this competition by coming up with various strategies that would make them gain competitive advantage over other market competitors. Internalization is one of the key pillars that firms are currently keen to establish in an increasingly competitive market. This is what The United […]

Introduction Demand and supply are the foundation of any economic analysis as the interaction of the two forms a market. The law of demand and supply works in the divergent ways in the sense that, for a normal good, when the prices of commodities changes, demand and supply will change in opposite direction holding other […]

Describe a skimming price and a penetration price Skimming and penetration pricing are two strategies for the creation of better profits. These strategies are employed by the businesses releasing new products and requiring promotion of the appearing goods. Penetration pricing is based on the offering of lower prices for the new products in order to […]

Executive Summary In this study, the focus will be on understanding different aspects of consumer behavior that affects their purchasing of sports. A research objective and project will be followed by a brief introduction about the topic. Research methodology will be defined with the theories on which this methodology will be based. After a thorough […]

Executive summary The report entails an analysis of the process of new product development. Nike Incorporation which is a well established within the sports industry is used in analyzing the process of new product development in organizations. A number of issues are taken into account in the analysis. The introduction outlines background study in relation […]

Introduction Smart Wheelchair is a product manufactured in Dubai. Its main market is in Australia. Australia is one of the leading economies in the world. The country has been keen on ensuring that the health of its populace is safeguarded. The ministry of health has ensured that each citizen accesses quality health services. According to […]

Abstract The purpose of this research paper is to give an analysis of the internal situation at Credit Master that makes it possible to launch the new product called fast credit. This is a service offered by the company that enables customers and lenders to view credit information over the internet. It protects customers against […]

Introduction Business persons all over the world have been working hard to retain their existing customers as well as in attracting new ones. To ensure that customers are satisfied, there is need to offer them high quality services. Value proposition refers to the unique products or services that a company is able to offer to […]

Introduction The Volkswagen Group is one of the world’s largest car makers. Specifically, the group is ranked third in the entire world in the automotive industry. The group has several branches across the world and their marketing communication strategies in these regions are influenced by a unique consumer behaviour culture of each market region. Besides, […]

Selection of Countries Responsible for the Brand Ireland is a country in Europe. The country is a leader in tourism and friendly investment atmosphere. Through the official government website, Ireland is marketed as a tourism destination brand at global level. Italy is also located in Europe and it is equally a nation with a strong […]

Executive Summary ServeSoft Inc, a managed services company, provides IT services and training for clients based in Virginia, and in some parts of the United States, who do not want to set up IT departments. It uses a simple pricing approach with a fixed monthly fee. There are three classes of services namely, PC Management, […]

Introduction For the contemporary companies, the current global business environment is complex and with a myriad of challenges when it comes to maintaining production and continued market relevance (Adner 2006). Product innovation is increasingly becoming a driving factor for promoting product development and marketing. For any company aspiring to maneuver, embracing various innovative ideas in […]

Introduction In marketing, an organization should always ensure that the products or services offered meet the needs of the customers. A product has to benefit the customer for the customer to be satisfied (Pulizzi, 2014). While one of the aims of a business organization should be to satisfy the customers, making profits should be the […]

Initially, the Shackle brand was launched for the banjo products. Later on, the company diversified its products, which include Banjo, Sweater, Beer, Flask and Quilt. The Great British Banjo Company plans to expand its product portfolio in the UK market. The potential products include travelling equipments, outdoor equipments and food and beverages. The travelling equipment […]

Executive Summary Despite the recent spur in the concern for whole-wheat products and gluten-free food, the hype for healthy nutrition seems to have died down. This has triggered a major concern in the companies that produce organic bakery and other gluten free products. Moreover, the emergence of new entrants in the specified industry has triggered […]

A budget showing product launch expenses and a unit forecast by quarter for 3 years Activities Projected Costs in Million Dollars First Year Quarterlies Second Year Quarterlies Third Year Quarterlies 1st 2nd 3rd 4thst 1st 2nd 3rd 4th 1st 2nd 3rd 4th Fixed costs 50 50 50 50 50 50 50 50 50 50 50 […]

Introduction The term customer satisfaction lies within the bigger discipline of marketing. It is fundamentally “a measure of how products and services supplied by a company meet or surpass customers’ anticipations” (Wirtz & Chung Lee, 2003, p.345). The dissertation paper appreciates that there are many metrics of measuring customers’ satisfaction, but the applicability and appropriateness […]

Boba 7 needs to come up with innovative ways to strengthen its market position. Boba 7’s blended drinks are popular and the company needs to strengthen their appeal in the market. The firm needs to build strong relationships with its clients, a majority of whom are young. Boba 7 needs to improve its e-marketing strategies […]

Introduction Formula One or F1 is the highest category of single-seater auto racing authorized by the Federation Internationale de l’Automobile (FIA). Formula One is officially referred to as FIA Formula One World Championship. A Formula Season is composed of a series of cars referred to as Grand Prix racing on special built circuits and public […]

Abstract For organisations to market their products and services, they need to adopt appropriate marketing strategies that are consistent with the dynamics of the industry in which they are established. The goal here is to reduce the negative impacts that the weaknesses and threats surrounding an organisation may have on the success of the organisation. […]

Following the problems that Gillette faces in the Australian market, the company ought to consider carrying out the following solutions: launching a new version of SensorExcel, establishing a R&D division in Australia and reducing the price premium for the Mach3 in Australia. Gillette should launch a new version of SensorExcel because the current situation illustrates […]

Executive Summary The main purpose of the information presented is determine ways, which the current buffalo meat products would be launched in the market, the potential avenues of marketing the new brand products of Buffalo Meat, such as sausages and kebabs could be made and sold to the consumers. On the new brand product analysis, […]

Introduction In any business, the initial stages of planning and development play a significant role in determining its overall performance both in the short run and the long run. It is important for the responsible parties to put the necessary effort in terms of human resources as well as financial resources in order to achieve […]

Psychographics heath conscience, fitness, gluten free, active, athletes Protein bars are popular among the youths and the young adults (Adele and Jalali, 32). The target population is the middle and upper class individuals aged between 15 and 55 years. This is critical in understanding the psychographics of the target market. It can be noted that […]

Introduction TOMS Shoes was founded on a philanthropic basis, after Blake Mycoskie (the founder) visited Argentina in 2006. Blake was moved by the level of poverty that he witnessed in the villages in Argentina (“TOMS.TOMS company overview” par. 1). He could not imagine that villagers could not afford a pair of shoes, when he saw […]

Background Hot Oven Restaurant has experienced a reduction in sales because of different reasons which have affected its operations negatively. The firm is looking for a way to improve its performance in the market to increase its revenues. Hot Oven restaurant is a fast food chain located in Manhattan, and serves mainly blue collar workers […]

The product to be promoted is fresh fruit juice, extracted directly from fresh fruits through a blender. It can be taken either as a mixture of different fresh fruits extracts or from a single fruit. Different fruits have got different flavours, for example, mango, orange, pineapple, apple, water melon, peach and so on. A mixture […]

Introduction Marketing can be defined as the process of making goods and service available to customers. Marketing helps to communicate one’s product to the potential customers. This includes selling products and promoting them through advertising. Marketing is geared towards satisfying customer needs and through the sale where the marketers earn revenue. Company Analysis The Apple […]

Introduction Over the recent past, marketing has evolved from the traditionally perceived business support function to a significant functional area of an organization. This is a result of several factors such as increased competition, consumer needs volatility, and the ever changing consumer environment. This has in effect compelled companies to adopt product mix and other […]

Introduction Marketing is a complex process that involves more than just promotional activities. In the contemporary business world, the need for marketing has significantly increased with increased level of competition. Marketing can be defined as a process of facilitating an exchange of something of value for something needed. This implies that the marketing process is […]