Marketing Project Essay Examples and Topics

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317 samples

Cotton On: Growing Retail Brands

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.
  • Pages: 8
  • Words: 2268

The Role of Brochures in Tourism and Marketing the Product

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]
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  • Pages: 6
  • Words: 1679

Hershey’s Chocolate Company’s Market Segmentation

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.
  • Pages: 8
  • Words: 1971

Blackmores’ Marketing Situation and Operation Plan

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.
  • 5
  • Pages: 8
  • Words: 2191

Monster Energy Company’s Marketing Strategies

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.
  • Pages: 2
  • Words: 558

Coffee Shop in the UAE: Business Plan

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.
  • Pages: 6
  • Words: 1654

Four’N Twenty Pie Company’s Marketing Plan

The emergence of the international market has been followed by the rapid mixing and growth of countries; the local trading blocs configuration; the market economies formation; and benefits in communications technologies. Limitations of geographical market [...]
  • Pages: 9
  • Words: 2420

Full of Life Nonalcoholic Beverages: Business Plan

Coming up with a name for a company is one of the most critical components of a successful business plan; the name has to not only attract customers but also be representative of the entire [...]
  • Pages: 19
  • Words: 5324

Cirque du Soleil Company’s Marketing Strategy

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]
  • Pages: 5
  • Words: 1368

Ray-Ban Sunglasses: Product Marketing Mix

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]
  • Pages: 2
  • Words: 574

Krispy Kreme Doughnuts Company Going Global

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]
  • Pages: 8
  • Words: 1954

Vodafone’s Brand Health Tracking and Marketing

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]
  • Pages: 9
  • Words: 2466

The Tim Hortons Company’s Marketing Plan

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.
  • Pages: 4
  • Words: 1105

Wagamama Brand’s International Marketing in Barcelona

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]
  • Pages: 9
  • Words: 2510

Real Team Football Club’s Business and Marketing Plan

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]
  • Pages: 4
  • Words: 1151

Promotional Strategy for Best Clothing

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]
  • Pages: 12
  • Words: 3478

Moonpig.com: Digital Marketing Plan

Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market. A legal issue relevant to the UK online greeting industry includes regulations on product placement and promotions.
  • Pages: 15
  • Words: 3006

Glovo’s Marketing Plan for the Polish Market

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]
  • Pages: 13
  • Words: 3552

Emirates Airlines’ SWOT, Marketing Mix and Plan

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.
  • Pages: 6
  • Words: 1706

Sand and Sky Skincare: Markets and Positioning Strategy

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]
  • Pages: 8
  • Words: 2573

Event Planning and Marketing

After the event, all guests and performers will be invited for dinner to further improve the sense of community. It will allow us to assess their satisfaction with the event and should consist of several [...]
  • Pages: 6
  • Words: 1728

Qatar Airways’ Electronic Marketing Plan

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.
  • Pages: 5
  • Words: 1507

The Sweet Bits Company: Marketing Plan

With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers.
  • Pages: 5
  • Words: 1464

Morrison Supermarkets: Marketing Planning and Promotion

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]
  • Pages: 16
  • Words: 4416

Food Truck Business Presentation

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.
  • Pages: 4
  • Words: 764

SmartBrew: Marketing Group Project

The milk compartment is always kept cold and is divided into a few different sections so you can enjoy your coffee with the milk of your choice. As it is synchronized with the coffee machine, [...]
  • Pages: 6
  • Words: 1687

Paper Towel Absorbency Characteristics

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.
  • Pages: 4
  • Words: 915

Tenpin Bowling Company’s Marketing Plan

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.
  • Pages: 7
  • Words: 1895

Macpac Company: Business Plan

The design affects the materials and process used while the message of value conveyed to customers has to be tailored to the value constructed.
  • Pages: 3
  • Words: 839

Reggie’s Luxury Wrist Watch: Marketing Plan

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.
  • Pages: 19
  • Words: 5216

Almarai Corporation Marketing Plan

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]
  • Pages: 6
  • Words: 1661

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.
  • Pages: 29
  • Words: 8016

Takeaway Food in Saudi Arabia: Business Plan

The Saudi government has diversified its economy to the private sector involvement especially in the food production. The main drivers of the food sector in Saudi Arabia are its huge population and the increased growth [...]
  • Pages: 14
  • Words: 3824

Lenovo Company Marketing Plan

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.
  • Pages: 3
  • Words: 1014

Sony Electronics: Basic Marketing Plan

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]
  • Pages: 10
  • Words: 2469

Starbucks & Nescafé Products Consumer’s Interview

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.
  • Pages: 3
  • Words: 867

Athleta Company’s Retail Marketing Plan

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]
  • Pages: 8
  • Words: 2256

Dupont Pioneer Company: Digital Marketing Plan

The second SMART objective that is reviewed within the framework of this paper relates to the efforts that are made by the company in terms of expanding product awareness among all the types of customers.
  • Pages: 6
  • Words: 1860

Nando Restaurant’s Expansion Marketing in Tenerife

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.
  • Pages: 9
  • Words: 2541

Elegant Mobile Salon: Marketing Plan

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.
  • Pages: 13
  • Words: 3580

Salty Snacks Market in Australia

By the end of 2007, the salty snacks market reported total sales of US $ 16 billion and the market is expected to reach the level of US $ 21 billion in 2013, as reported [...]
  • Pages: 16
  • Words: 4338

Handmade Knitwear Company’s Marketing Plan

Therefore, in the course of choosing the proper marketing technique for the company's product, it has been decided that the emphasis must lie on the fact that the clothes are produced manually; hence the name, [...]
  • Pages: 4
  • Words: 1115

Accor Hotels’ Marketing Strategy

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.
  • 5
  • Pages: 6
  • Words: 1563

Luxury Apartments Marketing Plan in the UAE

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]
  • Pages: 8
  • Words: 2238

Etihad Airways Product Strategy

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.
  • Pages: 2
  • Words: 596

Marketing Insights: Value, Leadership and Strategy

In this work, the businessman describes how he followed the path of transformation and sought to restructure the work of the company by focusing on marketing solutions designed to revive the interest of target consumers [...]
  • Pages: 3
  • Words: 850

Johson & Johnson’s Marketing Strategy

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]
  • Pages: 12
  • Words: 3075

Scooter Store’s Marketing Plan

It also looks at the attributes of the voice-activated scooter, like the voice activation and the touch screen. This is the group that will respond the strongest to the company's marketing campaigns.
  • Pages: 3
  • Words: 883

Cold Stone Creamery Marketing Plan

The first point in developing the franchisee of Cold Stone Creamery is to create the logo of the new company and conduct the branding thereof.
  • Pages: 5
  • Words: 1436

Make Up For Ever Company’s Marketing Plan

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.
  • Pages: 6
  • Words: 1737

Orthopedic Service Line’s Marketing Plan

Essentially, the marketing plan of the new Orthopedic Service Line aims to: Improve patient outcomes and satisfaction through the delivery of patient-centered quality services and collaborative relationships.
  • Pages: 14
  • Words: 3765

Emirates Industry for Camel Milk & Products in the UK

I examined the history of EICMP, the range of products it manufactures, the reputation of the organization, its production facilities and their power, and the positions of the company in the local market and in [...]
  • Pages: 6
  • Words: 1554

Modern Bakery in the UAE: Marketing Plan

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]
  • Pages: 12
  • Words: 3439

Cake Plus Bakery’s Marketing Plan

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.
  • Pages: 7
  • Words: 1997

Range Rover SVR Market Planning

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.
  • Pages: 10
  • Words: 2900

Nike Sportswear Company: Marketing Strategy

The company has the largest market share in the industry because of the effectiveness of its marketing strategy. Also, the marketing strategy is less diverse than that of the company's competitors.
  • Pages: 2
  • Words: 591

Red Clover Band’s Marketing Plan

Moreover, the band records and markets its music in an effort to entertain a large number of music fans. The chart below illustrates a SWOT analysis of the Red Clover Music Band.
  • Pages: 10
  • Words: 3028

Arabian Gulf Mechanical Centre’ Marketing Plan

The objective of the business will be to penetrate the automobile market in the UAE through the provision of affordable and quality BMW automobiles, service plans, and ownership benefits to clients.
  • Pages: 5
  • Words: 1325

Learner’s Hope University School’s Business Plan

The inspiration behind the development of the university idea for the establishment of the Learner's Hope University came following the increasing market for engineers, scientists, and technologists in the UAE labor market given the demand [...]
  • Pages: 20
  • Words: 5571

Flip-Flop Shoe Company Marketing Project in the UAE

The Flip-Flop shoe product's five-year digital marketing plan will target the young digerati and home user customers since they are the majority in the digital marketing platform within the UAE. The objective of the digital [...]
  • Pages: 10
  • Words: 2734

Marketing plan for the folding table product

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]
  • Pages: 9
  • Words: 2536

Marketing Project: McDonald’s

In this case, the aim of this strategy is to increase the level of sales in hamburger. Objectives The main objective of this marketing plan is to increase the level of the sales of the [...]
  • Pages: 17
  • Words: 4953

The Conscious Marketer: Example of Coca-Cola

The study will identify the merits of the Coca-Cola brand and the fundamentals of the company's success. What makes a brand successful is the quality of the products, the uniqueness of the name, and how [...]
  • Pages: 4
  • Words: 1159

Marketing Management: Project Overview

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.
  • Pages: 3
  • Words: 852

Tim Hortons Inc.’s Marketing Messaging

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]
  • Pages: 3
  • Words: 867

The #LOTRLive Firm’s Marketing and Social Media Project

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]
  • Pages: 3
  • Words: 658

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Pages: 3
  • Words: 904

Multi-Brand Retail Online Store Business Plan

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.
  • Pages: 6
  • Words: 1526

NCC Company Creating Marketing Materials

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.
  • Pages: 3
  • Words: 900

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Pages: 4
  • Words: 1104
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