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Marketing Project Essay Examples and Topics

SWOT Analyzing a Company’s Generally Strategy

The chief objectives of conducting SWOT analysis is to recognize the coverage to which the existing strategy of an association and its more exact strength and weaknesses are pertinent to, and capable of, dealing by [...]
  • Pages: 3
  • Words: 811

Fabritex Company Analysis and Review

Operations at Fabritex support Pearlwear's business needs by providing the type of fabric that the latter requires for manufacturing clothing items, namely, lingerie; As of now, Fabritex employes two types of knitting processes called warp [...]
  • Pages: 5
  • Words: 1430

Starbucks & Nescafé Products Consumer’s Interview

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.
  • Pages: 3
  • Words: 867

Walmart in the Indian and Brazilian Retail Markets

Thus, the organization should strive to integrate into the promising environment of the Brazilian and Indian retail markets, simultaneously adjusting its corporate philosophy and marketing approach to meet the requirements of the new setting and [...]
  • Pages: 2
  • Words: 680

Dough Pizza Company’s New Markets

At the current stage of Dough Pizza's development, there is a range of opportunities that the company can pursue to capture new markets and customer segments.
  • Pages: 4
  • Words: 1133

Reggie’s Luxury Wrist Watch: Marketing Plan

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.
  • Pages: 19
  • Words: 5216

Shavasana Hammock Cafe: Marketing Plan

Today, this industry encounters a challenge of increasing prices and high competition, which may be addressed by diversification and optimization of the quality of foods and drinks.
  • Pages: 14
  • Words: 3933

ACC Wholesale: Social Media Marketing Plan

Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer [...]
  • Pages: 6
  • Words: 1711

Miami Bakery’s Marketing Plan Development

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.
  • Pages: 8
  • Words: 2261

Starbucks: Mobile Marketing

The purpose of this paper is to discuss what other companies can emulate from Starbucks and specify what it can do better in regards to the current mobile marketing efforts.
  • Pages: 2
  • Words: 583

Make Up For Ever Company’s Marketing Plan

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.
  • Pages: 6
  • Words: 1737

Majlis Auction Promotion in Dubai

The major objective of the project is the development of a detailed and effective communication strategy for the Majlis Auction as the selected event.
  • Pages: 12
  • Words: 3291

Subaru Analyzes Customers’ Loyalty and Devotion

The present case study pursues two goals: to define the role that the marketing research plays in Subaru's operation and to identify the management-decision problem the corporation faces when assessing the consumers' needs.
  • Pages: 2
  • Words: 559

Sport Clothing: Merchandising Plan

The clothes will also fit adults; however, demographically, late teens will be the major target audience as it is important for them to be fit, have an active lifestyle, and keep pace with the popular [...]
  • Pages: 2
  • Words: 663

New Kakao Store Project

The purpose of buying Kakao brand products is to make a treat for a family. I would use a TV show, "The Chew" to advertise my new shop and the Kakao chocolate.
  • Pages: 2
  • Words: 658

Orthopedic Service Line’s Marketing Plan

Essentially, the marketing plan of the new Orthopedic Service Line aims to: Improve patient outcomes and satisfaction through the delivery of patient-centered quality services and collaborative relationships.
  • Pages: 12
  • Words: 3765

Designerapparel.com Website’s Marketing Plan

Charlotte Russe is the market leader and currently controls 10% of the online fashion retail market. This means that the proposed business will have to invest heavily to capture a share of the market.
  • Pages: 12
  • Words: 3305

Service Marketing in Residential Park and Library

The proposed project intends to offer several products and services that are tailored to meet individual and corporate customers interested in recreational activities within the park, adjacent library, and a mini shop.
  • Pages: 7
  • Words: 1773

Church’s Fried Chicken Promotion Plan in Egypt

The centrality of this objective is to eliminate the aspect of the health concern in the product of interest. The product name is Church's Fried Chicken and the advertising objectives of the product are to [...]
  • Pages: 2
  • Words: 551

Kakao Brand Marketing and Potential Partnership

Target Audience: Families who Appreciate Spending Time Together Male and female; Age 14-60; High school, college, university, graduated, working; Parents come with their children, thus different education levels; Average annual income: $200,000+ household income; Marital [...]
  • Pages: 2
  • Words: 580

Virgin Atlantic Airways’ Marketing Planning

This policy is one of the main strengths of the organization, and it ensures that the company can better plan its marketing activities and become more sustainable at a time when many people have to [...]
  • Pages: 7
  • Words: 1923

Monkey Cookies Company’s Promotion in Media

Owner: Local entrepreneurs that started the business on their own Founded in the UAE in 2008 Operations: Both sells and delivers freshly baked cookies Cookies have an assortment of styles and textures
  • Pages: 3
  • Words: 781

Hotel’s Integrated Marketing Communication Plan

24/7 phone and online support and communication to be developed because people may ask for such relaxing services any time, and if the hotel wants to work with non-hotel guests, it has to be available.
  • Pages: 1
  • Words: 286

Transport Pass Credit Card’s Marketing Plan

This marketing plan will enable our company to utilize the resources that we have so that our transport pass credit card will successfully penetrate the targeted Australian market.
  • Pages: 2
  • Words: 555

Museum Improvement as an Internship Goal

The following goal will be important in the improvement project: To set up audiovisual and lighting requirements for the first three months of screening within the budgeted cost of AED 48,000 In the budget estimates, [...]
  • Pages: 10
  • Words: 2759

Gogoyoko Music Selling Company’s Marketing Plan

The creators of the projects designed their website with the purpose to promote the artists and musicians of Iceland. Therefore, the development of the social network platform within a music selling website is an opportunity [...]
  • Pages: 8
  • Words: 2202

Ray-Ban Sunglasses: Product Marketing Mix

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]
  • Pages: 2
  • Words: 574

Emirates Industry for Camel Milk & Products in the UK

I examined the history of EICMP, the range of products it manufactures, the reputation of the organization, its production facilities and their power, and the positions of the company in the local market and in [...]
  • Pages: 6
  • Words: 1554

ASOS Fashion Company’s Market Entry into Dubai

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.
  • Pages: 5
  • Words: 1520

Kahawa Classic New Coffee Brand Marketing Plan

The market plan will be launched in other coffee shops after seeing the consumer reaction in our main distributor of our product which we have chosen to be Starbucks due the popularity of the franchise [...]
  • Pages: 13
  • Words: 3981

BSD Apparel Company’s Marketing Plan

It is one of the biggest economies in the world. In Germany, it is necessary to emphasize the high quality of a product and underline its modern style.
  • Pages: 5
  • Words: 2851

Topshop Company’s Line Extension and Promotion

The new brand product promoted by the company immediately catches the eye not only because of the unique design but also because of its properties, particularly, durability and comfort the qualities that have become the [...]
  • Pages: 3
  • Words: 887

Seconal Foods Company’s Market Segmentation

In the case of Seconal Foods, it is clear that by using bolt-on and sales-based segmentation approaches, the company has managed to make a clear distinction between explicit and implicit functions of its market.
  • Pages: 2
  • Words: 583

Marketing Concept Development and Situation Analysis

We, as the Supreme Marketers Organization deliberated and concluded that we will market the Oishi Gourmet Restaurant: a new up-and-coming restaurant with a key sustainability benefit and the ability to overcome the existing 'problems'.
  • Pages: 11
  • Words: 3131

Additional Customer Value at the UAE Store

In the case of Store A, the proposed project is the establishment of a department where consumers could purchase an extended warranty on the products that they purchase from the household or electronic departments of [...]
  • Pages: 14
  • Words: 3867

Sample Populations in Product Marketing Surveys

In order to make a comprehensive decision in a marketing plan using a sample design, it is important to factor in the aspects of the category of employee, nature of responsibility, company goals, and action [...]
  • Pages: 2
  • Words: 566

Rent-A-Car Company’s Customer Satisfaction Study

As a result, the company has a network of individuals and organizations that refer customers to them. That is why the company is conducting a consumer satisfaction survey to determine the level of satisfaction of [...]
  • Pages: 2
  • Words: 597

The Best Marketing Plan Development

According to the case study, Jim's marketing plan failed to produce the best goals. The avenues used by a healthcare facility can also affect the marketing process.
  • Pages: 2
  • Words: 557

Student’s Personal Mini-Marketing Plan

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]
  • Pages: 6
  • Words: 1647

Black-and-Decker Inc. in the UAE Market

With increased competition for the UAE market by the providers of electrical equipment that have flooded the market, the company must look for ways in which to position its products in the market to beat [...]
  • Pages: 4
  • Words: 654

McDonald’s Research on Menu Preferences

At the end of the tour, the findings will be assembled and analyzed before being sent to the management. The above research will allow the company to develop a greater understanding of their qualitative results.
  • Pages: 2
  • Words: 545

Sports Marketing Plan Development and Experience

While focusing on this segment of the marketing plan, I managed to apply the knowledge that I had developed in the process of this course and the knowledge that I had gathered from research to [...]
  • Pages: 2
  • Words: 321

Columbia Roxx Company: Marketing Plan

Close connections between Columbia Roxx and potential customers will allow the company to analyze the needs of consumers and develop non-alcoholic beverages based on the forecasted demands.
  • Pages: 4
  • Words: 827

Macosx IT Company’s Investment in Advertising

As part of the team in the finance department, I have been assigned a task in which I am supposed to evaluate the financial impacts of massive investment in an advertisement for a small company [...]
  • Pages: 5
  • Words: 1088

PT.Duta Wahana Perkasa Retailer’s Marketing Plan

From these setups, it would be easy to market the products to the individual compared to setting up a shop within the city center and hope that target customers will hear of the business in [...]
  • Pages: 1
  • Words: 541

Modern Bakery in the UAE: Marketing Plan

The current marketing objective of Modern Bakery is the promotion of different types of healthy bread in order to become a leader in the market and provide customers with the high-quality and healthy products that [...]
  • Pages: 12
  • Words: 3439

Agribusiness’ Global Expanding to Tanzania

Due to the need to maintain the quality of the final product high, global agribusiness organizations such as Agribusiness Global have to seek cheaper transportation and production options.
  • Pages: 7
  • Words: 2029

The Fashion Channel Company’s Marketing Research

The company's current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an [...]
  • Pages: 4
  • Words: 902

Almarai Corporation Marketing Plan

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]
  • Pages: 6
  • Words: 1661

Airship Tours Ltd.’s Marketing Plan

The company will be offering picnic and tour services to customers in America. The company will be out to compete on quality of their services, and this is the reason why all workers will be [...]
  • Pages: 2
  • Words: 615

Halo Company’s Development and Market Research

The demand for products in this special niche was growing as the leading phone manufacturers started introducing various models to meet the dynamic needs of the customers. To determine the specific needs of the customers [...]
  • Pages: 10
  • Words: 3135

Red Bull Company’s Strengths and Advertising

It has to do with the fact that Red Bull's product is associated in the minds of its target audience with sports and "adventurous spirit," which is extremely important for "the young or the young [...]
  • Pages: 3
  • Words: 858

CarServ Mobile Application and Its Business Plan

CarServ is one of its kind mobile applications that will bridge gaps that exist between every-drivers and owner of repair and maintenance services.the application is being released to the general public shortly, to build [...]
  • Pages: 12
  • Words: 2788

Kingdom Dates Company’s Marketing Plan

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]
  • Pages: 15
  • Words: 3992

Huawei Expansion to the United States

The company is engaged in the creation of telecommunications networks, the provision of a variety of related services, and the production of equipment in both the domestic and foreign markets.
  • Pages: 10
  • Words: 1719

Misfit Company’s Marketing Plan

The biggest weakness currently observed in the market is the tendency towards a decrease in the price of certain types of wearables.
  • Pages: 9
  • Words: 2578

Monster Energy Company’s Marketing Strategies

In spite of applying all approaches to the market segmentation in order to promote the product, including demographic, geographic, behavioral, and psychographic segmentation, Monster Energy accentuates the use of demographic and behavioral analysis.
  • Pages: 2
  • Words: 558

Omniyat Establishment Company’s Market Study

The company's major competitors in the area include Stainless UK Ltd, a company that is involved in the civil engineering and geotechnical industry, and Barrett Steel Ltd, which is the largest independent steel stockholder in [...]
  • Pages: 5
  • Words: 1391

Cirque du Soleil Company’s Marketing Strategy

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]
  • Pages: 5
  • Words: 1368

Sat & Co.: Marketing Project Case

With the help of such an approach, the organization may predict the needs of its clients and market necessary products to the right people in the correct way.
  • Pages: 6
  • Words: 1684

Old Navy Company’s Marketing Strategy

I also investigate the validity of the assumptions underlying the marketing strategy and provide recommendations on how to improve the company's marketing campaign.
  • Pages: 5
  • Words: 1368

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.
  • Pages: 10
  • Words: 8016

Hershey’s Chocolate Company’s Market Segmentation

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.
  • Pages: 8
  • Words: 1971

Cake Plus Bakery’s Marketing Plan

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.
  • Pages: 7
  • Words: 1997

Athleta Company’s Retail Marketing Plan

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]
  • Pages: 8
  • Words: 2256

Magenta Skateboards Company: Video Marketing Campaign

An understanding of techniques and unique aspects of the market is crucial, and an analysis of available data should help to ensure that activities related to marketing are beneficial to the company and expenses are [...]
  • Pages: 3
  • Words: 853

The Aerospace Industry’s Marketing Plan

This comprises the sectors of commercial aerospace, defense, space, and general aviation The United State of America is estimated to have spent US$253 billion in the year 2008 alone in military investments.
  • Pages: 3
  • Words: 908
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