Introduction
Bleeding Edge Mobile Health is a mobile healthcare organization for public safety professionals. Also, the brand provides the type of experienced and support for fire and police departments. The motto is from the edge to the line, an association that indicates that the organization aims to provide public Healthcare professionals with the best medical care during their worst times.
The marketing initiative focuses on a specific tool called the Annual Clinical Assessment to NFPA. All new firefighters expect this rating when they enter the field and successively from there on (Front line mobile health, 2019). These tests include actual tests and various laboratory, X-ray, and medical tests. This particular assistance is important because it can generate substantial income for the organization, provided they have the opportunity to secure contracts from various local firefighting groups to play each new placement and annual test. A recent concern about this special assistance is that the brand is generally new and has not received much attention.
Understanding customer needs is at the core of any effective business. To deliver meaningful promotions, the organization needs to focus on the needs of potential customers. The main customers for this particular support are the local fire department, with the secondary customers being the firefighters. Clinical evaluation is mandatory for every firefighter at the time of recruitment and annually after that. Therefore support from primary and secondary clients is required. The second customer is the fire department since every department is required to perform a mandatory evaluation for firefighters during recruitment and annually after that. It will set the brand apart from its competitors by offering flexible site management, which can save clients time and money lost when they leave work for assessments and tests.
Background of Personal Brand
Mobile Health is not very broad because of the idea of ​​managing it and the nature of its service. Looking at the segment, we see that it suits all open-minded security professionals. Psychographic disorders might be worth it, assuming they try to take advantage of Bleeding Edge Mobile Health. The high-stakes work of public safety professionals makes the well-being, and psychological well-being management of Bleeding Edge Mobile Health presents a tremendous asset to these professionals. In terms of administrative implications, they follow the same guidelines as some other medical providers or agencies in the operating state of Texas. Generally, patients receive manager-supported protection with the possibility of a fraction of personal compensation. Assuming we see local police/fire groups paying the government for their employees, this will be paid primarily through their city, province, or state-mandated spending schedule (Occupational medicine services, 2020). The Bleeding Edge Mobile Health’s path to progress is to provide reliable and superior care and administration to its customers and patients. With the limited competition in their administrative area and the much more modest amount these specialized administrations offer through their multifunctional units in the field, they have a good chance of advancing.
The product will benefit the fire department when making new hires and the annual evaluation of firefighters. The service can be offered by the clients visiting the organization or applying for the service to be delivered at their location. The demand for the product depends on the mandatory evaluation of both new and old firefighters. The product’s role in the fire department will be to help manage the testing and evaluation. Also, the product saves the department time and money by ensuring that all the required materials for testing and evaluation are available at the department during the process. Bleeding Edge Mobile Health is one of many wearable health modules in its field, but it is explicitly aimed at public safety professionals. This promotion aims to draw attention to who Bleeding Edge is and what they have to offer.
Goals
Goal 1: Attention and interest in the department’s administration to guide the NFPA-based clinical evaluation that every new firefighter requires, in addition to being an annual evaluation. One way to introduce this business district is through online conversations and sending our brochures or postcards by mail.
Goal 2: Determine appropriate compatibility with current clients and the police/fire department so that they are more likely to use when they need the administration that Bleeding Edge Mobile Health offers. Through their excellent relationship with these stations, they are better suited to determine the administration of individual police/fire departments and various stations.
Goal 3: The ultimate goal is to increase Bleeding Edge Mobile Health sales. Inevitably, the motivation behind advertising is to generate revenue for the organization. Setting income goals will help to understand better and evaluate study promotions, which aim to see which avenues are working well to generate income.
Mission and Vision
Bleeding Edge Mobile Health’s mission and vision are to provide the best medical services for community Healthcare professionals by partnering with them. The organization seeks to create a shared experience between military professionals. Furthermore, the organization seeks to improve the healthcare of the frontline workers whose services involve health risks.
Targeted Audience
The main target and market for Bleeding Edge Mobile Health are public safety professionals, including the police and firefighters. The other targeted group is the police and firefighters departments. Firefighters and police officers’ lines of service expose them to a dangerous conditions that could affect their health. Therefore, most of these officers look for a better and more confident healthcare facility that can be easily accessible. The two departments are suitable for the brand because of the public safety department’s diversity and their mobile services. The major target is everybody in the fire and police departments, male and female, of different ages. Furthermore, the brand targets department that has experience challenges in managing the required annual evaluation for the firefighters.
Implementing Marketing Plan
The implementation of this strategic plan will begin by using social media, specifically Facebook or Integra, as an advertising method. Given the specific target the plan aims to achieve, social media would be a great choice. Furthermore, the ability of social media to use search channels to set unique words that can run the brands name makes it a perfect tool to use
The primary marketing strategy is issuing gifts to potential clients. I will take the printed leaflet to the police/fire department group in my administration area which wills supplement the adverts that will run on the social media platforms. This will ensure officers and firefighters are informed of the brand and the administration. I will also attach a voucher to motivate me to use the help. The reason for choosing this system is because the assistance is aimed at a specific market. I find it easier to greet them directly with a flyer.
Conclusion
The brand seeks to improve the healthcare of frontline officers, especially those in the firefighting and police departments. One method to evaluate the progress of this marketing technique is to monitor the number of new patients who have used the coupons in the leaflets given to the fire department/police. Another technique to check this system’s progress is to note which ward/ward the new patient came from and then compare the results with the ward/practice you took in the brochure.
References
Frontlinemobilehealth.com (2022) Front line mobile health. “Operational Priorities”. Web.
Professional Health Services (2022) “We cure the pain of health screenings.” phsmobile.com. Web.