Strategic Marketing Essay Examples and Topics

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Marketing Strategy for Joe & The Juice

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.
  • Pages: 6
  • Words: 1625

Lush Cosmetics Company’s Marketing

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The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.
  • Pages: 2
  • Words: 654

Cowgirl Chocolates Company’s Strategic Marketing

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]
  • Pages: 2
  • Words: 618
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Persil Laundry Detergent: Consumer-Based Segmentation

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]
  • Pages: 5
  • Words: 1363

Airbnb: Social Media Strategy

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]
  • Pages: 4
  • Words: 1223
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Critical Evaluation of Marketing Strategy

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The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]
  • Pages: 11
  • Words: 3262

Zara, H&M, Benetton and Gap Firms’ Retail Strategy

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]
  • Pages: 2
  • Words: 1401

Strategic Marketing Management of Coca-Cola

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It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.
  • Pages: 10
  • Words: 3086
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Strategic Marketing in ASDA

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.
  • Pages: 15
  • Words: 5546

Nike Inc.’s Marketing Strategy and Management

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.
  • Pages: 9
  • Words: 2492

Strategic Marketing Management of Tim Hortons

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]
  • Pages: 8
  • Words: 2402

Marketing as the Most Important Function of Management

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]
  • Pages: 4
  • Words: 1079
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Marketing Environment Forces

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]
  • Pages: 5
  • Words: 1449

Marketing Strategy Aveeno

Achieving a significant advertising presence must take into account the fact that Aveeno ranks only sixth in total media dollars among leading health and beauty brands: The directive is to grow unit sales of Aveeno [...]
  • Pages: 2
  • Words: 726

Heinz Corporation: Mission, Goals and Objectives

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]
  • Pages: 4
  • Words: 1749

Williams-Sonoma: Researching of Marketing Strategy

These people value the quality and usability of their homeware, willing to spend good money on it. This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools.
  • Pages: 2
  • Words: 725

Consumer Behaviour: KFC and Subway

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.
  • Pages: 11
  • Words: 2564
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Fitbit: Marketing Strategy

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.
  • Pages: 14
  • Words: 1044

Nike Inc.: Marketing Practices

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.
  • Pages: 6
  • Words: 1746

Automobile Industry Promotional and Advertising Strategies

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]
  • Pages: 8
  • Words: 2237
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Zara Home: Market Research, Plan, and Analysis

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.
  • Pages: 3
  • Words: 911

The Lululemon Brand Internet Strategies

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]
  • Pages: 4
  • Words: 1245

Stylenanda Company Market Analysis

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.
  • Pages: 7
  • Words: 1922

Billabong’s Marketing Analysis

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.
  • Pages: 5
  • Words: 984
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Hero Builders Firm’s Marketing Strategy Analysis

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]
  • Pages: 4
  • Words: 987

Turkish Airlines Marketing Strategy

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.
  • Pages: 1
  • Words: 315

SWOT Analysis of the Avon Company

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]
  • Pages: 2
  • Words: 555

International Marketing Plan for Indonesia

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]
  • Pages: 8
  • Words: 2313
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Coca-Cola Company and Consumer Behaviour

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.
  • Pages: 4
  • Words: 1066

Real Estate Marketing and Advertising

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]
  • Pages: 6
  • Words: 1610
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Drone Delivery and Its Strategic Marketing

In other words, the demographic group chosen to build the marketing strategy includes those over 55, the official residents in the suburbs, and working within the suburbs or retiring.
  • Pages: 2
  • Words: 630

De Beer Diamonds: Marketing Strategy

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.
  • Pages: 4
  • Words: 1228

Marketing Strategy for Sony’s Music System

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.
  • Pages: 4
  • Words: 1196

McGuigan Simeon Wines Biography Review

The main questions the report tries to answer: what are the key success factors of McGuigan Simeon Wines and does McGuigan Simeon Wines have enough resources and capabilities to compete and grow during the next [...]
  • Pages: 7
  • Words: 2213
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Marketing Implementation

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]
  • Pages: 5
  • Words: 1501

Amazon Inc.’s Use of Consumer Behavior Theory

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.
  • Pages: 14
  • Words: 3976

Video Game Delivery Project: Strategic Marketing

To initiate strategies in marketing of Video Game, the company will decide to develop a web based application by ABC CORP and this application is customized to meet the requirements of the project. The purpose [...]
  • Pages: 2
  • Words: 894
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Zara Company’s Distribution and Promotion Strategy

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]
  • Pages: 2
  • Words: 580

Apple Company and Sustainable Development Issues

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.
  • Pages: 10
  • Words: 2767

Wal-Mart Strategic Marketing

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]
  • Pages: 11
  • Words: 3513
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Strategic Thinking and Effective Change: Samsung

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]
  • Pages: 17
  • Words: 4554

Digital Marketing Strategy Improvement

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]
  • Pages: 2
  • Words: 518

Strategic Performance Assessment for Business Expansion

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]
  • Pages: 1
  • Words: 396

Revolutionizing Airline Revenue Strategies

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.
  • Pages: 4
  • Words: 1278

Aspects of the Market Entry Strategies

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.
  • Pages: 1
  • Words: 381
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World Vision Australia: Digital Marketing Strategy

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.
  • Pages: 2
  • Words: 529

Effective Marketing Strategies of Coke and Pepsi

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]
  • Pages: 1
  • Words: 391

The Ecosia Platform’s Marketing Strategy

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]
  • Pages: 5
  • Words: 1369
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Tesla Inc.’s Strategies for Competitive Advantage

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]
  • Pages: 1
  • Words: 310

Evaluating and Developing a Marketing Strategy

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.
  • Pages: 6
  • Words: 1693

Marketing Strategy of the Accenture Company

In conclusion, using these steps, a communication channel between potential clients and the company will be established, allowing it to sell its services successfully.
  • Pages: 1
  • Words: 284
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NYU Langone Health: Strategic Marketing

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.
  • Pages: 3
  • Words: 1182

The Role of Marketing in the Not-for-Profit Sector

For instance, STEEPLE analysis and the enhanced understanding of social, technological, economic, environmental, political, legal, and ethical factors will help specialists from the public sector consider the existing restrictions and select the most effective course [...]
  • Pages: 1
  • Words: 294

TransSprech: Marketing Strategy

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.
  • Pages: 1
  • Words: 305
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Federation University Australia’s Marketing Strategy

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.
  • Pages: 2
  • Words: 651

Kernel Keto’s Marketing Plan and Sales Strategy

However, as for healthy and low-calorie "appetizers," Kernel Keto bars will be one of the unique offers in the industry. Fifth, the location of the sellers and the premises for production are within "walking distance" [...]
  • Pages: 4
  • Words: 1169
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The Colonized Coffee Instagram Campaign

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.
  • Pages: 4
  • Words: 1144

A Feasibility Study of Bussleton Jetty’s

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..
  • Pages: 7
  • Words: 1377

Saretta Art & Design: Buyer Persona Presentation

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.
  • Pages: 3
  • Words: 893

The Marriott Bath Line: Marketing Strategy

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]
  • Pages: 1
  • Words: 341

Formula E Championship’s Marketing Strategy

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]
  • Pages: 2
  • Words: 645
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Trader Joe’s: Strategic Marketing

The biggest issue that Trader Joe's has to cope with when reaching out to the market is the absence of a strong product mix that could be utilized to appeal to a larger sample of [...]
  • Pages: 2
  • Words: 581

Identifying a Customer and a Problem in Business

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]
  • Pages: 1
  • Words: 319
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Strategic Marketing SLP Case: Mastering Strategic Management

SLIDE Script to Accompany Slide Slide 1 At the beginning of the XXI century, there was a quantitative increase and a qualitative complication of managing economic systems. The attention to the problems related to the study of the personnel potential of the organization, the formation of personnel, and the creation of effective management systems increased. […]
  • Pages: 12
  • Words: 2982

Strategic Marketing Module Case: HR Outsourcing

The outsourcing of the HR services addresses the cost and resources issue for the Inn because an outsourcing company has a pool of candidates skilled to work in the hospitality field and can find the [...]
  • Pages: 4
  • Words: 1101

Analysis of Hierarchical Competition Structure

In the hospitality industry, the development of a pricing strategy is intertwined with the overall marketing strategy due to the fact that a price is a powerful tool of direct influence on the market.
  • Pages: 4
  • Words: 1202
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Trademark Example: Head & Shoulders

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]
  • Pages: 2
  • Words: 403

Approaches to Marketing Planning

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.
  • Pages: 2
  • Words: 621

Walmart’s Choice of Entrance Strategies

However, Walmart has the advantage of being one of the world's largest companies, which gives it leverage when entering a new market. Walmart's strategy in Mexico was similar to the one in South Africa it [...]
  • Pages: 2
  • Words: 551
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Kellogg’s Brans Cereal’s Competition Analysis

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.
  • Pages: 1
  • Words: 313

A Growing Market: Restructuring P&G

The main contextual variable that led to P&G's restructuring was the changes in the target market as revealed by a study. They then expanded their target market beyond the usual male customers and started to [...]
  • Pages: 2
  • Words: 558

Party Products Company’s Strategic Business Plan

Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to [...]
  • Pages: 2
  • Words: 524
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Per Ludum Business Plan Formulation

The vision of Per Ludum is to enrich the cultural and intellectual experiences of the North American players through the help of interactive narratives or video games.
  • Pages: 12
  • Words: 3456

Marketing Mix in Health Care

Finally, the notion of principle is of paramount importance to health care, as it ensures the providers' intentions exist beyond profitability and benefit.
  • Pages: 1
  • Words: 333

Copious Party Supply Retailer’s Marketing Strategy

The main goal of a company's marketing strategy is to develop an elaborate plan of product sales to increase profitability, attract external investors and respond in a timely manner to changes in the internal and [...]
  • Pages: 10
  • Words: 4779
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Standardization to Achieve Company Efficiency

The main barrier to implementing a transnational strategy revolves around the fact that a company might not know the cultural differences and intricacies of local markets. Therefore, the organizational architecture of such a company needs [...]
  • Pages: 1
  • Words: 281

Spaghetti and Pizza Selling & Marketing Strategy

Selling pizza and spaghetti is more sensitive to public policies compared to other goods and services sold in the market. The use of social media to market pizza and spaghetti creates awareness to customers.
  • Pages: 2
  • Words: 649

Marketing strategy of Accor Hotels

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]
  • Pages: 1
  • Words: 315
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