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Strategic Marketing Essay Examples and Topics

Uber Technologies Inc.: PR Campaign

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

Kasih Food Company’s Export Strategy

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]

Market Entry, Adjustments and Business Evaluation

This provides a business with the necessary information for adjustments to ensure that the business is aware of the strengths and weaknesses of its competitors. It is used to determine the feasibility of a business [...]

US Pet Food Delivery: Industrial Marketing

The pet food industry in the United States has not been impacted by the recession and shows continuous growth. In terms of delivery, customers will look for the speed and quality of the company's services.

Marketing Strategy: Age Groups Analysis

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]

A-Camel Company’s Market Entry Strategy

The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]

Market Research: Types and Stages

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.

Accor Hotels Marketing Strategy

One of the major problems highlighted is the intense rivalry in the industry. To this end, the organisation should increase its aggressiveness in the industry.

10 Ways to Stretch Your Marketing Budget

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.

Stylenanda Campaign Strategy

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.

Loews Don CeSar Hotel Sales Campaign

The decision to choose the Loews Don CeSar Hotel and its sales campaign based on the cooperation with Sprout TM is made because of two simple reasons: first, the hotel does not try to amaze [...]

Strategic Marketing

The table below shows the market growth and market share of cell market from 2012 to 2013. The GSK Company shows highest market share in 2013 due to popularity and reliability of its products.

Strategic Marketing Principles

These principles according to Sahaf include; the principle of cooperative spirit, the principle of selectivity and concentration, principle of customer value, principle of differential advantage and principle of integration. Value creation in the article is [...]

Strategic Thinking and Effective Change: Samsung

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

Strategic Marketing: Apple Inc.

This is one of the main mottos of Apple, as development and accountability are the company's key intentions in reference to itself and the stakeholders. The communication between Apple and its customers is to be [...]

Strategic Marketing Nature of the Business Environment

Studies of the general environment emphasized on the future while the studies of the industry emphasized on knowing the conditions and factors which influence productivity of a firm, and competitors' analysis on evaluating the state [...]

Wal-Mart Strategic Marketing

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]

Strategic Marketing Management of Tim Hortons

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]

Marketing as a business process

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]

Strategic Marketing: Planning and Control

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]

Strategic Marketing

The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.

Modern marketing approach

In this case, the marketing team studies the bahavor of its target market and develops a product that is customized to fit the needs of the chosen niche.

Strategic Market Entry Modes

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

Marketing audit

The report will analyze the forces controlling the activities of Du Company in the market. The report presents an evaluation of the current situation of the company in the market.

Ecotourism and Voluntourism Strategies and Recommendations

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]

Marketing Strategy

The company's location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country.

Australian Consumer Electronics Market

Political and Legal Factors An enterprise that is involved in the electronics industry is required to comply with the laws of Australia that are meant to protect the rights of the consumer.

Real Estate Marketing and Advertising

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]

The success of a marketing strategy

When marketing internationally, marketers should consider the language of the country that they intend to market their products. This culminated in the product reaching the market as a brand of the second business.

Marketing Philosophy of Business Operating

According to Stephen, marketing is the whole process of management which begins with identifying the requirement of the customers, after which the business plans on how to meet these requirements for the benefit of both [...]

Marketing Environment Forces

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]

Market Strategy

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]

Market Entry Strategies

Thus, Home from Home Cooking should always ensure that the prices of the services offered are slightly lower in relation to the competitors' prices found at the site. When launching the new business, Home from [...]

Marketing as the Most Important Function of Management

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

Marketing Mix Planning

The current product is called laundry detergent, which is chosen because it was the preliminary product line of the company The product should be offered at subsidized prices, at the distributor level and hence making [...]

Strategic marketing “Supergroup”

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.

Marketing Implementation

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]

Marketing Principles

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

Critical Evaluation of Marketing Strategy

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]