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Strategic Marketing Essay Examples and Topics

TESCO Weaknesses

The possible solution to the problem is the introduction of the strategy emphasising the critical role of other locations as the potential source of new clients and the generation of additional income.
  • Pages: 2
  • Words: 504

Walmart’s Marketing Strategy Selection Process

Specifically, the concerns associated with the management of managers' cultural needs, the issues related to diversity in the workplace, and the problem of the current public image of the company will be discussed in the [...]
  • Pages: 3
  • Words: 916

Strategic Marketing Planning in UK Retail

This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and [...]
  • Pages: 16
  • Words: 3492

Amazon Inc.’s Use of Consumer Behavior Theory

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.
  • Pages: 14
  • Words: 3976

Under Armour’s Marketing SWOT Analysis

According to Smith and Anderson, the feedback from their peers and famous athletes is more valuable for the customers. Under Armour also posts videos about athletes and their stories of success on their Instagram page.
  • Pages: 2
  • Words: 658

Zara Home: Market Research, Plan, and Analysis

Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers.
  • Pages: 3
  • Words: 911

Team Terrific: Marketing Strategy

Nevertheless, the initial spike could be explained by the novelty of the product, which then passed as the users and the markets have adjusted to it.
  • Pages: 2
  • Words: 567

The Chinese Development Bank: Expansion in the UAE

The core business of the Chinese Development Bank involves supporting critical development projects in their countries of choice, such as projects in improving the infrastructure, agriculture, and production of the target country.
  • Pages: 2
  • Words: 577

Amazon Go Company’s Diversification Strategies

For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company's performance: "Amazon's performance in the [...]
  • Pages: 3
  • Words: 944

Toyota: Marketing Strategy

The competition in the automotive industry is high, so that Toyota needs to design unique marketing strategies in order to outperform its rivals.
  • Pages: 2
  • Words: 606

Airbnb: Social Media Strategy

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]
  • Pages: 4
  • Words: 1223

International Marketing Plan for Indonesia

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]
  • Pages: 8
  • Words: 2313

GLO-BUS: Regional Competitive Advantage

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]
  • Pages: 3
  • Words: 925

Coca-Cola Company and Consumer Behaviour

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.
  • Pages: 4
  • Words: 1066

Marketing Strategies in Hospitality and Tourism Industry

Additionally, unlike in the marketing of goods where production is separate from consumption, customers actively participate in the production of services within the hospitality, tourism, and leisure industry, and therefore any marketing effort in this [...]
  • Pages: 2
  • Words: 411

Incentives and Sensation in Marketing Strategy

Marketers, therefore, ensure that they target one of these steps a phenomenon that triggers the mind to make a decision in a particular manner towards the purchase of the commodity.
  • Pages: 2
  • Words: 574

Strategy Development

In order to achieve its full potential and build an effective strategy, a company needs to conduct a SWOT analysis, to determine the businesses strengths, weaknesses, opportunities and threats.
  • Pages: 2
  • Words: 640

Effective Business Marketing Goals

To be specific on the goal, the company should target a 40% acquisition of the Western Australian market by the end of the first year and 60% by the end of the second year.
  • Pages: 9
  • Words: 2517

Service Management and Marketing

I got interested to know what actually the cause of all the mayhem was; I found out that the problem was brought by the attendants' poor services.
  • Pages: 6
  • Words: 2101

Lebanese Flower Restaurant Marketing Strategy

The external environment in this country, such as political stability, economic environment, technology, and legal structures, have been friendly to the operations of this firm.
  • Pages: 5
  • Words: 1467

The Lululemon Brand Internet Strategies

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]
  • Pages: 4
  • Words: 1245

Software Competition Strategy and Pricing

The proprietary operating system enables a company to own all materials and products, particularly, software, ideas, and programs with the rights of ownership and primary developers.
  • Pages: 2
  • Words: 547

Zara Company’s Distribution and Promotion Strategy

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]
  • Pages: 2
  • Words: 580

Maybelline Company’s Marketing Strategy

This means that the more foundation a cosmetics company sells, the higher its sales revenues. This is the major reason why a successful cosmetics company must have its foot in the foundation business.
  • Pages: 10
  • Words: 575

Aeropostale Inc. in the Mexican Market

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.
  • Pages: 3
  • Words: 947

Women’s Small Businesses and Strategies in the UAE

This implies that the study will assess the multiple strategies and market orientation that women utilize in their ventures. In addition, the analysis will guide in establishing opportunities that enhance the efforts of women in [...]
  • Pages: 2
  • Words: 567

Predictive Algorithm in Marketing

In the "capture model," the current use and design of data-capture technologies condition the minds of people regarding the inevitable collection and use of personal information.
  • Pages: 7
  • Words: 1962

JC Penney Company’s Marketing Strategies

Therefore, it is safe to say that the majority of the problems appearing within all the layers of the company leave the leader to be accountable for all the failures and shortcomings.
  • Pages: 5
  • Words: 1385

Marketing Planning

The key strategy and aim of Tesla Motors is customer satisfaction that is reflected in the rise of a number of electric cars accessible for consumers.
  • Pages: 2
  • Words: 581

Apple Company and Sustainable Development Issues

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.
  • Pages: 10
  • Words: 2767

Urban Plus Infrabuild Company’s Marketing

Urban Plus should consider how to improve trust and transparency to make the employees fair and encourage potential clients to believe the company. The company should be ready to provide documentation and information that interests [...]
  • Pages: 3
  • Words: 851

Cowgirl Chocolates Company’s Strategic Marketing

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]
  • Pages: 2
  • Words: 618

Social Media Impact on Marketing Strategies

The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing [...]
  • Pages: 6
  • Words: 1644

Pharmacy Private Label Products Pricing Strategy

Apart from making the private-label products look similar to brand products, CVS also tries to attract their customers with the help of the low-cost strategy that they use for this type of production.
  • Pages: 2
  • Words: 570

Competitive Intelligence Process and Analytic Tools

The use of competition intelligence assists the various companies in the establishment of the strategies used by their competitors in the establishment and regulation of their various products in the market.
  • Pages: 4
  • Words: 1140

Marketing Philosophy and Strategy in Business

In such a way, I am sure that the objectives offered within the chosen course are critical for the improved understanding of the processes that shape the modern business world and marketing.
  • Pages: 3
  • Words: 858

Uber Technologies Inc.: PR Campaign

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]
  • Pages: 8
  • Words: 1491

Kasih Food Company’s Export Strategy

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]
  • Pages: 5
  • Words: 1357

Market Entry, Adjustments and Business Evaluation

This provides a business with the necessary information for adjustments to ensure that the business is aware of the strengths and weaknesses of its competitors. It is used to determine the feasibility of a business [...]
  • Pages: 3
  • Words: 931

Strategic Marketing in Global and Local Companies

The following work aims at further expanding on the subject of the new marketing paradigm and explaining some of its features based on the example of a global company compared with a New Zealand-based one.
  • Pages: 6
  • Words: 1652

US Pet Food Delivery: Industrial Marketing

The pet food industry in the United States has not been impacted by the recession and shows continuous growth. In terms of delivery, customers will look for the speed and quality of the company's services.
  • Pages: 2
  • Words: 567

Marketing Strategy: Age Groups Analysis

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]
  • Pages: 3
  • Words: 551

A-Camel Company’s Market Entry Strategy

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The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]
  • Pages: 6
  • Words: 1720

Offensive Strategies in Modern Marketing

To improve, the organizations usually address to offensive marketing approach as it is the easiest way to compete with the opponents and receive the niche in the market.
  • Pages: 2
  • Words: 548

Automobile Industry Promotional and Advertising Strategies

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]
  • Pages: 8
  • Words: 2237

Cruising in Western Australia: Marketing Strategy

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.
  • Pages: 11
  • Words: 3067

Market Research: Types and Stages

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.
  • Pages: 2
  • Words: 560

Accor Hotels Marketing Strategy

One of the major problems highlighted is the intense rivalry in the industry. To this end, the organisation should increase its aggressiveness in the industry.
  • Pages: 9
  • Words: 2200

Marketing Strategy of The Dubai World Central

With the growth of the world population and the integration of Asian nations in the global economy, the demand for transportation, aviation, and logistics continues to grow rigorously.
  • Pages: 10
  • Words: 2783

Global Marketing Strategies: the Internet’s Impact

While the internet is hailed for positive development of open and enhanced marketing through the online platform, it is worthy noting the challenges and dangers the internet exposes to both buyers and sellers.
  • Pages: 3
  • Words: 961

Socially Responsible Strategy: the Bottom of the Pyramid

This paper helps understand the benefits of identifying with the bottom of the pyramid for developmental purposes and profit making. Marketing to the bottom of the pyramid means identifying with the poor and vulnerable people [...]
  • Pages: 2
  • Words: 603

10 Ways to Stretch Your Marketing Budget

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.
  • Pages: 2
  • Words: 551

Stylenanda Company Market Analysis

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.
  • Pages: 7
  • Words: 1922

Stylenanda Campaign Strategy

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.
  • Pages: 6
  • Words: 1700

Loews Don CeSar Hotel Sales Campaign

The decision to choose the Loews Don CeSar Hotel and its sales campaign based on the cooperation with Sprout TM is made because of two simple reasons: first, the hotel does not try to amaze [...]
  • Pages: 2
  • Words: 581

Red Bull Company Marketing Strategies

The ad will involve a young man and his girlfriend travelling in a plane. Then the young man will remember his Red Bull can and fish it out of his bag.
  • Pages: 2
  • Words: 380

Strategic Marketing

The table below shows the market growth and market share of cell market from 2012 to 2013. The GSK Company shows highest market share in 2013 due to popularity and reliability of its products.
  • Pages: 6
  • Words: 1673

Strategic Marketing Principles

These principles according to Sahaf include; the principle of cooperative spirit, the principle of selectivity and concentration, principle of customer value, principle of differential advantage and principle of integration. Value creation in the article is [...]
  • Pages: 10
  • Words: 2770

Strategic Thinking and Effective Change: Samsung

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]
  • Pages: 17
  • Words: 4728

Strategic Marketing: Apple Inc.

This is one of the main mottos of Apple, as development and accountability are the company's key intentions in reference to itself and the stakeholders. The communication between Apple and its customers is to be [...]
  • Pages: 8
  • Words: 2215

Strategic Marketing Nature of the Business Environment

Studies of the general environment emphasized on the future while the studies of the industry emphasized on knowing the conditions and factors which influence productivity of a firm, and competitors' analysis on evaluating the state [...]
  • Pages: 4
  • Words: 1115

Strategic Marketing Management of Coca-Cola

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.
  • Pages: 10
  • Words: 3086

Wal-Mart Strategic Marketing

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]
  • Pages: 11
  • Words: 3513

Marketing Situation Analysis

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.
  • Pages: 5
  • Words: 984

Singapore Market and its Issues

The most discriminated part of the population in terms of employment is the elderly people, the youth, women, and the migrants.
  • Pages: 4
  • Words: 1092

Strategic Marketing Management of Tim Hortons

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]
  • Pages: 8
  • Words: 2402

A Better Approach to China’s Markets

As such, companies entering Chinese markets need to have the capacity to define China's markets in a way that gives them a better view of the firms to partner with.
  • Pages: 4
  • Words: 1196

Marketing as a business process

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]
  • Pages: 4
  • Words: 1023

Strategic Marketing: Planning and Control

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]
  • Pages: 9
  • Words: 2634

Strategic Marketing

The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.
  • Pages: 7
  • Words: 1929

Modern marketing approach

In this case, the marketing team studies the bahavor of its target market and develops a product that is customized to fit the needs of the chosen niche.
  • Pages: 13
  • Words: 3730

Strategic Market Entry Modes

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.
  • Pages: 5
  • Words: 1392

Marketing audit

The report will analyze the forces controlling the activities of Du Company in the market. The report presents an evaluation of the current situation of the company in the market.
  • Pages: 6
  • Words: 1592

Ecotourism and Voluntourism Strategies and Recommendations

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]
  • Pages: 8
  • Words: 2298

Marketing Strategy

The company's location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country.
  • Pages: 10
  • Words: 2800

Australian Consumer Electronics Market

Political and Legal Factors An enterprise that is involved in the electronics industry is required to comply with the laws of Australia that are meant to protect the rights of the consumer.
  • Pages: 11
  • Words: 2975
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