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Strategic Marketing Essay Examples and Topics

Marketing Strategies in Hospitality and Tourism Industry

Additionally, unlike in the marketing of goods where production is separate from consumption, customers actively participate in the production of services within the hospitality, tourism, and leisure industry, and therefore any marketing effort in this [...]

Incentives and Sensation in Marketing Strategy

Marketers, therefore, ensure that they target one of these steps a phenomenon that triggers the mind to make a decision in a particular manner towards the purchase of the commodity.

Strategy Development

In order to achieve its full potential and build an effective strategy, a company needs to conduct a SWOT analysis, to determine the businesses strengths, weaknesses, opportunities and threats.

Effective Business Marketing Goals

To be specific on the goal, the company should target a 40% acquisition of the Western Australian market by the end of the first year and 60% by the end of the second year.

Service Management and Marketing

I got interested to know what actually the cause of all the mayhem was; I found out that the problem was brought by the attendants' poor services.

Lebanese Flower Restaurant Marketing Strategy

The external environment in this country, such as political stability, economic environment, technology, and legal structures, have been friendly to the operations of this firm.

The Lululemon Brand Internet Strategies

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]

Software Competition Strategy and Pricing

The proprietary operating system enables a company to own all materials and products, particularly, software, ideas, and programs with the rights of ownership and primary developers.

Zara Company’s Distribution and Promotion Strategy

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]

Maybelline Company’s Marketing Strategy

This means that the more foundation a cosmetics company sells, the higher its sales revenues. This is the major reason why a successful cosmetics company must have its foot in the foundation business.

Aeropostale Inc. in the Mexican Market

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.

Women’s Small Businesses and Strategies in the UAE

This implies that the study will assess the multiple strategies and market orientation that women utilize in their ventures. In addition, the analysis will guide in establishing opportunities that enhance the efforts of women in [...]

Predictive Algorithm in Marketing

In the "capture model," the current use and design of data-capture technologies condition the minds of people regarding the inevitable collection and use of personal information.

JC Penney Company’s Marketing Strategies

Therefore, it is safe to say that the majority of the problems appearing within all the layers of the company leave the leader to be accountable for all the failures and shortcomings.

Marketing Planning

The key strategy and aim of Tesla Motors is customer satisfaction that is reflected in the rise of a number of electric cars accessible for consumers.

Apple Company and Sustainable Development Issues

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.

Urban Plus Infrabuild Company’s Marketing

Urban Plus should consider how to improve trust and transparency to make the employees fair and encourage potential clients to believe the company. The company should be ready to provide documentation and information that interests [...]

Cowgirl Chocolates Company’s Strategic Marketing

Over the years of the company's operation, its owner, Marilyn, did not achieve significant results in the promotion of her products and attraction of potential customers although, for some time, the chocolates were demanded in [...]

Social Media Impact on Marketing Strategies

The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing [...]

Pharmacy Private Label Products Pricing Strategy

Apart from making the private-label products look similar to brand products, CVS also tries to attract their customers with the help of the low-cost strategy that they use for this type of production.

Competitive Intelligence Process and Analytic Tools

The use of competition intelligence assists the various companies in the establishment of the strategies used by their competitors in the establishment and regulation of their various products in the market.

China as a Promising Business Environment

The purpose of this paper is to evaluate the political system, the regulatory system, and the level of corruption in China in the context of doing business.

Marketing Philosophy and Strategy in Business

In such a way, I am sure that the objectives offered within the chosen course are critical for the improved understanding of the processes that shape the modern business world and marketing.

Uber Technologies Inc.: PR Campaign

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

Lululemon Company: Business Strategy

Since the latter is recognized as a violation and is subject to punitive actions, it is to be excluded from the preferred strategies.

Kasih Food Company’s Export Strategy

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]

Market Entry, Adjustments and Business Evaluation

This provides a business with the necessary information for adjustments to ensure that the business is aware of the strengths and weaknesses of its competitors. It is used to determine the feasibility of a business [...]

Strategic Marketing in Global and Local Companies

The following work aims at further expanding on the subject of the new marketing paradigm and explaining some of its features based on the example of a global company compared with a New Zealand-based one.

US Pet Food Delivery: Industrial Marketing

The pet food industry in the United States has not been impacted by the recession and shows continuous growth. In terms of delivery, customers will look for the speed and quality of the company's services.

Marketing Strategy: Age Groups Analysis

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]

A-Camel Company’s Market Entry Strategy

The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]

Offensive Strategies in Modern Marketing

To improve, the organizations usually address to offensive marketing approach as it is the easiest way to compete with the opponents and receive the niche in the market.

Automobile Industry Promotional and Advertising Strategies

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]

Cruising in Western Australia: Marketing Strategy

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.

Market Research: Types and Stages

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.

Accor Hotels Marketing Strategy

One of the major problems highlighted is the intense rivalry in the industry. To this end, the organisation should increase its aggressiveness in the industry.

Marketing Strategy of The Dubai World Central

With the growth of the world population and the integration of Asian nations in the global economy, the demand for transportation, aviation, and logistics continues to grow rigorously.

Global Marketing Strategies: the Internet’s Impact

While the internet is hailed for positive development of open and enhanced marketing through the online platform, it is worthy noting the challenges and dangers the internet exposes to both buyers and sellers.

Socially Responsible Strategy: the Bottom of the Pyramid

This paper helps understand the benefits of identifying with the bottom of the pyramid for developmental purposes and profit making. Marketing to the bottom of the pyramid means identifying with the poor and vulnerable people [...]

10 Ways to Stretch Your Marketing Budget

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.

Stylenanda Company Market Analysis

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.

Stylenanda Campaign Strategy

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.

Loews Don CeSar Hotel Sales Campaign

The decision to choose the Loews Don CeSar Hotel and its sales campaign based on the cooperation with Sprout TM is made because of two simple reasons: first, the hotel does not try to amaze [...]

Red Bull Company Marketing Strategies

The ad will involve a young man and his girlfriend travelling in a plane. Then the young man will remember his Red Bull can and fish it out of his bag.

Fitbit Flex Company’s Marketing Channels Strategy

The main strength of this mix is that it offers the firm a wide range of options to reach out to its clients. The strategy tries to ensure that both online and brick-and-moter customers can [...]

Strategic Marketing

The table below shows the market growth and market share of cell market from 2012 to 2013. The GSK Company shows highest market share in 2013 due to popularity and reliability of its products.

Strategic Marketing Principles

These principles according to Sahaf include; the principle of cooperative spirit, the principle of selectivity and concentration, principle of customer value, principle of differential advantage and principle of integration. Value creation in the article is [...]

Strategic Thinking and Effective Change: Samsung

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

Strategic Marketing: Apple Inc.

This is one of the main mottos of Apple, as development and accountability are the company's key intentions in reference to itself and the stakeholders. The communication between Apple and its customers is to be [...]

Strategic Marketing Nature of the Business Environment

Studies of the general environment emphasized on the future while the studies of the industry emphasized on knowing the conditions and factors which influence productivity of a firm, and competitors' analysis on evaluating the state [...]

Strategic Marketing Management of Coca-Cola

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

Wal-Mart Strategic Marketing

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]

Marketing Situation Analysis

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.

Singapore Market and its Issues

The most discriminated part of the population in terms of employment is the elderly people, the youth, women, and the migrants.

Strategic Marketing Management of Tim Hortons

The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to [...]

A Better Approach to China’s Markets

As such, companies entering Chinese markets need to have the capacity to define China's markets in a way that gives them a better view of the firms to partner with.

Marketing as a business process

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]

Strategic Marketing: Planning and Control

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]

Strategic Marketing

The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.

Modern marketing approach

In this case, the marketing team studies the bahavor of its target market and develops a product that is customized to fit the needs of the chosen niche.

Strategic Market Entry Modes

A business that has decided to explore the potentials of a foreign country has the duty to assess various entry modes before deciding to adopt one or a combination of strategies.

Marketing audit

The report will analyze the forces controlling the activities of Du Company in the market. The report presents an evaluation of the current situation of the company in the market.

Ecotourism and Voluntourism Strategies and Recommendations

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]

Marketing Strategy

The company's location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country.

Australian Consumer Electronics Market

Political and Legal Factors An enterprise that is involved in the electronics industry is required to comply with the laws of Australia that are meant to protect the rights of the consumer.

Real Estate Marketing and Advertising

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]

The success of a marketing strategy

When marketing internationally, marketers should consider the language of the country that they intend to market their products. This culminated in the product reaching the market as a brand of the second business.

Marketing Philosophy of Business Operating

According to Stephen, marketing is the whole process of management which begins with identifying the requirement of the customers, after which the business plans on how to meet these requirements for the benefit of both [...]

Marketing Environment Forces

Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager's ability to create and maintain a healthy relationship with the customers he is [...]

Market Strategy

In the case of marketing Persil laundry detergent geodemographical segmentation would be involve area covered by the customers, class, religion, education and age of the target customers of which the main in our case is [...]

Market Entry Strategies

Thus, Home from Home Cooking should always ensure that the prices of the services offered are slightly lower in relation to the competitors' prices found at the site. When launching the new business, Home from [...]

Marketing as the Most Important Function of Management

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

Marketing Mix Planning

The current product is called laundry detergent, which is chosen because it was the preliminary product line of the company The product should be offered at subsidized prices, at the distributor level and hence making [...]

Perpetual Maps in Marketing Simulation

This paper will concentrate on the impact of simulation on the lifecycle of the products as well as its impact of the life cycle on them marketing of the product.

Strategic marketing “Supergroup”

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.

Marketing Implementation

Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve [...]

Marketing Principles

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

Critical Evaluation of Marketing Strategy

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]
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