Digital Marketing Strategy of R.E.T.R.O. Console

R.E.T.R.O. Console is an online marketplace that provides game enthusiasts with the chance to purchase console gaming equipment from the 80s up to the present. They can auction or trade their items for sale via the platform, offering a commission to the page’s founder for advertising on the site.

The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site. It is important to determine R.E.T.R.O. Console’s domain name, ‘www.retroconsole’, domain history and future purchase status, technical issues related to the marketing strategy.

The company benefits from its target market, gaming enthusiasts. Most of these individuals are well-versed with online payment systems and are unlikely to get hacked. It should use features such as PayPal and Skrill to connect buyers to sellers. Different links would move these individuals to specific pages that sell these items, listing the amount payable and enabling the seller or buyer to post their bid for an item (McCrady, 2021). It would promote dialogue between these parties and allow each person to illustrate their happiness with the deal through a star system. Both parties would also have a comments section to aid future buyers in determining the best seller of an item. It would also ward off unreliable sellers from the platform, further promoting the site’s capacity to match buyers and sellers. The payment option should appear after individuals have agreed on a price while the value is calculated by a bot, indicating the commission owed to the company for allowing sellers to use their platform (McCrady, 2021). Sellers and buyers would have different types of accounts on the site.

Every page should also provide accurate information and mention keywords the buyers and sellers may look for when making deals. For instance, if the item under consideration is a Nintendo NES Classic Edition, its page should contain at least three instances mentioning it seamlessly. While keyword density is important, it is prudent to refrain from including these words without considering their help to the user (Unemyr, 1, 2015). The words should be distributed evenly, one located in the main heading, one in a subheading, and the final within the text. It should also contain high-quality images that individuals can load through a smartphone (medium size 500*500). This is an important aspect that will ensure the company showcases the best images for clothing, custom controllers, and accessories.

Furthermore, the platform should have a high page load speed and optimize images to reflect each item perfectly. It is also prudent to conduct frequent updates once a week to manage security issues and maintain relevant code to thwart possible viruses or breaches that could provide hackers with information on customers (Koda, 2021). Additionally, the platform should inform customers not to reveal sensitive information to anyone. These updates must focus on the content, ensuring it is visible every time the system is updated. It is important to focus on Google and Apple’s algorithm when selecting the best items to present to individuals (Unemyr, 1, 2015). These updates should also maintain at least three keywords in each associated link to increase the chances that a customer will search for R.E.T.R.O Console’s offerings.

It is crucial to manage a paid search campaign internally because of the organization’s size. However, the process would require bots (automation) if sales increased to tens of thousands. R..E.T.R.O Console should consider aspects such as stock issues when making this decision and develop an accurate way to deal with price fluctuations (Kingsnorth, 10, 2019). Despite its relatively new nature, the company should consider automation to reduce monthly ad spending. It is also necessary to determine the importance of hyper-efficiency, reducing the cost per click to induce a larger share of voice-over time. Considering these issues would result in a solid site that continually updates its offerings and tracks relevant metrics to avoid discrepancies due to issues such as price fluctuations.

Finally, developing an SEO strategy requires R.E.T.R.O. Console to attract leads. They should use registration forms to maintain a customer register and communicate about offerings through email (Kingsnorth, 12, 2019). It is important to consider email presentations to attract them and avoid getting listed as spam. Provide relevant information that may attract customers, sending individuals an offer once a month to avoid crowding their email and potentially getting labeled as spam.

References

Kingsnorth, S. (2019). Digital Marketing Strategy: An integrated approach to online marketing (2nd ed.). Kogan page.

Koda, J. (2021). Digital marketing strategy. A G Printing & Publishing.

McCrady, M. (2021). Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing. Marie McCrady.

Unemyr, M. (2015). Mastering online marketing: Create business success through content marketing, lead generation, and Marketing Automation.