Bath products refer to a number of luxury hygiene and self-care items produced by Marriott. Items can vary from specific healthcare sets to kimono robes, which illustrates the diversity of products offered by the firm (Marriott, n.d.). Many of the items present within Marriott hotels are considered luxurious and high-priced, especially when compared to similar products offered by other retailers. The audience for such products is likely more affluent clients that prefer Marriott products to both affordable and other luxury brands. The target demographic does not rely much on gender-specific features and is more likely persuaded by their loyalty to the brand and age. Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line.
Because the audiences that select Marriott as a hotel may also be interested in the Bath line products, there can be benefits in advertising through the hotels themselves. This can be done by placing information and links regarding the Bath shop inside hotel rooms, on room keys, the booking information, and on the website. The clients of the Bath shop require products that are of high quality and potentially luxurious. Additionally, they need these items to be familiar with and ones they have enjoyed at the Marriott hotels themselves. As such, the Bath shop has identified this need of the clients, which may be directed at a very niche demand but also has the potential to be highly profitable. However, clients may be discouraged by the invasiveness of the advertisements in the case that they are not interested in Marriot-branded products. As such, it is essential for the marketing strategy to target outlets that only the interested demographic is likely to see. This may include the hotel website or the stores within the hotel. In conclusion, the high-end products of the Bath line enjoy profitability primarily due to customer loyalty and the status of high quality and luxury. Further promotion can be achieved through non-invasive information leaflets or web pages for customers interested in owning Bath products.
Reference
Marriott. (n.d.). Bath. Shop Marriott. Web.