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Marketing Philosophy of Business Operating Essay

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Updated: Dec 27th, 2018

Marketing involves the whole philosophy of operating a business after developing a clear understanding of what the customers’ needs are. According to Stephen (2007), marketing is the whole process of management which begins with identifying the requirement of the customers, after which the business plans on how to meet these requirements for the benefit of both the customer and the business in terms of profit generated.

This means that marketing in the context of a business needs to be dynamic in order to effectively meet the needs of the customers as they are always changing.

Marketing is also viewed as a management process that has set its main objectives of developing a lasting relationship with the business’ customers and thus benefiting from this relationship in other ways like profit making. According to Peter (2008), this process can only be achieved through researching on what the customers require after which the strategies of establishing this relationship are implanted.

Since the main goal of marketing is to increase the business returns, the worth of marketing in this process is based on the ability of the marketers to pick the appropriate customers whom the business establishes a relationship with as it makes differential advantage.

Marketing is also defined as the process that involves the business management utilizing the business resources in an efficient way in order to fulfill the needs of their customers after establishing what they require. Ray (1999) argues that since the market situation keeps on changing and thus affecting the attitudes of the customers towards a product, the business needs to consistently keep informed on any of these changes in order to ensure that they remain competitive.

Laundry detergent manufacturing company

Unilever is one of the most successful laundry detergent manufacturing companies on the globe. Besides cleaning products, the company also produces other products like foods and personal care items. Cleaning products is therefore, one of its major sectors where these products contribute to the company’s 22 percent of its turnover. Some of the cleaning products that the company produces include; all laundry detergents, final touch fabric softeners and sunlight dish detergents among others (Pederson, 2000).

The company takes its marketing tasks with the seriousness that this responsibility deserves. After a long duration in this area the company has come up with its own unique marketing code that makes it very successful in this field. The company has invested a lot of its resources in their continued understanding of the needs of their customers. This has enabled the company to develop products that are purely consumer brands.

The main objective of this is to come up with products that will make their customers look and feel good about their homes and personal care (Unilever, 2007). The company does this not necessary by telling them how their products will change their lives but through building and establishing a strong relationship with them in order to get their views on what their need. The result is that the products the company comes up with promote their customers’ confidence and makes their lives more meaningful.

Through the good relationship that the company has established with its customers worldwide, they have been viewed as one of the most creative companies in the world. Basically, their expert knowledge is derived from their understanding of the needs and preferences of their customers.

Due to the company’s vigorous marketing activities, it has managed to grow from a local company at the time of its commencement to become a global company. The strategy of the company to concentrate its marketing plan after understanding their customers’ needs qualifies it to be among the companies with the most successful marketing strategy.


Pederson, J. P. (2000). International Directory of Company Histories, Vol. 32. Farmington Hills, MI: Cengage Gale.

Peter, D. (2008). Value-based marketing: marketing strategies for corporate growth and shareholder value. UK: John Wiley and Sons, Ltd.

Ray, W. (1999). Marketing: origins, concepts, environment. London: Business Press.

Stephen, S. (2007). Airline marketing and management. England: Ashgate Publishing Limited.

Unilever. (2007). Unilever marketing. Retrieved from

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"Marketing Philosophy of Business Operating." IvyPanda, 27 Dec. 2018, ivypanda.com/essays/marketing-6/.

1. IvyPanda. "Marketing Philosophy of Business Operating." December 27, 2018. https://ivypanda.com/essays/marketing-6/.


IvyPanda. "Marketing Philosophy of Business Operating." December 27, 2018. https://ivypanda.com/essays/marketing-6/.


IvyPanda. 2018. "Marketing Philosophy of Business Operating." December 27, 2018. https://ivypanda.com/essays/marketing-6/.


IvyPanda. (2018) 'Marketing Philosophy of Business Operating'. 27 December.

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