Strategic Marketing Essay Examples and Topics. Page 3

303 samples

Aeropostale Inc. in the Mexican Market

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.
  • Pages: 3
  • Words: 947

Women’s Small Businesses and Strategies in the UAE

This implies that the study will assess the multiple strategies and market orientation that women utilize in their ventures. In addition, the analysis will guide in establishing opportunities that enhance the efforts of women in [...]
  • Pages: 2
  • Words: 567

JC Penney Company’s Marketing Strategies

Therefore, it is safe to say that the majority of the problems appearing within all the layers of the company leave the leader to be accountable for all the failures and shortcomings.
  • Pages: 5
  • Words: 1385

Urban Plus Infrabuild Company’s Marketing

Urban Plus should consider how to improve trust and transparency to make the employees fair and encourage potential clients to believe the company. The company should be ready to provide documentation and information that interests [...]
  • Pages: 3
  • Words: 851

Pharmacy Private Label Products Pricing Strategy

Apart from making the private-label products look similar to brand products, CVS also tries to attract their customers with the help of the low-cost strategy that they use for this type of production.
  • Pages: 2
  • Words: 570

Competitive Intelligence Process and Analytic Tools

The use of competition intelligence assists the various companies in the establishment of the strategies used by their competitors in the establishment and regulation of their various products in the market.
  • Pages: 4
  • Words: 1140

Marketing Philosophy and Strategy in Business

In such a way, I am sure that the objectives offered within the chosen course are critical for the improved understanding of the processes that shape the modern business world and marketing.
  • Pages: 3
  • Words: 858

Uber Technologies Inc.: PR Campaign

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]
  • Pages: 8
  • Words: 1491

Market Entry, Adjustments and Business Evaluation

This provides a business with the necessary information for adjustments to ensure that the business is aware of the strengths and weaknesses of its competitors. It is used to determine the feasibility of a business [...]
  • Pages: 3
  • Words: 931

Strategic Marketing in Global and Local Companies

The following work aims at further expanding on the subject of the new marketing paradigm and explaining some of its features based on the example of a global company compared with a New Zealand-based one.
  • Pages: 6
  • Words: 1652

US Pet Food Delivery: Industrial Marketing

The pet food industry in the United States has not been impacted by the recession and shows continuous growth. In terms of delivery, customers will look for the speed and quality of the company's services.
  • Pages: 2
  • Words: 567

Marketing Strategy: Age Groups Analysis

The average of the purchase frequency is quite tolerable, yet the variance thereof is very high, which means that a more elaborate marketing approach needs to be undertaken in order to attract new clients and [...]
  • Pages: 3
  • Words: 551

A-Camel Company’s Market Entry Strategy

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The plan contains an overview of the company, comprehensive assessment of the business environment of the UK and its market of dairy products, estimation of the risks that the company is likely to take, analysis [...]
  • Pages: 6
  • Words: 1720

Offensive Strategies in Modern Marketing

To improve, the organizations usually address to offensive marketing approach as it is the easiest way to compete with the opponents and receive the niche in the market.
  • Pages: 2
  • Words: 548

Cruising in Western Australia: Marketing Strategy

The paper then makes recommendations for cruise ship lines to use in being relevant to the Western Australian market, according to the feature identified by the case couple, as the target clients.
  • Pages: 11
  • Words: 3067

Market Research: Types and Stages

Clearly, the success of a business depends on the quality of the research implemented as wrong data can lead to erroneous strategies which can lead to significant losses.
  • Pages: 2
  • Words: 560

Global Marketing Strategies: The Internet’s Impact

While the internet is hailed for positive development of open and enhanced marketing through the online platform, it is worthy noting the challenges and dangers the internet exposes to both buyers and sellers.
  • Pages: 3
  • Words: 961

Socially Responsible Strategy: the Bottom of the Pyramid

This paper helps understand the benefits of identifying with the bottom of the pyramid for developmental purposes and profit making. Marketing to the bottom of the pyramid means identifying with the poor and vulnerable people [...]
  • Pages: 2
  • Words: 603

10 Ways to Stretch Your Marketing Budget

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.
  • Pages: 2
  • Words: 551

Stylenanda Campaign Strategy

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.
  • Pages: 6
  • Words: 1700

Loews Don CeSar Hotel Sales Campaign

The decision to choose the Loews Don CeSar Hotel and its sales campaign based on the cooperation with Sprout TM is made because of two simple reasons: first, the hotel does not try to amaze [...]
  • Pages: 2
  • Words: 581

Red Bull Company Marketing Strategies

The ad will involve a young man and his girlfriend travelling in a plane. Then the young man will remember his Red Bull can and fish it out of his bag.
  • Pages: 2
  • Words: 380

Marketing Relationship Principles

These principles according to Sahaf include; the principle of cooperative spirit, the principle of selectivity and concentration, principle of customer value, principle of differential advantage and principle of integration. Value creation in the article is [...]
  • Pages: 10
  • Words: 2770

Strategic Marketing: Apple Inc.

This is one of the main mottos of Apple, as development and accountability are the company's key intentions in reference to itself and the stakeholders. The communication between Apple and its customers is to be [...]
  • Pages: 8
  • Words: 2215

Strategic Marketing Nature of the Business Environment

Studies of the general environment emphasized on the future while the studies of the industry emphasized on knowing the conditions and factors which influence productivity of a firm, and competitors' analysis on evaluating the state [...]
  • Pages: 4
  • Words: 1115

Wal-Mart Strategic Marketing

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]
  • Pages: 11
  • Words: 3513

Singapore Market and its Issues

The most discriminated part of the population in terms of employment is the elderly people, the youth, women, and the migrants.
  • Pages: 4
  • Words: 1092

A Better Approach to China’s Markets

As such, companies entering Chinese markets need to have the capacity to define China's markets in a way that gives them a better view of the firms to partner with.
  • Pages: 4
  • Words: 1196

Marketing as a business process

Moreover, it is believed that the performance of modern companies is largely dependent on the effectiveness of their marketing strategies. Thus, one can see that the definitions of marketing can differ significantly and none of [...]
  • Pages: 4
  • Words: 1023

Strategic Marketing: Planning and Control

More over, the company seeks to establish a large customer base in all the countries of its operation in order to maximize the number of consumers that they have, and at the same time establish [...]
  • Pages: 9
  • Words: 2634

Ecotourism and Voluntourism Strategies and Recommendations

The stakeholders such as WARF, ecotourists, voluntourists and the local communities are concerned with the environmental conservation and generation of revenue from the preservation activities which involve conservation of the natural habitat and the wild [...]
  • Pages: 8
  • Words: 2298

Fitness Shoes Marketing Strategy

The company's location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country.
  • Pages: 10
  • Words: 2800

The success of a marketing strategy

When marketing internationally, marketers should consider the language of the country that they intend to market their products. This culminated in the product reaching the market as a brand of the second business.
  • Pages: 3
  • Words: 914

Marketing Philosophy of Business Operating

According to Stephen, marketing is the whole process of management which begins with identifying the requirement of the customers, after which the business plans on how to meet these requirements for the benefit of both [...]
  • Pages: 2
  • Words: 601

Home from Home Cooking: Market Entry Strategies

Thus, Home from Home Cooking should always ensure that the prices of the services offered are slightly lower in relation to the competitors' prices found at the site. When launching the new business, Home from [...]
  • Pages: 2
  • Words: 580

Perpetual Maps in Marketing Simulation

This paper will concentrate on the impact of simulation on the lifecycle of the products as well as its impact of the life cycle on them marketing of the product.
  • Pages: 2
  • Words: 596

Strategic marketing “Supergroup”

The group has its roots in the United Kingdom but has also spread to other parts of the world. The group will also need to expand the wholesale division in the United Kingdom and beyond.
  • Pages: 5
  • Words: 1382