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Free International Marketing Essay Examples & Topics

Free International Marketing Essay Examples & Topics

In today’s interconnected world, globalization is a priority for every large corporation. Thus, international marketing has become essential as it allows a business to grow across borders. Franchising, licensing, joint ventures, as well as export and foreign investment are all examples of what falls under this umbrella term. Creating better opportunities for companies despite cultural and societal differences is the goal. If you have to write an international marketing essay, the best place to start would be the definitions. Our team has explored them here.

Sometimes, the concepts of global marketing and international marketing are used interchangeably. However, there are some crucial differences between the terms:

Global marketing refers to the whole world as the designated marketplace. The products remain identical globally, with no differences from country to country. For example, global marketing would be utilized by technological companies, such as Samsung. Their products are identical everywhere in the world.

Meanwhile, restaurant chains in particular often rely on international marketing since it is country-specific. The target of such a campaign would be a specific country or even region. For example, Starbucks has menu items restricted to one country to better cater to local markets.

Below, we have listed tips that will guide you in writing your academic paper. You can also find international marketing topic ideas for your paper. Finally, don’t forget to check out free sample essays at the bottom of the page.

International Marketing Essay Tips & Tricks

To make sure that your international marketing paper is the best it could be, check the tips in this section.

To compose a great essay, try following the steps below:

  1. Take time choosing the right topic for you. Your writing process will become significantly easier if you find an idea that is interesting to you personally. With international marketing, try going for something current and relevant. Staying up to date with new marketing strategies will be beneficial in the long run.
  2. Study your guidelines carefully. Once you have settled on a topic, take the time to go over it. Double-check what is required of you before you begin writing. Ensure that you are following all the assignment guidelines precisely.
  3. Write down the thesis statement before anything else. Your thesis is the main point you are trying to make. Formulate what you are trying to discuss before you start your research. This will narrow down your focus and will allow you to concentrate on what’s crucial. Besides, our thesis generator can do this for you!
  4. Add a hook to your introduction and fill it with context. The more you establish from the start, the less context you will need to provide later. Introduce the key details that your audience must know before reading the rest. Catch their attention with a hook. It can be related to ongoing events or surprise your audience.
  5. Examine the topic in three paragraphs. A narrow idea can be good. Yet, you still have to write at least three body paragraphs on it. This is the bare minimum standard for opening up an idea in-depth. Remember to stay on track and write only relevant information.
  6. Restate your thesis in your conclusion. Another crucial element of any essay is its conclusion. It should reflect what you have stated in your thesis and add something to it. Plus, it should provide a summary of your findings. Don’t introduce any new information in this part of your paper.
  7. Double-check and revise your reference list. When you are done writing, make sure your international marketing research is cited accordingly. Ideally, you should note down your references as you go along. Proofread and edit the rest of the paper as well.

15 International Marketing Topics: Best Ideas

When writing any academic work, the selection of a topic is the first step. You can try using our random topic generator – it will give you a completely new idea automatically. Or you can look at our list of 15 international marketing topics for research papers or essays.

  1. Social and cultural influences that businesses must consider before entering the Indian market.
  2. An analysis of the international niche marketing strategies for medium and small enterprises.
  3. Oreo – a case study of challenges and failures in the Chinese market.
  4. An examination of research strategies and design for international marketing in global corporations.
  5. The role of social media marketing management in today’s world.
  6. The benefits and drawbacks of standardization in fast food marketing strategies.
  7. How to predict customer behavior in a foreign market?
  8. What is the role of international relations in world trading patterns and barriers?
  9. How McDonald’s utilizes marketing mix in its entry to new markets.
  10. Ways of determining the price for international market economies.
  11. The rules of law and ethics: their impact on the development of international marketing in the last two decades.
  12. What are the benefits of global marketing for smaller businesses?
  13. Reasons behind the development of the Free Trade Area of the Americas.
  14. An analysis of Apple’s product adaptation strategy.
  15. Henry Ford’s strategies – a study of the genius marketing manager.

We hope that you found this article useful. Below, you will find international marketing essay examples that you can browse through. Thank you for reading!

77 Best Essay Examples on International Marketing

Managing Risk in US International Business in Ghana

Risks that our company will have to manage in order to ensure its success include political and economic risks, distance and communication, risks posed by the currency and exchange rates and risks due to legal, [...]
  • Pages: 3
  • Words: 840

Managing Hospitality in the International Context

Daniels and Radebaugh defined the International business environment "as the environments in different countries with factors that are exogenous to the domestic environment and influence business operations and decision of a firm".
  • Pages: 4
  • Words: 1136

TATA Steel Product: Export Promotion

All through that year as many other steel exporters dealt on loses Tata steel was more EVA positive, their earning per share was recorded to have improved by 153% over the economic down turn experienced [...]
  • Pages: 3
  • Words: 1138

International Business in Argentina and Singapore

The main languages used in Singapore include Chinese and a variety of Chinese dialects which form the predominant language, English which is used mainly for international business and administration and Malay which is the official [...]
  • Pages: 4
  • Words: 1311

Pinkberry Company’s Entry in Ireland

To properly understand the implication of these factors on the entry of Pinkberry in Ireland, we would apply the PEST framework to identify the market environment of this country.
  • Pages: 5
  • Words: 1365

DFS Expansion in India

The firm would also learn less about the foreign market in terms of consumer requirements, distribution methods, advertising campaigns among others by not operating actively in the new market hence it would be difficult for [...]
  • Pages: 2
  • Words: 693

Market Size in Russia and Competitive Environment

This is a clear sign that the market is in constant expansion not only in number of people becoming active market participants, consumers, but also in the sectors they require to be served. These are [...]
  • Pages: 5
  • Words: 1395

UK Company Engaged in International Business

Inflation and lack or poor distribution channels of their services including poor public relations among their clients has mostly affected MEC International MEC international has put forth combination of unique expertise and skills by closely [...]
  • Pages: 2
  • Words: 542

The Occurrence of Multinational Corporations

The multinational concept is based on the characteristics of each national market, in regards of which the adaptation of the marketing to the conditions of each market is necessary.
  • Pages: 6
  • Words: 1589

The Islamic Hijab and International Marketing

In the future, Middle Eastern manufacturers of Halal clothing and the hijab for puritan women are likely to focus on the collections offered at democratic prices and target them for Africa's developing markets.
  • Pages: 4
  • Words: 1369

Ornamental Fancy Style in China and Australia Market

For the purposes of storing the ornamental goldfish imported from China, the warehouses should conform to the set of criteria. As the ornamental goldfish will be imported to Australia from China, the problem of transportation [...]
  • Pages: 3
  • Words: 871

International Management. Global Sourcing

Since the retailing company in question is involved in global sourcing, it needs to streamline its processes to ensure better integration of all the participants.
  • Pages: 5
  • Words: 1412

Business and Culture in the Asia Pacific Region

The rise of Globalization, as socio-economical concept, resulted in creating a situation when more and more people begin to think of humanity as something homogeneous, which in its turn, prompts them to conclude that cultural [...]
  • Pages: 9
  • Words: 3300

Supply and Demand Elasticity and Global Price of Corn

The issues related to the global market of corn stay one of the most essential among the global economic matters, as the corn market is closely related to the issues of global welfare, ethanol production, [...]
  • Pages: 11
  • Words: 2809

Marketability of Pakistani Business Ventures

In the same vein, the variant LEPEST will demand that the analyst reads carefully the legal, the economic, the political, the environmental, the social and the technological underpinnings as a country's macro-environmental factors.
  • Pages: 3
  • Words: 1131

Tsingtao Brewery: International Marketing Plan

The supervision of Chinese for the brewery is under the Nationalist Government in Nanjing but this lasted only until the 1949 because the People's Republic of China was established and the company became an enterprise [...]
  • Pages: 9
  • Words: 2820

Commerce Between the United States and Other Countries

The relationships between the United States and other countries, especially the developing ones, can be characterized as the relationships between the advertiser and the would-be customer or probably it would be better to say, the [...]
  • Pages: 3
  • Words: 893

Company A: Major Cross-Cultural Issues in China

Automobile industries are highly developed in China due to the economic development in the country. Cultural differences between the parties involved in business relation always creates challenging business environment."In the Chinese business world, contacts are [...]
  • Pages: 5
  • Words: 1424

Company Ltd, Hong Kong: Ukraine Market Research

In this report we have targeted Ukraine for our research with detailed background of the country and market analysis. The major findings in this report are: Ukraine watch industry is booming for several years.
  • Pages: 16
  • Words: 4809

Import McDonald’s to Mongolia

McDonald's will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual [...]
  • Pages: 3
  • Words: 927

AMD Company: Strategy and SWOT Analysis

Research and Development are not only required to remain with the times, but it also provides an opportunity to the company to go in for product differentiation.
  • Pages: 6
  • Words: 1492

Global Marketing Plans in International Companies

One of the main instruments of planning process is marketing plan, which helps define the goals and objectives of international company, research the situation in the current environment and ensure that company will succeed in [...]
  • Pages: 13
  • Words: 3565

International Dairy Queens Stores: Approach to the Markets

In this case International Dairy Queen is not affected; however, the economic conditions will influence pricing of International Dairy Queen Products. The goal of International Dairy Queen seems to be penetrating the market in Dubai.
  • Pages: 5
  • Words: 1427

Nokia Financial Services: International Marketing

These technologies involve the techniques of customer care and communication, thus the customers have the great opportunity to share their complaints and propositions with the company, and it is known, that the ability to share [...]
  • Pages: 2
  • Words: 517

Country Analysis: South Africa

South Africa is well known for its wine industry global and it is among the top countries in the wine industry in the world.
  • Pages: 10
  • Words: 2809

South Korea Marketing Audit Analysis

South Korea is a newly industrialized country with a GDP of about 897 billion dollars, most of the people in South Korea depend on agriculture for their survival and due to industrialization they have in [...]
  • Pages: 3
  • Words: 1657

Marketing and Planning in the Global Environment

In contrast to the attributes available to the local firms, a global corporation attains a number of higher-degree advantages related to marketing, production, research and development, finance, and promotion.
  • Pages: 3
  • Words: 865

Global Marketing. National Audit

The Communist Party of Vietnam is struggling to adapt to the principles of a market econ omy, and the layers of bureaucracy, built up over decades of communist rule slow the pace of change.
  • Pages: 9
  • Words: 2344

Global Marketing and National Audit

The structure of the foreign subsidy will be: a general manager on the top who coordinates the work of the division and reported to the main office.
  • Pages: 12
  • Words: 2692

Global Marketing. Segmentation and Targeting

For example, if the segmentation is being done for the retail sector, then the segmentation process might involve classifying the customers on the basis of goods and commodities being purchased, number of visits to the [...]
  • Pages: 3
  • Words: 902

Baltika: International Marketing Strategy

However, the alcoholic beer market in Russia has tremendous potential, and in order to achieve success, Baltika needs to appeal to the local consumer by its fresh approach to beer and innovative marketing through cultural [...]
  • Pages: 11
  • Words: 3229

Ocean Park Hong Kong in the Philippines

Despite the fact that the number of visitors to Hong Kong outweighs that of the Philippines by close to ten times, the majority of visitors to the latter are on vacation and, thus, are looking [...]
  • Pages: 2
  • Words: 674

International Business: A Managerial Perspective

One of the most important aspects to take into consideration with respect to international business is the company's international competitiveness. Finally, there is a highly significant factor to take into consideration when starting international cooperation, [...]
  • Pages: 2
  • Words: 283

Lenovo Company’s Liability of Emergingness

In the case of business organizations that operate in foreign locations, both the liabilities of foreignness and emergingness can be transformed into assets of emergingness by lowering the cost of operation and expanding production.
  • Pages: 3
  • Words: 834

International Global Business Management

Business negotiators in the United States and the European Union have stated that the keiretsu system prohibits the entrance of foreign goods and businesses into the Japanese market.
  • Pages: 3
  • Words: 882

Aspects of Doing Business Across National Borders

There is always a great difference in terms of planning, strategies, and the general management of a global business when compared to domestic management. The management of a global business is very demanding compared to [...]
  • Pages: 16
  • Words: 1112

International Marketing Strategies Implementation

The companies engaged in international marketing, involve the use of one or more marketing mix across global boundaries; this requires the company to establish amenities all over the world and coordinate marketing strategies globally.
  • Pages: 1
  • Words: 339

Culture and Entry Modes into the European Union

Additionally, the authors look into the fresh ways for defining cultures, and how to augment the accuracy of cultural models. This means the government will have to cut loose a massive working population from its [...]
  • Pages: 10
  • Words: 529

Airbnb Consumers’ Choices in the Chinese Market

They are designed to identify factors influencing the company's business performance in the Chinese market, to understand the nature of relationships that exist between factors affecting its consumer choices as well as the company's performance, [...]
  • Pages: 31
  • Words: 14951

Multinational Enterprises’ Sales and Marketing

In addressing the unique needs of the consumer in different localities for the subsidiaries of a MNE, the management board studies the consumer preferences as well as needs in the market.
  • Pages: 11
  • Words: 3204

Global Marketing Activities

In this paper, the theories developed by Hofstede, Schwartz, and the GLOBE researchers will be compared and analysed for a proper application to marketing activities for the Barbie toy in Qatar and the USA and [...]
  • Pages: 10
  • Words: 2810

International Business in Non-Western Countries

Creating production platforms in low-wage countries is a mutually beneficial agreement, as the countries in question receive workplaces and payments, while the producers save money on labor and have the opportunity to reduce the price [...]
  • Pages: 4
  • Words: 1130

Renaissance Services Company’s Internalization

Samir Fancy is the founder and CEO of this company and has an impeccable academic and professional background in finance and accounting, and this is believed to be the driving force that pushes him to [...]
  • Pages: 8
  • Words: 2213

Freeways Aviation Parts Inc.’s Joint Ventures

The company has become a major supplier of aircraft parts to major airlines in the GCC countries for the past four decades, and as a result, it has created a brand of quality for itself [...]
  • Pages: 7
  • Words: 1928

Vodafone Company’s Operations in Brazil and India

This means that the human resource management team should develop a training program for employees to know how to act in the new environment and to interact with people around them so that their relations [...]
  • Pages: 2
  • Words: 563

Vodafone Company’s Expansion into Brazil and India

This discussion will focus on some of the risks of doing business in Brazil and India with reference to Vodafone. At the same time, the tax system in Brazil is sophisticated and prone to incidences [...]
  • Pages: 3
  • Words: 2325

Trinidad and Tobago for International Business

Trinidad and Tobago is a country in South America that has a population that is diverse in terms of ethnicity. Trinidad and Tobago are one of the wealthiest countries in Latin America, but the recent [...]
  • Pages: 8
  • Words: 2238

International Marketing Decisions: Culture Significance

This paper investigates the significance of culture in the international marketing using the cultural differentials between the UK and other parts of the globe to advise marketers on the best ways to market their products [...]
  • Pages: 5
  • Words: 1553

The UAE Pearl Company in England vs. Sweden

The company's objective is to become the largest date and dates products exporter in the world. Europe, specifically the European Union, is a significant market for the exporters of dates and its products.
  • Pages: 13
  • Words: 3685

Cultural Barriers in Multinational Corporations

The purpose of this paper is to discuss cultural barriers that can be faced by multinational corporations and develop a strategy for the company that plans the global expansion in order to address these problems.
  • Pages: 2
  • Words: 627

Overseas Expansion, Its Ups and Downs

Among the main disadvantages a business is likely to face expanding overseas there are the greater need for the new staff and for more complex hiring strategy, the gap between the launch of new branches [...]
  • Pages: 8
  • Words: 2210

Aldi Süd Company: Tactical International Marketing Plan

This marketing plan presents international marketing and sales for Aldi S d, the German hard discounter retailer that intends to enter the Italian market because of the declining consumer power in Italy that has created [...]
  • Pages: 22
  • Words: 4362

Multinational Firms in Saudi Arabia: Risk Perceptions

Considering the fact that newer business strategies are developed and the level of competition has increased recently due to growing interest in entrepreneurship and international collaboration, it is necessary to assume that it has become [...]
  • Pages: 7
  • Words: 2026

Benchmarking International Perspective

The method is applied to discover the organization's competence level in comparison to similar competitors within the same market. Change in the environment to foreign countries would require a wealth of changes within the whole [...]
  • Pages: 2
  • Words: 694

Luxury Market in Nigeria and International Brands

The reason for this is due to the relative absence of luxury fashion brands within the country which causes the local buyer to either resort to utilising purchasing services or going abroad to buy the [...]
  • Pages: 83
  • Words: 21708

International Marketing – Skyland Trading Company

Transport would not be a problem while both transporting the commodities from UAE to Kenya and even movement of the products within the country as the transport system in the country is good enough to [...]
  • Pages: 10
  • Words: 3227

Blendworth Strategic Management Plan

Trends in the market After evaluating the internal and external environment of the business, the following trends are expected in the future: There will be increased competition from both the local and international firms as [...]
  • Pages: 5
  • Words: 1394

International Opportunities for Small Firms

In fact, the opening of the global market to all firms including the small and medium sized has been brought about by many factors particularly the development in the information communication technology.
  • Pages: 7
  • Words: 2000

International Marketing

The objective of producing safe vehicles is the tool that the company intends on using to make Toyota the best automobile brand in the coming days.
  • Pages: 13
  • Words: 3608

Green marketing

Sustainable development follows the value chain from the product manufacturer to customer and proceeds up to the final stage of disposal of products and handling of materials in the processes of lifecycles.
  • Pages: 10
  • Words: 2849

Coca Cola Company Marketing

The objective of broadening the scope of the Cola brands is aimed at ensuring that this firm would be in a position to introduce new competitive fronts that would counter the effect of new market [...]
  • Pages: 10
  • Words: 2769

Marketing systems

In order to understand the link between marketing systems and macro marketing, one needs to comprehend the meanings and reviews on both marketing systems and macro marketing, independently.
  • Pages: 11
  • Words: 2936

Global Marketing

The aim of this report was to evaluate appropriate global marketing strategies that can be adopted by firms undertaking operations in a South East Asian market.
  • Pages: 8
  • Words: 2200

Starbuck’s strategic plan

Due to its profitability and a positive forecast in revenues, the company has implemented some expansion plans of the company as the coffee market continues to grow both in its current market and other new [...]
  • Pages: 3
  • Words: 900

International Market Entry Strategies

Besides, the international market can also attract consumers from the adjacent countries, thereby widening the marketing portfolio further Nonetheless, this form of direct investment is underpinned by one main challenge in the sense that the [...]
  • Pages: 18
  • Words: 5410

The BMW Efficient Dynamics Marketing

The relationship between the end user and the maker must be understood in order to incorporate purpose and the symbolic denotation of the new BMW model.
  • Pages: 7
  • Words: 1967

Subway Marketing Strategy

Products are divided into different sizes to cater for the economic welfare of the people thus the well to do and the less fortunate in the society are accommodated.
  • Pages: 7
  • Words: 2876

Wine Marketing Strategy

It is based on this that this marketing campaign will focus on the development of an effective online social media platform and E-commerce platform which utilizes different strategies of promotion in order to promote English [...]
  • Pages: 16
  • Words: 4879

Zucker Bakers Marketing Strategies

The company's website has a welcoming interface where customers are attracted to the pictures of the products. The owner of this company and also a chef, Zohar Zohar, has a mission of keeping the family [...]
  • Pages: 5
  • Words: 1388

Retail Services Marketing: McDonalds

In line with this, the organization has numerous chains of restaurants all over the world and this makes it easy for it to reach out to consumers.
  • Pages: 5
  • Words: 1375

Marketing Mix adjustment strategies

The industry attributed this to "rising costs of sugar products and due to the increase of share premium in the leading toffees company, Arcor". This strategy allows every segment of the market to feel the [...]
  • Pages: 18
  • Words: 2727

International Marketing and Its Challenges

The purpose of this analysis is to help readers establish more about international marketing and to learn on some of the challenges that this type of market is subjected to.
  • Pages: 5
  • Words: 1373

The marketing strategies of Sony and Samsung

The Sony Corporation on the other hand is a conglomerate of several media and electronic companies that specialize in the electronic business unit and the entertainment industry as a whole.
  • Pages: 9
  • Words: 2666

Alluring 5.4 Billion New Customers

The Hewlett- Packard Company, in order to sell their digital camera, printer and solar battery charger to an economically backward people in the remote villages of Andhra Pradesh in India, adopted a new strategy, not [...]
  • Pages: 4
  • Words: 1273

International Marketing Research

The factors to consider when examining the consumer behavior and response include the product itself, price of the product, the location of the customer as well as the promotion method of the product.
  • Pages: 9
  • Words: 2136

Starbucks in the UAE – Distribution Strategy

The United Arab Emirates is one of the markets of Starbuck's coffee and coffee products. In addition, the UAE is located in the desert, which makes it difficult for coffee companies to market and distribute [...]
  • Pages: 3
  • Words: 815

Marketing Strategies-Emirates Airline

The occupancy rates of passengers in the carrier have reduced, and this has had an effect on the airline's revenues in the short term. The airline has managed to become elastic to the changes in [...]
  • Pages: 3
  • Words: 859

International Marketing

The marketing strategies of the company in Kenya aim assisting the organization to maintain leadership in the market due to the low population and stiff competition.
  • Pages: 9
  • Words: 2444

Toyota Marketing Strategies

The many reasons that led to the success of the Prius need an analysis hence this paper will discuss the macro environmental factors that have affected the marketing of Prius as well as hybrid marketing [...]
  • Pages: 4
  • Words: 1284