International Marketing Topics & Essay Examples

International Marketing Topics & Essay Examples

In today’s interconnected world, globalization is a priority for every large corporation. Thus, international marketing has become essential as it allows a business to grow across borders. Franchising, licensing, joint ventures, as well as export and foreign investment are all examples of what falls under this umbrella term. Creating better opportunities for companies despite cultural and societal differences is the goal. If you have to write an international marketing essay, the best place to start would be the definitions. Our team has explored them here.

Sometimes, the concepts of global marketing and international marketing are used interchangeably. However, there are some crucial differences between the terms:

Global marketing refers to the whole world as the designated marketplace. The products remain identical globally, with no differences from country to country. For example, global marketing would be utilized by technological companies, such as Samsung. Their products are identical everywhere in the world.

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Meanwhile, restaurant chains in particular often rely on international marketing since it is country-specific. The target of such a campaign would be a specific country or even region. For example, Starbucks has menu items restricted to one country to better cater to local markets.

Below, we have listed tips that will guide you in writing your academic paper. You can also find international marketing topic ideas for your paper. Finally, don’t forget to check out free sample essays at the bottom of the page.

Global Marketing Essay: How to Write?

To make sure that your international marketing paper is the best it could be, check the tips in this section.

To compose a great essay, try following the steps below:

  1. Take time choosing the right topic for you. Your writing process will become significantly easier if you find an idea that is interesting to you personally. With international marketing, try going for something current and relevant. Staying up to date with new marketing strategies will be beneficial in the long run.
  2. Study your guidelines carefully. Once you have settled on a topic, take the time to go over it. Double-check what is required of you before you begin writing. Ensure that you are following all the assignment guidelines precisely.
  3. Write down the thesis statement before anything else. Your thesis is the main point you are trying to make. Formulate what you are trying to discuss before you start your research. This will narrow down your focus and will allow you to concentrate on what’s crucial. Besides, our thesis generator can do this for you!
  4. Add a hook to your introduction and fill it with context. The more you establish from the start, the less context you will need to provide later. Introduce the key details that your audience must know before reading the rest. Catch their attention with a hook. It can be related to ongoing events or surprise your audience.
  5. Examine the topic in three paragraphs. A narrow idea can be good. Yet, you still have to write at least three body paragraphs on it. This is the bare minimum standard for opening up an idea in-depth. Remember to stay on track and write only relevant information.
  6. Restate your thesis in your conclusion. Another crucial element of any essay is its conclusion. It should reflect what you have stated in your thesis and add something to it. Plus, it should provide a summary of your findings. Don’t introduce any new information in this part of your paper.
  7. Double-check and revise your reference list. When you are done writing, make sure your international marketing research is cited accordingly. Ideally, you should note down your references as you go along. Proofread and edit the rest of the paper as well.

15 International Marketing Topics: Best Ideas

When writing any academic work, the selection of a topic is the first step. You can try using our random topic generator – it will give you a completely new idea automatically. Or you can look at our list of 15 international marketing topics for research papers or essays.

  1. Social and cultural influences that businesses must consider before entering the Indian market.
  2. An analysis of the international niche marketing strategies for medium and small enterprises.
  3. Oreo – a case study of challenges and failures in the Chinese market.
  4. An examination of research strategies and design for international marketing in global corporations.
  5. The role of social media marketing management in today’s world.
  6. The benefits and drawbacks of standardization in fast food marketing strategies.
  7. How to predict customer behavior in a foreign market?
  8. What is the role of international relations in world trading patterns and barriers?
  9. How McDonald’s utilizes marketing mix in its entry to new markets.
  10. Ways of determining the price for international market economies.
  11. The rules of law and ethics: their impact on the development of international marketing in the last two decades.
  12. What are the benefits of global marketing for smaller businesses?
  13. Reasons behind the development of the Free Trade Area of the Americas.
  14. An analysis of Apple’s product adaptation strategy.
  15. Henry Ford’s strategies – a study of the genius marketing manager.

We hope that you found this article useful. Below, you will find international marketing essay examples that you can browse through. Thank you for reading!

194 International Marketing Essay Examples

Dyson Company’s Marketing Strategy

The proposal is part of a larger marketing plan to expand the company's North American business, given that its operations are mostly domiciled in the United Kingdom and Europe.
  • Pages: 18
  • Words: 4925

The marketing strategies of Sony and Samsung

The Sony Corporation on the other hand is a conglomerate of several media and electronic companies that specialize in the electronic business unit and the entertainment industry as a whole.
  • Pages: 10
  • Words: 2703

Luxury Market in Nigeria and International Brands

The reason for this is due to the relative absence of luxury fashion brands within the country which causes the local buyer to either resort to utilising purchasing services or going abroad to buy the [...]
  • Pages: 83
  • Words: 21708
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International Market Entry Strategies

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Besides, the international market can also attract consumers from the adjacent countries, thereby widening the marketing portfolio further Nonetheless, this form of direct investment is underpinned by one main challenge in the sense that the [...]
  • Pages: 18
  • Words: 5410

International Marketing and Its Challenges

The purpose of this analysis is to help readers establish more about international marketing and to learn on some of the challenges that this type of market is subjected to.
  • Pages: 5
  • Words: 1373

Subway Marketing Strategy

Products are divided into different sizes to cater for the economic welfare of the people thus the well to do and the less fortunate in the society are accommodated.
  • Pages: 7
  • Words: 2876

Starbucks in the UAE – Distribution Strategy

The United Arab Emirates is one of the markets of Starbuck's coffee and coffee products. In addition, the UAE is located in the desert, which makes it difficult for coffee companies to market and distribute [...]
  • Pages: 3
  • Words: 815

Starbuck’s Strategic Plan

Due to its profitability and a positive forecast in revenues, the company has implemented some expansion plans of the company as the coffee market continues to grow both in its current market and other new [...]
  • Pages: 3
  • Words: 900
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Entering the Indian Market: The Risks That Tesla Faces

Park and Shapira assert that "...while the risk is the probability of losing or winning the gain in an investment, uncertainty means that the future events are unknown". Fire outbreak is the third biggest risk [...]
  • Pages: 9
  • Words: 3302

Retail Services Marketing: McDonalds

In line with this, the organization has numerous chains of restaurants all over the world and this makes it easy for it to reach out to consumers.
  • Pages: 5
  • Words: 1375

Green marketing

Sustainable development follows the value chain from the product manufacturer to customer and proceeds up to the final stage of disposal of products and handling of materials in the processes of lifecycles.
  • Pages: 10
  • Words: 2849

Coca Cola Company Marketing

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The objective of broadening the scope of the Cola brands is aimed at ensuring that this firm would be in a position to introduce new competitive fronts that would counter the effect of new market [...]
  • Pages: 10
  • Words: 2769

Starbucks Company Entering New Iceland Market

At the beginning of the development of the company's strategy for entering a new market, it is necessary to create a new version of the brand for a new segment of consumers.
  • Pages: 3
  • Words: 940
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Tsingtao Brewery: International Marketing Plan

The supervision of Chinese for the brewery is under the Nationalist Government in Nanjing but this lasted only until the 1949 because the People's Republic of China was established and the company became an enterprise [...]
  • Pages: 9
  • Words: 2820

Marketing Mix adjustment strategies

The industry attributed this to "rising costs of sugar products and due to the increase of share premium in the leading toffees company, Arcor". This strategy allows every segment of the market to feel the [...]
  • Pages: 18
  • Words: 2727

Market Skimming and Penetration Pricing

Alternatively, organizations can set lower initial pricing to attract more customers, share a taste of the product or service, and then gradually increase the price after gaining market recognition and building a customer base.
  • Pages: 1
  • Words: 330

Import McDonald’s to Mongolia

McDonald's will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual [...]
  • Pages: 3
  • Words: 927
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Overseas Expansion, Its Ups and Downs

Among the main disadvantages a business is likely to face expanding overseas there are the greater need for the new staff and for more complex hiring strategy, the gap between the launch of new branches [...]
  • Pages: 8
  • Words: 2210

The BMW Efficient Dynamics Marketing

The relationship between the end user and the maker must be understood in order to incorporate purpose and the symbolic denotation of the new BMW model.
  • Pages: 7
  • Words: 1967

Supply and Demand Elasticity and Global Price of Corn

The issues related to the global market of corn stay one of the most essential among the global economic matters, as the corn market is closely related to the issues of global welfare, ethanol production, [...]
  • Pages: 11
  • Words: 2809

International Dairy Queens Stores: Approach to the Markets

In this case International Dairy Queen is not affected; however, the economic conditions will influence pricing of International Dairy Queen Products. The goal of International Dairy Queen seems to be penetrating the market in Dubai.
  • Pages: 5
  • Words: 1427

Trinidad and Tobago for International Business

Trinidad and Tobago is a country in South America that has a population that is diverse in terms of ethnicity. Trinidad and Tobago are one of the wealthiest countries in Latin America, but the recent [...]
  • Pages: 8
  • Words: 2238

International Marketing Research

The factors to consider when examining the consumer behavior and response include the product itself, price of the product, the location of the customer as well as the promotion method of the product.
  • Pages: 9
  • Words: 2136
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International Marketing of Premium Jewelry

Consequently, the objectives include the identification of the research steps and the collection of valuable data to ensure the international response to the product.
  • Pages: 1
  • Words: 336

Tesla’s Quality Control for Expansion to China

Tesla has had to confront some issues with the quality of its batteries in the Chinese market. To take care of quality problems, Tesla ought to give precedence to safety and quality in its vehicles [...]
  • Pages: 2
  • Words: 686
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The Online Market in China: Entering Plan

Considering the topic of how to enter the Chinese online market, Russian investors and businessmen should study certain subtleties of the local mentality and popular applications among consumers.
  • Pages: 1
  • Words: 490

Licensing and Franchising in Business Management

On the contrary, franchising requires the franchisor to authorize a franchisee to use a process, brand name, and business model for a certain feel to do business. Franchising requires the franchiser to offer complete support [...]
  • Pages: 2
  • Words: 599

Cultural Adaptations in International Business

When the product aligns with the expectations of the local culture, it is likely to penetrate the market easily. For a brand to successfully adapt to the international market without losing its identity, it is [...]
  • Pages: 3
  • Words: 958

The Starbucks Firm’s Expansion Problems in China

Instead of making the management of Starbucks in China only consist of the U.S.employees, the company's leaders chose to combine the managers and allow Chinese managers to make important decisions and rule the business.
  • Pages: 2
  • Words: 586

The Harvey Norman Firm’s International Expansion

In this sense, it is assumed that France, a country of the European Union, will be the most appropriate choice for Harvey Norman, given the competitive advantage of the business and growing IT retailing industry [...]
  • Pages: 6
  • Words: 1777

Nissan Motors Entering the International Market

Thus, a lack of IHRM strategies for using and managing these skill sets and knowledge to build a competitive advantage is another challenge for NM's entry into the international environment.
  • Pages: 4
  • Words: 1215
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The Danone Firm’s Return to the Chinese Market

Fourthly, Danone should organize a competent product promotion strategy in such a way as not to compete with the products of joint companies in the Chinese market. However, it will not let down the trust [...]
  • Pages: 1
  • Words: 289

How Danone Can Reenter the Chinese Market

There are three basic strategies for entering the Chinese market, including exporting through a Hong Kong intermediary, distributing through direct channels in China, and forming a joint venture. For Danone, it is feasible to emphasize [...]
  • Pages: 1
  • Words: 351

United Parcel Service in India

Due to the war, UPS continued to provide services and expanded its retail forms of transport to customers relocating to the outskirts from urban centers.
  • Pages: 6
  • Words: 1679
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Patchi Premium Chocolate: Exporting to China

In fact, in the fallout of the COVID-19 pandemic, the trends of international business operations have shifted. Patchi aims at securing a solid position in the premium segment of the overall chocolate and candy market.
  • Pages: 9
  • Words: 2117

Toyota Motor Manufacturing UK Entering the UAE

One of the company's core products is Corolla Hybrid because it offers outstanding value to the customers in the market. The economic environment is a critical aspect of the analysis of the UAE.
  • Pages: 11
  • Words: 3609

Chile’s Market Analysis for a US Company

The scope of the analysis includes the geopolitical analysis of the country, the socio-cultural impact of Chile, as well as the economic and market competitive analysis of the chosen industry.
  • Pages: 15
  • Words: 4120

McDonald’s in the International Fast Food Market

In her article, Visard discusses the current position of McDonald's in the international fast food market and the food chain's most recent attempts to adapt its resource spending and product positioning strategies during the ongoing [...]
  • Pages: 1
  • Words: 298

Internet and Globalization Effects on Marketing

The first strategy is determining the best category of online retailing in order to make every marketing strategy successful. The marketer should ensure the availed information for online services or goods is easy to read.
  • Pages: 2
  • Words: 576
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European Business Environment Scanning

From the perspective of the specifics of the business process, market participants can pay attention to wide environmental factors that determine the nuances of production, marketing, and other processes in the European environment.
  • Pages: 2
  • Words: 565

Taking Tsingtao Beer to Thailand

The beer market in Thailand has several international brands such as Carlsberg this shows that the market welcomes foreign beer brands.
  • Pages: 20
  • Words: 814
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Peugeot: Global Value Chains in Turbulent Times

The process of selecting the best transaction model to use as the appropriate foreign market entry strategy for a company should be of critical importance to businesses because it influences the processes of implementing and [...]
  • Pages: 11
  • Words: 3020

Strategic Marketing Plan for Globalization Move

The company's strong position in the domestic market and the availability of resources to enter the Chinese market allow for the decisive transition of the company to international marketing.
  • Pages: 6
  • Words: 1641

Foreign Market Entry for India

The purpose of this organisation has been to identify, promote and engage in evidence-based activities to meet the demands of all industries and companies whose business models revolve around aluminium in the Persian Gulf.
  • Pages: 10
  • Words: 3095

Global Marketing Plan for the Organization

Talking about the possible countries for globalization, it is essential to consider the rate of globalization of a particular nation and the demand for the products that an organization sells.
  • Pages: 2
  • Words: 620
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Unilever PLC International Finance Project

Selling of detergents in the North East region of Brazil by Unilever remains a challenge, calling for the adoption of an international business method that will help capture the North East market.
  • Pages: 7
  • Words: 1947
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Mergers: Merger Process Issues

In order for a merger to succeed, organizational cultures of the companies involved have to be consistent. The greater the extent to which cultures of merging companies differ, the higher the chances of succession failure.
  • Pages: 2
  • Words: 254

Coal India Limited and Store Norske

Given that Coal India Limited is a listed company, the acquisition will be subject to controls by the Securities and Exchange of India.
  • Pages: 8
  • Words: 2187

Acquisition of ACME: Challenges the Company Faced

Despite having undertaken the acquisition of the Company, JEL has the chance of continuing with the sale of its products in the ACME market due to the existence of a ready network of the vendors [...]
  • Pages: 2
  • Words: 901

ACME International Expansion Program

ACME is a very potential company that has the biggest opportunity of expanding its business in the overseas markets and for this to be attained a critical analysis of the business environment in the countries [...]
  • Pages: 4
  • Words: 1348

China and India in Emerging Healthcare Markets

In regard to issues of changing world order, and to the resurgence of regionalism, in particular, these countries throw some doubt upon the ability of the mainstream to capture fully the complex nature and dynamics [...]
  • Pages: 4
  • Words: 1222

Maintaining the Partnership

The partnership with the supplier from China should continue in view of the value of this affiliation and the potential to change the operating regime.
  • Pages: 3
  • Words: 586

Panera Bread Store and Bangkok Infrastructure

As Panera Bread is a chain of bakery-cafes, it is reliant on transportation and infrastructure to deliver fresh produce daily to supply the bakeries with the necessary goods to keep the production of fresh baked [...]
  • Pages: 1
  • Words: 351
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Panera Bread Opens a Store in Bangkok, Thailand

Therefore, to achieve financial stability and success in the foreign restaurant business sphere, such a representative of Western cuisine as Panera needs to determine the promotion goals and develop an appropriate strategy. Appealing to the [...]
  • Pages: 3
  • Words: 876

A Cross-Country Investigation of Consumer Animosity

Cher-Min Fong, Chun-Ling Lee, and Yunzhou Du are motivated to find out how the selection of the entry mode influences the launch of the product in a host country. The main theoretical underpinnings of the [...]
  • Pages: 2
  • Words: 676

How MNCs Uncertainty Shapes MNCs Strategy

It means that the strategy that a multinational corporation uses to enter the United States market may not be effective when entering the Japanese or Indian market.
  • Pages: 9
  • Words: 2481
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Managing Risk in US International Business in Ghana

Risks that our company will have to manage in order to ensure its success include political and economic risks, distance and communication, risks posed by the currency and exchange rates and risks due to legal, [...]
  • Pages: 3
  • Words: 840

Managing Hospitality in the International Context

Daniels and Radebaugh defined the International business environment "as the environments in different countries with factors that are exogenous to the domestic environment and influence business operations and decision of a firm".
  • Pages: 4
  • Words: 1136

TATA Steel Product: Export Promotion

All through that year as many other steel exporters dealt on loses Tata steel was more EVA positive, their earning per share was recorded to have improved by 153% over the economic down turn experienced [...]
  • Pages: 3
  • Words: 1138

International Business in Argentina and Singapore

The main languages used in Singapore include Chinese and a variety of Chinese dialects which form the predominant language, English which is used mainly for international business and administration and Malay which is the official [...]
  • Pages: 4
  • Words: 1311

Pinkberry Company’s Entry in Ireland

To properly understand the implication of these factors on the entry of Pinkberry in Ireland, we would apply the PEST framework to identify the market environment of this country.
  • Pages: 5
  • Words: 1365
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DFS Expansion in India

The firm would also learn less about the foreign market in terms of consumer requirements, distribution methods, advertising campaigns among others by not operating actively in the new market hence it would be difficult for [...]
  • Pages: 2
  • Words: 693

Market Size in Russia and Competitive Environment

This is a clear sign that the market is in constant expansion not only in number of people becoming active market participants, consumers, but also in the sectors they require to be served. These are [...]
  • Pages: 5
  • Words: 1395

UK Company Engaged in International Business

Inflation and lack or poor distribution channels of their services including poor public relations among their clients has mostly affected MEC International MEC international has put forth combination of unique expertise and skills by closely [...]
  • Pages: 2
  • Words: 542
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The Occurrence of Multinational Corporations

The multinational concept is based on the characteristics of each national market, in regards of which the adaptation of the marketing to the conditions of each market is necessary.
  • Pages: 6
  • Words: 1589

The Islamic Hijab and International Marketing

In the future, Middle Eastern manufacturers of Halal clothing and the hijab for puritan women are likely to focus on the collections offered at democratic prices and target them for Africa's developing markets.
  • Pages: 4
  • Words: 1369

Ornamental Fancy Style in China and Australia Market

For the purposes of storing the ornamental goldfish imported from China, the warehouses should conform to the set of criteria. As the ornamental goldfish will be imported to Australia from China, the problem of transportation [...]
  • Pages: 3
  • Words: 871

International Management. Global Sourcing

Since the retailing company in question is involved in global sourcing, it needs to streamline its processes to ensure better integration of all the participants.
  • Pages: 5
  • Words: 1412

Business and Culture in the Asia Pacific Region

The rise of Globalization, as socio-economical concept, resulted in creating a situation when more and more people begin to think of humanity as something homogeneous, which in its turn, prompts them to conclude that cultural [...]
  • Pages: 9
  • Words: 3300
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