The introduction of new products on the foreign market is a rather challenging task. It demands profound research of its nature, structure, and needs. The main task of the product manager is to implement generic marketing and product promotion. There are several strategies for the effective realization of these aspects. For example, the latest Samsung smartphone should be introduced in India. India takes third place in the world by the number of smartphone users. The Indian smartphone market grows rapidly. There is a high competition level due to the demand for this product in this country. Thus, high-quality services at adequate prices are the best stimulators for customers in India. The growth of the market is caused by technological innovations in the IT-sphere. The primary task of the efficient product manager is to make a sales forecast of the new smartphone. The most operative ways of forecasting are to analyze the sales history of a similar product, to understand the customers’ intentions and demands. Since Samsung has a stable reputation in the IT market, the latest smartphone produced by this company will provoke the interest of the consumers. An average resident of India cannot afford an expensive phone thus low cost is one of the primary criteria in their choice. More than half of smartphone owners treat access to games as one of the main advantages of these phones (Jaiswal, Sufi, & Kumar, 2015). Thus, the new advanced Samsung smartphone is a rather attractive product for Indian consumers. It creates a favorable social environment for the integration of the new product. We can conclude that smartphone is in demand in the Indian market. It facilitates the work of the new product manager in the determination of the entry strategy (Dayal-Gulati & Jain, 2010).
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The first step in introducing the new phone to the Indian customers is to interview them about the characteristic options of the product they are ready to buy this commodity. Then, analyze its characteristics and determine all the strengths and weaknesses of the product. From the global viewpoint, it is one of the best ways to introduce a new product successfully. The most advantageous features of our smartphone are its high quality and availability, so these points should become the motto of our advertising campaign. It should be one of the first stages of the product-development process. The consumers should understand clearly the functional differences between a new smartphone model and its previous version. After this, the product manager should inform the Indian customers about the distinctive features of a new model of the smartphone. It should be specified what options make it better than its analogs: battery capacity, screen size, camera resolution, and design. The fierce competition in the Indian market demands good advertisement of the product. Memorable advertisements of a new product should be everywhere: in social networks, in the streets, in the shops.
One of the main issues of product management is rapidly changing consumers’ demands. The most significant part of the campaign is to adapt the existing strategies in India. It is not difficult because there is a stable basis for the realization of Samsung products and services in India (Zahid, 2013). The main difficulty in the introduction of the latest smartphone in India is that Indian consumers do not have any information about a new model. Thus, the main goal of the product manager will be to inform the buyers. Samsung mobile phones gained wide popularity among Indian consumers, so, the image of the company in this country is favorable to succeed in the Indian market. It is the opportunity to compare the effectiveness of basic principles of marketing in India and in the USA.
Dayal-Gulati, A., & Jain, D. (2010). Winning strategies for the Indian market. Evanston, Ill.: Northwestern University Press.
Jaiswal, K. S., Sufi, S. Md., & Kumar, V. (2015). New Product Sales Forecasting in the Smart Phone Business: a Comparative Study of Present Methods.
International Journal of Innovations & Advancement in Computer Science, 4(1), 159-168.
Zahid, I. (2013). Product management. Philadelphia, Pa.: Xlibris Corp.