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Financial Marketing Essay Examples and Topics

Return on Marketing: Using Customer Equity

In more detail, the second part of the article develops the topic of research carried out on pricing models used in information and communication technologies industry and reveals nine major assumptions that drive pricing policies [...]
  • Pages: 2
  • Words: 524

Samsung Company: The Pricing Marketing Principle

Samsung is the company which is famous for its electronic products, more over it is world brand, but the pricing policy of Samsung Company is influenced by other companies and the Samsung prices also influence [...]
  • Pages: 2
  • Words: 576

Virtual Trading From End-to-End Websites

Once the value of every share of stock is strong-minded, and the number of funds desirable by the company is total, the investment banker forms an organization of broker/dealers who take on the liability of [...]
  • Pages: 2
  • Words: 660

The Role of Financial Services Marketing

Through this course, I have learned that one possible avenue of approach that can be implemented is to shift resources towards foreign markets that have not been as adversely affected by the current economic downturn [...]
  • Pages: 7
  • Words: 2007

Financial Services Marketing

In some of the course work, it was necessary to use these skills in order to answer questions. At the end of every assignment, I had to hand in my work and wait for a [...]
  • Pages: 7
  • Words: 2001

Financial Services Marketing in Business Life

This is according to the law of demand that states, "...the higher the price, the lower the demand of goods and services, and the lower the price, the higher the demand keeping all other factors [...]
  • Pages: 7
  • Words: 1948

Marketing of the Home Survival Kit: Needs and Requirements

With regard to the above-presented results, the responses to the fourth question are logical because half of the respondents were not ready for the emergencies whereas 5 of the participants considered it important to buy [...]
  • Pages: 6
  • Words: 1646

Market Auditing and Planning in Accor Group

For instance, the company can use this tool to identify the conditions in the market and the viability of expanding its luxury hotels in specific market locations that the company may consider now or in [...]
  • Pages: 9
  • Words: 2510

Marketing Design and Innovation: Smart TV’s

The marketing team of Samsung has been coordinating closely with the production unit to ensure that the design, colour, shape, and functionality of the product meet the needs of the market.
  • Pages: 17
  • Words: 4807

Individual Marketing Plan – Iclassic

The market niche position will be applied to develop quality products with desired features that can meet the needs and wants of the consumers in the market.
  • Pages: 9
  • Words: 2617

Retail Marketing of Best Buy

Most of the existing and emerging retailers are venturing into the technology field to offer computing products so as to take advantage of the advancement in technology. That is, the company stands the chance to [...]
  • Pages: 4
  • Words: 1223

Marketing Audit: Toyota

In this paper, analysis of the product and the market is covered in order to give feasible recommendations to the company.
  • Pages: 7
  • Words: 2072

International Marketing: HäagenDazs

In increasing the acceptability of the brand in Istanbul, it is important to first consider the cultural factors in the city and in the country as well since the culture of a society determines what [...]
  • Pages: 4
  • Words: 1232

International Marketing – Emerald

Due to its success in the domestic and regional market, the company is considering to exploit the opportunities in the international market.
  • Pages: 13
  • Words: 3685

Nokia Marketing

Marketing managers have the role of aligning their companies with the needs of customers; there is need to have policies that are responsive to the changes in the industry.
  • Pages: 11
  • Words: 3150

Schwinn Marketing

The study will answer questions that relate to the strengths, weaknesses, opportunities and threats of the enterprise in relation to the pricing strategy that has been adopted by the firm.
  • Pages: 2
  • Words: 571

Expedia Travel Company’s Marketing Mix

Expedia offers discounts to its customers up to 50% off for the vacation in the Caribbean and 70% for the cruise for customers who book early and regularly. A company has to identify the characteristics [...]
  • Pages: 5
  • Words: 1375

Temple Foods Marketing Plan

The reputation is a plus to the company, as individuals will associate with the good report of the company. This is because of the controlled production of the drink and before the duplication of the [...]
  • Pages: 9
  • Words: 2415

The Burberry Company Marketing

According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run.
  • Pages: 9
  • Words: 3578

Establish and adjust the marketing mix

The products that the company manufactures in the local and international plants have the company logo. The company has bargaining power over manufacturers hence has the power to give the manufacturer the standards of products [...]
  • Pages: 7
  • Words: 1979

American Marketing Association

Some of the leading professional organizations in marketing include The American Advertising Federation, the American Marketing Association, Promotional Marketing Association, Inc, the Direct Marketing Association, the Sales and Marketing Executives International, the Marketing Research Association, [...]
  • Pages: 2
  • Words: 588

Blockbuster’s Market in US

However, it must be questioned whether the sales were a result of its business model or just the sheer proliferation of its stores and the dominant position it enjoyed in the market.
  • Pages: 3
  • Words: 959

Marketing Excellence: IKEA

In the 1980s, IKEA began to expand its business operations to the United States and other parts of the European markets.
  • Pages: 5
  • Words: 1469

Assesing marketing opportunities

Below is a graphical representation of the consumer buying behavior: Figure 1: Consumer Buying Behavior Model In regard to the selected product, the consumers recognizes the need or problem.
  • Pages: 2
  • Words: 585

Marketing Opportunities for Optimum Profitability

In this case, research data can then be used to assist in securing the desired position especially in the case of a marketing manager who is seeking to be employed in any of the established [...]
  • Pages: 5
  • Words: 1446

Why I choose marketing as a career

Give an overview of the history of profession marketing over the last 100 years and the changes that may have occurred in the profession as well as their impact on the role of the profession.
  • Pages: 6
  • Words: 1724

Simulation in Marketing

The company should carry out advertising and product promotions to push the sales of the music systems but stock the items needed by the consumers.
  • Pages: 2
  • Words: 695

International Marketing Plan for Tata Nano

Figure 1: Total population of India from 2003 to 2011 Source: IndexMundi Legal System India is a promising market to the present corporate houses and the legal system of India is very flexible to the [...]
  • Pages: 20
  • Words: 5299

Concepts of marketing

This is the setting of a lower price to attract many sales in the market so as to enhance dominance in the market.
  • Pages: 2
  • Words: 617

Importance of the Marketing in Business

By and large, through the data collection the community group will be in a position to establish the truth behind the concerns on involvement in exercise by the young people.
  • Pages: 3
  • Words: 1067

The Role of Search Strategy in Marketing

In addition to that, the use of the internet played a critical role, in the modern age of computing to access information and data about the Eric Hamilton founded Hamilton Health, Inc, gym devices, similar [...]
  • Pages: 2
  • Words: 548

The Role of Marketing in Business

The main purpose of marketing is to identify the consumer of a product or service, to retain the client, and to gratify him or her.
  • Pages: 3
  • Words: 853

B2B and B2C marketing

When one is marketing in a business-to-business set up, they usually lay emphasis on the logic of the commodity or service to be traded. The marketing and buying process in a business-to-business transaction is normally [...]
  • Pages: 3
  • Words: 853

The Automobile Market in Australia

The major disadvantage for Great Wall Motors is that it does not have the facilities to produce the kind of vehicles that are in concordance with the Australian market characteristics.
  • Pages: 5
  • Words: 1515

Speedpac Company International Marketing

The company has a policy of providing better-quality services in the management and distribution of products in both the local and intercontinental market.
  • Pages: 6
  • Words: 1637

Marketing basics

Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market.
  • Pages: 4
  • Words: 1156

Marketing Myopia

Companies should understand that marketing efforts are a necessity for the product to sell since the profits are not solely on low costs of production but also on the volume of sales.
  • Pages: 2
  • Words: 569

The Role of Marketing Trends in Business

On the same note, Woodrooffe suggests that the five-year plan, millions of dollars in global marketing and carefully selected celebrities led to the success of The Avengers movie.
  • Pages: 2
  • Words: 549

Marketing: Sales Function

The sales concept in marketing is essential in the process of availing a product to customers. In setting up sales plans, the marketing mix is to be fully represented in the catering field.
  • Pages: 2
  • Words: 671