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Brand Management Essay Examples and Topics

The Success of Cheesecake Factory

In 2006 Cheesecake factory opened a second bakery in the Rocky Mount plant which handles the delivery of products for the eastern half of the United States.
  • Pages: 2
  • Words: 517

How the Johnson & Johnson Brand Is Managed?

The external environment refers to those factors that are to be found in the external environment of an organization. The economy factors on the other and refer to the conditions in the market that affect [...]
  • Pages: 4
  • Words: 1063

The Apple Company: Marketing and Branding Strategies

In the US the market segmentation process made Apple to focus mostly on customer who wanted a product that focused on email and internet surfing, music videos and DVD playing. Meanwhile they will have to [...]
  • Pages: 2
  • Words: 431

Examples of Brands and Their Characteristics

The brand values of such approach made the Starbucks well known all over the world, and the values, which are represented by such approach, are the positioning as the most trusted brand in the world.
  • Pages: 4
  • Words: 1100

HSBC, Barclays and RBS: Brand Management

Every time a particular brand is mentioned, the customers' feelings are evoked in a certain way and as a result, the image of a brand is a very big influencer in the market.
  • Pages: 3
  • Words: 1225

Brand Loyalty Is a Myth: Factors and Examples

In the marketing world, the term brand loyalty can be defined as the commitment of customers to continue using or repurchase a particular brand and this is normally portrayed by repeated buying of a good [...]
  • Pages: 2
  • Words: 980

321 Water as a Bottle With a Built-in Filter

In that regard, the identifiers of the product can be seen in the name of the brand, i.e. As the general purpose of joint venture is to "enable the organization to stand alone" its purpose [...]
  • Pages: 3
  • Words: 857

Lanvin Jewelry: French Brand Houses Identity

The designing process integrates the use of different colors due to the diversity of customer preferences. In addition, the use of different warm colors enables the customers to easily pair the necklace with other outfits.
  • Pages: 3
  • Words: 1021

How to Increase Brand Awareness

When the consumer can easily remember a product, the higher the purchase intention and the more likely the purchase of the brand.
  • Pages: 3
  • Words: 1246

Brand Community Development in E-Commerce Age

Besides, the advent of internet has helped the fast growth of brand community to evolve in many ways. Nevertheless, neither classification with the brand community nor product understanding has a major effect on customer's readiness [...]
  • Pages: 4
  • Words: 1029

BSG-ONLINE – Company Analysis

The positioning of the action on the world market is the aim to become the manufacturing leader with the observation of all the rules of professional manufacturing.
  • Pages: 10
  • Words: 2816

Maroline Couture Brand Recognisability Project

Together, the synergy of this duo has brought together femininity and chic at an affordable price. The brand is all about unique/exclusive clothes at an affordable price for the younger generation.
  • Pages: 4
  • Words: 746

Favorite Brand McDonald’s

The structure of the organization is quite large which spreads over a network of branches and that is the reason why the organization focuses a lot on marketing and promotional activities.
  • Pages: 2
  • Words: 590

Coca-Cola and Nike: Product Life-Cycle

The product life cycle is an extremely useful tool for marketing managers because, as the examples of The Coca-Cola Company and Nike show, it is universally applicable to any company and helps to anticipate the [...]
  • Pages: 2
  • Words: 569

Brand Loyalty as the Ultimate Marketing Goal

Brand Loyalty is not a very difficult concept to understand, a person becomes loyal to a brand when he/she is completely satisfied with the performance of the brand. The factor which matters the most is [...]
  • Pages: 3
  • Words: 960

CJ’s Health Foods Business Plan Proposal

Our main competition is Whole Foods and will remain to be our competition, so this will be a test of our determination and what we can provide and offer to our customers.
  • Pages: 6
  • Words: 6161

Managers in Bakers Analysis

This has been in work where by they have parties that have to work and provide what the community is in need.
  • Pages: 3
  • Words: 1048

An In-Depth Look at Cisco’s E-Supply Chain

The increase in net sales was primarily due to the recovery in the global economic environment and increase in IT spending by Cisco's enterprise and consumer customers.
  • Pages: 10
  • Words: 3495

TNT Express Case Study

Since TNT Express utilized the EFQM model, it is natural to identify issues in the business model of the company using the same perspective.
  • Pages: 12
  • Words: 2064

Lloyd Register Group Quality Improvement Tools

In basic terms, QI is possible when the output of operations, in the case of LRG, aligns with the set standard, and in instances where the two are not aligned, actions to correct the process [...]
  • Pages: 8
  • Words: 2249

Almarai SWOT Analysis

The company's distribution is one of its strongest points, and in the Kingdom of Saudi Arabia, it is handled by its fleet of chilled depots and delivery vans that supply food retailers with Almarai products.
  • Pages: 5
  • Words: 1517

PepsiCo: Analysis of Strategy and Plans

However, it is necessary to pay more attention to formulating the company's values as they are not stated clearly, and visitors refer to the company's mission and vision statements, as well as information provided on [...]
  • Pages: 6
  • Words: 1661

Brand-Building Program

Thus, the promotional events and experiences of the brand should contribute to the customer's favorable perception guaranteeing a promising reputation of the firm for its future success.
  • Pages: 2
  • Words: 583

Nike: Brand Equity and Promotional Strategies

Nike's place in the industry of sportswear and accessories is also important in discussing its brand equity. The name of the goddess that is currently in use by Nike aligns with the other campaigns that [...]
  • Pages: 10
  • Words: 2470

Customer Acquisition Tools in the Digital Market

The task of maintaining the levels of brand loyalty in customers and ensuring their engagement with brand products is one of the most challenging due to the multiple factors involved in shaping buyers' attitudes toward [...]
  • Pages: 5
  • Words: 1464

Sunsilk Strategy in the US Market

According to the ICMR report, the main purpose of Unilever to launch this brand in the US was to offer shampoo, creams, and other related products to minimize simple hair problems, for instance, it offered [...]
  • Pages: 9
  • Words: 2505

Oprah’s Website: Marketing Branding Case

First of all, there is a possibility to enroll in quite a few of Oprah Winfrey's life classes that are divided into categories and may be helpful to a variety of people who are looking [...]
  • Pages: 3
  • Words: 837

Lack of Stability of Positive Behavioral Responses

The authors of the article base their study on previous research on the positive attitudinal response in time relation to the usage of a brand and researches that proved the lack of stability of positive [...]
  • Pages: 2
  • Words: 583

Merivale Restaurant Brand and Strategies

It seems to be so easy to convince the visitors of the website to pay attention to Merivale with the chosen brand and strategy because the vast majority of customers do not like limitations set [...]
  • Pages: 3
  • Words: 913

Zodiac Cosmetics Company’s Global Media Management

For the cosmetics industry, this means that customers have a certain "limit" to the amount they are willing to pay on a particular type of makeup based on the prices that the company has allotted [...]
  • Pages: 14
  • Words: 2643

Kellogg’s Brand Management and Marketing

When we speak of a brand's personality, we are describing the way a brand expresses and represents itself. Brand personality entails past impressions of a product in the mind of a consumer1.
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The Coffee Bean & Tea Leaf Brand and Marketing

Since then, the franchise has grown in leaps and bounds becoming the oldest and the largest privately owned and family run coffee and tea company in the United States and one of the largest businesses [...]
  • Pages: 4
  • Words: 1317

Farrow and Ball Company’s Brand Audit

Farrow and Ball is a British company that manufactures and sells a variety of paints and wallpapers. Evolution and development is also a vital component of the brand, which is demonstrated by the stylistic changes [...]
  • Pages: 9
  • Words: 2577

Power Sources for Brand Management

Legitimate power refers to the status assigned to managers that give them the power to assign tasks to employees and ensure that they comply.
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  • Words: 588

Brand Audit: DXB Entertainments PJSC

The strength of this company lies in the diversity of the products it offers to its customers. The strategic location of the park in the city of Dubai is the strength of this company.
  • Pages: 20
  • Words: 5539

Farrow & Ball Company: Brand Development

Taking the existing characteristics of the company into account, one possible option for growth is to open new markets in other regions and improve the international presence of the brand.
  • Pages: 4
  • Words: 1174

Female Car Buyers: Preferences and Brand Identifying

The article, Identifying the Preferences and Brand Choices of Female Customers for Cars: A Study Conducted in Muscat Region, of Sultanate of Oman, is basically a summary of primary research conducted in the region of [...]
  • Pages: 7
  • Words: 1965

Nura Sound Company Adding a Personality to the Brand

Therefore, to enter the target segment of the global economy, Nura will need to create a strong brand strategy by establishing its brand name and cementing its image as a company offering innovative sound technology [...]
  • Pages: 5
  • Words: 1415

Accor Group’s Brand Strategy and Position

The paper explains that, while striving for a favorable position in the market, the company used mergers and acquisitions, as well as organic growth, to increase its global outreach. Thus, the re-brand strategy of Accor [...]
  • Pages: 6
  • Words: 1519

Red Bull Brand Maintaining and Enhancing

The perception held by the customers on the pre existing brand is the most significant determinant of whether the new brand will succeed in the market or not.
  • Pages: 3
  • Words: 854

Pierre Cardin Brand Equity and Popularity

Brand equity, according to Johansson and Carlson, refers to the commercial value of a given brand name that is directly attributed to the popularity of the brand other than the value of the product.
  • Pages: 5
  • Words: 1421

Oscar de la Renta Brand Awareness and Company Expansion

Creation of a boutique could present new opportunities to the company such as communicating a clear image of the brand to the customers, raising the profile of the company, opportunity to test the new product, [...]
  • Pages: 3
  • Words: 858

Nike Company as a Globalized Brand Name

The modern world could be characterized by the significant changes in the structure of the market and the main approaches towards management and development of business.
  • Pages: 10
  • Words: 2883

Social Media Usage in Business Environment

An efficient use of social media in a business environment is crucial to the productivity and viability of an enterprise as social interactions influence purchasing behavior and the overall commercial intentions of buyers.
  • Pages: 4
  • Words: 1440

Brand Positioning Understanding

The first approach, the brand-oriented construct, relies on the identity significance of the brand, which implies that the choice of a positioning strategy is determined by the values, goals, and message of the company.
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  • Words: 663

Stanford Medical Center’s Branding Issue

To use SMC's brand, the Vietnamese government will need not only to train the staff of the medical facility appropriately under the supervision of the personnel from SMC but also to report various issues, including [...]
  • Pages: 2
  • Words: 581

Kering Company’s Retail Strategy Principles

Nonetheless, an assessment of the company's brand presentation shows that it is true to its luxury brand appeal. For example, according to the company's 2016 financial report, its luxury, sports, and lifestyle segments have reported [...]
  • Pages: 8
  • Words: 2268

Gucci Brand History and Development

The positioning of the brand was the combination of aristocratic esthetics and Italian craftsmanship. The emergence of Gucci was originally associated with the need for a luxury brand in Tuscany.
  • Pages: 10
  • Words: 2798

Starbucks’ Brand Evolution and Redesign

Tools and methods have to be applied to change the behavior of the brand that would allow making service decisions that put the customer in the center of brand experience.
  • Pages: 2
  • Words: 603

Personal Brand and Career Development

The "I" brand concept suggests that the potential job candidate and career builders approach themselves as marketed goods and attempt to turn their own sets of skills and personalities into goods, wanted and attractive to [...]
  • Pages: 8
  • Words: 2214

The ‘I’ Brand in the Aerospace Sector

With my help, the organization will achieve more as I will manage my team realizing the peculiarities of the aerospace sector in Abu Dhabi and find out the best way to prepossess the customers and [...]
  • Pages: 9
  • Words: 1958

The “I” Brand, Its Mission and Audience

Although the professional analysis of the target audience and the following identification of the business counseling needs that they have are crucial to the success of the project and the development of the brand in [...]
  • Pages: 7
  • Words: 1956

I-Bank Brand Goals, Audience, Cultural Dimensions

Thus, one suggests that the appearance of I-Bank, the key mission of which is to create a positive environment for the development of national entrepreneurship, is the right decision to fit the social demand.
  • Pages: 5
  • Words: 1403

Plaza Home Health Services Brand Management

In the end, the conclusions are drawn based on the analyses, which are conducted in this essay to determine the efficiency of the marketing strategy while building the brand image of Plaza Home Health Services.
  • Pages: 5
  • Words: 1388

The Eileen Fisher Brand Repositioning

If the company uses its current brand, it would not capture most customers in the new segment because the customers would think that the same clothes for the old persons are being promoted. In addition, [...]
  • Pages: 3
  • Words: 827

General Motors Company’s Recalls Issue

Under these conditions, it is vital to analyze the issue of recalls in terms of the functioning of General Motors Company to understand the main aspects of the issue better.
  • Pages: 3
  • Words: 880

Financial Times Newspaper Brand Marketing

The Financial Times is a British newspaper that is published in London that primarily focuses on the financial market in the United Kingdom and the rest of the world.
  • Pages: 10
  • Words: 2896

Brand Management: Labeling Kern County Almonds

The packaging of the almonds can be designed using an attractive phrase containing alluring words such as 'Kern County almonds, truly raw almonds, never pasteurized'; the phrase can make the product look more attractive and [...]
  • Pages: 2
  • Words: 552

The New Application “Stop Texting and Driving App”

The application installed in the driver's smartphone will disable every function when the vehicle is in motion. The device and the application have more features in order to reduce the rate of having an accident.
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  • Words: 557

Saipo The Project Identity

The mission of Saipo Company is to provide people in developing regions with the products of the soap recycling process because of the observed lack of inexpensive hygiene products in many countries globally.
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  • Words: 547

Branding Concept Development

These are some of the few factors that resulted in the demise of Myspace and, on the other hand, led to the growth of Facebook as the leading social media website.
  • Pages: 11
  • Words: 3042

Developing a powerful service brand

In relation to this, the Banyan Tree was one of the first entities to venture to fill the gaps that had been created by the giant chains, such as Hilton.
  • Pages: 8
  • Words: 2381

Images of Success and the Prefernce for Luxury Brands

The aforementioned forms the basis of why the article hypothesises that the effects of depictions of success on consumers' expectations of success and product preference are always to be mediated by how a consumer imagines [...]
  • Pages: 5
  • Words: 1483

Performance Management in McDonald’s

The publishing of the term McJobs in the dictionaries stimulated the need for McDonald's to redefine its image through concentration on branding of employees.
  • Pages: 7
  • Words: 2079

Brand Audit of Marriott

Brand auditing is a critical outlook of a brand from different dimensions or perspectives to ensure that it is still relevant in the market, to ensure that the brand is competitive in the market and [...]
  • Pages: 3
  • Words: 1213

Brand management in small and medium enterprises

The problem of branding in majority of SME arise from the fact that numerous problems in the organization are spiced and motivated by lack of marketing expertise in the organization and due to existence of [...]
  • Pages: 10
  • Words: 2931

Analysis Report of SAMSUNG Branding

Managers of Samsung appreciate that the company is one of the leading dealers in electronic items globally. The rich are highly loyal to the brand.
  • Pages: 5
  • Words: 1389

Retail Management in UK

In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants.
  • Pages: 10
  • Words: 2714

Blendworth Brand Development Strategies

The project hopes to create awareness among the consumers of the company's products, improve the company's competitive advantages, differentiate a company's product from others and create a connection between the company and the customer.
  • Pages: 8
  • Words: 2183

Brand Management

This is because flanker brands increase the number of brands of a company. A company should consider the profitability of flanker brands prior to their launch.
  • Pages: 7
  • Words: 1869

Brand Management: Toyota Corporation Motors

Therefore, a flanker brand is basically a new product that is introduced into the market by a company in a specific market segment in adding up to the existing brand.
  • Pages: 7
  • Words: 1830

Is Social Media A Useful Tool For Brand Promotion?

The social medias are the new experience to connect people from all over the world through online presence, it turned into a charismatic feature of the marketing mix by modernising the technique of the companies [...]
  • Pages: 20
  • Words: 5392

Marketing Report of General Mills Canada Corporation

Guillen must focus on increasing the rate of purchase The company must sale to lapsed users Increasing the volumes of sales at every purchase occasion It must develop new strategies to attract non-users He must [...]
  • Pages: 10
  • Words: 2707

How Does Branding Affect Consumer Purchasing

He concluded that the choice made by consumers on the purchase of a product is dependent on the branding. Branding is the designation of terms, labels, and designs that are unique to a product.
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  • Words: 1079

Brand and Product Management

The quicker the brand awareness is executed for FMCGs, the higher the chances of the goods of a firm to attain significant sales in the market.
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  • Words: 1398

Importance of Brand Awareness: a Comparative Study

This shall be done by highlighting the importance of brand awareness, comparing the breadth and depth of brand awareness for the chosen products and analyzing the results from the survey conducted in a bid to [...]
  • Pages: 4
  • Words: 1358

SWOT Analysis Swatch Group

Focus on brand development, on the one hand, might lead to the loss of certain consumers due to the inability of the producers to predict the needs and preferences.
  • Pages: 3
  • Words: 807

Branding a Commodity

Unlike the production of FMCGs, the horticultural goods depend largely on place of production and, as a result, the terms of delivery would affect the cost-effectiveness of the product.
  • Pages: 3
  • Words: 815