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Brand Management Essay Examples and Topics

Farrow and Ball Company’s Brand Audit

Farrow and Ball is a British company that manufactures and sells a variety of paints and wallpapers. Evolution and development is also a vital component of the brand, which is demonstrated by the stylistic changes [...]

Brand Audit: DXB Entertainments PJSC

The strength of this company lies in the diversity of the products it offers to its customers. The strategic location of the park in the city of Dubai is the strength of this company.

Farrow & Ball Company: Brand Development

Taking the existing characteristics of the company into account, one possible option for growth is to open new markets in other regions and improve the international presence of the brand.

Accor Group’s Brand Strategy and Position

The paper explains that, while striving for a favorable position in the market, the company used mergers and acquisitions, as well as organic growth, to increase its global outreach. Thus, the re-brand strategy of Accor [...]

Pierre Cardin Brand Equity and Popularity

Brand equity, according to Johansson and Carlson, refers to the commercial value of a given brand name that is directly attributed to the popularity of the brand other than the value of the product.

Social Media Usage in Business Environment

An efficient use of social media in a business environment is crucial to the productivity and viability of an enterprise as social interactions influence purchasing behavior and the overall commercial intentions of buyers.

Brand Positioning Understanding

The first approach, the brand-oriented construct, relies on the identity significance of the brand, which implies that the choice of a positioning strategy is determined by the values, goals, and message of the company.

Stanford Medical Center’s Branding Issue

To use SMC's brand, the Vietnamese government will need not only to train the staff of the medical facility appropriately under the supervision of the personnel from SMC but also to report various issues, including [...]

Kering Company’s Retail Strategy Principles

Nonetheless, an assessment of the company's brand presentation shows that it is true to its luxury brand appeal. For example, according to the company's 2016 financial report, its luxury, sports, and lifestyle segments have reported [...]

Gucci Brand History and Development

The positioning of the brand was the combination of aristocratic esthetics and Italian craftsmanship. The emergence of Gucci was originally associated with the need for a luxury brand in Tuscany.

Personal Brand and Career Development

The "I" brand concept suggests that the potential job candidate and career builders approach themselves as marketed goods and attempt to turn their own sets of skills and personalities into goods, wanted and attractive to [...]

The ‘I’ Brand in the Aerospace Sector

With my help, the organization will achieve more as I will manage my team realizing the peculiarities of the aerospace sector in Abu Dhabi and find out the best way to prepossess the customers and [...]

The “I” Brand, Its Mission and Audience

Although the professional analysis of the target audience and the following identification of the business counseling needs that they have are crucial to the success of the project and the development of the brand in [...]

Plaza Home Health Services Brand Management

In the end, the conclusions are drawn based on the analyses, which are conducted in this essay to determine the efficiency of the marketing strategy while building the brand image of Plaza Home Health Services.

The Eileen Fisher Brand Repositioning

If the company uses its current brand, it would not capture most customers in the new segment because the customers would think that the same clothes for the old persons are being promoted. In addition, [...]

Brand Management: Labeling Kern County Almonds

The packaging of the almonds can be designed using an attractive phrase containing alluring words such as 'Kern County almonds, truly raw almonds, never pasteurized'; the phrase can make the product look more attractive and [...]

Saipo The Project Identity

The mission of Saipo Company is to provide people in developing regions with the products of the soap recycling process because of the observed lack of inexpensive hygiene products in many countries globally.

Branding Concept Development

These are some of the few factors that resulted in the demise of Myspace and, on the other hand, led to the growth of Facebook as the leading social media website.

Brand Audit of Marriott

Brand auditing is a critical outlook of a brand from different dimensions or perspectives to ensure that it is still relevant in the market, to ensure that the brand is competitive in the market and [...]

Retail Management in UK

In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants.

Blendworth Brand Development Strategies

The project hopes to create awareness among the consumers of the company's products, improve the company's competitive advantages, differentiate a company's product from others and create a connection between the company and the customer.

Brand Management

This is because flanker brands increase the number of brands of a company. A company should consider the profitability of flanker brands prior to their launch.

Brand and Product Management

The quicker the brand awareness is executed for FMCGs, the higher the chances of the goods of a firm to attain significant sales in the market.

SWOT Analysis Swatch Group

Focus on brand development, on the one hand, might lead to the loss of certain consumers due to the inability of the producers to predict the needs and preferences.

Branding a Commodity

Unlike the production of FMCGs, the horticultural goods depend largely on place of production and, as a result, the terms of delivery would affect the cost-effectiveness of the product.

Fragrance Wonderstruck

The abundance of places where the product can be bought is due to one of the major characteristics of the product.

The purpose of Fournier’s

The author of the article is in favor of there being the relationship theory in the consumer brand domain so that validity of the relationship is proven.

UK Juicers’ Brand Strategy

A brand refers to the entire experience customers have with the company and this refers to how they perceive the company products, how they will respond to changes in product features, introduction of new products, [...]

Branding Theory

Brand Meaning A brand is conventionally known to refer to a slogan, symbol or name or sign that a product, organization or corporation is known by.

Marketing blog: Brand management

For instance, the touch points of the brand recognized by customers and the brand experience of the targeted market should be consistent with advertisements.

Marketing Report of a Fashion Brand

Therefore, Yota fashion needs to be alert and conscious so that it remains in the market and produce designs that are in line with the interests of diverse customers.

Branding Analysis

The brand chosen for the current paper is Tiger Woods who is one of the most successful golfers in the world.

Conjoint Analysis

Conjoint analysis are terms used to describe a statistical tool that marketing researchers use to assess the value consumers attach to different features of a service or product.

Brand Building and Consumer Decision Making

The consumer attitude to the Pink brand has proven to be higher than positive, and it is necessary to track the peculiarities of its formation in order to make some feasible conclusions about the secret [...]

Collaborative Autonomy

For this collaborative project to be successful, all members of the team need to commit themselves to this project in the course of the next one month.

A Designer Range

In essence, the company is one of the most profitable retail brands in the UK. The demographic appeal of the firm is large as it stocks some of the widest varieties of designer brands.

The Range of Data Needed to Be Collected

Trying to understand which Smartphone brand and model is the most popular among students, and why this specific brand and model is the most popular, it is essential to conduct a research applying to the [...]

Walsh, Winterich and Mittal

They also examined the effects that the magnitude of change in the design of the logo had to the level of commitment by the consumers to the brand.

Market Segmentation and Branding

Understand the expectations of the target audience For a firm's products and services to be successful in the market, they must meet the customers' expectations.

Finding the right employees

Some people who are the owners of the companies use their own names in designing the brand but since Furphy was not the owner of the company, he opted to use community- style marketing.

Today’s Business Trends

Therefore, research, planning and strategy has become a key pillar for such industries, and it is therefore no longer business as usual, because it is the company which has the most superior strategies and planning [...]

Product Mapping

One of the reasons for the intense competition is the large number of brands within the industry. The close position of BMW to Porsche indicates that consumers consider the two brands to be similar in [...]

Brand Consumption in the UAE

People in the United Arabs Emirates consume luxuries products from strong brands to show off their wealth, but not because they are of better qualities.