Brand Management Essay Examples and Topics

216 samples

Cosmetic Industry Five Forces Analysis

2.3
For the cosmetic industry, the most important barriers are the exclusive rights and economies of scale. Potential Development of Substitute Products Ease of substitution Buyer inclination to substitute Buyer switching costs Relative price performance of [...]
  • Pages: 2
  • Words: 494
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Analysis of Bottega Veneta Brand

The company's brand must be reinvented by emphasizing the significance of quality in daily things and minimizing the level of luxury associated with its products.
  • Pages: 8
  • Words: 2396

Coca-Cola and Nike: Product Life-Cycle

The product life cycle is an extremely useful tool for marketing managers because, as the examples of The Coca-Cola Company and Nike show, it is universally applicable to any company and helps to anticipate the [...]
  • Pages: 2
  • Words: 569

Brand Audit of Marriott

Brand auditing is a critical outlook of a brand from different dimensions or perspectives to ensure that it is still relevant in the market, to ensure that the brand is competitive in the market and [...]
  • Pages: 3
  • Words: 1213
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Today’s Business Trends

Therefore, research, planning and strategy has become a key pillar for such industries, and it is therefore no longer business as usual, because it is the company which has the most superior strategies and planning [...]
  • Pages: 10
  • Words: 2666

Gucci Brand History and Development

The positioning of the brand was the combination of aristocratic esthetics and Italian craftsmanship. The emergence of Gucci was originally associated with the need for a luxury brand in Tuscany.
  • Pages: 10
  • Words: 2798

Total Quality Management: Kia Motors

From the very beginning, KIA Motors has not been trying to appeal to a demographic that is well-off or has the means to purchase the best-quality car on the market.
  • Pages: 13
  • Words: 3652

Almarai: SWOT Analysis and Market Segmentation

The company's distribution is one of its strongest points, and in the Kingdom of Saudi Arabia, it is handled by its fleet of chilled depots and delivery vans that supply food retailers with Almarai products.
  • Pages: 5
  • Words: 1517
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Nike: Brand Equity and Promotional Strategies

Nike's place in the industry of sportswear and accessories is also important in discussing its brand equity. The name of the goddess that is currently in use by Nike aligns with the other campaigns that [...]
  • Pages: 10
  • Words: 2470

Red Bull-Building Brand Equity in Non-Traditional Ways

5
In the can, there are the 'energy drink' catchphrase and the Red-Bull insignia which symbolizes its exclusivity to the consumers. The two colliding bulls denote the vigor and might that Red Bull gives to its [...]
  • Pages: 10
  • Words: 2781

Accor Group’s Brand Strategy and Position

The paper explains that, while striving for a favorable position in the market, the company used mergers and acquisitions, as well as organic growth, to increase its global outreach. Thus, the re-brand strategy of Accor [...]
  • Pages: 6
  • Words: 1519
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CJ’s Health Foods Business Plan Proposal

Our main competition is Whole Foods and will remain to be our competition, so this will be a test of our determination and what we can provide and offer to our customers.
  • Pages: 6
  • Words: 6161

Brand Management: Toyota Corporation Motors

Therefore, a flanker brand is basically a new product that is introduced into the market by a company in a specific market segment in adding up to the existing brand.
  • Pages: 7
  • Words: 1830

Performance Management in McDonald’s

5
The publishing of the term McJobs in the dictionaries stimulated the need for McDonald's to redefine its image through concentration on branding of employees.
  • Pages: 7
  • Words: 2079

The Coffee Bean & Tea Leaf Brand and Marketing

Since then, the franchise has grown in leaps and bounds becoming the oldest and the largest privately owned and family run coffee and tea company in the United States and one of the largest businesses [...]
  • Pages: 4
  • Words: 1317
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McDonald’s Brand and Customer Loyalty

The structure of the organization is quite large which spreads over a network of branches and that is the reason why the organization focuses a lot on marketing and promotional activities.
  • Pages: 2
  • Words: 590

SWOT Analysis Swatch Group

Focus on brand development, on the one hand, might lead to the loss of certain consumers due to the inability of the producers to predict the needs and preferences.
  • Pages: 3
  • Words: 807

Pierre Cardin Brand Equity and Popularity

Brand equity, according to Johansson and Carlson, refers to the commercial value of a given brand name that is directly attributed to the popularity of the brand other than the value of the product.
  • Pages: 5
  • Words: 1421
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How Does Branding Affect Consumer Purchasing

He concluded that the choice made by consumers on the purchase of a product is dependent on the branding. Branding is the designation of terms, labels, and designs that are unique to a product.
  • Pages: 4
  • Words: 1079

Oscar de la Renta Brand Awareness and Company Expansion

Creation of a boutique could present new opportunities to the company such as communicating a clear image of the brand to the customers, raising the profile of the company, opportunity to test the new product, [...]
  • Pages: 3
  • Words: 858

Brand Loyalty as the Ultimate Marketing Goal

Brand Loyalty is not a very difficult concept to understand, a person becomes loyal to a brand when he/she is completely satisfied with the performance of the brand. The factor which matters the most is [...]
  • Pages: 3
  • Words: 960

Marks and Spencer: Brand Image and Brand Association

It is the sum total of all decisions involved in the marketing mix: packaging form factor and size, label, pricing, advertising strategy, execution, the "editorial" environment of all media used, the credibility and charm of [...]
  • Pages: 17
  • Words: 3267
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Nike Company as a Globalized Brand Name

The modern world could be characterized by the significant changes in the structure of the market and the main approaches towards management and development of business.
  • Pages: 10
  • Words: 2883

Personal Brand and Career Development

The "I" brand concept suggests that the potential job candidate and career builders approach themselves as marketed goods and attempt to turn their own sets of skills and personalities into goods, wanted and attractive to [...]
  • Pages: 8
  • Words: 2214

FRESH Company’s Promotional Campaign Strategy

The new line of products should have been developed to improve the company's current products in the market as well as to bridge the quality and health gaps created by the present similar products in [...]
  • Pages: 3
  • Words: 834

Importance of Brand Awareness: A Comparative Study

This shall be done by highlighting the importance of brand awareness, comparing the breadth and depth of brand awareness for the chosen products and analyzing the results from the survey conducted in a bid to [...]
  • Pages: 4
  • Words: 1358
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The Importance of Reputation for Companies

The latter is discussed earlier in the paper the higher the firm's reputation, the more customers it attracts since people value good quality, adherence to CSR guidelines, and competitive prices.
  • Pages: 2
  • Words: 594

New Heritage Doll Company

The main aim of Harris's proposal is to stand out depending on the likelihood to strengthen the production department of the company as well as enhance future growth.
  • Pages: 1
  • Words: 388

Coca-Cola: Global Supply Chain

In all the processes involved, CCE continues to make efforts to minimize the potential environmental impact from the procurement of raw materials and production of soft drinks to delivery to consumers.
  • Pages: 2
  • Words: 545

BSG-ONLINE – Company Analysis

5
The positioning of the action on the world market is the aim to become the manufacturing leader with the observation of all the rules of professional manufacturing.
  • Pages: 10
  • Words: 2816

Merivale Restaurant Brand and Strategies

It seems to be so easy to convince the visitors of the website to pay attention to Merivale with the chosen brand and strategy because the vast majority of customers do not like limitations set [...]
  • Pages: 3
  • Words: 913
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Power Sources for Brand Management

Legitimate power refers to the status assigned to managers that give them the power to assign tasks to employees and ensure that they comply.
  • Pages: 2
  • Words: 588

The Pros and Cons of Flanker Brands

This is because flanker brands increase the number of brands of a company. A company should consider the profitability of flanker brands prior to their launch.
  • Pages: 7
  • Words: 1869

Branding Theory and Social Elements

Brand Meaning A brand is conventionally known to refer to a slogan, symbol or name or sign that a product, organization or corporation is known by.
  • Pages: 6
  • Words: 1689
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Designer Range at Selfridges & Co.

In essence, the company is one of the most profitable retail brands in the UK. The demographic appeal of the firm is large as it stocks some of the widest varieties of designer brands.
  • Pages: 3
  • Words: 808

EFQM Excellence Model: TNT Express

Since TNT Express utilized the EFQM model, it is natural to identify issues in the business model of the company using the same perspective.
  • Pages: 12
  • Words: 2064

Anthropomorphism in Marketing of M&M’s

The use of various humorous stories that show the episodes from the lives of the mascots creates the continuity of the advertising campaign. Anthropomorphic characters facilitate recognition of the brand because everyone knows that Red [...]
  • Pages: 6
  • Words: 1688
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Brand Loyalty Is a Myth: Factors and Examples

In the marketing world, the term brand loyalty can be defined as the commitment of customers to continue using or repurchase a particular brand and this is normally portrayed by repeated buying of a good [...]
  • Pages: 2
  • Words: 980
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Product Mapping in the Car Industry

One of the reasons for the intense competition is the large number of brands within the industry. The close position of BMW to Porsche indicates that consumers consider the two brands to be similar in [...]
  • Pages: 3
  • Words: 801

Kameda Seika Brand Management

It obtained a leading position in the Japanese confectionary market; however, since the local market was not expected to grow, the company decided to go global and expand to the US market.
  • Pages: 6
  • Words: 1766

The Analysis of Tesla’s Brand Loyalty

The sophisticated customer personalization levels that Tesla provides result in the highest customer satisfaction. Apart from that, Tesla leads the industry in terms of integrated data.
  • Pages: 1
  • Words: 274

Brand Management: Role and Influence

At the same time, the brand manager must take into account the unique ways of influencing the team in order for the team to work together effectively. It can be summarized that the brand manager [...]
  • Pages: 1
  • Words: 390
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The Dyson Limited Brand Extension

It is possible to utilize this method in the brand extension in the accounts of stylists promoting the hair care products from Dyson and the Supersonic hairdryers.
  • Pages: 5
  • Words: 1378
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Consistency Between Channel and Brand Images

Given the fact that both brands and channels differentiate themselves, it is important for a firm to choose the channel members who will perform their channel functions in accordance with the company's marketing strategy. According [...]
  • Pages: 2
  • Words: 622

Aspects of Disney Brand Differentiation

Therefore, the differentiation strategy for Disney+ can be built on these franchises and the variety of offered media that still falls into the customer segments that the corporation selected.
  • Pages: 1
  • Words: 292

Assessing Smartphone Brand Preferences or Use

Thus, for other mobile manufacturers to get where the Apple brand is in terms of popularity and market shares, they need to develop revolutionary devices that change who people view and use mobile phones.
  • Pages: 2
  • Words: 578
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The NationaliTeas Brand Storytelling

The product demo by design is a direct and free demonstration of the current value of the items that the business entity manufactures and sells to customers.
  • Pages: 2
  • Words: 577

Managing Brand Experience and Promotion

Omnichannel retail at this stage is indeed the most profitable for the seller and the least energy-consuming for the buyer. While the customer selects a product and places an order, comparing it with other products [...]
  • Pages: 1
  • Words: 345

Review of How Brands Grow Book by Sharp

He suggests that instead of advertisements and discounts, brands should invest in the direct availability of the brand to consumers across all markets.
  • Pages: 5
  • Words: 1394
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How Brands Are Responding to the Pandemic

Using this activism Pret A Manger shows that the company is aware of the difficulties healthcare system experienced in this period and wants to make its contribution to the final triumph over the illness.
  • Pages: 4
  • Words: 1288

Researching of Positioning Strategies

First, there is positioning by the user or use it is targeted and associates the brand with a specific group of people or highlights the importance for this group to choose this product or service.
  • Pages: 2
  • Words: 560

Brand Strategy and Symbolic Consumption

With regard to the presence and use of stimulus generalization in the process of creating a brand strategy, it is possible to emphasize the implementation of this concept in both new and already established organizations.
  • Pages: 7
  • Words: 2038

The Website Visibility of Apparel Brands

Many SEO firms claim to take the brand websites on top of the Google Search Results, while others might go further to claim that they can have a brand website to the Eighth Wonder of [...]
  • Pages: 10
  • Words: 3185
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The Promotion of a Personal Brand

The researchers also stipulate that I can use LinkedIn to advertise my identity and participate in personal communication with other individuals.
  • Pages: 1
  • Words: 272

Store Brand: Marketing Management

A store brand, which is usually called a generic product is the goods that are acquired or manufactured by the firm to sell exclusively for the customers.
  • Pages: 1
  • Words: 284

Macy’s Inc.’s Private-Label Branding: Pros & Cons

This essay aims to bring out the strategic issues Macy's has been facing and a solution to the stated problem."Private labels require that the organization have the skills to identify trends before their customer is [...]
  • Pages: 5
  • Words: 1306
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Brand: An Exceptional Food Experience

In this case, Figure 1 presents the timeline of the project while portraying the key stages, and Figure 2 displays the costs and budgeting required for start-up activities.
  • Pages: 2
  • Words: 750
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P&G Procurement Automation: A Pioneering Story of Technology

In order to terminate the supply chain inefficiencies connected with "the high inventory and transportation costs and the variability in shipments", the two companies agreed on eliminating the intermediary chain and introducing a revolutionary information [...]
  • Pages: 2
  • Words: 521

Ross Perot and General Motors Case

Ross Perot showed his worth as a talented leader and fighter for the rights of his employees; he never agreed to sacrifice their interests even for the welfare of the company he owned and insisted [...]
  • Pages: 3
  • Words: 915

Mergers and Acquisitions in the Cellular Industry

Voting restrictions in articles of association of the Mannesmann also deterred voting in excess of 5% which the German rules also adopted whenever decisions of merges, consolidations and spin-offs were to be made. Orange was [...]
  • Pages: 3
  • Words: 967

Apple iPod – The Standard for All World

The following SWOT analysis will provide an overview as to why the Apple brand in general and the Apple iPod in particular is currently the leader in the miniature music business but is also in [...]
  • Pages: 5
  • Words: 1488
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A Brand Image: Review and the Study

The Ferrell et al.state that the aim of their research is "to determine the relative importance of business ethics and CSR in determining brand attitudes".
  • Pages: 5
  • Words: 1375

The Lego Group: Company Analysis

To solve this problem, it is necessary to invest time and money in the training and development of the employees. One of the possible solutions to the problem of decreased performance level is the periodical [...]
  • Pages: 3
  • Words: 906

Advertising Concept in the Course of Adidas

I assume that my project refers to BTL advertising since it has the target audience and involves the distribution of promotions and banners placed at the point of sale and the busy places.
  • Pages: 5
  • Words: 1514
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Marks & Spencer: Marketing Communication Tools

The importance of branding as a policy that stimulates the recognition of a particular business in a specific market segment is high in view of an opportunity to influence potential buyers and increase competitiveness, thereby [...]
  • Pages: 9
  • Words: 2006

Success Sales of Playstation 4 Consoles

We may come to the conclusion that among the factors that conditioned the stunning success of Sony's PS4 and the demand for the product were such important features as the price and the quality of [...]
  • Pages: 3
  • Words: 827

The Success of Cheesecake Factory

In 2006 Cheesecake factory opened a second bakery in the Rocky Mount plant which handles the delivery of products for the eastern half of the United States.
  • Pages: 2
  • Words: 517

How the Johnson & Johnson Brand Is Managed?

The external environment refers to those factors that are to be found in the external environment of an organization. The economy factors on the other and refer to the conditions in the market that affect [...]
  • Pages: 4
  • Words: 1063
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The Apple Company: Marketing and Branding Strategies

In the US the market segmentation process made Apple to focus mostly on customer who wanted a product that focused on email and internet surfing, music videos and DVD playing. Meanwhile they will have to [...]
  • Pages: 2
  • Words: 431

Examples of Brands and Their Characteristics

The brand values of such approach made the Starbucks well known all over the world, and the values, which are represented by such approach, are the positioning as the most trusted brand in the world.
  • Pages: 4
  • Words: 1100

HSBC, Barclays and RBS: Brand Management

Every time a particular brand is mentioned, the customers' feelings are evoked in a certain way and as a result, the image of a brand is a very big influencer in the market.
  • Pages: 3
  • Words: 1225
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321 Water as a Bottle With a Built-in Filter

In that regard, the identifiers of the product can be seen in the name of the brand, i.e. As the general purpose of joint venture is to "enable the organization to stand alone" its purpose [...]
  • Pages: 3
  • Words: 857

Lanvin Jewelry: French Brand Houses Identity

The designing process integrates the use of different colors due to the diversity of customer preferences. In addition, the use of different warm colors enables the customers to easily pair the necklace with other outfits.
  • Pages: 3
  • Words: 1021

How to Increase Brand Awareness

When the consumer can easily remember a product, the higher the purchase intention and the more likely the purchase of the brand.
  • Pages: 3
  • Words: 1246

Brand Community Development in E-Commerce Age

Besides, the advent of internet has helped the fast growth of brand community to evolve in many ways. Nevertheless, neither classification with the brand community nor product understanding has a major effect on customer's readiness [...]
  • Pages: 4
  • Words: 1029
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