Brand Management Essay Examples and Topics

Brand Management: Labeling Kern County Almonds

The packaging of the almonds can be designed using an attractive phrase containing alluring words such as 'Kern County almonds, truly raw almonds, never pasteurized'; the phrase can make the product look more attractive and [...]

Saipo The Project Identity

The mission of Saipo Company is to provide people in developing regions with the products of the soap recycling process because of the observed lack of inexpensive hygiene products in many countries globally.

Branding Concept Development

These are some of the few factors that resulted in the demise of Myspace and, on the other hand, led to the growth of Facebook as the leading social media website.

Brand Audit of Marriott

Brand auditing is a critical outlook of a brand from different dimensions or perspectives to ensure that it is still relevant in the market, to ensure that the brand is competitive in the market and [...]

Retail Management in UK

In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants.

Blendworth Brand Development Strategies

The project hopes to create awareness among the consumers of the company's products, improve the company's competitive advantages, differentiate a company's product from others and create a connection between the company and the customer.

Brand Management

This is because flanker brands increase the number of brands of a company. A company should consider the profitability of flanker brands prior to their launch.

Brand and Product Management

The quicker the brand awareness is executed for FMCGs, the higher the chances of the goods of a firm to attain significant sales in the market.

SWOT Analysis Swatch Group

Focus on brand development, on the one hand, might lead to the loss of certain consumers due to the inability of the producers to predict the needs and preferences.

Branding a Commodity

Unlike the production of FMCGs, the horticultural goods depend largely on place of production and, as a result, the terms of delivery would affect the cost-effectiveness of the product.

Fragrance Wonderstruck

The abundance of places where the product can be bought is due to one of the major characteristics of the product.

The purpose of Fournier’s

The author of the article is in favor of there being the relationship theory in the consumer brand domain so that validity of the relationship is proven.

UK Juicers’ Brand Strategy

A brand refers to the entire experience customers have with the company and this refers to how they perceive the company products, how they will respond to changes in product features, introduction of new products, [...]

Branding Theory

Brand Meaning A brand is conventionally known to refer to a slogan, symbol or name or sign that a product, organization or corporation is known by.

Marketing blog: Brand management

For instance, the touch points of the brand recognized by customers and the brand experience of the targeted market should be consistent with advertisements.

Marketing Report of a Fashion Brand

Therefore, Yota fashion needs to be alert and conscious so that it remains in the market and produce designs that are in line with the interests of diverse customers.

Branding Analysis

The brand chosen for the current paper is Tiger Woods who is one of the most successful golfers in the world.

Conjoint Analysis

Conjoint analysis are terms used to describe a statistical tool that marketing researchers use to assess the value consumers attach to different features of a service or product.

Brand Building and Consumer Decision Making

The consumer attitude to the Pink brand has proven to be higher than positive, and it is necessary to track the peculiarities of its formation in order to make some feasible conclusions about the secret [...]

Collaborative Autonomy

For this collaborative project to be successful, all members of the team need to commit themselves to this project in the course of the next one month.

A Designer Range

In essence, the company is one of the most profitable retail brands in the UK. The demographic appeal of the firm is large as it stocks some of the widest varieties of designer brands.

The Range of Data Needed to Be Collected

Trying to understand which Smartphone brand and model is the most popular among students, and why this specific brand and model is the most popular, it is essential to conduct a research applying to the [...]

Walsh, Winterich and Mittal

They also examined the effects that the magnitude of change in the design of the logo had to the level of commitment by the consumers to the brand.

Market Segmentation and Branding

Understand the expectations of the target audience For a firm's products and services to be successful in the market, they must meet the customers' expectations.

Finding the right employees

Some people who are the owners of the companies use their own names in designing the brand but since Furphy was not the owner of the company, he opted to use community- style marketing.

Today’s Business Trends

Therefore, research, planning and strategy has become a key pillar for such industries, and it is therefore no longer business as usual, because it is the company which has the most superior strategies and planning [...]

Product Mapping

One of the reasons for the intense competition is the large number of brands within the industry. The close position of BMW to Porsche indicates that consumers consider the two brands to be similar in [...]

Brand consumption in the UAE

People in the United Arabs Emirates consume luxuries products from strong brands to show off their wealth, but not because they are of better qualities.