4Ps Analysis
One of the latest HP products that have become popular with consumers; it is the Omen 17 laptop. It is a gaming laptop with an eight-core processor and ample RAM. This model is suitable for consumers of gaming content due to the built-in NVIDIA 3070 graphics card, 720p camera, and microphones (Omen 17 Laptop, 2021). The product meets the needs because its features are great for working with large amounts of information. The laptop is expensive, the price starts at $1,199, but this amount justifies the excellent technical characteristics. The product can be purchased through the official website of HP or on partner sites. The laptop has its page on the Internet: its interface is convenient and intuitive. The bright design and catchy name made an excellent promotion for the product. The company’s target market for the product’s distribution is gamers interested in the high power of their equipment.
Recommendations
Product packaging can affect how customers feel about the product. A lack of product protection, a dull logo, or a flashy package design can ruin a product’s promotion. For a product like Omen 17, it will be helpful to resort to one of the current and working marketing schemes – extra prize options on the packaging. Since the audience is gamers, HP could offer promotion codes on Stim or Twitch and add cards for getting a prize headset or extended warranty.
In addition to incentivizing with prizes, it would be helpful to resort to eco-friendly packaging design. It is worth adding signs stating that cardboard can be recycled and that soft packs can be recycled or turned in at the point of sale (Pancer, McShane & Noseworthy, 2017). It is also helpful to reduce unnecessary packaging elements and minimize plastic parts (Sundar & Kellaris, 2017). Instructions can be printed on the packaging or in an online format: for example, consumers can scan a QR code.
Current vs. Mock Up
The current HP logo is brief and minimalistic with current trends. The laptop itself has an additional logo – a brightly colored rhombus on which pops up the product’s name, as seen in Figure 1.
It is a friendly and interesting design that catches the customer’s attention. However, you can change it according to the recommendations above. Figure 2 is provided for demonstrating new elements that can be added to the packaging.
References
Omen 17 Laptop. (2021). Omen, Web.
Pancer, E., McShane, L., & Noseworthy, T. J. (2017). Isolated environmental cues and product efficacy penalties: The color green and eco-labels. Journal of Business Ethics, 143(1), 159–177.
Sundar, A., & Kellaris, J. J. (2017). How logo colors influence shoppers’ judgments of retailer ethicality: The mediating role of perceived eco-friendliness. Journal of Business Ethics, 146(3), 685–701.