My undergraduate experience has provided me with knowledge and practice that will help me become an executive assistant in a real estate firm. Furthermore, during these years of study, I have made several valuable acquaintances that might be helpful in the nearest future. However, the most important thing is that my undergraduate experience assisted me in understanding my strong and weak sides and establishing my brand.
A strong personal brand is crucial for the launch of the career and further development at the workplace. A personal brand contains several characteristics, the most precious of which are expertise and unique value. In addition to that, another vital characteristic of a personal brand is the message you want to share with the world (Peter and Gomez, 2019). It is not an easy task to create a strong personal brand because this process requires a lot of hard work, effort, and constant self-improvement.
The “real” world behind the walls of the university seems to be scary and unknown. Graduates often face a midlife crisis when adapting to adult life (Robbins and Wilner, 2001). The fact that I understand who I am and what my personal brand is testifies that I have successfully coped with this crisis phase of my life. The primary characteristic of my personal brand is tenacity and diligence. Being a student, I manage to combine internships with study and leisure activities. What is more, I am a perfectionist and always strive to complete any assignment at the highest level. In spite of the fact that I do not possess enough expertise in the field of real estate, I am willing to acquire new knowledge and develop new skills. If I had to describe my personal brand in one sentence, I would say that I always strive forward and set big goals.
There are multiple ways to communicate your personal brand, including interaction with colleagues and potential employers, mentoring other people, and asking for recommendations. In the epoch of social media, it is also essential for mass-media channels to demonstrate a personal brand (Kramer, 2012). In other words, you should be visible and active on social media such as Facebook, Twitter, and LinkedIn because it is the way to present yourself as an expert.
References
Kramer, Eric. P. 2012. Active Interviewing: Branding, Selling, And Presenting Yourself to Win Your Next Job. Boston: Course Technology.
Peter, John and Gomez, Savilene Julia. 2019. “Building Your Personal Brand: A Tool for Employability.” The IUP Journal of Soft Skills 13(2): 1-15.
Robbins, A., & Wilner, A. (2001). Quarterlife crisis: The unique challenges of life in your twenties. Penguin.