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Branding Essay Examples and Topics

Yves Saint Laurent Branding and Challenges

It is based on this that I have chosen Saint Laurent in Rodeo Drive, one of the most sought after high-end fashion retail destinations in the world, in order to examine the current popularity of [...]

GoDaddy Brand Image and Perception

On the other hand, the company wants to be a business that has a strong brand reputation because of the services it offers and not because of its brand image created through advertisement.

Cartier’s Context

Business Objective The business objective of the advertisement idea is to increase the market share in the luxury engagement rings. The reptilian part of the brain is the fastest, and responds to the sensations.

Research Brand Performance

When a firm has a strong brand image in the market, the perception of the public would always be influenced positively towards the firm, and this will increase loyalty of the customers towards the firm.

Branding and Social Responsibility

Customers around the world are known to associate themselves with brands that play social roles. The roles that brands play in the society are, therefore, more of brand marketing activities.

Case Analysis: Lenovo

The brand lacked a strong presence in the west as it was perceived to belong to users fro the eastern part of the world.

Flare Fragrances Company Inc

Following the global financial crisis and its consequential recessionary economy, the marketers would find difficult situation and the marketing successes and failures would depend on the patterns of consumers' shifting behavior under the recession and [...]

Organic Smirnoff Vodka

The introduction of more organic Smirnoff vodka flavors and pre mixed drinks in to the market has attracted more consumers hence, increasing the average sale.

Lacoste Brand

Direct channel marketing in Lacoste's case involves use of various tennis and golf personalities, a strategy that has been a trademark of the brand since its inception. One advantage of direct channel marketing is that [...]

Meaning of Brand Equity in Marketing

Process in the marketing mix is the systems and practices of the company that influences the marketing methods of the company. The price of the product will correspond to the value the customer feel the [...]

Thomas the Train Engine

Increasing Appeal of "Thomas" to 1 - 5 year Olds One way to increase the appeal of "Thomas" to the 1 - 5 year old age set is to develop games that center around the [...]

Brand Extension Strategy

Petroleum uses family brand where the companies brand image and brand depend on the view of customers and the efforts of the company to differentiate their products.

Emotional Labor & Brand Creation

It is important to note that the described tenets also inform emotional branding, and are basically intended to change the inner feelings and authenticate the emotions of employees so that they have the capacity to [...]

Marketing research: Process and Progress

Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and [...]

Brand personality

This arises from the fact that brand personality is perceived to be a part of the of a product's overall image.

Marketing: Case Study of Apple Inc.

Brand image is attached to the culture of the company and it is important for the stakeholders of a company to develop corporate cultures which are consistent with the national cultures.

Ipads Pricing Strategy

According to marketing theory of brand extension, price-skimming strategy can be an effective method of pricing when the company using it has a strong brand name; Apple falls in the category.

Better World Books

The discussions also centered on the necessary compensations to be granted to other non-profit partners for their tireless contributions towards BWB's goal and the strategies necessary for handling inflow and outflow of the used books.

Launching Best Buy in Russia

Goal of the Plan The goal of the plan is to identify the most effective market research approaches that can help to determine the viability of launching Best Buy in the Russian market.

Organic cosmetics

This will lead to an increase in the market share enjoyed by individual organic cosmetic companies and individual brand owners of organic cosmetic products.