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Branding Essay Examples and Topics

The Mercedes-Benz Logo Design in Advertising

The company is aware of this association and prominently features the logo in most of its advertising campaigns and car designs to further promote the brand and strengthen the psychological effects.
  • Pages: 3
  • Words: 856

The Strategies of Branding

The general purpose of branding is to generate a positive impression of a product that is sold under a definite name, and in such a way to promote customers loyalty to a company.
  • Pages: 2
  • Words: 693

Sprite Company: Brand History

This analysis paves the way for discussing how the world upholds the brand and the possibilities of expanding it. The refreshing taste of the product, its color, and its bottle shape stand out as attractive [...]
  • Pages: 4
  • Words: 1158

The Panda Cheese Commercials

However, the panda's aggression is diverted on the objects lying on the floor like the computer in the office setting, the shopping trolley in a departmental store, or the kitchen of the chef. The objective [...]
  • Pages: 3
  • Words: 869

British Petroleum Corp.’s Branding and Sponsorship

In a sense, what occurs in the case of corporate sponsorships is that the values associated with the person/franchise that is being sponsored is transferred to that of the company which in effect becomes a [...]
  • Pages: 6
  • Words: 1779

Zara Fashion Retailer: Brand Awareness and Loyalty

Discussion: This chapter of this study will organise considering the research question, such as it will describe Zara's marketing strategies to develop brand awareness and customer loyalty; Conclusions: Finally, the chapter six will scrutinise all [...]
  • Pages: 65
  • Words: 19253

The “Canhole” Promotion Strategy

The innovative and engaging nature of the promotion will shift the way customers interact with Keystone Light and also add value, purposefulness and personality to the brand, hence helping the company to achieve this objective.
  • Pages: 2
  • Words: 644

The Dorchester Hotel: Reputation Driver

In this report, the focus is to identify a reputation driver that shows this brand is underperforming and to find ways in which the weakness can be addressed to ensure that the reputation of The [...]
  • Pages: 14
  • Words: 3892

Celebrity Advertisement for Fashion Development

The main purpose of this research paper will be to find out how the developmental theory applies in the fashion industry. The relationship between a celebrity and a fan is normally said to Para-social.
  • Pages: 15
  • Words: 4012

Marty Neumeier’s Tips for Successful Branding

The remarkable thing about this graph is that the goods in the section "not good and not different," which seem to be in the worst position, have the best feedback in the market analysis.
  • Pages: 2
  • Words: 551

The Sandro Store in Bloomingdale: Shopping & Brand

One of the 2017/2018 Fall/Winter trends that are evident in the brand's collection is the "working girl" style. The seasonal sale is now on and applies to the items from the S/S 2017 collection.
  • Pages: 6
  • Words: 1715

Sportmax Shop’s Shopping and Brand Analysis

The majority of the styles are made from a mix of natural materials and synthetics, and are thus functional and comfortable to wear; there are many styles available in mixed cotton, viscose, and silk.
  • Pages: 7
  • Words: 1944

Sandro Fashion Brand

The company began in the Marais district of Paris and focused primarily on women's fashion. In 2009, the company acquired fashion brand Claudie Pierlot in preparation for the creation of the SMCP group in 2010.
  • Pages: 3
  • Words: 841

Chick-fil-A Brand Analysis

Notably, the brand can be mainly found in the South of the country. In addition, it can seize the potential of social media to promote the brand and its values.
  • Pages: 2
  • Words: 616

How Do High Street Brands Grow so Fast?

Moreover, it is possible to say that the case of Zara, the most rapidly growing brand in terms of sales and revenues, shows us that innovation is key to success.
  • Pages: 3
  • Words: 926

Luxury Brand Beauty

It is considered that "beauty products appeal to the emotions and customers tend to choose based on the product image," yet luxury brands, such as Chanel, usually emphasize the quality of cosmetics and the technology [...]
  • Pages: 3
  • Words: 937

Men’s Responses to Fashion Advertising

Analysis of information found in current marketing, sales, and branding resources and juxtaposing it with the marketing campaign recommendations provided in the article of central interest of this research has suggested a conclusion that customer [...]
  • Pages: 9
  • Words: 2482

Nike’s Brand Association with Michael Jordan

Brand value constitutes the ability to assist in the retrieval of information, ability to differentiate the product, capacity to provide the customer or retailer with a reason to buy, and the capacity to create positive [...]
  • Pages: 11
  • Words: 3196

Yves Saint Laurent Branding and Challenges

It is based on this that I have chosen Saint Laurent in Rodeo Drive, one of the most sought after high-end fashion retail destinations in the world, in order to examine the current popularity of [...]
  • Pages: 6
  • Words: 1719

GoDaddy Brand Image and Perception

On the other hand, the company wants to be a business that has a strong brand reputation because of the services it offers and not because of its brand image created through advertisement.
  • Pages: 2
  • Words: 624

The Coca-Cola Products Rebranding

The company maintained the familiarity of the of the package design which created an opportunity for their consumers to identify with the logo.
  • Pages: 3
  • Words: 855

Destination Marketing: What Is Best for Abu Dhabi?

The study hypothesized that branding of a destination is the surest way of marketing. The study hypothesized that themed cities and international financing are the best branding strategies for the city of Abu Dhabi.
  • Pages: 27
  • Words: 7461

Macy’s Company: Alfani Private Label Brand

Based on the research done on this brand, it is clear that the management has done everything in its power to ensure that the products in this life meet the diversified needs of the customers.
  • Pages: 6
  • Words: 1696

Private Labels Competing Against the FMCG

Therefore, the marketing of private labels can increase the profitability of many retailers that try to become less dependent on manufacturers. This is one of the actions that can be taken.
  • Pages: 2
  • Words: 547

Cartier’s Context

Business Objective The business objective of the advertisement idea is to increase the market share in the luxury engagement rings. The reptilian part of the brain is the fastest, and responds to the sensations.
  • Pages: 13
  • Words: 3954

Research Brand Performance

When a firm has a strong brand image in the market, the perception of the public would always be influenced positively towards the firm, and this will increase loyalty of the customers towards the firm.
  • Pages: 7
  • Words: 2118

Branding and Social Responsibility

Customers around the world are known to associate themselves with brands that play social roles. The roles that brands play in the society are, therefore, more of brand marketing activities.
  • Pages: 2
  • Words: 584

Using Perceptual Maps in Marketing Simulation Summary

The perception of the buyers in the past also leads to the loss in the market share of the company; therefore, due to withdrawal of the customers, the organization considers whether to establish a new [...]
  • Pages: 4
  • Words: 1175

Case Analysis: Lenovo

The brand lacked a strong presence in the west as it was perceived to belong to users fro the eastern part of the world.
  • Pages: 2
  • Words: 659

Flare Fragrances Company Inc

Following the global financial crisis and its consequential recessionary economy, the marketers would find difficult situation and the marketing successes and failures would depend on the patterns of consumers' shifting behavior under the recession and [...]
  • Pages: 10
  • Words: 2753

Organic Smirnoff Vodka

The introduction of more organic Smirnoff vodka flavors and pre mixed drinks in to the market has attracted more consumers hence, increasing the average sale.
  • Pages: 2
  • Words: 559

Lacoste Brand

Direct channel marketing in Lacoste's case involves use of various tennis and golf personalities, a strategy that has been a trademark of the brand since its inception. One advantage of direct channel marketing is that [...]
  • Pages: 3
  • Words: 841

Marketing Research: Nokia

Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital.
  • Pages: 10
  • Words: 2763

Dove’s Real Beauty Sketches Online Marketing Campaign

The paper will attempt to analyze the keys to the success of this campaign, along with providing the profile and background of the company that launched it, and its online marketing strategy and brand value [...]
  • Pages: 15
  • Words: 4127

Meaning of Brand Equity in Marketing

Process in the marketing mix is the systems and practices of the company that influences the marketing methods of the company. The price of the product will correspond to the value the customer feel the [...]
  • Pages: 12
  • Words: 3021

Thomas the Train Engine

Increasing Appeal of "Thomas" to 1 - 5 year Olds One way to increase the appeal of "Thomas" to the 1 - 5 year old age set is to develop games that center around the [...]
  • Pages: 14
  • Words: 3876

Branding and Brand Image

The better the position of a certain brand in the international market, the greatest is the demand for it, and visa versa.
  • Pages: 26
  • Words: 7343

Brand Extension Strategy

Petroleum uses family brand where the companies brand image and brand depend on the view of customers and the efforts of the company to differentiate their products.
  • Pages: 10
  • Words: 3271

Rosewood Hotel Corporate Branding

This arose from the fact that the customers who were loyal to the firm could not receive the unique characteristic of the hotel.
  • Pages: 2
  • Words: 579

Emotional Labor & Brand Creation

It is important to note that the described tenets also inform emotional branding, and are basically intended to change the inner feelings and authenticate the emotions of employees so that they have the capacity to [...]
  • Pages: 5
  • Words: 1501

Marketing research: Process and Progress

Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and [...]
  • Pages: 2
  • Words: 775

Brand personality

This arises from the fact that brand personality is perceived to be a part of the of a product's overall image.
  • Pages: 10
  • Words: 2874

Brand Image and Brand Association

Brand association is the amount to which a particular brand is linked to the particular product it describes in the eyes of the consumer.
  • Pages: 9
  • Words: 2528

Marketing: Case Study of Apple Inc.

Brand image is attached to the culture of the company and it is important for the stakeholders of a company to develop corporate cultures which are consistent with the national cultures.
  • Pages: 10
  • Words: 3120

Ipads Pricing Strategy

According to marketing theory of brand extension, price-skimming strategy can be an effective method of pricing when the company using it has a strong brand name; Apple falls in the category.
  • Pages: 2
  • Words: 571

Better World Books

The discussions also centered on the necessary compensations to be granted to other non-profit partners for their tireless contributions towards BWB's goal and the strategies necessary for handling inflow and outflow of the used books.
  • Pages: 9
  • Words: 2603

Is a loyal customer also a satisfied one? why or why not?

In other words, customer satisfaction should not be confused with customer loyalty and bribe like single upset in delivering will be causing abandoning by satisfied customer but loyal customer is firm and has the emotional [...]
  • Pages: 2
  • Words: 654

Launching Best Buy in Russia

Goal of the Plan The goal of the plan is to identify the most effective market research approaches that can help to determine the viability of launching Best Buy in the Russian market.
  • Pages: 6
  • Words: 1550

Organic cosmetics

This will lead to an increase in the market share enjoyed by individual organic cosmetic companies and individual brand owners of organic cosmetic products.
  • Pages: 11
  • Words: 3107

The Impact of Brand Loyalty on New Product Launches

The marketing team will have to devise a problem statement that defines the unmet needs of the market in the given product category and the advantages that will accrue to consumers, emotionally and physically, by [...]
  • Pages: 47
  • Words: 13273