Branding Essay Examples and Topics

It is based on this that I have chosen Saint Laurent in Rodeo Drive, one of the most sought after high-end fashion retail destinations in the world, in order to examine the current popularity of [...]

On the basis of the findings, it is evident that the perceptual map is inherently subject, but online sources reflect the scores shown in the table.

The purpose of this essay is to assess the marketing mix of the crest toothpaste brand, and also make possible recommendations for changes to the brand.

Discussion: This chapter of this study will organise considering the research question, such as it will describe Zara's marketing strategies to develop brand awareness and customer loyalty; Conclusions: Finally, the chapter six will scrutinise all [...]

The company began in the Marais district of Paris and focused primarily on women's fashion. In 2009, the company acquired fashion brand Claudie Pierlot in preparation for the creation of the SMCP group in 2010.

Thesis: Lush Fresh Handmade Cosmetics maintains the consistency of their brand image of a sustainable, natural, and eco-friendly beauty product by encouraging recycling, using package-less practices, choosing natural and vegan materials to produce their cosmetics, [...]

15 and the Mahomies is a charity foundation founded by Mahomes in 2019, "dedicated to improving the lives of children". However, the latest original tweet is a pledge to contribute to charity through the 15 [...]

To find solutions to the problems the company is facing, the management needs to understand the needs and wants of the customers.

Based on the research done on this brand, it is clear that the management has done everything in its power to ensure that the products in this life meet the diversified needs of the customers.

Industry rivalry high due to quick development and large size of the industry and a number of substitutes offered by rivals.

In this case, the company primarily directs efforts to the American market, and then to the rest, since it is based in the United States of America.

In other words, it is difficult to ignore the company's intended message, compelling the world to acknowledge that the airline company exemplifies luxury and top-of-the-line service.

Brand image is attached to the culture of the company and it is important for the stakeholders of a company to develop corporate cultures which are consistent with the national cultures.

Brand value constitutes the ability to assist in the retrieval of information, ability to differentiate the product, capacity to provide the customer or retailer with a reason to buy, and the capacity to create positive [...]

Apple is a technology company that has been named among the most valuable brands in the world. It manufactures both mobile phones and computers.

Following the global financial crisis and its consequential recessionary economy, the marketers would find difficult situation and the marketing successes and failures would depend on the patterns of consumers' shifting behavior under the recession and [...]

This analysis paves the way for discussing how the world upholds the brand and the possibilities of expanding it. The refreshing taste of the product, its color, and its bottle shape stand out as attractive [...]

The branding initiatives undertaken by the ECRHS have raised both the demand for the organization's services and the satisfaction of its clients.

Direct channel marketing in Lacoste's case involves use of various tennis and golf personalities, a strategy that has been a trademark of the brand since its inception. One advantage of direct channel marketing is that [...]

Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital.

The main objective of the research will be to determine the current impact of brand image on consumer purchasing behaviour in the UK clothing industry.

The decision to rebrand the industry is always one of the hardest ones for the company, implying the scope of investment and the possibilities of recuperation in the near future.

The company is aware of this association and prominently features the logo in most of its advertising campaigns and car designs to further promote the brand and strengthen the psychological effects.

However, the panda's aggression is diverted on the objects lying on the floor like the computer in the office setting, the shopping trolley in a departmental store, or the kitchen of the chef. The objective [...]

While the company was one of the lesser-known movie studios in the 1920s, it quickly gained the attention of the wider public.

Business Objective The business objective of the advertisement idea is to increase the market share in the luxury engagement rings. The reptilian part of the brain is the fastest, and responds to the sensations.

The majority of the styles are made from a mix of natural materials and synthetics, and are thus functional and comfortable to wear; there are many styles available in mixed cotton, viscose, and silk.

This arose from the fact that the customers who were loyal to the firm could not receive the unique characteristic of the hotel.

Products of the Royal Opera House The status of the Royal Opera House has charitable nature and the main purpose of this organization is to provide people with a chance to get involved into the [...]

Even though the interest in a shampoo brand is mostly applicable to female buyers, in the UAE, shampoo purchase is often assigned to family members. The weakness of this product is that it is about [...]

We have sport advertisement, the use of sports' personalities and events to promote products, and promotion of sports to the audience in order to enhance participation.

We will continue to support inclusivity no matter what happens and will always remain part of the community as much as our customers are.

Assist the clients define their brand's purpose, core values, and ideal customer profile because of the knowledge that a well-defined brand is a powerful brand.

In the contemporary era, it is believed that for a company or individual to succeed in branding, one needs to get acquainted with the technology to attract an audience.

In order to do so, an artist should consider the identity as the base of the project, building and expanding upon it.

In this paper, it is argued that the main challenge associated with the sustenance of such brand communities is the lack of moderated discussions in these communities, low levels of trust among different cadres of [...]

Thus, the message is coded into the depiction of ways customers shape the brand and are the main element of the company.

A weak or negative brand identity is a vital non-market issue as brand identities are closely linked to loyalty and trust between the customers and the firm.

The questions will be posed to assess the quality of teaching and whether the learners find it good or bad, enabling the program's effectiveness to be evaluated.

The main symbol of Air Canada at the moment is the maple leaf in a red circle. The branding strategy is to present the company to customers as a carrier with the most customer-oriented conditions.

The brand not only strives to minimize the negative impact of its production on the planet but also to support programs to restore nature.

He correctly identified the needs of the millennials and utilized a marketing method which involved celebrities popular among this generation's members.

According to Thompson, the positioning of a brand in the market and minds of consumers is germane to the created value.

The case of the Chase Sapphire Reserve launch is of interesting and unique nature and rife with practical lessons that every shrewd entrepreneur can acquire and employ in business. Secret and mystery can urge people [...]

IKEA's target market is the middles-class and this population is a characteristic feature in the emerging markets across Europe and China.

The modern statistics are showing the increasingly growing gap between the rich and the poor, these days the difference between the incomes of these two categories of people is especially big.

The brand is focused on authenticity and transparency, producing the shoes locally and sourcing recycled and reclaimed materials that combine the principles of veganism and sustainability.

The above examples of the use of color in brands are typical marketers' techniques to draw attention to the brand and increase sales.

This paper supports the notion that self-branding is an opportunity for young people to enhance effective leadership, job satisfaction, and professional outcomes; it provides the rationale and examples that reinforce this argument.

That is why, in order to achieve the greatest benefit for the company, the communicator must have a global vision of the brand, its essence, role, features.

In addition, people in the experimental group will also be required to taste the water in both cups and record their rating on a questionnaire.

However, the status of Islamic branding does not emerge from the interest and demand for Islamic commercial services; it stems from the weaknesses and gaps of conventional branding methods and their failure to appeal to [...]

These products are not yet featured in the company's product range and would be a logical development of its women wear and socks and gloves collections.

A number of factors are thought to cause the company's decline that can be connected to the failures in its brand value chain.

The brand is clear, consistent, and cohesive in its communication with customers, presentation, marketing materials, and brand values within both branches of its activity.

A global brand is a brand, used by a product or service, that retains the same or similar name, image, and marketing strategies, in different countries.

This proposal overviews relevant literature on the importance of branding for organizations and consumers and marketing communication tools and analyzes the case of Ikea. The purpose of marketing communication tools is the promotion of a [...]

The choice of Tesco as a target organisation is determined by the brand equity of this corporation and its successful approaches to increasing consumer recognition.

The main task is to explore the concept of branding and its utilization in marketing through using the example of H&M, a large clothing retailer.

Founded in the early 1970s, the company has grown from a small franchise to be one of the most formidable brands in the industry.

The article aims to describe the notions of CI, CB, and CR, giving them a definition, pointing out the importance they hold for a company's success, and reciting the key criteria of their development.

Sub-branding and endorsement would ensure that the new line built on the popularity of the company and the D-Diesel line as opposed to a completely independent branding strategy.

The surrounding of the coffee shop will be tailored in such a way that customers can have the pleasure of beautiful layout decorated with flowers.

The company sells products to its customers with a low price strategy and has followed this strategy since the time of its inception which is the main cause of a very large membership base.

In the similar manner it should be kept in mind that brand is all about recognition and how the customers view it is considered as the main aspect of the brand.

Real estate branding is an attempt by a firm to step out of the ordinary and differentiate from a huge set of competitors.

According to Thomson and Rampton the brand image should be able to provide customers with a degree of excellence and comfort, making them outshine from the rest of the group that is they provide a [...]

On the global scale, the firm is ranked as the sixth firm in the manufacture of brand watches. To ensure the success of the product in becoming a global brand, the management has to consider [...]

First, there is a need to define the role of brands for companies and people sharing them. People often think that checked products or services of experienced companies justify their requirements at the moment without [...]

The car has been and will continue to be a dominating part of the culture, whatever the psychological reasoning for the purchase of a car or how the car is viewed by others.

Therefore, the provision of low airfares becomes an interesting topic of discussion in addition to the technological advancements that contribute to the cost of transportation as well as to the enhancement of the customer experience.

Growth Stage: As the markets are satisfied with a new product, the product entered into the growth stage where sales are quickly enlarged.

This theory brings together the views that branding is experiential and that it can not be reduced to the mere experiences of the costumers.

In a sense, what occurs in the case of corporate sponsorships is that the values associated with the person/franchise that is being sponsored is transferred to that of the company which in effect becomes a [...]

The accompaniments of the slogan, such as color, the shape of the bottle, and the writing style, increase the demand for the product in the market. The role that a brand or a new slogan [...]

The innovative and engaging nature of the promotion will shift the way customers interact with Keystone Light and also add value, purposefulness and personality to the brand, hence helping the company to achieve this objective.

The concept of defining the identity of business emerged because of the existence of companies offering similar products in the same environment.

In this report, the focus is to identify a reputation driver that shows this brand is underperforming and to find ways in which the weakness can be addressed to ensure that the reputation of The [...]

A trademark is a symbol or logo of a company placed on the products to associate them with the parent company.

The main purpose of this research paper will be to find out how the developmental theory applies in the fashion industry. The relationship between a celebrity and a fan is normally said to Para-social.

In combination with an appropriate pricing strategy, branding can support the realization of a product as an asset and contribute to the growth of brand equity.

Notably, the brand can be mainly found in the South of the country. In addition, it can seize the potential of social media to promote the brand and its values.

Moreover, it is possible to say that the case of Zara, the most rapidly growing brand in terms of sales and revenues, shows us that innovation is key to success.

It is considered that "beauty products appeal to the emotions and customers tend to choose based on the product image," yet luxury brands, such as Chanel, usually emphasize the quality of cosmetics and the technology [...]

Analysis of information found in current marketing, sales, and branding resources and juxtaposing it with the marketing campaign recommendations provided in the article of central interest of this research has suggested a conclusion that customer [...]

The idea is to develop a brand for selling seafood from locally based outlets with the vision of a global product depending on the success of the product locally.

On the other hand, the company wants to be a business that has a strong brand reputation because of the services it offers and not because of its brand image created through advertisement.

The company maintained the familiarity of the of the package design which created an opportunity for their consumers to identify with the logo.

The study hypothesized that branding of a destination is the surest way of marketing. The study hypothesized that themed cities and international financing are the best branding strategies for the city of Abu Dhabi.

Therefore, the marketing of private labels can increase the profitability of many retailers that try to become less dependent on manufacturers. This is one of the actions that can be taken.

When a firm has a strong brand image in the market, the perception of the public would always be influenced positively towards the firm, and this will increase loyalty of the customers towards the firm.

Customers around the world are known to associate themselves with brands that play social roles. The roles that brands play in the society are, therefore, more of brand marketing activities.

The brand lacked a strong presence in the west as it was perceived to belong to users fro the eastern part of the world.

The introduction of more organic Smirnoff vodka flavors and pre mixed drinks in to the market has attracted more consumers hence, increasing the average sale.

The paper will attempt to analyze the keys to the success of this campaign, along with providing the profile and background of the company that launched it, and its online marketing strategy and brand value [...]

Process in the marketing mix is the systems and practices of the company that influences the marketing methods of the company. The price of the product will correspond to the value the customer feel the [...]

The better the position of a certain brand in the international market, the greatest is the demand for it, and visa versa.

One of the fundamental priority areas that have been targeted by companies in the fashion industry as a matter of urgency is the creation of brand awareness among customers and the reinforcement of customer loyalty [...]

Petroleum uses family brand where the companies brand image and brand depend on the view of customers and the efforts of the company to differentiate their products.

Thus, the researcher will be in a position of criticising the academic literature on brand image, with a focus on the role of customer satisfaction and loyalty in the in the industry.

It is important to note that the described tenets also inform emotional branding, and are basically intended to change the inner feelings and authenticate the emotions of employees so that they have the capacity to [...]

Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and [...]

This arises from the fact that brand personality is perceived to be a part of the of a product's overall image.

If to consider the loyal customers' segmentation from the time perspective, it can be stated that almost all appear to be 100% loyals in a week and even in a month.

Brand association is the amount to which a particular brand is linked to the particular product it describes in the eyes of the consumer.

Thus, it is important for the company to sell products to people who have the financial ability of purchasing the product in question since the value of their money is what consumers always look for [...]

According to marketing theory of brand extension, price-skimming strategy can be an effective method of pricing when the company using it has a strong brand name; Apple falls in the category.

The discussions also centered on the necessary compensations to be granted to other non-profit partners for their tireless contributions towards BWB's goal and the strategies necessary for handling inflow and outflow of the used books.

In other words, customer satisfaction should not be confused with customer loyalty and bribe like single upset in delivering will be causing abandoning by satisfied customer but loyal customer is firm and has the emotional [...]

This has been due to many fashion options for them to choose from and also availability of major fashion houses in the world are located in the UK.

Goal of the Plan The goal of the plan is to identify the most effective market research approaches that can help to determine the viability of launching Best Buy in the Russian market.

This will lead to an increase in the market share enjoyed by individual organic cosmetic companies and individual brand owners of organic cosmetic products.

The marketing team will have to devise a problem statement that defines the unmet needs of the market in the given product category and the advantages that will accrue to consumers, emotionally and physically, by [...]