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Branding Essay Examples and Topics

The Dorchester Hotel: Reputation Driver

In this report, the focus is to identify a reputation driver that shows this brand is underperforming and to find ways in which the weakness can be addressed to ensure that the reputation of The [...]

Sandro Fashion Brand

The company began in the Marais district of Paris and focused primarily on women's fashion. In 2009, the company acquired fashion brand Claudie Pierlot in preparation for the creation of the SMCP group in 2010.

Chick-fil-A Brand Analysis

Notably, the brand can be mainly found in the South of the country. In addition, it can seize the potential of social media to promote the brand and its values.

Luxury Brand Beauty

It is considered that "beauty products appeal to the emotions and customers tend to choose based on the product image," yet luxury brands, such as Chanel, usually emphasize the quality of cosmetics and the technology [...]

Men’s Responses to Fashion Advertising

Analysis of information found in current marketing, sales, and branding resources and juxtaposing it with the marketing campaign recommendations provided in the article of central interest of this research has suggested a conclusion that customer [...]

Nike’s Brand Association with Michael Jordan

Brand value constitutes the ability to assist in the retrieval of information, ability to differentiate the product, capacity to provide the customer or retailer with a reason to buy, and the capacity to create positive [...]

Yves Saint Laurent Branding and Challenges

It is based on this that I have chosen Saint Laurent in Rodeo Drive, one of the most sought after high-end fashion retail destinations in the world, in order to examine the current popularity of [...]

GoDaddy Brand Image and Perception

On the other hand, the company wants to be a business that has a strong brand reputation because of the services it offers and not because of its brand image created through advertisement.

Cartier’s Context

Business Objective The business objective of the advertisement idea is to increase the market share in the luxury engagement rings. The reptilian part of the brain is the fastest, and responds to the sensations.

Research Brand Performance

When a firm has a strong brand image in the market, the perception of the public would always be influenced positively towards the firm, and this will increase loyalty of the customers towards the firm.

Branding and Social Responsibility

Customers around the world are known to associate themselves with brands that play social roles. The roles that brands play in the society are, therefore, more of brand marketing activities.

Case Analysis: Lenovo

The brand lacked a strong presence in the west as it was perceived to belong to users fro the eastern part of the world.

Flare Fragrances Company Inc

Following the global financial crisis and its consequential recessionary economy, the marketers would find difficult situation and the marketing successes and failures would depend on the patterns of consumers' shifting behavior under the recession and [...]

Organic Smirnoff Vodka

The introduction of more organic Smirnoff vodka flavors and pre mixed drinks in to the market has attracted more consumers hence, increasing the average sale.

Lacoste Brand

Direct channel marketing in Lacoste's case involves use of various tennis and golf personalities, a strategy that has been a trademark of the brand since its inception. One advantage of direct channel marketing is that [...]

Meaning of Brand Equity in Marketing

Process in the marketing mix is the systems and practices of the company that influences the marketing methods of the company. The price of the product will correspond to the value the customer feel the [...]

Thomas the Train Engine

Increasing Appeal of "Thomas" to 1 - 5 year Olds One way to increase the appeal of "Thomas" to the 1 - 5 year old age set is to develop games that center around the [...]

Brand Extension Strategy

Petroleum uses family brand where the companies brand image and brand depend on the view of customers and the efforts of the company to differentiate their products.

Emotional Labor & Brand Creation

It is important to note that the described tenets also inform emotional branding, and are basically intended to change the inner feelings and authenticate the emotions of employees so that they have the capacity to [...]

Marketing research: Process and Progress

Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and [...]

Brand personality

This arises from the fact that brand personality is perceived to be a part of the of a product's overall image.

Marketing: Case Study of Apple Inc.

Brand image is attached to the culture of the company and it is important for the stakeholders of a company to develop corporate cultures which are consistent with the national cultures.

Ipads Pricing Strategy

According to marketing theory of brand extension, price-skimming strategy can be an effective method of pricing when the company using it has a strong brand name; Apple falls in the category.

Better World Books

The discussions also centered on the necessary compensations to be granted to other non-profit partners for their tireless contributions towards BWB's goal and the strategies necessary for handling inflow and outflow of the used books.

Launching Best Buy in Russia

Goal of the Plan The goal of the plan is to identify the most effective market research approaches that can help to determine the viability of launching Best Buy in the Russian market.

Organic cosmetics

This will lead to an increase in the market share enjoyed by individual organic cosmetic companies and individual brand owners of organic cosmetic products.