Recognizable Brand Essay Examples and Topics

72 samples

External and Internal Analysis of Starbucks: Case Study

4
Some of the lessons that other aspiring companies who want to venture into the international market can borrow from the failure of Starbucks in Australia is that it is important to study, adopt and embrace [...]
  • Pages: 8
  • Words: 2391
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ZARA Logistics System & Transportation Strategy

3
A careful analysis of inbound and outbound logistics, as well as understanding the role of the information flow within the organization will also contribute to providing viable solutions and recommendations to the company's strategies in [...]
  • Pages: 9
  • Words: 2578

Organizational Structure of Nokia

1
Nokia is an international phone company that is currently leading in the phone segment of the electronic market in the world; the company's organizational structure has enabled it to command the success it has attained.
  • Pages: 4
  • Words: 1271

IKEA Company Analysis

It is one of the major retailers of furniture and house wares in the world. The company blends the four components of the marketing mix in order to identify the target market to penetrate.
  • Pages: 13
  • Words: 3652

Ray-Ban Sunglasses: Brand Analysis

The brand's sunglasses are highly differentiated products: Ray-Ban has a strong brand identity as classical cool eyewear. Ray-Ban's USP revolves around the fusion of style and protection.
  • Pages: 2
  • Words: 575

Lululemon Business Analysis

Stakeholders of an organization contribute significantly to the fortunes of the entity. The executive management of Lululemon has the core objective of managing the value of the shares.
  • Pages: 2
  • Words: 548
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Alexander Mcqueen

Political Alexander Mcqueen cab takes advantage of the political situation in the world; the world is in the process of employing a free trade policy whereby the market is the one that determines the price [...]
  • Pages: 9
  • Words: 2422

Company Analysis: Unilever Company

5
As opposed to the SWOT analysis, which is static and rarely leads to the development of specific alternative strategies, the TOWS matrix has a wider scope and has led to the development of four specific [...]
  • Pages: 5
  • Words: 1827

Waitrose SWOT Analysis

The opportunities are the chances that the company has in the external environment to expand its sales or profit within the given environment.
  • Pages: 4
  • Words: 1845

Internal Analysis of the Kraft Foods Group

Additionally, the tool reviews the external environment of the firm thereby yielding data concerning the opportunities available to the operations of the firm as well as external threats facing Kraft Foods Group. The examination of [...]
  • Pages: 5
  • Words: 1438
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Louis Vuitton Moet Hennessy

5
The purpose of the report is to analyse the structure and performance of LVMH. In addition, the company has adopted creativity and technological innovations as part of its strategic plans.
  • Pages: 6
  • Words: 1647

TUI AG

Travel consumers recognise the TUI's brand; this is an important trait in the industry, and makes it quite difficult for new entrants to penetrate the market.
  • Pages: 6
  • Words: 1677

Jumeirah Group Organizational Environment

Based on a SWOT analysis of the Jumeirah group it can be see that the strength of the Jumeirah group within the Dubai region is the sheer scale of their projects and the degree of [...]
  • Pages: 15
  • Words: 4125
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Air New Zealand Company Analysis

The company's mission is to "position itself as a long-term sustainable business providing value to its customers, employees and shareholders" Barnhart,ET,al2004):by maximizing the airline's return on capital employed, adding diversity to the carrier's sources of [...]
  • Pages: 10
  • Words: 2793

Industrial Analysis: The Coca-Cola Company

4
One of the shareholder was Asa Candler who became the sole owner of the business by buying all the shares from other members and he established the Coca Cola Company in eighteen ninety two.
  • Pages: 3
  • Words: 958

Gucci Luxury Fashion Brand

Bizzarri describes the reinvention of the brand as the renovation of its image in the effort to recapture "the spirit of innovation" and redefine the notion of luxury.
  • Pages: 6
  • Words: 1904

The H&M Brand in the United Kingdom

The following report is going to outline the core business insights and survey findings that might inform the best recommendations for the H&M brand in the UK.
  • Pages: 7
  • Words: 1979
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The Tesla Brand’s Vehicles and Their Benefits

The selected global brand is Tesla, and the paper will address vehicles' functional and emotional benefits. Tesla recognized a chance to challenge the conventional thinking that energy efficiency meant unattractive and slow.
  • Pages: 1
  • Words: 362

SWOT Analysis of Wal-Mart Stores

The competitors of Wal-Mart stores are many in the respective countries where it has the different stores According to Kneer when the Wal-Mart stores was founded in 1962 by Sam Walton the core values of [...]
  • Pages: 6
  • Words: 1626

Saudi Arabia Public Transport Company

According to the law, the ministry of transport is given the responsibility to monitor and regulate the public transport sector. The strength of the company is also in the diversification of the transport business.
  • Pages: 15
  • Words: 3992

BMW Car Design Process

The result of the screening is the descriptions of these lines, the information that will be further used in the process of modeling.
  • Pages: 2
  • Words: 560
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Dove as a Brand and Its Evolution

The brand is the world's number one cleansing brand in the category of health and beauty. The brand was never to be put in the category of soaps in its history.
  • Pages: 8
  • Words: 2377

Wal-Mart Company Corporate Governance

Before lowering the price of a particular product, the company has to analyzed its true value and come up with a price that measure to this.
  • Pages: 4
  • Words: 1077

Sirius XM Radio

The duopoly in the satellite radio systems created by the Federal Communication Commission comprising of Sirius Radio and XM Radio meant that most of the customers would either choose one of the other.
  • Pages: 20
  • Words: 5535

Internal Analysis of Best Buy Company

Best buy is the leading retailer in consumer electronics in the United States of America, and is on its way to attaining a leading position in the industry round the world.
  • Pages: 2
  • Words: 583

HP Organizational Analysis

This is tackled by providing an over view of the organization, the structural issues facing it, a thorough discussion of ways that can help solve the structural problems and finally a conclusion and recommendation section [...]
  • Pages: 7
  • Words: 1978
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Value Driven Management: Publix Supermarket

The concept behind this method is that whenever employees have to make decisions in an organization, they must consider the impact of the decisions on the impact of the organization.
  • Pages: 12
  • Words: 3225

Nokia SWOT Analyses

Strengths One of the biggest strengths it has is that it has a geographically wide network of distribution when compared with other organizations in the industry."Everyday a quarter of the world's population connect using Nokia...infrastructure [...]
  • Pages: 3
  • Words: 966

The Secret Behind Rihanna’s Brand Success

Therefore, the brand mainly targets meeting women's needs and wants first."Fenty sells lingerie with the idea that a woman is in charge of her body, and her personal life and has the right to choose.
  • Pages: 2
  • Words: 576

Luxury Brands: Hermès

The customer's conviction of the uniqueness of the tailoring, created in their own hand in the best European workshops, is the driving force behind such emotions.
  • Pages: 3
  • Words: 631

Civil Protection of Well-Known Trademarks

The most important thing about trademarks is that they can be the most valuable assets of the business. The second function of the trademark is that of the quality indicator.
  • Pages: 18
  • Words: 4949
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Apple Pay Technology Analysis

The fact is that it is necessary to input both payment details and personal data to allow the technology to work.
  • Pages: 3
  • Words: 826

The Revolution and Fall of iTunes

The number of innovators, who are the first people to use the product, was low, and Apple's service was only accounted for about 1. The success and decline of iTunes can be related to the [...]
  • Pages: 1
  • Words: 367

Blackberry Device: History of Invention

The introduction of the blackberry devices has provided a major breakthrough in the communication industry making it cheaper and faster to consumers.
  • Pages: 2
  • Words: 591

Levi’s Branding on the Signature Line

Levi's popularity among different social strata, as well as different age groups, varies, seeing how the legend behind the brand might be in chord with one type of the target audience and at the same [...]
  • Pages: 5
  • Words: 1270
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Munich Oktoberfest as a Product Creating Value

In this way, Oktoberfest is a product because the authorities of Munich, as well as of other cities around the globe, review the most popular products and services and present them at the festival to [...]
  • Pages: 4
  • Words: 1102

H&M Company’s Denim Products

The ratio of tops to bottoms in the H&M's denim products is 1/4, with the majority of products sold being regular jeans.
  • Pages: 2
  • Words: 565

Apple Inc.’s Brand Position in 2014

The enterprise always endeavors to provide its clients only with the products of the best quality, with no exception; the firm strives to create the very best product that is possible to imagine.
  • Pages: 2
  • Words: 572

Bud Light Beer: Brand Development

Bud Light is the beer number one in the United States, and also one of the top global competitors in the industry with massive revenue.
  • Pages: 2
  • Words: 589

Service Operations Analysis of Toyota Motor Corporation

Finance service division of Toyota include Toyota Finance Corporation and Toyota Motor Credit Corporation mainly based in Japan and other foreign subsidiaries and affiliates offering sales financing for the subsidiaries and affiliate of Toyota company.
  • Pages: 10
  • Words: 3082
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Noode Company International Business

In order to effectively determine whether the actual analysis of the market environment of Dubai is conducive for the introduction do the Noode beauty and skin care products, a market audit is to be conducted.
  • Pages: 10
  • Words: 2853

Internal and External Analyses for Elecdyne

In order to decide which country the company should consider as a new market, the analysis will be combined with the opportunities and the threats of the SWOT analysis tool in this report.
  • Pages: 8
  • Words: 2377

SWOT Analysis of Amazon

This means that Amazon should realign its business strategy in order to remain competitive and profitable in the online retailing industry.
  • Pages: 3
  • Words: 715

Market Research: Apple

Apple's managers are cognizant of the fact that the success of new products in the market is dependent on the effectiveness with which the firm understands and exploits its capabilities.
  • Pages: 5
  • Words: 1395
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Company Analysis – Google

To categorize information and make it helpful and easily reached in the globe is the mission of the company. Another subsidiary of the company established later established in August the year two thousand was incorporated [...]
  • Pages: 12
  • Words: 3273

OfficeMax Corporate Description

Company and Industry Description OfficeMax is a diversified company and the pioneer of retail office products industry, which serves the pubic and private sector for the office supplies, paper, print, document services, and technological solution [...]
  • Pages: 5
  • Words: 1304

The Alcatel – Lucent Merger

During the renewed merger in 2006, various issues were negotiated that were missing in the collapsed deal of 2001. The two companies failed to agree on the strength of Alcatel in the merger.
  • Pages: 2
  • Words: 541
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Serco Company’s Portfolio of Services

As an international company that aims at improving the quality as well as the efficiency of important services to people allover the world, Serco has succeeded enormously in making a difference in the international society2.
  • Pages: 5
  • Words: 1192

Johnson & Johnson SWOT Analysis

Recognized by the United Nations as the Humanitarian of the year for 2011 for the work of philanthropy touching lives of billions of people's basic health care.
  • Pages: 10
  • Words: 2751

IKEA’s Operation in the USA

This has seen the firm expand its stores to markets that the company had not ventured into before. The firm is not a bed of roses as many had been mislead to believe.
  • Pages: 4
  • Words: 1296

Sherly Travel Group: Environment and Strategy

The company has its headquarters situated in Singapore, but it has diversified its services to other parts of the world to meet the needs and the expectation of the customers.
  • Pages: 6
  • Words: 1444
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Business Analysis for Cyclermate

The analysis will is going to trace the history of Cyclermate, the problems facing the company and the conclusion. The importance of the factors in the model will vary based on the industry in which [...]
  • Pages: 11
  • Words: 2775

Kidscity in Melbourne, Australia

It is also important to understand that the main purpose of edutainment is to attract children's attention to one of the issues and hold it for some time there.
  • Pages: 2
  • Words: 593

WFB Kamloops Processes and Operations

The Lead Generation is beneficial for both, the buyer and seller as it make it easy for the customer to get the information about the relative product or service they are offered and for the [...]
  • Pages: 40
  • Words: 11117
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eBay 2001: Increasing External Revenues

The owners use profitability of the company to gauge its performance, employees use the amount of wages that they earn, customers use the prices of the goods, the government considers the tax compliance of the [...]
  • Pages: 8
  • Words: 2383

Swot analysis of Adams Aircraft

The team of AAI engineers ensured the innovation of smart tunnel device which was used for the purposes of adjusting the centre of gravity and also enabled the airframe to accommodate wide range of engines [...]
  • Pages: 5
  • Words: 1559

What HP Is Doing Right And Why?

The main objective of the project is to shift its focus to cloud computing and EaaS, which are key areas of emerging technologies.
  • Pages: 2
  • Words: 594

SWOT Analysis for Amazon Company

In the recent past, Amazon.com boasts on its strategy of rebuilding and investing in Research and Development, establishment of technology and innovative research centers.
  • Pages: 3
  • Words: 848
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SWOT Analysis: Al Capone’s

Despite the firm being in operation for a long duration, the firm has not managed to position itself as a market leader, which limits the firm's ability to deal with changes occurring in the restaurant [...]
  • Pages: 8
  • Words: 2207
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