Recognizable Brand Essay Examples and Topics

Service Operations Analysis of Toyota Motor Corporation

Introduction In the early 80s service became an integral and very significant aspect of operation management. Service movement was motivated by high number of students who were involved in non-manufacturing activities. During this period, there were disillusion in the existing contents in operation management by both the college students and the economic experts. There were […]

Noode Company International Business

Introduction The United Emirates has been in the recent past the destination of many businesspersons (Heiko 77). This is partially attributed the fast growth that is taking place in the nations of the United Arab Emirates. Additionally, the United Arab Emirates is located at the major crossroads of the Western and Eastern parts of the […]

Company Analysis: AGL Energy’s Risk Management with Reference to ISO 31000

Introduction The ISO 31000 is a set of standards that govern the implementation of the process of risk management across different organizational functions, projects, and other activities (Broadleaf Capital International, n.d.). Accordingly, these standards are designed to offer the best practices and guidelines to all activities related to risk management in an organization. Here, the […]

ZARA: Analysis of Logistics Systems

Executive Summary ZARA has been known as the most successful retailer of fashionable clothes at moderate prices. Its unique strategies of vertically integrated system of supply chain allow to produce cheap but fashionable garment within a short period. In contrast to other retail manufacturers, their logistics system is much more effective because it meets the […]

Internal and External Analyses for Elecdyne

Introduction Elecdyne is a Japanese Electronic SME, which was founded in 1990. The company uses technology licensed from various multinationals to produce a range of electronic products including TV sets and CD/DVD/MP3 players. Initially, the company had five workers but now, it has about 100 employees. However, despite its growth, the company is struggling for […]


Introduction TUI AG is a German travel company. It dominates the travel industry in its source markets (UK, France, Germany, Netherlands, and Nordic countries) through its subsidiaries. The firm has numerous travel agencies, cruise ships, hotels and airlines. It is estimated that there are about 3,500 travel agencies, 285 hotels managed by 12 hotel brands […]

Internal Analysis of the Kraft Foods Group

Executive Summary The main purpose of the paper is to carry out an internal analysis of the operations of Kraft Foods Group. The study utilizes SWOT analysis that encompasses the firm’s internal strengths and weaknesses as well as the external opportunities and threats. Through the application of SWOT analysis, Kraft Foods is capable of pragmatically […]

SWOT Analysis of Amazon

Amazon Incorporation is a leading American online retailing company. Amazon operates different subsidiaries in 11 nations globally. The corporation offers a wide range of services and products to its customers. Amazon’s online presence and logistical operations have made its business competitive and successful (Mennen 27). The SWOT Analysis below offers a detailed description of Amazon’s […]

Market Research: Apple

SWOT Analysis New product development, is one of the most intricate organizational tasks that firms undertake in their quest to develop competitiveness (Graf & Saguy, 1999). Apple’s managers are cognizant of the fact that the success of new products in the market is dependent on the effectiveness with which the firm understands and exploits its […]

Internal Analysis of Best Buy Company

Best buy is the leading retailer in consumer electronics in the United States of America, and is on its way to attaining a leading position in the industry round the world. This though doesn’t mean there’s no room for expansion, both the physical store layout, geographical location, and the organizational structure. Recent years have witnessed […]

Company Analysis – Google

Executive summary Founded as a small company in 2008, Google has grown to be a major technology company operating in almost all countries around the globe. Like many global companies, Google management and major operations are based in Amphitheatre Parkway, Mountain View California. Google is the leading world technology firm that aims at improving people’s […]

OfficeMax Corporate Description

Introduction The purpose of this essay is to describe the background of OfficeMax, Inc., financial statements, organizational structure, industry overview, and overall performance of this company. Company and Industry Description OfficeMax is a diversified company and the pioneer of retail office products industry, which serves the pubic and private sector for the office supplies, paper, […]

Louis Vuitton Moet Hennessy

Introduction The main objective of this report is to analyze the business environment of Louis Vuitton Moet Hennessy, in addition to conducting a market audit. The purpose of the report is to analyse the structure and performance of LVMH. The report shall also provide a brief overview of LVMH. In addition, the company’s SBUs, PESTLE […]

Saudi Arabia Public Transport Company

Introduction Overview of the Company Saudi Public Transport Company (SAPTCO) is a company offering communal bus transport within and without the Kingdom of Saudi Arabia. SAPTCO covers ten major cities within the country which include Mecca, Riyadh and Jeddah. The company also provides special services to the religious sites during the Islamic calendars. SAPTCO further […]

Coffee Break Café

Coffee Break Café (CB Café) is a business start up in Saudi Arabia with the intention of rolling out a new financial accounting system based on a spreadsheet. This paper evaluates the use of spreadsheets as a better strategy than using paper, pen, and calculator. Introduction Business startups have many issues to handle. The success […]

The Alcatel – Lucent Merger

Alcatel is a company that makes communication equipment. It is based in Paris France while Lucent Technologies is a giant US Telecommunications company. During the renewed merger in 2006, various issues were negotiated that were missing in the collapsed deal of 2001. The main reason why the deal collapsed in 2001 was discussed and settled […]

Starbucks Company’s External and Internal Analysis

Abstract Starbucks was started in 1971 and since then, the company has expanded very fast. It now has over 15,000 stores in over 44 countries. Starbucks seeks to sell experience, and not just coffee. The company had previously relied on word of mouth and a strong global brand as part of its marketing efforts However, […]

Wal-Mart Company Corporate Governance

Corporate governance refers to the set of laws, policies, and processes that impact on the way a company is governed. At Wal-Mart, there are only two things that the company has always strived to achieve: tell the Wal-Mart story and stay the course. This philosophy has enabled the company to grow and become the success […]

Sony Corporation and Its SWOT and PESTLE Analyses

Introduction Sony Corporation is an organisation that primarily deals in the manufacture and distribution of electronic appliances. The corporation is the parent organisation of Sony Group, which was founded in 1946; the corporation manages all the business activities of the entire group. For instance, the corporation designs, plans, strategizes and manages the manufacture of Sony […]

Organizational Environment

Introduction The Jumeirah group (hotel division) owns some of the most prestigious and luxurious hotels and resorts within Dubai and the U.A.E such as the Burj Al Arab, the Jumeirah Beach hotel, the World Trade Center Residence and the Madinat Jumeirah. Prices for rooms range from 1300, 1500 to 4000 dirham’s and above due to […]

An Analysis of a Manufacturing Company Hesketh & Brown

Executive Summary Hesketh & Brown is a company engaged in the manufacture of various products. The company has three manufacturing facilities namely, Kenyon Meaney, Marshall Fearon and Swarbrick Hattersley. There are 52 different types of products that are manufactured in these facilities. The products have different costs, sales prices and quantum of sales. The motive […]

Marriott International

Marriott is an international business venture, which deals with offering hospitality services to its clients. It has several business units in various countries around the world. Marriott International has been in operation for about 60 years. This has enabled it to spread its wings to 73 countries with over 3700 hotel units. It offers over […]

Serco Company’s Portfolio of Services

Serco is a services company which is based in Hook, in United Kingdom’s North Hampshire. The company is arguably one of the biggest companies in the world, having a touch in almost all sectors of life. Serco believes in bringing a robust portfolio of services to the society through a number of key interventions focused […]

Johnson & Johnson SWOT Analysis

Introduction Johnson & Johnson is an American company manufacturing pharmaceuticals, medical devices, and consumer packaged goods worldwide. It was founded in New Brunswick, New Jersey, in 1886; its headquarters are still there though it has subsidiary companies all over the globe. The company name is synonymous with its baby care products though it has wide […]

IKEA Company Analysis

Introduction IKEA is a privately owned company that started in South Sweden and it manufactures furniture for home and office use. The founder, Ingvar Kamprad is a Swedish. The firm operates in 38 countries with Netherlands as its headquarters. The firm employs about 130,000 people across the world. The shareholdings of this multinational corporation are […]

HP Organizational Analysis

Introduction The paper is a critical analysis of organizational structure of HP Company. This is tackled by providing an over view of the organization, the structural issues facing it, a thorough discussion of ways that can help solve the structural problems and finally a conclusion and recommendation section that summarizes the paper. It is worth […]

Nokia Organizational Structure

Executive Summary An organization is defined as an integration of processes with a single purpose; to attain the expected goal of an organization, management needs to develop and effective working organizational structure. An effective organizational structure looks into qualitative and quantitative issues of the structure were it ensures that both human resources matters and physical […]

IKEA company analysis

Introduction IKEA is a company based in Sweden, which operates in 42 countries and has over 70000 employees among these 59000 works in European countries. It is one of the major retailers of furniture and house wares in the world (Richard & Paul, 2005). It manufactures its own furniture and sells them in stores that […]

Circa’ External environment and Industry Analysis

Introduction Strategic assessment requires the business to get to know its external environment, internal resources and the business culture. In getting a market niche in a given market, the organization in question has to get their strategy right in order to cope with other competitors in the field. Carrying out external analysis helps in understanding […]

Sherly Travel Group

Executive summary Sherly Travel Group (SGT) is a newly formed company that specializes in offering tour and travel services to both individuals and corporate clients. The company has its headquarters situated in Singapore, but it has diversified its services to other parts of the world to meet the needs and the expectation of the customers. […]

SWOT Analysis of Wal-Mart Stores

Introduction In strategic management and planning examination of the internal and external factors is very important. These factors are categories in the SWOT analysis, which involves the analysis of strengths, weaknesses, opportunities, and threats. The strengths and the weaknesses are the internal factors while the opportunities and threats from the internal factors. Through SWOT analysis […]

Value Driven Management: Publix Supermarket

Introduction Competition has increased and this has forced managers to look for innovative ways of enhancing competitiveness of organizations. There is a general trend of change in management and leadership from simple leadership to more complicated leaderships. This change has been prompted by changes in the business environment and increased competition. The environment in which […]

Alexander Mcqueen

Introduction Alexander Mcqueen is a designer apparels store. A young designer, Alexander Mcqueen, established the store. He was a Briton by birth and was born in London. He is remembered for his dramatic tailoring, groundbreaking collections and avant-garde shows, where he made designs that were special and unique to different occasions. The success of the […]

Industrial Analysis: The Coca-Cola Company

Introduction The Coca-Cola Company was established in eighteen eighty six by a pharmacist named John Pemberton of Atlanta, Georgia. His initial ingredients (kola nut and coca plant) were meant to make a tonic for managing migraines and headache but not soft drink. He then liaised with Atlanta’s drugstore manager, Frank Robinson in which the syrup […]

Business Analysis for Cyclermate

Introduction Cyclermate was founded in 1988 by Lewis Llewellyn and Dai Armstrong who were rendered redundant in a steel works. The act that they had worked together in this company made them share a common interest- setting up a bicycle manufacturing business. They were to combine their expertise from their former place of work, Lewis […]

Kidscity in Melbourne, Australia

Need for Kidscity Kidcity is not a simple entertaining center, it is a unique edutainment where children can work and get salary. Many students have problems with profession choice as they do not know what responsibilities each occupation comprises. It is important to entertain children with something. It is also important to understand that the […]

WFB Kamloop’s Processes and Operations

Executive Summary Furniture is the most important aspect of any building’s appearance or look. No house, office, restaurant, college, university or even a shopping mall looks complete without furniture. Even at outlets and parks, benches and tables are found. With the passage of time, fashion has been changing and things are getting more beautiful day […]

SWOT Analysis of GM

Strengths GM, based in Detroit, is the second leading auto producer after Toyota. It was founded in 1908 and has been a market leader on a global scale for close to 80 years. One of GM’s strength is that it operates different brands i.e. Chevrolet, Hummer and Cadillac in America. This makes it easier for […]

Air New Zealand

Introduction Air New Zealand started as TEAL (Tasman Empire Airways Limited) in 1940, and its major operations involved Short Empire flying boats on trans-Tasman routes. After the World War New Zealand and Australian governments procured 50% equity of TEAL. The airline then decided to change its operations by dropping flying boat operations in favor of […]

eBay Company Case

Background The eBay Company has been in existence for 18 years. The company provides an online marketing platform for used, refurbished and new products across the globe. Besides, the company offers the online money transfer service called the PayPal. Due to stiff competition from other online marketing companies, the growth of eBay has been unsteady […]

The DHL Company Environments and Culture

DHL or Deutsche Post is considered to be one of the most effective and widely used mail services in the world. The environments and culture of DHL Company are the major aspects that influence business and people’s readiness to get involved in one. The fluctuating market often demands changes in the location, so that it […]

Nokia SWOT Analyses

Introduction Nokia is currently one of the biggest dealers in telecommunications equipment. Its presence has been greatly felt both locally and across the globe due to the wide expansion in business it has been experiencing. Nokia has spread its business everywhere to cater for customer needs and increase growth of telecommunications within the industry. It […]

Analysis on eBay

Introduction This case is about a company, namely eBay, which has made a niche in the e -business industry and gone on to become one of the most successful and profitable firms in online auctions. The company’s most important stakeholders include its owners, employees, customers, suppliers, the government and the community at large. eBay operates […]

Waitrose SWOT Analysis

Introduction Waitrose is a supermarket based in the United Kingdom. It is owned by John Lewis partnership that is a British retailer and is valued as one of its food division. The supermarket has record a tremendous growth in the UK market over the recent years. It had about 228 branches across the UK by […]

Swot analysis of Adams Aircraft

Strengths The prevailing technology makes it possible for quick advancements to be made within the industry for the benefit and satisfaction of consumers. The use of computer design software in modelling airframe structures was a great boost to the company and industry at large. This saw improvement in manufacturing and tooling capabilities. Strength could be […]

Company Analysis: Unilever Company

Company Background Unilever is among the leading home care, personal care, as well as food product producing and supplying firms in the world today. It has two parent firms; Unilever PLC and NV. Unilever NV is a Dutch registered company whilst Unilever PLC is registered in Wales and England. Along with their relevant group firms, […]

Lululemon Business Analysis

Company overview Lululemon is based in North America with most of its branches in Canada. Other than North America, the entity has stores in Australia, Japan and New Zealand. Despite the entity not having an elaborate vision statement, there are a lot of motivating mottoes in manifesto. This implies that the company wants to provide […]

Sirius XM Radio

History, Development and Growth David Margolese, born in Canada, is the pioneer of satellite radio enterprises (Jones and Hill, 2010). At the age of around twenty years, Margolese discontinued his studies and started a paging company. David would later turn his concentration to cellular phone enterprise but failed to obtain funding from venture capitalists who […]

What HP Is Doing Right And Why?

Hewlett and Packard (HP) is an American technology company that provides technology services to large enterprises, individual customers, and small and large businesses. It is the leading manufacturer of personal computers and associated accessories in the world. It has experienced tumultuous times in past years that have affected it adversely. However, it has changed its […]

SWOT Analysis for Amazon Company Inc, commonly denoted as (AMZN) is a leading global electronic commercial company and the most visited internet retail shopping destination internationally. The main headquarters of the company is in Seattle, Washington. Commercial icon, Jeff Bezos founded the company in the early 90s as Cadabra and later renamed it as Amazon sells a variety […]

Analyzing Toyota Motor Corporation using Nadler & Tushman’s Model

The Nadler & Tushman’s model is a model that is used to analyze an organization in terms of its inputs, outputs as well as throughputs. This model was developed with consistency to the open systems theory. Nadler & Tushman’s model was developed in such a way that it gives more specific details, thus it is […]

SWOT Analysis: Al Capone’s

Introduction Al-Capone’s restaurant came into existence in 1927 under the initiative of Gladys Meyers. The restaurant is located along the shores of Fox River and operates in a big and spacious house. In the course of its operation, Al Capone’s mission is to achieve sustainable growth by providing its customers with an untouchable dining experience […]