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Genius Coffee Company’s Marketing Project Research Paper

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Updated: Jul 11th, 2021

The focus of the brand, taking into account the current characteristics of the market and consumer interest, depends on several factors. The promotion of a new product most effectively has some conventions that should be respected. One of these factors is the timely entry of goods at the right stage of the decision-making process. Regarding the product under consideration, Genius Coffee, this brand has not yet received sufficient customer recognition, and preliminary work to promote it is mandatory. Developing the right marketing campaign is an essential part of advertising activities. Therefore, it is correct to provide such a mode of activity in which Genius Coffee will be aimed at analyzing market preferences as one of the stages of the decision-making process.

Brand Focus

Since Genius Coffee is a product that has appeared relatively recently, preparatory work is needed before it enters the market. The decision-making process consists of several stages, and when taking into account the absence of a client base and partnership agreements, the greatest emphasis should be placed on analyzing the most effective marketing entry strategy. Genius Coffee has several obvious competitors, and the analysis of client preferences may help determine the optimal plan for advertising the product. Also, based on modern business principles, it is essential to think about how partnership agreements with distributors could be coordinated for the maximum rapid sale of this type of coffee.

Partnership with Gyms/Restaurants

Since the coffee brand in question is completely natural and contains no additives, focusing on health-conscious people can be a successful practice. Cooperation with gyms where visitors prefer to drink harmless beverages and restaurants where visitors often choose wholesome products may be based on promoting a healthy product. Using the brand for advertising can contribute to attracting the attention of consumers, and relevant promotional materials may be tagged in foodservice establishments and sports venues.

Social Media Strategy

As a media strategy, the principle of seeking recognition through product promotion is optimal for Genius Coffee. Advertising in social networks where users spend much time may contribute to the growth of interest in a new product. Also, as much information as possible should be found about competitive products and their features. Having relevant data on the specifics of sales and growth rates of certain products, it is possible to adjust the market entry strategy so that the brand in question could be accepted willingly.

Reaching out to Customers

The target audience for Genius Coffee is people who are willing to take care of their health. Accordingly, efforts are required to disseminate product information at sites where coffee sales may be the highest, for instance, in gyms. If the customers of these establishments are aware of the merits of Genius Coffee over other similar products in the market, this will be an additional initiative for purchases. Therefore, commercial proposals can be sent to relevant sites to establish partnerships with the leaders of gyms to obtain total profits.

Conclusion

The focus of the Genius Coffee brand should be aimed at the stage of marketing policy analysis in the decision-making process. The promotion of this product may be most successful among people who care about their health because this type of coffee does not contain any additives. As a social media strategy, promotional activities on social networks and other popular Internet platforms can be productive.

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IvyPanda. (2021, July 11). Genius Coffee Company's Marketing Project. Retrieved from https://ivypanda.com/essays/genius-coffee-companys-marketing-project/

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1. IvyPanda. "Genius Coffee Company's Marketing Project." July 11, 2021. https://ivypanda.com/essays/genius-coffee-companys-marketing-project/.


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IvyPanda. "Genius Coffee Company's Marketing Project." July 11, 2021. https://ivypanda.com/essays/genius-coffee-companys-marketing-project/.

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IvyPanda. 2021. "Genius Coffee Company's Marketing Project." July 11, 2021. https://ivypanda.com/essays/genius-coffee-companys-marketing-project/.

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IvyPanda. (2021) 'Genius Coffee Company's Marketing Project'. 11 July.

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