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Dough Pizza Company’s Product Feasibility Analysis Report

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Updated: May 25th, 2021

Christian Worldview Application

Dough Pizza may consider various biblical teachings, especially those that discourage unfair pricing of items. According to Esqueda (2014), Christian worldviews are founded on ideas and values prescribed in the bible. Specifically, the philosophy behind product pricing is emphasized in the bible where God encourages people, including business owners, to do what is satisfactory to Him, such as setting prices that reflect the actual value of respective products (1 Timothy 2: 3-4, New International Version).

Consequently, the price is set at the most ideal level to ensure that no exploitation of suppliers or customers is allowed (Katz & Green, 2017). Dough Pizza should also consider the golden rule when determining prices of its products. As stated in the book of Mathew 7 verse 12, God encourages this company’s proprietors to set prices that they would be comfortable with if given a chance to purchase similar items elsewhere.

When determining where to source labor or business stock for Dough Pizza, it is important to consider ethical values, which, in turn, match what Christianity upholds. For instance, being stewards of one another is an ethical principle that is emphasized in Genesis chapter 2 and verse 15 where God instructs Adam and Eve to take care of the Garden of Eden. This biblical guideline underlines the need for ensuring environmental integrity in the labor sourcing process. To ensure that Dough Pizza’s production practices are consistent with this Christian worldview, it should use supply chains that do not pollute the environment (Katz & Green, 2017).

In addition to avoiding discriminatory hiring policies, it should offer decent wage compensations. Moreover, honesty and dignity are increasingly becoming vital in business ethics. Therefore, according to Katz and Green (2017), Dough Pizza is expected to view laborers and customers as self-conscious individuals who need to be treated with decorum, regardless of where they were sourced from, including foreign countries. They should not be exploited.

Product Feasibility Analysis

Product feasibility analysis reveals the extent to which a particular commodity is worth introducing to the market. Based on the data given regarding Dough Pizza’s products, a feasibility study depicts these commodities as capable of yielding profits for this company. Firstly, the product and service mix differentiates these fast-food commodities in the market, hence influencing customers’ decisions to purchase them, as opposed to those of its rivals such as Papa John’s Pizza.

Clients who prefer fast foods such as pizza usually go for products that not only guarantee value for their money but also those, which satisfy their nutritional demands. Dough Pizza’s items are exceptional due to their flexible sizes, color, and prices and hence the reason why customers are likely to select this company, as opposed to its competitors. Moreover, Dough Pizza’s value proposition is likely to push sales because it is sensitive to customers’ need for tasty and fresh products.

According to Payne, Frow, and Eggert (2017), business success depends on loyal customers who can spend repeatedly and recommend others to acquire particular products that guarantee consistent value. Secondly, the cost of production is comprehensive and realistic because it includes fixed expenses such as labor, utilities, and varying overheads of materials (Katz & Green, 2017). Thirdly, the pricing strategy is competitive. Dough Pizza’s product prices are in line with those of its competitors. Such a strategy offers customers the opportunity to select this company’s pizzas that are reasonably priced, tasty, and customized in terms of sizes. Particularly, prices set are not only competitive but also consider the cost of production. The revenue forecast is based on realistic factors. Overall, this company’s products can do well in the market.

References

Esqueda, O. J. (2014). Biblical worldview: The Christian higher education foundation for learning. Christian Higher Education, 13(2), 91-100.

Katz, J., & Green, R. P. (2017). Entrepreneurial small business (5th ed.). New York, NY: McGraw-Hill Education.

Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: Evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467-489. Web.

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IvyPanda. 2021. "Dough Pizza Company's Product Feasibility Analysis." May 25, 2021. https://ivypanda.com/essays/dough-pizza-companys-product-feasibility-analysis/.

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IvyPanda. (2021) 'Dough Pizza Company's Product Feasibility Analysis'. 25 May.

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