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The purpose of a business is driven by the scope of the business idea upon which objectives or central objectives are vital installments of the business. In this case, a business has to be guided by a set of objectives that coincide with a brand name reflective of the products. This is a marketing proposal that is guided by a central objective of decentralizing the aspect of unhealthy living through the consumption of fast food. Chicken is one of the main content of the fast-food restaurant menu and an ingredient to various dishes prepared in this particular setting. The objective of this business plan is to provide a product loved by people but taken with caution because of its health issues. The centrality of this objective is to eliminate the aspect of the health concern in the product of interest.
Product Name and Description
The product name is Church’s Fried Chicken and the advertising objectives of the product are to reach out to the whole market of chicken lovers as well as convincing fast-food critics of the health safety of consuming Church’s Fried Chicken. In theory and practice, it is hard to convince a crowd with preconceived ideas about fast-food menu content on its safety. In this case, the concept of fried chicken is an idealized topic that travels through the shifting of paradigms. The purpose and main strategy of advertising the product are to rebrand the existing paradigms of fast food by reinventing the ingredients and laying out the factual health benefits of the product. Through this approach, the advertising would be programmed to attract realists rather than brainstorming the market with falsified information similar to those used for other products.
There are two financial objectives focused on in this proposal. These include; pulling customers and building a market share bigger than the currently leading vendors of fried chicken does. To achieve the financial objective of building a market share will incorporate price wars, delivery of quality service, and provision of market-standard product. The financial goals of this proposal include the achievement of marketing notoriety through the inclusion of product name that does not coincide or resemble the existing local or international brands. As popular as some product names are, their reputation over the decades has gone down – the likes of MacDonald’s. Church’s Fried Chicken is picked as a strong product name due to the twist brought by the first name. The purpose of picking the product name is to raise the curiosity of a new market while at the same time launching a product that reckons the existence of other products.
Target Market and Country of Introduction
The target market and the country of the introduction would go hand in hand to maximize and map the market share that would result from the initial operational period. The target market is not limited to a certain class of persons in terms of social standards, financial stability, or a certain age bracket. The market target is the general Egyptian public with the possibility of serving prominent personnel if bids to host events sail through. The sale of fast food is a big business because the corporate world is a dynamic platform that dines at the workplace hence the requirement of preparedness in launching the marketing promotion.