Marketing Project Essay Examples and Topics. Page 3

384 samples

Red Bull Company’s Strengths and Advertising

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It has to do with the fact that Red Bull's product is associated in the minds of its target audience with sports and "adventurous spirit," which is extremely important for "the young or the young [...]
  • Pages: 3
  • Words: 858

CarServ Mobile Application and Its Business Plan

CarServ is one of its kind mobile applications that will bridge gaps that exist between every-drivers and owner of repair and maintenance services.the application is being released to the general public shortly, to build [...]
  • Pages: 12
  • Words: 2788

Huawei Expansion to the United States

The company is engaged in the creation of telecommunications networks, the provision of a variety of related services, and the production of equipment in both the domestic and foreign markets.
  • Pages: 10
  • Words: 1719

Misfit Company’s Marketing Plan

The biggest weakness currently observed in the market is the tendency towards a decrease in the price of certain types of wearables.
  • Pages: 9
  • Words: 2578

Omniyat Establishment Company’s Market Study

The company's major competitors in the area include Stainless UK Ltd, a company that is involved in the civil engineering and geotechnical industry, and Barrett Steel Ltd, which is the largest independent steel stockholder in [...]
  • Pages: 5
  • Words: 1391

Sat & Co.: Marketing Project Case

With the help of such an approach, the organization may predict the needs of its clients and market necessary products to the right people in the correct way.
  • Pages: 6
  • Words: 1684

Old Navy Company’s Marketing Strategy

I also investigate the validity of the assumptions underlying the marketing strategy and provide recommendations on how to improve the company's marketing campaign.
  • Pages: 5
  • Words: 1368

Magenta Skateboards Company: Video Marketing Campaign

An understanding of techniques and unique aspects of the market is crucial, and an analysis of available data should help to ensure that activities related to marketing are beneficial to the company and expenses are [...]
  • Pages: 3
  • Words: 853

The Aerospace Industry’s Marketing Plan

This comprises the sectors of commercial aerospace, defense, space, and general aviation The United State of America is estimated to have spent US$253 billion in the year 2008 alone in military investments.
  • Pages: 3
  • Words: 908

Glo Bus Company’s Pricing Strategy and Brand Image

These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share [...]
  • Pages: 2
  • Words: 590

Kitchen Fashionable Furniture Company Marketing Plan

Resting on the character of the company, it is possible to state that the admirers of fashionable brands and furniture should be considered the primary target market as they will comprise the main group of [...]
  • Pages: 5
  • Words: 1374

Agthia Group’s Entry into UK Market

It is important to state that geographically Agthia has expanded its production facilities not just in the UAE, but also in countries like Turkey and Egypt in order to respond to the doctrine of globalization; [...]
  • Pages: 6
  • Words: 1667

Alta Moda Company’s Marketing Strategy

The store target women as its customers, this is part of the market that is very sensitive to the type of clothing that they buy and would not condone any dissatisfaction.
  • Pages: 6
  • Words: 1706

FunZone Online Tickets Seller’s Marketing Plan

1 billion by the end of the year, and IBISWorld forecasts industry revenue will continue to rebound and will increase at an average annual rate of 3. On the other hand, they are social creatures [...]
  • Pages: 2
  • Words: 2204

Beverly Wilshire Hotel’s Marketing Plan Elements

The hotel is aimed to sell a part of the history, elegance, and exceptional experience in its facilities while respecting its visitors individually and ensuring the efficient flow of the processes.
  • Pages: 5
  • Words: 1433

Sport and Leisure Centre’s Design and Marketing

Although the challenges relate to the financial and legal issues may hinder the process of setting a sports center in the environment of the target market, a detailed analysis of the key factors may avoid [...]
  • Pages: 4
  • Words: 571

Knitknit Company’s Marketing Plan in New Zealand

We can say that the sales results were rather productive and inspired us to expand the range of products and arrange more salespoints. The project was rather successful, and we were happy to see that [...]
  • Pages: 5
  • Words: 1374

Al Nassma Company’s Marketing Strategy in Barcelona

The primary objectives of this report include analyzing the Al Nassma brand using the 4P's model and recommending appropriate marketing/sales and communication strategies for the firm's flagship store in Barcelona.
  • Pages: 8
  • Words: 2268

Service Blueprint Corporation’ Marketing Project

This statement literally means that any business whether a service provider or a goods vendor must endeavor to learn, understand, and appreciate the fact that the aim of its existence is to satisfy the needs [...]
  • Pages: 4
  • Words: 1125

The Secret Garden Company: Business Project

In many ways, the customers would prefer to be able to go to the store and buy organic products there rather than order them online because it is a specific sector of the market, and [...]
  • Pages: 5
  • Words: 1421

Kapspares Company’s Marketing Project for Miami

The project finalized that this target market will benefit from the project since it will be able to get the spares at a convenient time. This will ensure that the customer in the village is [...]
  • Pages: 5
  • Words: 1383

Polar Land Restaurant’s Marketing Goals and Plan

The following are envisaged: Polar Land is determined to increase its after tax profit by 16% at the end of the 2012 business year by committing resources towards an intensive development of and effective customer [...]
  • Pages: 3
  • Words: 857

Small Canada Hotel’s Marketing Plan

The marketing strategies of this hotel will be based on such elements as the unique design of the interior, the use of online media that can reach many potential clients, and flexible pricing policies. Nevertheless, [...]
  • Pages: 4
  • Words: 1129

Memorable Moments Company’s Branding & Marketing Plan

The marketing strategy for Memorable Moments will be focused predominantly on capturing the attention of the online community since the company needs to reach as many people as possible, and the Internet is the most [...]
  • Pages: 4
  • Words: 1123

Wild Turkey Meat in the US: Marketing Project

As such, to introduce a new line of production of wild turkeys, one would need to establish the target market in terms of consumption of this product, assess the level of competition, as well as [...]
  • Pages: 3
  • Words: 840

Kangaroo Moms Campaign: Marketing Project

The project is expected to enhance the co-existing client/customer relationships between mothers and Babies R US and at the same time boost the company's revenue.
  • Pages: 16
  • Words: 3260

National Society of Leadership and Success: Marketing

The primary objectives of the marketing strategy developed for the National Society of Leadership and Success at UCR are to increase the club's visibility and to attract the new members and the interest of the [...]
  • Pages: 2
  • Words: 596

Nature Cola Company’s Marketing Plan

Since the business plan for the Cola product is a product of research, the creators have identified the potential competitors and other market dynamics to make it practical to implement.
  • Pages: 2
  • Words: 556

Memorable Moments Company’s Marketing Communication Plan

The hypothetical company that is going to be analyzed in the paper at hand is called Memorable Moments. The company is going to offer professional children's event planning services at several levels including local, state, [...]
  • Pages: 5
  • Words: 1388

Anthropology and Marketing: KFC Company

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.
  • Pages: 2
  • Words: 511

Doctoral Research Interests in Marketing

The outcomes for enrolling for a doctorate in marketing will permit me to acquire in-depth knowledge and understanding of the field of marketing and ensure sufficient synthesis of academic literature and research.
  • Pages: 2
  • Words: 540

Travel Supreme Website’s Marketing Plan

To better understand the start-up costs, the landscape of the industry, competition, and other elements of the marketplace in which the organization will operate, it is necessary to apply logical and analytical methods to discover [...]
  • Pages: 3
  • Words: 851

Nike Sportswear Company: Marketing Strategy

The company has the largest market share in the industry because of the effectiveness of its marketing strategy. Also, the marketing strategy is less diverse than that of the company's competitors.
  • Pages: 2
  • Words: 591

Travel Supreme Company’s Marketing Plan

Eventually, engaging people of a venerable age in a campaign would evoke sympathy and honorable attitude to the clip content from the major part of viewers and would hold those from skipping the video or [...]
  • Pages: 2
  • Words: 665

Netflix Inc.’s Worldwide Marketing Improvement

The first objective of this proposal is to review the background information about the company and the business context in which it functions and to estimate the timeframe and budget for the implementation of the [...]
  • Pages: 4
  • Words: 1277

Diageo Plc Company’s Marketing Plan

In addition, this plan was also aimed at offsetting the stiff competition faced by Diageo that has the potential of lowering its profit margins and market share.
  • Pages: 3
  • Words: 1024

Macdonald’s Hotel in Kenya: Marketing Plan

Before establishing a company in Africa, it is necessary to understand the African consumers and overcome the challenges of poor infrastructure and inadequacy of modern technology to reach the target market sections with a tailored [...]
  • Pages: 7
  • Words: 2027

Luxury Nail Bar’s Marketing and Expansion Strategy

While discussing the financial plan for Luxury Nail Bar, it is important to note that it is more relevant to include the projected financial statements for the starting business that are based on the set-up [...]
  • Pages: 6
  • Words: 1624

Lenovo Company Marketing Plan

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.
  • Pages: 3
  • Words: 1014

Edimax Sportswear Limited: Marketing Plan

In a bid to achieve this goal, the firm will challenge the existing major competitors by investing in aggressive product and market development. The firm will invest in intensive market research in order to understand [...]
  • Pages: 7
  • Words: 1918

Polished Diaper Cakes Business

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In order to make the Polished Diaper Cakes' products inclusive, the business will create multiple brands from a single package to fit within different themes without changing the composition of each packages.
  • Pages: 2
  • Words: 584

Entering the Global Market: The Markstart Analysis

As the project in question shows rather low Savers and Shoppers indices, it is reasonable to adopt the promotion strategy based on branding and the analysis of the psychodynamics of the target market.
  • Pages: 5
  • Words: 1529

Marketing Campaign: Communication Strategy

In this case, the developers should explain the main benefits that can be offered by this application. In particular, one should answer the questions that can be of great concern to the clients.
  • Pages: 3
  • Words: 864

Cadbury Company Advertisement Plan

The loyal chocolate customers complain due to the change in taste as well as the shape of the Dairy milk bars from rectangle to the curved shape. This is a challenge for the company since [...]
  • Pages: 3
  • Words: 848

Al Maha Airline Marketing Communication Strategies

In order to attract college students to interact with the Al Maha brand, the proposed marketing communication will involve the use of social media, and company website to promote the brand within the online Saudi [...]
  • Pages: 4
  • Words: 1111

Portland Winterhawks’ Marketing Plan

This explicit business plan will explore the above elements as a prerequisite for the successful establishment and sustainability of the Portland Winterhawks which is located in Portland.
  • Pages: 2
  • Words: 667

Ireland West Airport’s Marketing for Tourism

The campaign is meant to promote tourism in the region. The paper has outlined the major target market and the impact of this initiative to the social economic development in the region.
  • Pages: 2
  • Words: 564

American Jam Export to Ghana: Marketing Plan

Our company plans to market its fruit jam in a foreign market the targeted country for our product in Ghana. Such strategies will make the company successful in the Ghanaian market.
  • Pages: 3
  • Words: 860

Red Clover Band’s Marketing Plan

Moreover, the band records and markets its music in an effort to entertain a large number of music fans. The chart below illustrates a SWOT analysis of the Red Clover Music Band.
  • Pages: 10
  • Words: 3028

The Maxim Hotel: Design and Market Feasibility

The restaurant design process should factor in several issues such as the type of restaurant, the market, operational philosophy, the budget, and the characteristics of the target market.
  • Pages: 9
  • Words: 2539

Tourism Macedon Ranges’ Marketing Plans

To reach out to the right set of consumers and deliver the best in the field of tourism, managers and planners in regions like Macedon Ranges need to devise smart marketing strategies.
  • Pages: 12
  • Words: 3342

Arabian Gulf Mechanical Centre’ Marketing Plan

The objective of the business will be to penetrate the automobile market in the UAE through the provision of affordable and quality BMW automobiles, service plans, and ownership benefits to clients.
  • Pages: 5
  • Words: 1325

UAE Freelancer House’s Business Plan

The number of companies offering freelance services is still relatively few because the concept of freelancing is yet to become popular in the country.
  • Pages: 8
  • Words: 2216

The Point-of-Sale System Market Audit and Plan

From the very beginning of the analysis, it should be said that the UAE seems to be one of the best possible choices for the promotion of a new service, especially connected with digital devices.
  • Pages: 4
  • Words: 1053

Learner’s Hope University School’s Business Plan

The inspiration behind the development of the university idea for the establishment of the Learner's Hope University came following the increasing market for engineers, scientists, and technologists in the UAE labor market given the demand [...]
  • Pages: 20
  • Words: 5571

Mashreq Bank’s New Marketing Policy

First, the leaders of the bank identified the changes that occurred in bank sector after the global economic crisis and developed a strategy to respond to these changes.
  • Pages: 5
  • Words: 1425

LED Blackboard’s Marketing Mix and Strategies

The dimension 'product' is important but when it comes to innovations, it is beneficial to focus on the other two dimensions as the potential consumer is unaware of the advantages of the product offered.
  • Pages: 3
  • Words: 845

Meat Seller With Dron Delivery: Business Plan

This results in a threat to the business due to lower product patronage from consumers that prefer the convenience of having to go to a super market and finding everything that they need there.
  • Pages: 3
  • Words: 842

SkyRoll Garment Bag Marketing Plan

The company's first plan is to enter into the market and compete wisely with the competitors that are already in existence and if possible to phase them out of the market.
  • Pages: 7
  • Words: 1997

Ajman Net Internet Cafe Marketing Plan

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]
  • Pages: 5
  • Words: 1354

Ocean Beauty Center Marketing Program

In order to satisfy the customers, the firm will incorporate the concept of product diversification. The firm intends to achieve this objective by developing a high level of customer loyalty.
  • Pages: 15
  • Words: 4229

Sliders Mobile Food Truck Marketing Plan

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Similarly, the plan offers insight into how the business will reach out to its targeted clients and address the risk associated with the business. We plan to deliver food services through wagons to individual and [...]
  • Pages: 5
  • Words: 1386

The Ocean Beauty Center’s Marketing Strategy Issues

The current marketing strategy of differentiating the business from current bridal salons by offering unique customized products and services to customers has seen a decline in the number of customers, despite the improvement in services.
  • Pages: 4
  • Words: 1074

Charlene’s Nutrition Centre Marketing Plan

The executive board consists of the Chief Executive Officer, the Vice President, the Chief Operating Officer, the Director of Quality Improvement and Compliance, and the Chief Financial Officer.
  • Pages: 16
  • Words: 3592

Wet Seal Company Marketing Opportunities

At the same time, a range of events also inspires ordinary collections In light of the above discussion and the basic marketing techniques of fast fashion, as well as the inherent product marketing strengths of [...]
  • Pages: 10
  • Words: 2900

Flip-Flop Shoe Company Marketing Project in the UAE

The Flip-Flop shoe product's five-year digital marketing plan will target the young digerati and home user customers since they are the majority in the digital marketing platform within the UAE. The objective of the digital [...]
  • Pages: 10
  • Words: 2734

Etihad Airways Product Strategy

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.
  • Pages: 2
  • Words: 596