Introduction
Entrepreneurs should use powerful marketing plans in order to achieve their goals. The targeted product is a new solar-powered house heater. This paper presents a powerful marketing plan for this new product. Every company should “identify the right sales personnel, marketing strategies, and practices in order to achieve the best goals” (Lamp, Hair, and McDaniel 46). The proposed strategy will encourage more individuals to purchase this solar-powered house heater.
Target Market
Marketers should examine the behaviors portrayed by different consumers. This knowledge will make it easier for them to develop the best marketing strategies. The “Lifestyle Theory examines the social, cultural, behavioral, and technological aspects of every targeted group” (Yasanallah and Vahid 197). Many people are currently promoting the concept of environmental conservation. The world is also experiencing unpredictable weather patterns.
Many people are also working hard in order to improve their living standards. This situation explains why the proposed product will attract many customers (Lamp et al. 57). Many people are currently trying to conserve the environment. Many people also want to warm their houses. That being the case, this new product will attract many potential customers. This knowledge will make it for my company to design a powerful marketing strategy.
Proposed Marketing Strategy
A proper marketing mix will ensure this product succeeds in the market. The four major functions of marketing include “product, placement, price, and promotion” (Lamp et al. 64).
Product
The new solar heater presents powerful attributes to the targeted customers. For example, many consumers want to use recyclable sources of energy. This product also promotes the idea of environmental conservation (Yasanallah and Vahid 196). This quality product will attract a large number of consumers. The product will also support the needs of different customers. The ideas associated with this product will make it admirable to many customers.
Place
A powerful distribution system will ensure this product succeeds in the market. Our company will open more strategic stores in different cities. This approach will encourage more customers to purchase the new product. The marketers will ensure these solar heaters are available in every region. This “function will produce the best results and eventually make the company successful” (Yasanallah and Vahid 197).
Price
Consumers “must use money to own different products” (Yasanallah and Vahid 196). Pricing is “a powerful practice that can determine the success of different products in the market” (Yasanallah and Vahid 197).
That being the case, the price for this new product should be pocket-friendly. This strategy will ensure our company achieves the best goals. The company should also use competitive prices in order to succeed. Our company will therefore market this product using the best prices. The practice will ensure the company achieves most of its goals.
Promotion
This practice is relevant because it informs more people about the nature of every new product. Many people are willing to conserve the natural environment. This fact explains why a powerful promotional strategy will make this new product successful in the market. Our company will use various strategies in order to achieve the best goals.
The first promotional strategy will entail the use of adverts. The use of “public relations, personal selling, and celebrities will make every marketing plan successful” (Yasanallah and Vahid 198). The company will use different social media networks to inform more people about this solar-powered house heater. The use of Facebook.com and Twitter will produce the best goals. This strategy will eventually make the marketing plan successful.
Works Cited
Lamp, Charles, Joe Hair and Carl McDaniel. MKTG: Principles of Marketing. Independence, KY: Cengage Learning, 2014. Print.
Yasanallah, Purashraf and Bidram Vahid. “Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives.” American Journal of Industrial and Business Management 2.1 (2012): 194-199. Print.