Concept and Problem
Art is essential to human spirit, it makes you think and take over your places.Tekio lighting lanterns are unique decorative and lightings that restaurants can adopt. Many USA restaurants rely on common cosmetic lighting products, which are mundane. Consequently, the restaurants attract few customers, especially art enthusiasts. Tekio modular lighting lanterns are unique and represent the Japanese culture. The products give restaurants a unique look, thus attracting many customers. However, very few restaurants in the United States have adopted lighting lanterns. Therefore, a campaign to popularize the products among U.S restaurants is necessary.
Objective
This campaign will promote the unique ‘Tekio Modular Lighting’ lanterns designed by Antony Dickens. The campaign will increase the sales of both types of Tekio Modular Lighting: Tekio medium ring and Tekio vertical. The target market will be educated on creating wall lights, standing pendant lamps, and any desired shape that would transform their business premises into attractive artwork through the campaign. While the campaign aims to promote the Tekio modular lighting sales, the campaign will present the product as unique and a game-changer in the restaurant’s makeover realms.
Campaign’s success
The campaign will attract all the restaurants in the United States. The targeted restaurants have not used Tekio lighting lanterns but must have interacted with the product through Japanese films or any media that promotes the Japanese culture. Tekio lighting lanterns will help the U.S restaurants attract the Japanese community in the U.S and other attendees who are artwork enthusiasts. The lanterns allow the restaurant owners to decide on the kind of lantern shape they desire and the lighting color, making it more attractive. The multimedia campaign will consist of radio, television, and interactive online campaign.
Interactive Online Campaign
The interactive online campaign will involve a series of activities carried out through social media platforms and the selling website. The campaign will allow the targeted market to click on a series of links posted on social media platforms. The audience would then design their desired lanterns on an interactive website, choose shape and color, and place an order for the designed lanterns.
Phase 1: Social Media Posts
A link will be posted on three major social media platforms among Americans: Twitter, Facebook, and Instagram. The social media optimization and targeting options tools will filter specific audiences: restaurants in the U.S. The social media post will contain the message, “Brightening the American restaurants,” linked to the interactive website attached. The audience will click on the link directing them to the interactive website.
Phase 2: Interactive Website
Upon clicking the link through social media, the targeted audience will be directed to a website to design their desired lantern. The website consists of three graphic options that the audience can edit. The first graphical option will be the various lantern shapes: vertical, spiral, ring, among others. The audience will choose the desired lantern shape from the multiple options given. After the shape selection, they will be directed to size graphics where they can vary the size of the lantern in terms of length and diameter. The audience can also choose from the different colors’ pictures available. After designing the desired Tekio lantern, the audience will be directed to purchase and choose from the delivery options available.