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Microsoft Maren Product in Saudi Arabia Case Study

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Updated: Aug 2nd, 2021

Maren Tool as a Lucrative Market Product in Saudi Arabia

Microsoft Mare is a tool that contributes to Internet communication development in the Arab world. Due to the language barriers, the lucrative market segment presents great potential, since it can be a beneficial finding for both Internet users and the developers of a product.

Saudi Arabia represents the most favorable foundation for Microsoft Maren’s functioning. After the popular uprising that took place in the country in 2011, the central government imposed a number of strict regulations upon the Internet and social media content. Such intensification contributed to the decadence of the online services throughout the country (“Saudi Arabia: Prime Center of Content Blocking” par. 3). The content blocking was sustained with the help of various methods: banning, online filtering, and so on (Hofheinz 6).

Today, when Saudi Arabia embraces a new political direction, Internet freedom is partially extended. According to the modern demographic estimations, the country starts following a new path, and it can turn in a global market dominator with a share of foreign citizens increasing to 35 % in 2030 (“Saudi Arabia in 2030: The Future Demographic” par. 2).

Due to the future globalization of the country, Internet language barriers should be destroyed. Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market. According to Lulu, Microsoft marketing gains extreme popularity in Saudi Arabia since the Maren tool is used by almost every young citizen of the country (par. 1). Therefore, the product creates the way in which the Arab market can become globalized as well as the opportunities for Microsoft development and its successful promotion.

Microsoft in the Arab World

Since the Internet gains crucial importance in the Arab world, Microsoft Maren becomes a revolutionary market product. Still, the tool targets the elites primarily, due to its relative expensiveness and the English-language content (Ghareeb 396). The Arabian experts emphasize the importance of Microsoft Maren for the population but mention that Microsoft still has to undertake numerous challenges: “as an Arabic startup we are flattered to see this happen but do remain to focus on innovating to better serve our users” (“Arab Crunch: Microsoft Launches Maren, a Native Windows Arabic Transliteration” par. 7).

It is a primary challenge for Microsoft today to embrace a new strategy that can potentially enhance the general popularity of Microsoft Maren. First, the Windows Arabic transliteration should be improved through the introduction of clear Arabic instructions, for many citizens have trouble with the usage of the program, due to its English-language guidance. Second, the company has to launch the trial version of Microsoft Maren. The costly program offers few opportunities for the young Arabians to evaluate its advantages. Consequently, a free version of the Maren tool might enhance the general interest of society in this product.

Due to its immeasurable potential, Microsoft Maren can create the so-called cult of the company in the leading Arab countries. The tool that helps to connect these countries to the external world may give a new status to Microsoft. To achieve the goal, the company should take up a strategy of multiple partnerships. For instance, it may be beneficial for Microsoft to cooperate with the major Arab organizations that work for the global market. While the Arab world is striving to become globalized, the company can become one of the most recognized world marketing institutions.

Works Cited

Arab Crunch: , a Native Windows Arabic Transliteration 2009. Web.

Hofheinz, Albrecht. “”, 2005. Web.

Ghareeb, Edmund. “New Media and the Information Revolution in the Arab World: An Assessment.” Middle East Journal 54.3 (2012): 395-418. Print.

Lilu, Bashar. “Microsoft Maren”, 2009. Web.

2015. Web.

Saudi Arabia: Prime Center of Content Blocking 2012. Web.

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