Product Marketing Essay Examples & Topics. Page 3

When a consumer undergoes a decision-making process and physical activity involving the acquisition, evaluation, use, and disposal of goods and services, it is referred to as consumer behavior.

Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]

A powerful positioning should "indicate the targeted customers and the value provided by the product". The company will also use proper positioning strategies in order to market the product.

There are more than 15 products in the market and this means that the product is supposed to be highly innovative.

The thing is that a part of the revenues will be donated to the Cancer Council, a non-governmental organization that seeks to reduce the incidence of cancer.

The issue is that it may not be an easy task to justify such expenses most of the time, and many enterprises prefer approaches that are more traditional.

In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]

If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.

The purpose of this product is to provide safety in working environments where compressed gas cylinders are often used. The second product discussed is a low-cost biodegradable bag to be used in shopping outlets.

The first product suggested in this project is a strapping product that can be used to secure items on the roof or carrier of a 4X4 vehicle or even an SUV.

The need for the first one is identified spontaneously when the internal stimulus of thirst rises. I do not involve anyone in the process of buying drinking water, but I involved my mother as a [...]

The main functions of the media asset management system can be effectively used at the stage of preparing the launch of a product in the market.

With the launching of the product, the company expects to gain about 12% of the American market within one year and an annual market increase of 4% in the subsequent years.

My duty at the bank is to get people to buy the PerfectHealth Savings insurance that is provided by the bank.

This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]

The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.

Therefore, using the ethical aspect of market feasibility study, one can argue that the product will be successful in the market identified.

One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.

The product pages will be frequently updated with pictures including a link and a "hashtag" that will direct users to the website.

This discussion will focus on its beginning, some of the challenges that the company has had to overcome as well as the launching of its most popular product Nintendo Wii.

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]

When considering the problems that the organisation is likely to face in the target market, one must mention the fact that the concept of healthy fast food is not alien to the target environment.

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.

Comprehensively, this business proposal presents a succinct understanding of how our organization would help with the rollout of a paperless passport service that would make it easier for people to travel around the world, without [...]

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]

This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. In summary, the NikeMPx has the potential of multiple usages to benefit a [...]

Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]

The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]

The second issue is that its mechanism has superseded the other products in the market. A unique transport mechanism will allow the product to stand out in the market.

As such, the choice of the product suits this campaign because the right target audience will be reached by this promotion.

The high end designs are intended to satisfy the desire by the high value spenders to be exclusive. The products in this category are all related to each other.

Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.

Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.

Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]

Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]

Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.

The construction of the cubes would be relatively simple since all that would be needed is a solid square surface to act as the base, six thin square magnets to be placed on each side [...]

Based on the work of Branston and Sweanor, it was noted that the popularity of e-cigarettes was, in part, due to a lack of sufficient legislation and regulation.

The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.

The selected product is a nourishing body wash that is said to contain a large scope of moisturizing elements and to have a pleasant cherry and almond scent.

It is the Volvo Group's vision that the industry it is in is closely connected to other industries that should be addressed, too, if a truck manufacturer wants to succeed.

Since the company has started operating as a family business, its location will include an office in the local area and the production plant located on the outskirts of the town to account for the [...]

Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]

Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.

Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]

For the beverage industry, the trend for cleanliness means the necessity to switch to non-artificial products to meet the consumers' demand.

As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]

Presently, iPhone 6 belongs to the Stars quadrant since both its market growth and market share are high. Otherwise, with still large market share, the market growth will lower, and that will make iPhone 6 [...]

The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]

The Lux Company will take advantage of this and increase the price of the product, after it proves to be successful in the market.

The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.

The present campaign is to suggest a new type of product, mineral water in plastic bottles for children of primary school age within the existing brand category.

The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.

The new product can be called Amazon Magic Wand, and it can be described and analyzed with the help of the STOF model.

However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.

Seeing that the B2B market is currently viewed as the target area of the company's operations, retail organizations that require shopping carts for their business need to be considered as the target market.

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.

Software experts will be expected to identify the existing opportunities, challenges, and prospects that might dictate the future of the technology.

The basis of this selection was developed relying on Costco's income statistics and commodity turnover, assuming the significance of the companies like Costco to the market.

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.

As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]

The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.

In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]

However, some of the products and services developed fail to adhere to address the needs and requirements of the customers. These are listed below: Durability Variety Cleanliness and easy to wash Affordability User friendly The [...]

The currency of the question and the necessity of the discussion depending on the range of endorsements on the screens and in magazines and on the popularity of this type of advertisements with the public.

Observably, there has also been an increase in the number of companies dealing in the energy drinks. The recognition of the importance to address the needs of specific population is critical.

To achieve this, the company may position its Dettol product as the first of its kind in the UAE market to use the Oud as one of the major ingredients.

A marketing channel is a system of distribution that allows the customer to choose the product and buy it. The creation of an efficient marketing channel is essential for the overall success of the marketing [...]

First of all, it is a segment that focuses on quality and brand. Samsung should gather the information about sales because it is the ultimate goal of the company.

The end result is the development of a conundrum since in order to stay relevant Apple needs to be able to penetrate new markets, however, the most obvious market to penetrate requires it to have [...]

In particular, the company should focus on the availability of flights to the new destination. It should be noted that nine major companies serve this destination, and one can assume that the market share of [...]

The exploration of the role of advertising on the Internet in the process of raising the profitability of the company contributes to a better understanding of the mechanism used by the World Wide Web for [...]

The underlying objective of the advertising strategy should be to demonstrate that middle-aged and elderly women can have the capacity to reclaim their skin tone and beauty upon the use of ODF.

The main advantage of this media player is the unique design that distinguishes it among other products. Furthermore, it is important to consider the increased fragility of hard drives incorporated in this player.

To place an order the customer is required to provide their body size, color preferences, and the outlook of the final apparel.

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.

As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]

The numerous amounts of money spent in the sphere of pet industry all over the world are significant evidence for the fact that people care for their pets and are eager to spend money to [...]

The objectives set include entering the markets of Australia, the USA, and the EU since the Chinese market is overly saturated.

In the UAE market, Sony Watch is a product that will specifically appeal to new group of consumers who are considered to be living with diabetes.

The development of the components used in manufacturing LED technologies is likely to lead to the reduction of costs, which is also beneficial for the future of the product.

The introduction of kennels for transportation pets is based on the SWOT and PEST analyses, the evaluation of the company's history and missions, and the identification of other factors that can help to improve the [...]

While differentiation is the design of a product to make it, unique and different from that of the others in the same industry, positioning are the strategies employed to introduce the same product in the [...]

The second step is targeting where the company will select the group it wants to focus on and communicate with it through adverts thereby increasing the awareness of its products to the group.

To demonstrate the opportunities that the given venture is going to have in the organic food markets, one has to introduce a graph that depicts the ratio of the price, the number of customers and [...]

In this paper, the financial analysis of the venture is performed in relation to the opportunity identified. The institution has the technical and technological capabilities to achieve the objective.

In the case of the Lost Socks product, stiff market competition in the production and marketing of sweat pants is expected to be a major barrier to entry.

The healthy economic activity and performance in the market of UAE have managed to attain a comfortable surplus that assists the market players to reduce the negative impact of the downturn, the fiscal and monetary [...]

The data collected met the objectives of the research study. From the above information, it is clear that the data collected met the objectives of the quantitative research study.

The first idea of a brand was that every person in the world should be able to prepare an excellent cup of coffee from the comfort of their home.

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]

Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market.

Therefore, the purpose of the marketing plan will be to introduce the Stylenanda products into the US market as a top fashion apparel brand for any typical American woman.

The first step in developing a campaign strategy for Maotai Spirit will be brand positioning in the target market. The slogan used in the new market may need a change.

This is one of the messages that one should convey to the potential consumers. This is the main objective that should be attained.

The spirit has a long history in China and is associated with the activities of the Red Army in 1935 and the Long March.

Customer and product requirements: engineers have to identify the quality of products considering the needs of customers, not their own ideas.

The business will be gradually developed into a chain of stores on the territory of the Chinese Mainland and Hong Kong.

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]

The performance has been very promising in the European and the Asian markets, especially for the high market segment. The brands mainly target the high-end market segment in the Asian and European market.

But while the youth drinks to their fulfillment, manufacturing companies do little to tell the youth that more is needed in the pursuit of the ideal body shape than mere sports drinks.

The main aim of the advertisement were to break through the clutter and to present a strong and clear message to the clients; the ad was considered effective and smart meeting the healthcare objective.

Middlesex Insurance Company's research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used.

Target market and consumer behavior The firm's management team recognizes the fact that the success of the new software upon introduction in the market is dependent on the effectiveness with which it has targeted the [...]

As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes.

The Runners world have shown commitment to marketing concepts evident in the problem recognition process based on the facts that a market can only exist when there are unsatisfied needs, the desire to address the [...]

As a means of implementing the promotional activities of their wide range of products, the organization chose to reduce the prices of the essential goods while maintaining the quality of these products.

In addition, the methods used by competitors in marketing and the nature of the market are examined, and the data obtained is analyzed to help the managers of a company decided on the counteractive measures [...]

The marketer underscored the perception that the issues relating to life changing products play an integral role in the formation of marketing identity of the sophisticated electronics such as the mobile phones.

The promotion aspect of the marketing mix of Porsche is one of the most effective and the most used tool of marketing by the company.

The introduction of the Phase Dawn butter flavour to the market faces the challenges of competition and being new in the market.

The paper will outline the best strategies to follow for the achievements of the company's strategic goals of standing in a competitive place in the global market.

Increase our penetration to the market by intensifying the organisations efforts to more of the market Market penetration strategy refers to the firm intensifying its efforts to capture a larger share of the market by [...]

IKEA has also high demand in the US market and is currently succeeding, but it is not yet able to overtake competition in the furniture market in the country as it did in the other [...]

The company pays close attention to the reaction of customers through feedback mechanisms and the chocolate blog on the website. The company is located in a politically stable country, and it is operating within the [...]