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Why Mass Customization is the Future of Consumer Products? Essay

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Updated: Jun 19th, 2020

Beauty Cosmetics: Clinique

Customization has developed because customers seek satisfaction through uniqueness, authenticity, and the personalization of products according to individual preferences (Eliason, par. 1). The increased consumer demand for unique cosmetic products motivated Clinique to venture into the production of highly researched and personalized cosmetic products and formulas. Due to dermatological concerns from the consumers, a variety of skincare products are carefully designed for different types of skin.

Clinique’s Liquid Facial Soap is a unique product created for the skin of all kinds. The soap has been carefully produced to cleanse the skin, making it soft and hydrated. There are three types of formulas that a customer can choose from. They are made for very dry, combined dry and oily kinds of skin. The price range for the three types of liquid soap is between $17.00 and $29.50, depending on volume and skin type.

Beauty Cosmetics: Clinique

Clinique also provides detailed instruction for the proper application of Liquid Facial Soap; to achieve the best results, Liquid Facial Soap should be used twice a day after rinsing the skin thoroughly. After washing, one can apply moisturizing lotion or gel. The soap is used concurrently with the Clinique Sonic System Purifying cleansing brush. Customers can choose a moisturizing lotion to apply after a skin wash procedure depending on one’s dermatological needs.

To place the order, the customer is required to provide an address to facilitate the delivery of products. The shipping of the products is free within the territory of the United States on any standard purchase of $50.00. The delivery takes 4 to10 business days, depending on the distance and the customer’s preferred shipping method. The payment process is easy and accessible, as the customer is requested to select the most preferred convenient method and billing address.

Clinique is well placed to face the future of online cosmetics customization because it provides diversity and quality (“Liquid Facial Soap” par. 2). The strategy of the design and production of beauty cosmetics is very customer-orienteded and sensitive, as evidenced by the variety of products covering all skin types. Liquid Facial Soap, Clinique’s main brand, is very successful and recognized by local and international customers. The brand of Clinique is popular and demanded, besides, its improvement is enforced by the occurrence of increasing competition from the manufacturers of similar products. The only disadvantage of Clinique’s product is the pricing, which is slightly higher than those of the competitors.

Clothing: Zazzle

For customized clothing for men, women, and kids, Zazzle marketplace is an online platform for all kinds of clothes. The brand offers such items as custom-madeT-shirts, hoodies, sweaters, jackets, coats and baby apparel. Zazzle’s consumers have the option of choosing the color and patterns of the ordered clothing. To place an order the customer is required to provide their body size, color preferences, and the outlook of the final apparel. There are also pre-made clothing items which can also be bought or used for inspiration(“Clothing” par. 1).

Clothing customization can include photos of the customer, family portraits, group photos, texts, and logos of organizationsand facilities. Zazzle provides the options of printing or embroidering on the clothing within 24 hours. Zazzle has no minimum order limit for their products. There are no setup fees required prior to ordering.

Clothing: Zazzle Clothing: Zazzle

Zazzle has a 30-day return policy should the customer feel dissatisfied with the product received. Such cases emerge either through production errors or due to manufacturing defects. Therefore, the company strives to ensure one hundred percent customer satisfaction. The return policy applies in cases where a customer asks for a refund or makes a replacement request. Shirts and T-shirts range from $15.85- $37.00 depending on size, color, and design.

The company also sells children’s clothing at a price range of $5.00- $75 depending on personal preferences. The individual designs of clothes can be added to the selection to ensure the required uniqueness for the customers. There is an option of adding straps and laces to the clothing depending on the design. The general pricing of gender-specific clothes varies according to the aforementioned factors of size, color, and design.

Zazzle’s delivers children’s apparel within 24 hours of placing an order. Upon confirmation of order payment, the shipping is processed. Other orders take a maximum of 4 or 5 business days to ship in the United States, which depends on a particular customer’s shipping preference. The payment is done by means online accredited credit cards such as Mastercard and Visa, the customer is to provide a preferred method of payment and include their billing address. Zazzle is bound to continue succeeding in their market because the brand provides the lowest prices for customized apparels as compared to the close competitors. Another competitive edge is the additional feature of creating a unique design and the 24 hour order processing.

Accessories: Personalization Mall

Personalization Mall is an online shopping platform for consumers that look for personalized beauty accessories. It provides a variety of services for items such as earrings, necklaces, rings, clutches, purses, bags, and bracelets. The products are handmade to meet the detailed requirements of the customers. The consumers have the option of sending personal designs and shapes in template form, making it easy for Personalization Mall to achieve customer satisfaction. The clients have the choice of selecting the best material to form the preferred design. For instance, when a customer requires a necklace, they can choose a variety of attributes for the necklace including metal, coating, pearls, and colors.

The provision of the opportunity for the customer to design personal items makes the company more appealing and reduces chances of customer dissatisfaction. Personalization Mall provides a wide range of beauty accessories for each and every age group, gender, occasion, and budget. For example, the price range for personalized bags is between $14.95 and $47.00 depending on shape, design, size, and color (“Ladies Gifts: Bags & Totes” par. 1).

Accessories: Personalization Mall Accessories: Personalization Mall Accessories: Personalization Mall

While shopping at Personalization Mall, a customer is required to provide contact information to be used for billing purposes.The customer also chooses the most convenient mode of payment from the list provided. The best part of the production line is a guaranteed return policy in case when a customer is not satisfied with the product received. Therefore, the customer is protected from manufacturing errors or even product defects. According to the return policy of Personalization Mall, the customer has a right to send the defected product back in the original packaging within 30 days. Shipping in the United States is done within 4 or 5 days after order processing. Delivery outside the US takes 7 to 12 days if delivered through iParcel, and 4 to 6 weeks when using the United States Postal Service.

Personalization Mall will continue to succeed in the ever growing beauty accessories’ industry and present strong competition because of the fair pricing and attractive discounts. The brand sets a benchmark by providing a variety of products with the customers’ preferences in mind, and by giving the customer an option of designing their own product.

Works Cited

. Zazzle. n.d. Web.

Eliason, Erik.. 2012. Web.

“Ladies Gifts: Bags & Totes”. Personalization Mall. n.d. Web.

. Clinique US. n.d. Web.

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