I would like to use Redbubble and Zazzle as the benchmark of my business devoted to selling digital art. These companies embody perfect platforms with social engagement where a person can sell their craft (Jurriëns, 2017). Redbubble has a clearly stated mission statement (bringing more creativity into the world), which reflects its goals (Entrepreneur, 2003). Although both platforms lack any mentions of a purpose or a vision, a customer or a seller can understand such aspects by interacting with them (Prior, 2009). The statements are implicit, highlighting the need for user participation in all stages of a transaction (Lee & Lee, 2019). Overall, the businesses are aware of the trade’s inherent features and shape the platforms accordingly, making them good examples.
Each company has something I would like to borrow for my business. For instance, Zazzle provides a list of values to which the company adheres, which may help a person determine whether they want to cooperate with it (Vantrappen & de Jong, 2018). I am still unsure about what I want to bring into digital art selling, so determining my moral orienteers could be crucial. Both businesses have websites as the primary platform, which complies with the product’s nature, and my business plan should include some points regarding a digital marketplace, as one requires certain investments (Entrepreneur, n.d.). Redbubble emphasizes transaction security, the refund policy, and the presence of constant support, which are also important points. I considered the first two, but it appears that more people will have to be hired to maintain the business. Another interesting element is that digital art platforms tend to have short and memorable names, so I have to currently change the one in the business plan (Segal, 2017). Overall, the companies offer some fresh ideas to improve my business focused on selling digital arts.
References
Entrepreneur. (2003). How to write your mission statement. Web.
Entrepreneur. (n.d.). Plan your business plan. Web.
Jurriëns, E. (2017). Digital art: Hacktivism and social engagement. In E. Jurriëns & R. Tapsell (Eds.), Digital Indonesia: Connectivity and divergence (pp. 207-226). ISEAS Publishing.
Lee, J. W., & Lee, S. H. (2019). User participation and valuation in digital art platforms: The case of Saatchi Art.European Journal of Marketing, 53(6), 1125-1151. Web.
Prior, K. O. (2009). Find your purpose.Entrepreneur. Web.
Segal, C. (2017). Thinking about starting a business? 5 things to do right now!Inc.. Web.
Vantrappen, H., & de Jong, R. (2018). How to write a company value statement that will achieve strategic impact.Strategy & Leadership, 46(2), 41–47. Web.