Other Internet Marketing: Internet advertising, email, newsletters, online PR, affiliate programs, etc.
Celia Grace has already created a Facebook advertising, and a very efficient one at that, given the fact that the budget was $120. Utilizing the cost per click method during a week has made it possible to increase the number of customers impressively. The cost per click method demanded that $20 should be paid on a daily basis, while each click cost 0.61 cents. Though this method has proven efficient, it will also be reasonable to try Google advertising, as well as sending e-mail advertisements to registered users. The e-mail may contain a screenshot of the advertisement featuring the product and a link to the video. Thus, the customers will feel that the company values them as individuals with their unique tastes and demands. E-blogs must also be used for online PR. Several sites with related content (e.g., tips for newlyweds, wedding arrangement suggestions, etc.) should be created as affiliate programs.
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Internet sales promotions – contests, coupons, discounts, etc.
Speaking of the Internet sales promotions, suggesting a contest for the Facebook users, in the course of which the target audience can win a coupon or a discount for the wedding services provided by Celia Grace will be a good step towards attracting new clientele. Moreover, suggesting seasonal discounts can be considered a good idea. In addition to discounts for some of the products, the coupons may also include a gift for the couple to be married.
Should they use these? Which ones? Why should they use them? If you recommend that they should use these, how can they use them?
The idea of using coupons and discounts may work if Celia Grace starts providing them for wedding ceremonies in certain locations, as well as for specific products. Discounts can be offered to loyal customers, as well as those who make an especially expensive order. Thus, the company will show that it is ready to compromise. As a result, more people will want to use Celia Grace’s services.
Flyers, newspaper advertising, telemarketing, radio, TV, direct sales, trade shows, etc
Since the company will not be able to focus on large scale promotion, using traditional media as the key method of attracting new customers can be seen as a possible solution. Celia Grace marketing experts will design flyers and advertisements for the newspapers. In addition, buying a couple of minutes of TV time can be an option; since this advertisement type is cheaper than placing ads on billboards. Radio- and telemarketing will also be used to attract clients. For radio promotions, spot per basis cost will be used, which means that, whenever the advertisement runs, its costs are covered. The radio advertisements will target Pittsburg, PA. Speaking of telemarketing, a range of eye-pleasing visuals that are traditionally associated with a wedding must be provided so that people could relate to Celia Grace as the ultimate wedding services company.
Customer Relationship Marketing
How will you create long term relationships/loyal customers/repeat visits? Should they create loyalty cards, loyalty discounts, etc?
Seeing how Celia Grace provides services that are related to weddings, it will be reasonable to suggest that most of the customers are unlikely to visit the company repeatedly. After all, according to the latest research results, even after divorcing their partner, people prefer not to marry once again, but to plan their relationships more carefully (Meyer para. 4). Therefore, Celia Grace should not count on repeat visits much. However, creating a family tradition of choosing Celia Grace as a wedding company may be created once customer relationships are developed well enough. Hence, loyalty cards and discounts can be seen as an option.
Meyer, Lisa H. “Second Marriage for Better or Worse.” New York Times. 2011. Web.