Techniques and Marketing Strategies
In the proposed marketing of a shoe line on the Internet, ideal techniques or marketing strategies would be social media, search engine optimization, and digital bulk SMS to ensure that the Internet marketing campaign is a success as discussed below.
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Social media strategy is affordable and has a potential of reaching a large market area. For instance, the use of Facebook, Twitter, and Google pages would improve shoe line visibility among the online community. Through social media pages, the business will be in a position to reach many potential customers with minimal efforts as compared to other marketing channels. For instance, social media pages could have a link that can direct potential customers to the business website in order to view different shoes and prices. In order to make the social media strategy effective, there is a need to contract an experienced social media promoter to ensure that online pages attract as many likes as possible.
As a result, it will be feasible to create a strong and loyal following among social media users. The social media strategy is affordable and does not require a lot of planning to execute. Moreover, it is easy to track the performance of social media marketing through the number of new likes on each page over a specific period of time.
Search Engine Optimization
Search engine optimization (SEO) involves promoting the visibility of the online website hosting the shoe line. It is necessary for the business to create a user-friendly website to market different shoes. The website should have multifunctional buttons to ensure that a potential customer is able to navigate through the shoe line just at a click of a button. For instance, the website could include buttons or tabs that enable a customer to explore different shoe designs against their prices and provide an ordering or payment links.
In order to make the website visible on the Internet platform, there is a need to integrate SEO. Search engine optimization involves revision and adjustment of website algorithms to ensure that a simple search on Google would put the website at the top of the generated related results.
Digital Bulk SMS
This strategy involves the use of the bulk SMS on a digital platform to send a link or messages about the shoe line to customers with smart phones. The business could engage a bulk SMS provider to forward the messages to all contacts within specific geographical market coverage. This strategy has a potential of reaching many customers through the handset alerts.
Email Marketing Campaign
Email marketing campaign involves sending short messages via email addresses of potential clients with a link that directs the recipient to a business website. This means that email marketing entrails online promotion which directly reaches an individual client through message ‘pop-ups’. These cookies remember the browser history of the recipient and automatically share the link to other sites he or she visits. Creating an email marketing strategy involves the use of algorithms, active links, and access to email addresses of the potential client. Once an email is sent to the client, it will spread to other sites through the cookies to create a multiplier effect by reaching other potential clients. As a result, the business will accomplish the objective of increasing the visibility of the shoe line.