Introduction
In the world where information acquires new frontiers to be exposed to people one should bear in mind that the influence of printed ads is high. This essay illustrates the analysis of two different ads concerned with merely similar kind of product. In this respect two brands, Coca-Cola and Pepsi, are provided for detailed analysis. The thing is that it is vital to designate where the points on attraction on the part of viewers lie. It is possible to delineate the marketing tricks corresponding uniqueness of each ad on the example of two ones. The ads were found via engine searching in Google. There was a great variety of different ads, but the bellow mentioned ones seem to be original and fun. Coca-Cola and Pepsi are ostensive competitors in the market of beverages in the United States as well as overseas. These giants need to make more efforts in their marketing strategies, so that to shape all categories of population. Two ads are full of ideas on the significance of the product that are illustrated by means of sense of humor and associations.
Main discussion
First of all, it is high time one looked at the advertisement of the Coca-Cola Company. It is fun at a glance. The main idea is that this beverage cools a person off. Thus, a man cannot realize where is his bottle when he wants to drink a bit.
One should pay attention to the fact that the situation occurs at the seashore, somewhere in Florida or so. An observer also takes a look at ideal sunburn of a man. On the other hand, a penguin seems very fun. He (penguin) can be said as the smartest in this situation, for he has concealed himself under the shade of the chaise longue. He is up to chill out due to Coca-Cola at hand. He wants to make this pleasure long, because he uses a straw. One may single out an expression of delight and satisfaction on the face of a penguin and amazement along with despair on the face of a man.
To lay more emphasis on the idea of this ad, one should provide parallels with associations that are obvious in it. First of all, Coca-cola positions itself, as a beverage for successful people. Second, it is a way to have fun and to know how to get pleasure. Third, it describes an enormous eagerness of a penguin to taste the beverage getting through thousands of miles separating the place described from Antarctic. Sense of humor is used here to attract all categories of people.
The second ad is related to Pepsi-Cola. The whole outlook of this ad is also very ridiculous. Children especially might like it. The concept of the ad provides a scope of ideas tracking the importance of Pepsi at the moment.
A snowman is the main character in the ad. He tries his best to reach out, perhaps, the last tin of Pepsi. He is half-melted, but he struggles with the physical reality. The main foreshortening is on the tin. It is seen from above in order to focus on the higher place of the beverage in comparison with lower one of a snowman. The similarity that lies between a snowman and a tin of Pepsi is that both are cold. This idea provides an assumption that Pepsi can make anybody (even a snowman) enjoy a unique taste of the beverage. One should also point out that a snowman owes his life (better to say existence) due to his eagerness to drink some Pepsi. Apparently, he will not be capable of opening the tin, but his attempts tend to assume an extra-ordinary place of Pepsi among the main privileges in life.
Both ads are spiced with good sense of humor that makes each of them quite unique. Both show that everything is going around the product described. In this respect pleasure, rest, parties, and life, on the whole, are at a focus. All these features unintentionally make people think of the reliability of drinking a cold bottle or tin of a lovely beverage. The target market in both ads is the youth and people far from being old in souls. The positive character of the advertisement is that they inevitably become associated with this or that product owing to their quite picturesque and absurd performance.
Conclusion
To conclude, the ads are saying that the society is used to drink beverages like Coca-Cola or Pepsi. It is also peculiar that these two are the part of the entire American culture. They represent the way people in American society are likely to spend their time and achieve their goals. The first ad provides a scope of associations with a good life. The second one outlines that finding out what one is eager most of all is a real challenge. It is a way to think either the society is manipulated and controlled by such printed advertisements. All in all, both ads serve to stimulate buying power among current and potential customers.