Public relations and ethics
Topics
The program specific career topic is public relations and the general education topic for this research is ethics.
APA reference
Taylor, M., & Yang, A. (2014). Have global ethical values emerged in the public relations industry? Evidence from national and international professional public relations associations.Journal of Business Ethics, 130(3), 543-555. Web.
Summary
It is a research article published in a scholarly journal dedicated to the issues of business ethics. The research is dedicated to the problem of common cultural codes of values typical of the public relations industry. Public relations as a form of business communication together with advertising, social media, and social marketing, go beyond national borders. Thus, tendencies developing in one country, quickly reach and influence another one. This research is related to the career in public relations because it helps to understand globalization tendencies through the lens of “the global map of ethical values in international public relations professional associations’ codes of ethics” (Taylor & Yang, 2014, p. 543). The researchers examine the codes of ethics applied by 33 national PR associations from different countries throughout six regions. The authors conclude that PR is a business communication form present in nearly every country. Its ethical aspect depends on the peculiarities of a society. The project implemented by the researchers contributes to defining major values in international public relations. The study addresses the problem of ethics in public relations by proving that it is a global issue and is implemented worldwide.
Credibility
This source looks credible. Two researchers from American universities conducted an investigation on a reliable sample, which included 33 national PR associations all over the world. The article is published in a peer-reviewed journal issued by a trustworthy editor Springer Science and Business Media, the Journal of Business Ethics. It is a recent article published in 2014. Moreover, it is based on over 70 sources, which allowed us to provide a detailed analysis of the material to make the study reliable and valuable for PR researchers and employees involved in this industry.
Public Relations and Technology
Topics
The program-specific career topic is public relations and the general education topic for this research is technology.
APA reference
Tworzydlo, D. (2013). New technologies in public relations. Marketing of Scientific and Research Organizations, 4(10), 1-15.
Summary
The source under analysis is an article published in the journal Marketing of Scientific and Research Organizations issued by the Institute of Aviation in Warsaw. It analyses and presents some communication tools applied by the companies to develop and preserve relationships both with the internal and external environment. The author defines PR in a new communication reality. Moreover, the analysis of the advantages and disadvantages of new technologies application in PR is present. For example, an advantage of a press office as a new technology proves its efficiency in comparison to faxing or emailing messages, which is the duty of a company’s spokesman (Tworzydlo, 2013). As for disadvantages, the author singles out a problem of constant online availability, which may be not possible.
Another aspect of the article is that of the growth opportunities, which PR can receive due to the use of technology. For example, the Internet as a channel of communication allows quick delivery of information. Also, websites of companies allow us to represent the necessary information about their activity and promote their services. The resource addresses both selected topics because it provides an analysis of the use of technology for PR that is a demand of time. As a future PR specialist, I believe that information technology is crucial for this job.
Credibility
The analyzed source is credible since it is published in a scientific journal. The author is the director of the managing board of a PR agency in Poland. It is a recent source while the bibliography entries used for it could be more recent.
Public Relations and Communication
Topics
The program-specific career topic is public relations and the general education topic for this research is communication.
APA reference
Lin, Z., Guo, Y., & Chen, Y. (2013). Macro-public relations: Crisis communication in the age of the Internet. International Journal of Cyber Society and Education, 6(2), 123-138. Web.
Summary
This source is a research article published in a peer-reviewed scholarly journal. The authors conduct a study of crisis communication in the age of the Internet. It is a case study based on the activity of two Internet companies, Tencent and Qihoo, and concentrates on big public audiences or a “macro-public crowd” (Lin, Guo, & Chen, 2013). The survey uses a focus group interview to collect data. The analysis of data showed that one company has a bigger audience. The majority explained their choice not by the company policies or PR activities, but by public opinions (Lin et al., 2013). This source is related to the selected topics of PR and communication because its theoretical background addresses the history of PR as a profession, which developed as a response to the crisis in the 20th century and aimed to manage this crisis through communication. Moreover, it compares the impact of PR and communication on the decision making of the audience. Finally, the article provides some practical implications, such as the use of macro-public power for the benefits of companies.
Credibility
This source is a credible one because it was published in a peer-reviewed journal International Journal of Cyber Society and Education. It is a recent source based on the survey results. All the authors are researchers from universities who united to investigate the issue of macro-public relations and communication.