Marketing Communication Essay Examples and Topics. Page 2

189 samples

Hunter Valley Wine Company’s Media Plan

The guideline will provide a walkthrough on the evaluation and later recommendations on the media advertising options viable for the Hunter Valley Wine Company to consider and probably adopt in the process carry out outreach [...]
  • Pages: 4
  • Words: 1536

Search Engine Optimization and Future Marketing

The core feature of the Internet as a virtual and limitless space the capacity for immediate access to and reproduction of information has led to the development of new knowledge base and creation of a [...]
  • Pages: 8
  • Words: 2000

Advertising Strategies for Business in Australia and Europe

Furthermore, the increased sophistication of the modern market preconditions the fundamental need for its comprehensive investigation to understand the main forces that impact it at the moment and perform the appropriate actions to increase the [...]
  • Pages: 6
  • Words: 1503

Public Information Officers in Mediatization Age

In these circumstances, the role of PIOs becomes crucial to a wide variety of businesses, as they can promote effective communication with the media and the public, therefore influencing the perception of the company.
  • Pages: 19
  • Words: 3031

Negotiations and Cross-Cultural Approaches

The factors contribute significantly to understanding the systems and key figures in a country that are relevant to the business. Standard of living in Israel is high, and the majority of the populations live in [...]
  • Pages: 3
  • Words: 962

Kalimah Brand’s Facebook Networking Group

The garments are modified with embroidery and print to add the value and quality of all the company's merchandise. By using the site it is easy to know the number of people liking your product [...]
  • Pages: 3
  • Words: 861

The Online Public Relations Concept

Organizational transparency can be measured by identifying the degree to which it shares the information and to which it allows contact with people who can provide this information.
  • Pages: 3
  • Words: 849

Max Burger Restaurant’s Creative Advertising

Max Burger Restaurant will strive to provide products, which portray the brand statement to the consumers. The hook for the company's products to the target consumers will be based on issue of freshness.
  • Pages: 2
  • Words: 581

YouTube as a Product Promotion Platform

The rapid development of Internet technologies and the emergence of social media structures affect the marketing methods and strategies greatly. The posts and customer reviews create the risk factors for the marketing strategies efficiency, and [...]
  • Pages: 2
  • Words: 407

Nike’s Margot vs. Lily Ads Series and Marketing

It is easy for a new customer to like and eventually buy the Nike products because of watching Margot vs. Lily series in 'Better for It' campaign by Nike is a creative and persuasive advertisement [...]
  • Pages: 2
  • Words: 491

Goldfish, Pantene, and Heinz Ads Analysis

The emphasis on the quality of the product is clear from the tagline of the advertisement, "Baked with real cheese". The image in the print advertisement tries to emphasize the quality of the product.
  • Pages: 4
  • Words: 1189

Rush Restaurant’s Ads and Cultural Values

The presence of children enjoying themselves in the ad is expected to attract the interest of other kids. As such, the restaurant seems to be assuring parents that their children are safe taking the natural [...]
  • Pages: 3
  • Words: 882

Improving E-Mail Marketing Response

The email's subject line enticed the recipient to open the message; it is therefore up to the first sentence to hook the reader and compel them to carry on reading.
  • Pages: 2
  • Words: 681

WeChat’s Social Media Audit With Storify

Just next to it there is a page for the nannies. Due to that, WeChat is building a portfolio from its participants and relating it to the country of origin's registrar of births.
  • Pages: 3
  • Words: 886

Customer Interview and Closing Techniques

It is a way I can use to reiterate my interest in the company as a salesman. I learned that as the interview draws near to the end, it is important to interject a closing [...]
  • Pages: 2
  • Words: 569

Search Engine Optimization: Tips and Tricks

One of the most important reasons is that a company might have a perfect website with all the required information for promoting its products or services but unless the website is viewed by the customers, [...]
  • Pages: 5
  • Words: 1498

Crestview and Briarwood Medical Institutions’ Marketing

In this case, the presence of the banner adjacent to the location of Briarwood Medical Center contributes to the understatement of the historical value of the medical center and underlines the advantages of the hospital.
  • Pages: 5
  • Words: 1362

Benetton’s Eccentricity in Advertisement Campaign

Given the discursive vagueness of the above-provided image, it can be used to convey a number of mutually complementary messages to the targeted audiences, so that the latter form a favorable attitude towards the [...]
  • Pages: 10
  • Words: 2825

Branded Entertainment in Coca-Cola Company

In line with the importance of brand entertainment, the aim of this paper is not only to provide the definition of branded entertainment but also describe how the branded entertainment approach is used at Coca-Cola.
  • Pages: 3
  • Words: 857

UC Riverside Men’s Basketball Team’s Social Media Marketing

In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR [...]
  • Pages: 2
  • Words: 573

Integrated Marketing Communications: Media

So Delicious has demonstrated how quickly and rapidly the number of fans and consumers grows once the company has joined its efforts to cover many media means at a time and produce the maximum influence.
  • Pages: 2
  • Words: 584

Marketing Communication: Word-of-Mouth Effects on Sales

Today the word-of-mouth is considered one of the most powerful forms of marketing communication. Before concluding the paper, viewpoints on the application of word of mouth in marketing have also been incorporated in the report.
  • Pages: 7
  • Words: 1925

Marketing Communication Plan for Pebble Beach, UK

Pebble Beach develops according to such trends in the market as the increase of the popularity of provincial restaurants, hotels, and resort complexes in 14% in 2010, and the overall decrease in the revenues of [...]
  • Pages: 2
  • Words: 609

Communications Plan for Gourmet Coffee

The location of the business and the target market for this type of a product makes it reasonable to analyze the application of the following two promotion methodologies.
  • Pages: 2
  • Words: 651

Effective Advertising: Its Principles & Strategies

Marketers of the various cookware items are supposed to have a deep understanding of the essentiality of the campaigns, functionalism of each campaign method, isolation of the sales period, and the critical time to change [...]
  • Pages: 6
  • Words: 1670

Customer Driven marketing strategy for Only Oz

The firm understands that to attain its goals and objectives there is need for it to clearly determine the needs and aspirations of customers and deliver goods and services to customers in a manner that [...]
  • Pages: 4
  • Words: 944

University Integrated Marketing Communication

These objectives are related to the IMC strategy of the organization in the regard that the improvement of revenue, increased output and expansion of the organization will work well within the organizations which puts peoples' [...]
  • Pages: 6
  • Words: 1232

Integrated Marketing Communications

In recap, it is imperative to note that the various marketing mix available as part and parcel of communication efforts to consumers can all be applied differently both at the product and brand level.
  • Pages: 2
  • Words: 583

Wheat Fillets Company Marketing Plan

As the first player to introduce this product in the Queensland market with unexploited potential, the company intends to integrate this product as a daily meal for every household for different classes depending on the [...]
  • Pages: 11
  • Words: 3192

Integrated Marketing Communications (IMC)

There has been a growth in the recognition of the IMC approaches and its significance in the effectiveness of marketing. According to Ferrell & Hartline "IMC is a concept of marketing communications, a planning that [...]
  • Pages: 15
  • Words: 4856

Debenhams Company Integrated Marketing Communications

The paper takes a portfolio approach in understanding the degree of adoption of IMC by the company. Given this background of the company, the paper will now demonstrate the integrated marketing strategy of the company [...]
  • Pages: 6
  • Words: 1635

Web Communication and Advertising

There are several objectives which have to be attained: 1) to raise the customers' awareness about the product; 2) to allow the customers make online purchase; 3) to increase the customer base of the company.
  • Pages: 3
  • Words: 1041