Marketing Essay Examples and Topics

In case business entities fail to recognise and appreciate the cultures of the target audience, the likelihood of the market strategy receiving a backlash from the market remains high.

Unlike a product, the face value of a city lies in the eyes of the investors and the citizens. According to the author, the product is the cutting edge that determines the initial attitude of [...]

There are a number of political parties, but most of them are in alliance under two major parties one is from the liberation forces that lead the county to the independence and the other is [...]

6% in 2012 and GDP per capita was $547 in 2010; however, income from exports contributed 50% of the national GDP; however, the next table shows more information: 2008 2009 2010 2011 2012 GDP Annual [...]

The products made by BASF were of premium quality and had a high price tag compared to substitute products available in the market at the time, despite the low demand.

The marketing management unit will need to use the strength of the Lenovo Brand to enhance competitiveness of this product in the market.

The forces are the threat of substitute goods, the peril of established rivals, the danger of new contestants, the bargaining power of distributors and that of consumers.

Research Question: Efficacy of Cloud Computing for Organisation and Security of Business Processes In what way can cloud computing assist the Taiwan Taxi Company in improving the quality of its services and the efficacy of [...]

Given the proclivity of the business environment to lean towards the conception of assimilation of knowledge, market strategists have to expand their scope to meet the growing demands in the market to keep the business [...]

The choice of the concepts is dependent on the product under sale and the organizational objectives. The company adheres to selling and product marketing concepts of promotion as it focuses on the product's quality and [...]

The research questions that this research will address include the extent to which companies involve their employees in CSR initiatives, how involvement of employees in CSR activities affect their decision to stay, and the extent [...]

In addition, the growth of brand management and a common use of the term now place a brand image on everything.

The purpose of this essay is to review the article "Brand Credibility, Brand Consideration, and Choice" by Joffre Swait and Tulin Erdem.

The Sport Chalet Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan.

When planning to move to the international market, the marketing unit of Donia Allegue must realize that the international market may require different approaches in order to ensure that the operations of the firm are [...]

The menu that Pizza Express plans to use in the Nigerian market should reflect the main local dishes in the country.

For example, the adoption of the 'swoosh' as the firm's trademark has made Nike one of the widely recognized companies in the world.

In any business marketing action, the variables of an effective marketing are the human capital, the product of the business, finance aspect of the business, the promotional techniques, the pricing strategy, and the marketing channels [...]

Development of Global International Marketing Communication According to Lee and Park, one of the factors that led to the development of GIMC was reduced credibility and impact of marketing messages in the global markets.

The company is currently the market leader in the android smartphones and computer technology market. The situation has significantly contributed negatively to the growth of the company's smartphones market-share in the international markets.

With these considerations, it is important to examine the available options for the MS Technologies Limited and determine the RTM options that will fit the company's products, size and industry in the target markets.

In this context, Joe must consider three factors that include assessing the reliance of the previous research, requirements of a primary research and reliability of both secondary and primary research methods. The objective of the [...]

The DuPont analysis is a method of evaluating the effect of three components of the return on equity on a single equation.

The main point is that through the chart representation of the sample campaigns, which it conducted on numerous multinational corporations between 2007 and 2010, the company realized the importance of targeting to ensure evenness in [...]

The development of international business and the fickleness of the global market have increased the need to for organisations to initiate proper foreign exchange risk management strategies.

According to the company, creating awareness and lowering the prices of its products increase the demand of the product in the market.

In the women's wear segment, New Look will need to offer products that appeal to both the old and young women subgroups.

Over the years, the campaigns have led to both the increase and the decrease of smoking all over the world. The second type of anti-smoking campaign employed was the use of celebrities to encourage people [...]

First, consumer loyalty to the parent brand helps a business to predict the level of acceptability that their products are likely to receive.

The cost of the product will be reasonable to capture a sizeable market in the UAE. The information will be used to compare the product with those of competitors in the market environment.

The last part of the plan will highlight the marketing strategies that will be used to launch the smartphone. The threat of new entrants is low because of the high cost of joining and operating [...]

In regards to the semi-strong version of the hypothesis, both the existing and new public information affect the prices of stocks.

The market analysis is highly significant since it will help the firm to establish the customer expectations and needs; hence, it will guide the firm to align the production specifications with the market needs with [...]

In order to design effective marketing strategies or plan for the above product, it is crucial to take into account the desired company's goals, available resources and capacity of the firm to meet the demand [...]

The research will aim at providing informed solutions to the problems highlighted, explore the truancy of the stated problems in regard to the business activities, and assess the possibility of refining the established routines.

The existence of varieties of chocolate results from the fact that many chocolate manufacturers use different ratios of chocolate ingredients. For the case of the Swiss chocolate, its ingredients include a considerable amount of milk.

3D Systems is currently a South Carolina based corporation focused on manufacturing and design of one of the most discussed and popular innovations of the modern world - 3D printers.

Thus, the demand for flights is expected to increase as the popularity of LCCs increases in Asia and the Middle East.

In order to improve the ability of the new product to provide customers with the needed energy within a short duration after consumption, it is imperative for the firm to ensure that the snack product [...]

On the other hand, a higher price or the sell limit order price is the only one applicable when implementing a sell limit order.

In light of this, Larry decided to conduct a survey to generate data for a better analysis of the market. A preliminary test of the survey was conducted to evaluate how well the respondents understood [...]

This paper focuses on the kind of market structure that Nike, Inc.belongs to, the price elasticity of its demands, the price elasticity of its products, the company's closest competitors, the substitutes or subsidiaries of Nike, [...]

Moon attributed the huge loss in the BlackBerry's market segment to the fast expanding deals of Samsung and HTC android phones, which are slowly replacing the BlackBerry in the market.

The firm requires a powerful marketing strategy in order to get the best outcomes. The company should also use online marketing in order to attract more customers.

In the wake of the expanding mobile and wearable devices industry, some companies such as the Motorola Mobility Holdings Inc.have failed to meet the needs of consumers.

Even though the two types of marketing are different, it is possible for an organization to use both and create a win-win relationship with customers.

The culture of the Apple Company involves engaging in activities that aid in the provision quality services and products to customers.

Thus, the purpose of the research is to state the absence or presence of the relationship between the value and customer retention, loyalty, and satisfaction in the context of professional services.

Overall, although Japan accounts for most of Louis Vuitton's profit, the company could benefit from adopting new strategies to improve its dominance in this market.

The industry's growth has been stimulated by a number of factors, which include an increase in the consumers' purchasing power, especially amongst the young generation, and a rise in the level of inbound tourism.

Nodan is one of the many yoghurt products that the store sells, and the management has realized that some consumers have developed the habit of purchasing Nodan exclusively.

The website content will be in the form of the text used on the corporate or business website of a company.

It goes without saying that one of the most prospering industries in the Indian business world is the sphere of hotel business and entertainment.

The next expo will be facilitated in the year 2020 in Dubai after the latter won the bid. Although real estate market will be one of the beneficiaries of Expo 2020, the hospitality industry is [...]

The competition for market share is not as stiff as it is in other markets because India is an emerging market; hence, the British company in question has the ability to develop a successful company [...]

The managers at the hotel also use the best ideas and practices in order to support its immediate community. The first alternative is continuing the good concept of the hotel.

The management of the Amazon Company realized that its success laid in the B2B strategy, which was modified to function on the customer satisfaction.

In order to manage the stiff competition in the market, the management has considered the use of the Omni-Channel Retailing and distribution strategy.

The main problem that this firm may face is that most of the people in the market today, including the cost cutters, buy the brands that they trust.

Essentially, the firm's resources are highly utilized to increase the performance of the strategy. Essentially, the firm's environmental resources are highly congruent to its strategy.

Thus, at the point of intersection, the marginal cost of the product equals the revenue. We will analyze the importance of the simulation exercise in the oligopoly market structure.

The effectiveness of odd-end pricing arises from the view that this pricing strategy is effective in communicating a positive image regarding the price of the product to consumers.

The approach taken to make the products available to the customers is another important factor that would determine the strength of the products in the market.

In the final section, a step-by-step approach to the implementation of the proposed strategy is discussed, followed by an analysis of the benefits and potential barriers to successful implementation and evaluation of the market entry [...]

According to Dunning, the concept entails the managerial and financial capabilities of the firm to survive in the given foreign market.

The advancements in the service sector, therefore, have occasioned the increased attention to the modern implementation of the mobile social constructs as better ways for companies to develop and enhance the global marketing trends.

The paper also conducts interviews on customers and company employees about the reception of Google China's new products with the aim of developing an understanding on the effectiveness of NPD practices of the company.

From the findings, it is clear that Virgin has a lot of strengths and opportunities, but needs to develop strategies to deal with brand dilution and intense competition in the marketplace.

The advertising campaign does not consider the best strategies in order to differentiate its product from the competition. The company uses the best distribution networks and campaigns in order to promote the product.

Marketing system communication is comprised of the elements which are proactive in increasing product visibility and sustainable communication It is imperative for businesses to establish the link between product performance and the natures of a [...]

The main objective and goal of the Scottish Routes Company's digital marketing strategy is to attract the European market through the tour website and sell tour packages to tourists who have plans of visiting Scotland.

Concerning the place, the company uses the Walt Disney Company TV channel to keep in touch with the target segment. The company uses the elements of affordable pricing, advertisement, and product uniqueness to attract customers.

In addition, the firm needs to understand issues related to the quality of service it offers that need to be improved to help it attain its objectives in the industry.

In order to solve the problem, the company managerial staff should reconsider the problem and provide a new marketing plan that would fill in the gaps and provide a new approach to treating the consumer [...]

Therefore, the specific objectives of this research will be: To conduct a comprehensive review of existing literature in relation to the online marketing of heritage visitor attractions To identify the current supply and demand for [...]

Albeit the stealth-playing feature appeared to be the most significant value-addition feature for the product, the ability of players to create their POX feature also stood out as an important value additional feature of the [...]

The aim of marketing management is to collect information relating to the tastes and preferences of consumers and creating goods that satisfy their needs.

In their critical discussion, Rao et al outline the strategies that managers may want to use to fight the price war as follows: taking inventory by understanding the causes and characteristics of the price war [...]

The price of a product takes into account the cost of producing the item, the cost involved in providing the item to the customer and the amount expected in profit to avoid being eliminated from [...]

In case of the Countline Healthy Chocolate Bars, socio-cultural factors would have a great influence on the business, and the marketer would make sure that the contents of the product do not contain anything that [...]

Some of the factors that influence the choice of a particular mode are its cost and effectiveness, and the size of the company as well as the nature of the industry in which it operates.

At the center of the stakeholders' profile is MCH Group AG, the organizers of the successful event. Expo Beaulieu, the venue for the event belongs to the group.

The aim of this paper is to examine the application of cultural branding in the context Porter's generic strategies. The fourth element of a cultural branding is the desire of the brand to endure over [...]

In the process, the company hopes to position itself to tap into the corporate and household markets in the same stride.

According to Ferrell, one of the most powerful tools that a firm has in the market is the ability to reach out for the customers with the desired message in the best way possible.

The organization's strategy will thus be tailored in such a way so as to offer the needed services to the mass market. This will enhance the ability of the organization to extend its operations to [...]

The plan should be able to deliver the objectives of the institution and improve performance. This is due to the techniques cost implications that exceed the cost of internet and TV advertisement programs.

The company added that the appropriate utilization of competitive advantages provided the company huge opportunity to uphold its ecological principles, brand image, introduction of attractive vehicle models with low emissions targets, strong position in the [...]

Therefore, the managers of businesses that want to go global have to understand the ethical decision making process of business in the foreign markets.

New market objectives include introduction of new products to existing customers, introduction of existing commodities to new customers or introduction of new products to new customers.

Based on this difference of consumers of the products of ARAMARK, the primary objective of this project is to deploy the data warehouse of the company especially pertaining to the past purchases of consumers in [...]

In its objective of serving the best available coffee, the company sources its coffee purchases of the best quality from around the world in Latin America, Africa and Asia.

The checklist is also meant to help the company to effectively service the requirements of the target market. In other words, target market is the group of individuals and businesses that are targeted for sales [...]

In terms of marketing processes, critical theory covers the ideology and assumptions underlying the fundamental marketing theories, the methods and models of doing marketing, and the relevance of various marketing ideas and concepts.

In Toyota's case, the company had to address the needs of their customers and employees to prevent future occurrence of the problem.

Current announcements from Hilton Hotels and resorts show their strong commitment to grow aggressively in the Asia Pacific region and redevelopment of their hospitality brands across the globe.

The assets that the company intends to acquire and own include tools used for the moulding of the metallic jewellery, engraving tools, brushes, cameras, protective clothing, land for setting up the business, and a warehouse [...]

The prices of other commodities affect the entry point and growth of the company but worst of all is the performance of the Grey Goose martini.

The image helps the customers to recognize the brand in the market Consists of the brand name and the initials of the company's name.

Therefore the problems that Azure Sky Tea will face in its endeavor to expand business are as follows: The differences in the core culture between the national cultures The difference between the corporate culture induced [...]