Marketing Essay Examples and Topics. Page 5

3,125 samples

Apple’s iPhone in the Technology Market

From this, it can be concluded that the iPhone has high strength in the industry sector of the market, and the current business strategies of the conglomerate allow the company to strengthen its position stronger.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1311

Food Truck Business Presentation

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 764

Product Placement During the COVID-19 Pandemic

Therefore, it is believed that people will notice the earbuds, consider them a stylish and useful accessory, and want to purchase them as well. Therefore, the show is bound to serve as a promotion tool [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 316

Waffle Away: Marketing

Waffle Away is a small business that manufactures waffles with various toppings to provide a large choice for customers.
  • Pages: 13
  • Words: 838

International Products and Organizations

The first conclusion that can be made from the found information about consumer products is that the companies' motivation to expand internationally was related to factors of production.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 763

Hero Builders Firm’s Marketing Strategy Analysis

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 987

After-Sales Services and Innovative Approaches

The approach taken in the present thesis is a qualitative assessment of existing company analysis tools and uniting the findings into one homogeneous assessment tool to identify the needs of the customers that fail to [...]
  • Pages: 50
  • Words: 12584

Tesla: Marketing Mix

More favourable terms of sales can enable Tesla’s representatives to cooperate with Asian distributors effectively, which is one of the most important objectives.
  • Pages: 4
  • Words: 825

Peugeot: Global Value Chains in Turbulent Times

The process of selecting the best transaction model to use as the appropriate foreign market entry strategy for a company should be of critical importance to businesses because it influences the processes of implementing and [...]
  • Subjects: International Marketing
  • Pages: 11
  • Words: 3020

Nan Infant Formula in the United Arab Emirates

Nevertheless, the advertising strategy that the firm has adopted through collusion with healthcare facilities in the UAE to increase its sales revenue of the NAN infant formula product is unlawful and unethical.
  • Pages: 15
  • Words: 4215

Expansion Plan of the Retail Store

The major resources required and costs that will be incurred by the store are summarized in the table below: From the table above, the overall monthly cost of setting up the new retail store is [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 574

The Greiner Model of Organizational Growth

This is the phase where the business leader, the owner, is quite busy handling the important functions of the business and most of the communication is informal.
  • Subjects: Financial Marketing
  • Pages: 13
  • Words: 3546

Spear Brand Foot Wear Business Proposal

Inventory balances are projected using the monthly cost of sales, which is multiplied by 12 months, and the result is divided by inventory turnover per year The sales revenues were forecasted based on the actual [...]
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 1175

Oreo Thins Product Analysis

Additionally, it is possible that the introduction of Oreo Thins was an attempt to improve the brand's reputation by offering a healthier alternative to traditional Oreo cookies.
  • Pages: 2
  • Words: 648

Sand and Sky Skincare: Markets and Positioning Strategy

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2573

Market-Product Focus in Marketing Plan

The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 303

Internet and Its Effects on Business

It is also applied in the Internet business just like in any other form of business where the customer-vendor relation is the crucial determiner of the course of the business. The customers have to be [...]
  • Pages: 3
  • Words: 822

Clement Restaurant: Ethnographic Description

The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is [...]
  • Pages: 3
  • Words: 830

Ice-Cream Campaign Frequency Schedule

The frequency of the advertisements in pulsing strategy varies with seasons and with time of the year. The months with high frequency of ads lie in 2nd and 4th quarter of the year.
  • Pages: 3
  • Words: 1088

Tenpin Bowling Company’s Marketing Plan

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 1895

Virtual Grocery Shop: Feasibility Study

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies.
  • Pages: 4
  • Words: 1173

Marketing Mix for the New Detergent

However, it is suggested that before the full launch of the product, the market should be extensively researched and calculated in term of volume and value, so that the strategy evolved could be more successful [...]
  • Pages: 2
  • Words: 627

Starbucks vs. Dunkin Donuts: Marketing Strategy

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 587

Targeted Rhetoric: The Advertisements of Coca-Cola

To familiarize the audience with the examples of the application of the rhetorical strategies and visual argument in advertising, let us resort to one of the classical cases of successful advertising the advertisements of Coca-Cola.
  • Pages: 4
  • Words: 1351

The Islamic Hijab and International Marketing

In the future, Middle Eastern manufacturers of Halal clothing and the hijab for puritan women are likely to focus on the collections offered at democratic prices and target them for Africa's developing markets.
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1369

Marketing Plan For “Peapod” Shopping Service

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies1.
  • Pages: 13
  • Words: 3574

Telstra Corporation: Situation Analysis

Due to their ongoing persistence in offering innovative mobile services, Telstra has become a vital part of their consumer's lives and this also pushes them to be the vanguard of Australia's mobile telecommunications industry.
  • Pages: 10
  • Words: 2671

Samsung Company: The Pricing Marketing Principle

Samsung is the company which is famous for its electronic products, more over it is world brand, but the pricing policy of Samsung Company is influenced by other companies and the Samsung prices also influence [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 576

Sony Electronics: Basic Marketing Plan

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2469

AMD Company: Strategy and SWOT Analysis

Research and Development are not only required to remain with the times, but it also provides an opportunity to the company to go in for product differentiation.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1492

Traditional Marketing vs. Relationship Marketing

The study also brought the harmonization between the theory of relationship marketing and implementation of the relationship marketing."The relationship marketing strategy of the future is one that builds a desire".
  • Pages: 17
  • Words: 4562

Sociology of Food Systems and Advertising

5% of consumer spending is based on food, it is a repeat-purchase item leading to the continuous flow of profits, and food is one of the most branded items.
  • Pages: 6
  • Words: 1502

Porsche: Company History, Strategy and Future

This paper evaluated some of the marketing tactics that Porsche uses to secure its sustainable development. The company started as a manufacturer of exclusive cars and continues to resemble this image today.
  • Pages: 2
  • Words: 626

Future of Sneaker Culture

The present paper is an attempt to answer the question of whether sneaker culture is a long-lasting phenomenon or the popularity of the subculture will soon deteriorate. In short, sneaker culture is gaining popularity due [...]
  • Pages: 5
  • Words: 1374

International Business: A Managerial Perspective

One of the most important aspects to take into consideration with respect to international business is the company's international competitiveness. Finally, there is a highly significant factor to take into consideration when starting international cooperation, [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 283

Apple Watch Pricing Strategy

Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.
  • Pages: 2
  • Words: 662

The Jumping Rope Toy Project Plan

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 872

The New Dubai Shopping Mall: Marketing and Human Resources

When formulating policies, the employees who are always in the field are needed to help inform the top management about the current situation in the market and the changing tastes of the customers.
  • Subjects: Strategic Marketing
  • Pages: 20
  • Words: 5447

Aravind Eye Care System and Service Marketing

In most cases, Aravind clinic provided free treatment to the patients who could be able to raise enough money to pay for their treatment and this, in turn, earned Aravind Eye Care Clinic a lot [...]
  • Pages: 10
  • Words: 2891

Customer Care, Service Expectations and Culture

When serving customers, how a staff relates to the customer and other stakeholders in the organization matters a lot, as this forms the core of how the customer may rate the organization and the overall [...]
  • Pages: 3
  • Words: 899

TAG Heuer Company’s Marketing Communications

The company has to know the characteristics of most likely individuals to purchase the watches. The market has to be divided into sections to meet the needs of the various target groups.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1357

Airbnb Consumers’ Choices in the Chinese Market

They are designed to identify factors influencing the company's business performance in the Chinese market, to understand the nature of relationships that exist between factors affecting its consumer choices as well as the company's performance, [...]
  • Subjects: International Marketing
  • Pages: 50
  • Words: 14951

Abu Dhabi Commercial Bank Marketing Management

The main goal of this paper is to evaluate the implications for marketing management in the next decade to address the five most significant changes that are likely to occur in the general marketing environment.
  • Pages: 11
  • Words: 2954

Gillette Company’s Demand and Pricing in Indonesia

In other words, the appearance of innovative blades is likely to create additional demand for them and promote the complete substitute of the traditional knife by the razor blade.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 614

Nivea Skin Care and Mortgage Shop Ads for Consumers

This report attempts to identify the demographic market segments that the advertisements target and relate the findings to the consumer buying decision process and other theories of consumer behavior.
  • Subjects: Marketing Communication
  • Pages: 7
  • Words: 1966

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1114

Google Chromebooks Distribution Strategy

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 578

Qatar Airways’ Electronic Marketing Plan

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1507

Volkswagen and Mercedes-Benz: Promotion and Advertising

The essay compares and contrasts the different advertising, promotional, and pricing strategies employed by the two companies that make them able to compete favorably in the market.
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1111

Tesla Company’s Marketing Analysis

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.
  • Pages: 3
  • Words: 838

Australian Open Tennis Tournament as a Product

Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 579

Fiat 500 Product Marketing and SWOT Analysis

The car offers dual usage, for lovers of sports this would be the car of choice, with durability comparable to no other in the market and the strength of a stallion.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1190

Nissan Patrol Product Marketing in the UAE

The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
  • Subjects: Product Marketing
  • Pages: 8
  • Words: 2201

Real Team Football Club’s Business and Marketing Plan

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1151

Senior Citizens as a Consumer Group

Furthermore, the interview with the senior citizen was conducted to identify the real values of the group and determine whether the research findings are consistent with the responses acquired during the interview.
  • Pages: 4
  • Words: 1048

Positioning Mapping and Situation Analysis

Therefore, it is clear that the market perceives a substantial level of variation across the whole range of Pepsi and Coca-Cola soft drinks presented on the map.
  • Pages: 4
  • Words: 1076

The Sweet Bits Company: Marketing Plan

With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1464

Flydubai Network Expansion: Entrepreneurial Marketing

Flydubai is a new comer in United Arab Emirates aviation industry and it is important for the airline to pursue a number of entrepreneurial marketing strategies before the organization can cement its place in the [...]
  • Pages: 8
  • Words: 2203

Product Marketing: Heating and Cooling Microwave

As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 1760

Apple, Samsung, Sony, Huawei, Lenovo Product Hierarchies

The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2861

Takeaway Food in Saudi Arabia: Business Plan

The Saudi government has diversified its economy to the private sector involvement especially in the food production. The main drivers of the food sector in Saudi Arabia are its huge population and the increased growth [...]
  • Subjects: Marketing Project
  • Pages: 14
  • Words: 3824

Saudi Arabian Franchise Business and Marketing

The consequence of the world financial crisis impacts the conventional way to deal with the circle of advertising incredibly. The loyalty of a customer contributes to the success of the brand.
  • Pages: 14
  • Words: 4039

“Marketing Is Everything” by R. McKenn

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]
  • Pages: 4
  • Words: 1163

Samsung Flat-Screen TVs: Customer Value Strategies

A marketing channel is a system of distribution that allows the customer to choose the product and buy it. The creation of an efficient marketing channel is essential for the overall success of the marketing [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 577

Product Classification, Differentiation, Branding

The characteristics of products are considered to be aspects, which could be adjoined to the description of a product in order to broaden the definition of merchandise.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1388

Neptune Gourmet Seafood’s New Product Launch

The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 922

Nigel Piercy’s Definition of Marketing

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.
  • Pages: 7
  • Words: 1998

Lenovo Company Marketing Plan

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 1014

Accor Hotels’ Marketing Strategy

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.
  • 5
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1563

Drink-At-Home Inc.’s New Product Development Plan

In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 550

Luxury Apartments Marketing Plan in the UAE

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2238

Celebrity Endorsement Role in Marketing Communication

Development of a marketing campaign could be one of the most hectic tasks since a marketer always assesses the campaign from the company and the consumers' perspectives. This refers to the reactions of consumers to [...]
  • Pages: 8
  • Words: 2190

The Nivea Skin Care Product Ad Discussion

The ad offers the cognitive perspective of product or service perception to influence the purchasing pattern of members of the target group at the individual level.
  • Pages: 5
  • Words: 1371

American Organic Jam Marketing

This approach will ensure the company uses the best pricing strategy for its jam. My company will also create the best advertisements to inform more citizens about this quality product.
  • Pages: 3
  • Words: 821

International Marketing Strategic Planning

When speaking about the importance of strategic planning in international marketing, it is necessary to highlight the basic aim of so-called strategic planning.
  • Pages: 4
  • Words: 1174

Market Segmentation: Advantages and Disadvantages

The first disadvantage of segmentation that companies should overcome is the disadvantage of the high cost of segmentation. The second disadvantage of segmentation that companies should overcome is the loss of focus on important markets.
  • Pages: 2
  • Words: 567

Business World: Unsolicited Proposals Main Components

A business proposal is a key step in a lengthy process that results in sales of products of a firm. Thus, it could write an unsolicited business proposal to the management of the institution requesting [...]
  • Pages: 2
  • Words: 555

Nike Company Social Media Marketing

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 313

Advertising and Freedom of Speech

According to Liodice, the marketer should provide the best information to the targeted consumer. The duty of the marketer is to educate and inform the consumer about the unique features of his or her product.
  • Pages: 2
  • Words: 579

International Distribution Channels

Barratt points out that this is majorly due to the number of intermediaries, which a business opts to employ in its distribution process and the choice of a distribution channel that efficiently meets the demands [...]
  • Pages: 16
  • Words: 4510

Marketing in the Digital Age

Scope The report mainly concentrates on the development of marketing models and the contribution and role of ICT in marketing communication.
  • Pages: 15
  • Words: 3134

Apple and Brand-Customer Relationship

An established brand loyalty is important to a company since it makes it more harder for new products to gain a market share, it increases a company's ability and strength to respond to competitive threats, [...]
  • Pages: 50
  • Words: 14240

Nokia Pure View Smartphone Marketing Strategy

In order to achieve the above objectives, other key issues such as the geographical environment where the Nokia targets to market the phone, the target population and the competitors in the market will also have [...]
  • Pages: 40
  • Words: 6623

Cadbury Dairy Milk in India

This forced the firm to reposition the product in the market to capture adults as well. For this reason, the firm decided to target the children and adults differently in order to sustain its market [...]
  • 5
  • Pages: 4
  • Words: 1140

Etihad Airways Product Strategy

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 596

Cross-Cultural Consumer Behavior and Marketing Communications

Trade liberalization helped the economy with the entry of foreign companies which influenced the buying habits of a new consumer segment, the Vietnamese consumers, who experienced several conflicts, colonization, and the effects of globalization, the [...]
  • 4
  • Pages: 20
  • Words: 5630

Direct Marketing: Hotel Concorde

In addition to the basic details about the prospective clients, we shall indicate the source of our information about the prospective clients.
  • Pages: 9
  • Words: 2500

Frito-Lay Company: Cracker Jack

A study on the consumption rate and popularity among the US citizens revealed that the product was widely unavailable in the stores. Among the non-purchasers, over 30% of the population has never seen the advertisement [...]
  • Pages: 6
  • Words: 1769

Social Media Marketing Plan

In social media, monitoring refers to the method of tracking, measuring and evaluating the marketing activities of a company's on the social platform.
  • Pages: 2
  • Words: 562

Best Buy Co. Inc. Analysis

The company has grown over the years until the 2005 when the growth begun to decline following the introduction of the customer Centricity marketing by the company CEO.
  • Pages: 8
  • Words: 2298

The Coca-Cola Brand

Marketing mix is a deliberate plan by the organization to control all the products components that is the product itself, the price, the place where the product will be found and the promotion of the [...]
  • Pages: 8
  • Words: 2239